They care. Show them you care.

Transcription

1 Pet Loss Business Solution They care. Show them you care. A network of caring professionals focused on helping families face the loss of a cherished pet. Build new relationships through pet families and grow the new families your funeral home will serve in the future. AnUnforgettableFriend.com

2 Pet Loss Website ^ According to the American Veterinary Medical Association, in 2012 over 36% of households in the U.S. had one or more dogs, while just over 30% enjoyed the company of cats; bringing the total number of households living with a dog or cat to over 79 million homes*. Each of those households is made up of people who can benefit from your assistance practical assistance with disposition, and emotional support when a pet dies. What is An Unforgettable Friend? An Unforgettable Friend is a network of caring, certified professionals offering pet loss and bereavement services in their communities. Equipped with management software complemented by a familyfocused website, and invaluable grief and planning resources, funeral professionals, veterinarians, and other experienced pet care specialists can work together to raise awareness about trusted, local pet loss service offerings. How Can You Benefit From An Unforgettable Friend? New lead generation. New revenue streams. An Unforgettable Friend sends a powerful message to the community that your firm cares enough to support families through any loss. As a member, you have direct access to the An Unforgettable Friend marketing tools, product solutions, support, management systems, personalization options and a front-end, family focused website to maximize your service offerings and profit potential. How Can Your Families Benefit? It s sad to say, but everyone who shares their life with an animal companion will one day have to face their passing. And when that day comes, knowing you are there to support them with trusted disposition, memorialization, and grief support services will make all the difference. Once families experience your professional approach to loss, they will know where to turn in the future when another loved one is lost. * Source: US-pet-ownership.aspx

3 Pet Loss Website An Unforgettable Friend pet loss website features exclusive educational and pet loss grief support content unavailable anywhere else. It also features an online pre-planning tool, which allows families to transmit their intentions for the final care of a pet directly to you for safekeeping. The pre-written content effectively showcases the unique features and services offered by your firm, yet can be modified easily with administrative tools that give you total control of site content. In addition, the site includes: Book of Memories pet memorial web pages E-Commerce/Product Catalog Staff/Business Directories Pre-Arrange Online Widget Online Flower Ordering Graphically-enhanced PDF downloads Customize your website content quickly and easily from anywhere with our web-based software. eguides A very unique feature of the An Unforgettable Friend website is the collection of downloadable eguides. Covering a range of topics from pre-planning to ways to help older adults cope with pet loss, these brandenhancing eguides are effective ways to connect more fully with your target market. 15-Day Grief Support Program Our series of messages, coupled with the journals or used alone, will guide your families through the pet loss grief journey. Subscribing is easy and they can unsubscribe at any time. Online Grief Library Families today are looking for information to educate and empower them to deal with the loss of a pet. The An Unforgettable Friend website features online articles, eguides and messages to help with grief. Online Articles These articles, written by an authorized funeral director and committed pet parent, offer bereavement support to any website visitor who is coping with the death of a pet.

4 Pet tribute websites Total U.S. Pet Industry Expenditures In the past decade, the amount of money Americans spent on their pets nearly doubled. Talk about an increase in spending! The following spending statistics are gathered by the American Pet Products Association from various market research sources*. Year Billion 2013 $55.53** 2012 $ $ $ $ $ $ $ $ $ $32.4 Pet Tribute Pages Help a family preserve their memories of a beloved pet with our Book of Memories online tribute web page. Built into your pet loss website, these memorial pages are interactive and social media enhanced. You ll like the built-in revenue generation features, and families will appreciate your caring attention in paying tribute to their pet s memory. Their pet s online tribute will include a family interactive platform, anniversary notifications, maps and directions, e-thank You cards, memorial candles, messages of condolence, sympathy cards, memorial donations, a photographic memories slideshow and flower ordering. Personalization Offer additional services with the Book of Memories personalization toolkit. Incredibly easy to use, the technology creates tangible memorialization pieces for families. In addition to the Book of Memories Tribute web pages, this exclusive program includes an on-demand print engine, DVD generator and stationery generator. Virtually There Event Casting is also available. Forms Printing Create and print forms with a simple click of a button. An Unforgettable Friend uses one-write logic; enter the pet information once and the fields instantly populate such forms as Pet Cremation Certificate, Certificate of Passing, Cremation Authorization Form, Certificate of Service, and the Transfer of Pet Form. Hit Print or Save and the forms are ready to go. * Source: ** For 2013, it estimated that $55.53 billion will be spent on our pets in the U.S.

