Hockey: Raising the profile of the family game 7. State Teams 11 Hockey NSW Athlete Pathway.12. Athlete Acceleration Program.. 13

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2 Table of Contents NSW THE LEADING HOCKEY STATE IN AUSTRALIA Our Vision...3 Hockey NSW Strategy.5 Hockey: Raising the profile of the family game 7 International Success..9 State Teams 11 Hockey NSW Athlete Pathway.12 Athlete Acceleration Program.. 13 Regional Coaching Coordinators 15 Association Reform 17 State Championships 18 Schools Strategy..19 Volunteer Strategy..21 Facilities 22 Notes..23 2

3 Our Vision Our vision is for Hockey NSW to be the leader on and off the field. Mission A sustainable and innovative organisation that provides an accessible sport of choice for everyone through a unified approach, leading it s field with integrity, transparency and excellence. Hockey NSW Strategy Grow participation in hockey raise hockey s profile Be the No.1 producer of talent in Australian Hockey Inspire the next generation of players, fans and volunteers Energise hockey in NSW Grow investment in the game develop a broader income base Our Values Excellence Ethics Thoughtful Inclusive Innovative 3

4 MEMBERSHIP / COMPETITIONS FINANCE / STAKEHOLDERS PRODUCT / GAME DEVELOPMENT Value derived from membership and Competitions, State Championships Develop a structure that allows Associations and Clubs to thrive. Develop a competitions structure that grows the sport. a. Develop infrastructure to directly support members (Associations and Clubs) b. State Championship formats deliver participation and player development across all ages c. Introduce new competitions that grow capacity of the sport at State, Association and Club levels d. Ensure competitions are value for money e. Create an environment that grows the sport at all levels f. Develop a retention plan g. Perform a pulse survey of members h. Gather data (benchmarks to create a baseline) i. Review membership types j. Increase value to members Conduct annual health check with Associations. Work with Associations to provide an Association Business Plan, cascading down from Hockey NSW Strategy Launch Volunteer recognition program and reduce burden on local volunteers at Clubs and Associations State of Origin event for all ages - NSW v QLD Annual Event 2016 Launch Elite Summer Super 7s tournament by Summer 2016 Launch Fast Hockey concept Basil Sellers Country v City Challenge event staged Members, Federal and State Government, Local Councils, Sponsors, Benefactors, Grants Develop a broader income base a. Develop ongoing stakeholder engagement at all levels b. Hockey NSW Board to deliver effective leadership c. Establish long term sponsor and financial partnerships. d. Develop stronger relationships with sponsors to promote the sport of hockey e. Secure new sources of income f. Ensure sound management and robust financial procedures g. Stakeholders engagement plan with scheduled meetings h. Identify stakeholders i. Plan how to engage each one - proposal Engage local councils and discuss investment in local hockey infrastructure in return for holding State Championships and other events, by exposing them to economic benefit to town. Repayment from council by way of payment of RCC or facility improvements. Sponsorship portfolio $130k - $200k Drive My Club Toyota Raffle returns $150,000 to clubs per annum Basil Sellers Country v City Challenge annually at $48,000 Become best practice grants procurer by adding a specialized resource focused on grants Activate sponsors Increase membership fees by CPI each year Increase value of Hockey NSW membership to members measured via annual survey Recruitment and retention, Centre of Development, New Product Strategy, Events, Camps, Clinics and Coaches and Officials Development / Hockey Education Attract and retain more people in Hockey a. Retain players at all levels as they move through the sport b. Ensure clinics, programs are value for money c. Provide resources at Association and Club level that directly assist recruiting new people to the sport d. Introduce new products that are contemporary and can be adapted to suit today s generation e.g. same time, same place social hockey. Investigate summer options. e. Develop a framework for entry level coaches, umpires and officials that assists ongoing development. Ensure they are accredited and continually upskilled. f. Create a product options paper g. Identify target markets h. Continuous improvement committee i. Develop a Schools Strategy j. Mandate the format of junior games/competition k. Launch Summer Modified format Increase membership numbers from 25,790 to 27,790 in 2018 Under 9s: 3,510 4,050 (5% year on year) Under 18s: 9,242 9,950 (2.5% year on year) Seniors: 12,806 13,790 (2.5% year on year) Centre of Development for U13s & U15s: Centre of Development U9s & U11s: Develop Schools Strategy o RCC visits 1000 school children annually, 5% become registered players o SPORTING SCHOOLS in Primary Schools, 500 schools registered o Hookin2Hockey Centres: Develop and upskill coaches and officials ACCREDITATION o Community Coaches: o Level 1 Coaches: o Level 2 Coaches: o Advanced Coaches: 2-10 o Level 1 Officials: o Level 2 Officials: 9 25 o Community Coaches: o Level 1 Umpires: o Level 2 Umpires: o Australian Umpires: 6-60 David Thompson / Nathan Walker Tony Mestrov CEO Bianca Broadhurst Director David Thompson/ Tony Mestrov CEO Karen Townsend / Penny Kelly Michael Tentomas Director Warren Birmingham / Richard Willis Tony Mestrov CEO / David Thompson Beck Sanders Director 4

5 COMMUNICATIONS / IT PERFORMANCE FACILITIES & GROUNDS TRAINING and DEVELOPMENT Sports best Website, Facebook, Twitter and communications Raise hockey s profile a. Utilise media at local and metropolitan level to promote hockey b. Develop stronger relationships with wider community c. Engage members directly at all levels of the sport players, coaches, umpires, officials, parents and supporters d. Develop a communication matrix to identify who and what we are communicating. Identify the recipients, the level of detail requires and the medium to communicate. e. Determined preferred mode f. Communicate strategy on a page g. Website content review h. Formalise Communications Plan, Policy and Who, What, Why, When of content Includes performance at State Championships, NSW Players in Australian Squads / NSWIS Squad, AAP Achieve high performance success a. Create strong player and Coaching Pathways b. Create benchmark programs for developing players and coaches c. Design AAP program d. Player Benchmarks with weighting across Fitness and Skills are met/exceeded e. Develop a strong partnership with NSWIS Regional accessibility mirrored in metropolitan area Provide support in the establishment and ongoing maintenance of facilities a. Ensure strong facility management planning b. Facility Audit across NSW (what turf fields require upgrade ) c. HNSW Office and HP training base established d. Hockey played on Grass, Tennis, Futsal Courts/Carparks, Basketball Courts All key resources are professional, talented and trained Best Administration in Sport a. Review where we re at Self Assessment b. On Boarding and Transition c. Establish a staffing structure of professional, talented and trained people Communications Strategy and Matrix complete by 1/9/2015 Every click on the website is accurate and up to date. Website is current, clear and accurately represents the look, feel and objectives of the business. Measured by customer satisfaction and feedback. Engage metropolitan and regional media to increase print and digital media coverage of Hockey NSW activities, measured by stories published. Registration Database is seamless and member friendly, management reporting is easy and available, Championship results are accurate and timely, provide end to end assistance to customers and reduce frustration as measured by customer satisfaction. Create interesting stories for Social Media, Facebook, Twitter and Instagram, which are regularly updated and modern, measured by relevant metric. Top 2 finish for all NSW State Teams competing at National Championships Top 5 finish for all NSW Blues Teams competing at National Championships 30% of all National Squads selected are players developed in NSW Fitness and Skills standards (as per published player benchmarks) are met/exceeded prior to selection Pathway documents clearly outlining playing and coaching pathway available on website Seamless pathway relationship between HNSW NSWIS - HA ACCREDITATION Level 2 coaches , 1 x Level 2 course conducted in each region annually. Advanced coaches 2 10, 1 x Level 3 course conducted at SOP annually. 53 turf fields to 65 (metro more accessible, only half hour between venues) o Regional o Metro Potential Indoor Championship venues to 6 Green Hills Complete Blacktown 2 pitch Venue complete No of 3 turf venues 4 7 No of 2 turf venues Complete a skills matrix on key staff including RCCs in 2015 Provide performance requirements for all staff including volunteers at State Championships commencing in 2015 Implement training programs for key staff and Association Executives The introduction of Induction Resource by end of 2015 in readiness for 2016 State Championships David Thompson / Cameron Whalan Tony Mestrov CEO Bianca Broadhurst / Chris Sheppeard Director Warren Birmingham / Richard Willis Tony Mestrov CEO / David Thompson Bianca Broadhurst Director David Thompson Tony Mestrov CEO Chris Sheppeard Director David Thompson Tony Mestrov CEO Beck Sanders Director 5