5 Dog sympathy card Cat stationery package print personalized keepsake pieces for additional revenue generation Keepsakes and Memorials The family-friendly website included in the An Unforgettable Friend package incorporates an e-commerce portal. Families can easily browse the extensive selection of beautiful pet memorial and tribute items. Each product listing contains a detailed description and link to purchase. The collection includes memorial picture frames, memorial cremation jewelry, memorial garden accents, pet urns, unique pet keepsake gifts, and pet grave markers. There is no inventory to carry and monthly commission checks are paid directly to you. Profit Generators When you become part of the An Unforgettable Friend provider network, your website works for you 24 hours a day, educating and informing prospects, while effortlessly generating a revenue stream. The profit-generating features of the site include the: Memorial Candle Program FloristOne floral ecommerce Print-on-demand Sympathy Cards ecommerce Product Catalogues You can also earn revenue using our Book of Memories theme based print and tribute video creator programs. Online Lead-Generation with the Matrix As a member of the An Unforgettable Friend pet loss provider network, you ll benefit from being part of the Matrix, FrontRunner Professional s strategic online marketing initiatives. AnUnforgettableFriend.com is a consumer-focused website capturing the interests of pet parents and educating them on the importance of paying tribute to their cherished pets, while leading them through an exclusive directory listing to the certified pet loss professional in their community who can help them: You!

6 Informational documents for you Did you know*? Nine in ten pet owners surveyed say they consider their pet a member of the family. About a third (37%) of dog owners and a similar proportion of cat owners (31%) have their pet s picture prominently displayed in their homes, and 14% and 10%, respectively, display it at their place of work. Americans spend about $5 billion on holiday presents for their furry friends. Jumpstart Your Business with Helpful Tools The An Unforgettable Friend turnkey technology solution not only provides you with all the managerial software tools you ll need and a family-friendly website promoting your services online, the following selection of businessbuilding products and tools is also available. Informational Documents to Assist You Starting your pet loss business means you will need to build a strong network of local businesses in the support of area families. Our letters of introduction, press release templates, informational brochures and one-sheets will move your new business in the right direction. Marketing Center An Unforgettable Friend s exclusive Marketing Center includes promotional collateral essential for growing your pet loss business. These pieces include: newspaper advertisements in color and black & white, full page print-outs for internal advertising, tri-fold brochures, and more. Each piece is expertly designed to capture the attention of your target audience, and motivate them to call your firm first. When you become part of this exclusive pet loss provider network, you will be among the first to access these innovative promotional tools. * Source:

7 Informational brochures for your families ^ We give you the tools you need to help families make informed decisions Stationery A major consideration for any new business is professional stationery. Our designers have created matching letterhead, business cards, and #10 envelopes. These beautiful pieces will allow you to promote your brand and demonstrate that you are established and prepared to do business. Order what you need and we will personalize it for you! Vehicle Wraps A vehicle wrap is the best and most cost-effective advertising tool available to small businesses. With our distinctive van wraps, your company vehicle will become a moving billboard and effortlessly connect with your families like no other advertising medium. Apparel You and your employees will look sharp while wearing these customdesigned polo shirts. Beautifullycrafted, they come in both long- and short-sleeves and in a range of standard sizes. These comfortable polo shirts make promoting your business a snap! Additional Marketing Materials Visit the marketing center regularly to find new marketing materials for your pet loss business.

8 Isn t it Time to Show Them How Much You Care? When you become part of the An Unforgettable Friend certified pet loss provider network, you get the tools needed to well position your new business or added service offerings and set the stage for unlimited growth. Our Business Solution Specialists will be happy to help you explore the many components of the An Unforgettable Friend pet loss business solution, and show you how easily it can be tailored to meet your unique needs and those of the families you will serve. Learn more today. Call or visit us online. AN UNFORGETTABLE FRIEND (866) Copyright 2013 FrontRunner Professional and An Unforgettable Friend. All rights reserved. This booklet, or any parts thereof, may not be used or reproduced in any manner without written permission. For information, contact FrontRunner Professional, 4 Cataraqui St. Kingston, ON K7K 1Z7, Canada.