6 Hockey: Raising the profile of the family game Hockey in New South Wales was established in the early 1900 s with the New South Wales Men s Hockey Association (NSWWHA) being formed in 1908, the New South Wales Women s Hockey Association being formed in 1908 and the New South Wales Junior Hockey Association (NSWJHA) in In November 2002, the NSWJHA amalgamated with the NSWMHA. In 2004, the NSWMHA and NSWWHA formed a single entity of hockey administration in NSW, namely Hockey NSW. Affiliated to Hockey Australia, we are recognised as the State Hockey Association for NSW s 27 Hockey Associations and approx. 30,000 registered hockey players in metropolitan and regional NSW. The player base represents men, women, boys and girls ranging from five years of age in introductory programs, to players aged over sixty five years of age in Masters Programs. This large membership base has contributed to an enviable record at Australian Championships in both forms of the game field and indoor. Coupled with a high representation in Australian Squads and Teams, which dates back over eighty (80) years, Hockey NSW is proud of the history and traditions that have been created over a hundred (100) year period. Indeed, hockey is the only true family game. Every weekend around New South Wales, families take to their local grounds to be part of an experience that only hockey can offer. It s not uncommon to have a grandparent cheering on their granddaughter playing the Under 9 s, only to take the field themselves once the game has finished in the Over 60 s division. The birthing ground of some of the world s most recognised elite players, Hockey NSW focuses not just on high performance, but on ensuring that every player is part of the tightknit community that comes with playing hockey regardless of age or ability. NSW currently has the highest participation rate of any state in Australia and with a renewed focus on participation in 2016, hockey is continuing to grow in metropolitan and regional areas around the state. 6

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8 International Success The leading producer of talent in Australian hockey. Throughout the years, Hockey NSW has been one of the most frequent contributors to Australian Teams, producing international players that are the envy of other states and nations alike. At the National level, NSW has a proud history of producing Kookaburras (Mens) and Hockeyroos (Womens). Old hands such as Casey Sablowski (Australia s highest goal scorer) or Simon Orchard (Commonwealth Games Gold Medallist) are being followed by a strong showing of younger players with nine NSW players selected for the 2015 Futures Program. Robust programs such as the Athlete Acceleration Program (AAP), the Centre of Development (catering for ages 9 through 15) and Regional Academies are developed under the guidelines of the Hockey Australia Winning Edge Requirements. These Requirements provide a roadmap for not only fostering athletes that are of a high standard, but also focus on participation and ensure that the game continues to grow and develop over the years. NSW is home to some of the world s most qualified Officials as well, with local Lisa Roach a four-time winner of Hockey Australia s Official of the Year Award and the holder of the seldom-awarded Golden Whistle, an honour reserved for umpires who have called over a 100 international games. Former World No. 1 ranked umpire David Gentles, whom calls the Illawarra region home, is also a Golden Whistle-holder, demonstrating the depth of Hockey NSW s talent at an officiating level. With a firm grounding of development programs, Hockey NSW s standing as a leading producer of high-level talent looks set to continue well into the future. International umpires Lisa Roach and David Gentles.. 8

9 9

10 Hockey NSW is proud of its Athlete Pathway, pictured below, which provides clear, nonlinear access to opportunities for players of all ages and areas. With entry possible at any point during the pathway, respect is given to the varying speeds and ways in which athletes develop. Age groups act as a loose guideline for progression through the pathway, but by no means determine the manner in which an athlete takes on the Pathway. Understanding that development does not occur in a vacuum, prominence is given to events and programs such as the State Championships, Athlete Acceleration Program and Centre of Development, due to the key role that challenges like these play in an athlete s development. Throughout every point in the Pathway, emphasis is placed on producing athletes which adhere to the Hockey NSW Code of Behaviour, that being one which gives credence to sportsmanship, ethics and the trademark speed and intensity that has seen NSW perform successfully on the National and International stage. 10

11 Hockey NSW can lay claim to having the most consistent record in the Australian Hockey League, a competition played against Australia s best of the best from each State. Since 1989 (where records are available), our Mens team, the Waratahs, have notched an impressive 3 gold medals while our Women s team, the Arrows have managed 9, including the most recent 2014 title. Only Queensland rivals this performance, creating a State of Origin atmosphere around the titles each year. The pedigree of NSW s State Teams is such that it attracts highly respected coaches to the position, with this year s Arrows being coached by former two-time Gold Medal winning Olympian Katrina Powell and our Men s side, the Waratahs, coached by Warren Birmingham, whom was twice awarded Best Player in the World. At underage Field National Championships, Hockey NSW enters 2 teams in the U13, U15 & U18 Boys & Girls age divisions, and one team in the Opens division. NSW have dominated these Championships over the years, consistently proving their prowess with multiple first place finishes across both age divisions in both genders since this format of competition was implemented. 11

12 NSW s most successful talent development program The Athlete Acceleration Program is aimed at talented athletes aged 16 18, where traditionally the highest rate of attrition occurs and when skill development is crucial to an athlete s progress. A highly sophisticated program developed through extensive collaboration with NSWIS Hockey Australia, the AAP has been rigorously tested to ensure that it meets Australian Winning Edge requirements. These requirements were constructed under the auspice of the Australia Sports Commission to ensure that medal winning Olympians are produced and that the future of Australia s elite performance is assured and this is reflected in every facet of the program. With athletes selected from every region, the program establishes a means for athletes from any area to advance their skills to the elite level. Currently, the program caters for 60 Boys and 60 Girls across both age groups. 12

13 High level coaching and development to athletes of all skills levels in their home region on a weekly basis during the off season. The Centre of Development Program is a new initiative from Hockey NSW designed to reduce travel costs and implement training during what is considered the off season for hockey. Administered by Hockey NSW s network of Regional Coaching Coordinators, the COD has less of a high performance focus and is targeted at players of varying skill levels. Not just a development and talent identification opportunity that assists Hockey NSW in selecting its state teams, the COD attempts to foster a new generation of lifelong hockey players in fun and enjoyable environment. Fast Facts In excess of 2000 players and 100 coaches are involved in the Hockey NSW Centre of Development Program The Centre of Development Program supports boys and girls from the Under 9 age group through to Under 15s. The COD has held sessions hosted by Kookaburras and Hockeyroos 13

14 Ensuring hockey has a presence in the playgrounds of NSW schools A core objective of Hockey NSW is to ensure that the sport is available to any interested person, regardless of where they live or their knowledge of the game. The Regional Coaching Coordinator Network was developed to achieve this goal. Each RCC is an individual with a strong history in hockey and the network is overseen by Warren Birmingham, Director of Coaching, a former Kookaburra and Olympic medallist. The RCC Network administers flagship programs such as the Centre of Development as well as penetrating the local community and school system. In developing this network, Hockey NSW has ensured that each region around the state has a champion for the sport and an individual responsible for increasing participation in a given area. The result thus far has been an increased conversion rate from school programs to weekend playing and an increase in Club registration wherever there is an RCC present. With 9 RCCs operating currently across the State, the intention is to grow the Network exponentially in the coming years and increase the presence of hockey in all localities of NSW. 14

15 15

16 Heralding a new era of hockey administration. With 27 Associations operating across the State and Over 300 Clubs, hockey is accessible everywhere in NSW. Recently reformed to reduce the amount of Associations from 52, Hockey NSW has heralded a new era of hockey administration in the state and created a more unified, functional Association system. There are many ways in which Hockey NSW supports its Association/Club hockey community: Providing a national online database to accept registrations and Club fees Offering a free website hosted and administered by the Club Providing a Regional Coaching Coordinator in each given area to develop links within the community and assist in promoting the sport Offering a nationwide insurance solution to streamline claims and provide legally sound advice when injuries occur Providing numerous pathways for talented players from Clubs or Associations to better their playing and reach the elite level Providing advertising material and social media support where possible Delivering a State Championship in the U13, U15, U18 and Opens Divisions across both genders Delivering the Toyota Drive My Club Raffle, with all proceeds returned to Clubs 16

17 Hockey NSW are responsible for the management of 10 Field State Championships, 8 Indoor State Championships and 6 Masters Field State Championships, as well as overseeing Hockey Australia National State Championships when appointed to do so. Considered a key social event as well as a valuable selection opportunity, Field and Indoor State Championships form an essential part of the annual hockey calendar and play a pivotal role in the Hockey NSW Athlete Pathway. The events themselves are also renowned for the boon they produce in the local economies that they are held, with the combined benefit generally numbering close to a million dollars. Of late, Hockey NSW has made efforts to partner with local councils and lock-in events for several years, setting a precedent in State Championship management. Visitor Numbers for a typical State Championship: 17

18 18

19 In recent years, Hockey NSW has struggled to continue to grow participant rates, experiencing stagnation in the critical 9 11 age group. To combat this, Hockey NSW has developed a Schools Strategy in line with the recent Federal Government initiative, Sporting Schools. Targeting primary school-aged children, the schools strategy intends to increase participation over the coming years through tapping into and creating hockey advocates within schools systems around the state. These hockey advocates will partner with the Regional Coaching Coordinators, forging close relationships between schools and their local Association and Clubs. The malleable nature of the current Schools Strategy will allow Hockey NSW to change and adapt the Strategy as need requires, ensuring that the initiative remains results-driven and effective as time goes on. With schools forming a cornerstone of Hockey NSW s current strategy over the next few years, plans have been made to accommodate the broadening of the strategy as time goes on and retain the players that it captures within those age groups crucial to the growth of our sport. The strategy capitalises on the unique characteristics of hockey, utilising modified formats of the game, flexible venue options and encouraging collaboration between all parties involved to assure success. 19

20 In hockey, volunteers play an extremely diverse role. They may perform administrative duties for an Association or Club; they may operate as Tournament Director, Umpire or Official at a State Championship or they might Coach or Manage a State Team, among a dozen or so other roles - often in conjunction with one another. It s true that without these volunteers, hockey as a sport in NSW would prove extremely difficult to function. In respect of the vital nature of these volunteers, Hockey NSW is collaborating with the Department of Sport & Recreation, Clubs NSW and Volunteers NSW to develop a Volunteer Strategy which will set a benchmark in sport within the state. While still in its formative stages, the Volunteer Strategy will take a three-pronged approach that pays credence to the different nature of volunteer roles: Association Boards and Committees, National Championship Volunteers and Local Club Volunteers. 20

21 On behalf of its member Associations and registered players, Hockey NSW has conducted a facility audit and is developing a long term plan to help guide and support the delivery and development of hockey into the future. Member Associations play their hockey competitions on a variety of surfaces, ranging from grass pitches to synthetic pitches which have been developed over many years. The installation of synthetic pitches is a growing trend and the majority of these have been funded by a range of parties in including the Association, their Local Council and through grant assistance from the NSW State Government. There is currently no overall plan or needs analysis for the establishment of synthetic pitches across NSW or the number (and type) required to maintain the sport s growth and the Association/Clubs long term ability to manage and maintain the synthetic pitches. Hockey NSW has also identified that with the significant injection of funding into new facilities and the need for existing facilities to maintain their standards, it is critical that all facility owners and operators have or are developing good business cases to maintain and refurbish their facilities over time. These business cases must also take into account the changing demographics of hockey membership within Associations to ensure that revenue generation to contribute to facility maintenance is achievable. 21

22 Notes 22

23 23

24 Partners Contact David Thompson General Manager Operations

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