Smart SEO for Lawyers

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1 Smart SEO for Lawyers Everything You Need to Know in 60 Minutes

2 Outline The Search Stool Content Authority Links The New Authority Technology Local Search Avoid Free Tools New New New Stuff Things you can do in 10 minutes

3 Introduction

4 Content and Competition Understand how competitive your space is Name Practice area Geography In competitive markets, verbal nuance is important Lawyer vs. Attorney Name and Attorney Name nuance Geography nuance Practice area nuance

5 The Search Stool Content Technology Authority (Links & more)

6 Leg 1: Content What is a webpage about? Key Factors Keyword density Important Indicators Title Tag URL H1 Tag Title Tag Meta description Uniqueness and freshness of content

7 Content: Anatomy of a Webpage Title Tag URL H1

8 Common Mistake #1: A page about nothing

9 Common Mistake #2: A page about everything

10 Common Mistake #3: Copying content Inlinks: 121 Inlinks: 68

11 Common Mistake #4: Firm name as the title tag on every page

12 Leg 2: Links

13 Leg 2: Links How important is a website? Key Factors Anchor Text Click here Avvo Rate your Lawyer Number of links Quality of links (Authority and Relevance of linking site) Homepage links Internal links Attracting Links

14 Common mistake #5: Not optimizing anchor text

15 Common mistake #6: Static Sites aren t Linkworthy

16 Common mistake #7: Hosting your blog on a different domain Inlinks: 5,072 Inlinks: 151,158

17 Counting Your Links Open Site Explorer Majestic SEO Google Webmaster Tools Links that Don t Count: No Follow Links Monitor w/(quirk SearchStatus download) Firewalled Links

18 The New Authority: Social

19 The New Authority: Social Graph

20 The New Authority: Personalized Search

21 Leg 3: Technology Can the search engines find and read the webpage? Key Factors Simple URL s in plain English 1 Page : 1 URL Standard links Avoid: Flash Java Images According to Google, these are different pages: How to surf like a spider Turn off images Turn off javascript Turn off flash

22 Counting your Indexed pages

23 Common Mistake #8: Google can t navigate a site

24 Common Mistake #9: using a Page ID in the URL

25 Common Mistake #10: vs.

26 LOCAL SEARCH

27 Local Search

28 Google Local Consistency of Phone Address Website Business Name Across Your Website Major Directories Vertical Directories 5 descriptors Car Accident Lawyer NOT Car Accident Tracking Phone Number Issues

29 How Does Google Assemble a Business Listing v Source: Mike Blumenthal

30 How Does Google Places Assemble a Business Listing Place s Dash. Dat a1 Data2 Data2 Feed 1 Feed 2 Web1 Web2 User Edits Name Y X X X X X X Address X X X X Y Y Phone Y X X X X X X X Web X X X Category X X X X Reviews X X X X GeoInfo X X X Citations X X X Additional Details X X X Source: Mike Blumenthal

31 Claim Online Presence Primary Data Source Claim listings from the principal secondary data suppliers/sites: SuperPages Yahoo, Bing Yelp, Facebook Avvo.com & Other Industry Directories HotFrog, YellowBot, Kudzu Note: You claim it. You own it. Source: Mike Blumenthal

32 Local Ranking Social & GeoReferences Citations & In-bound Links Reviews Source: Mike Blumenthal

33 What is a Citation? Business Name Or Number Phone Number Address Link Source: Mike Blumenthal

34 Ranking Report Rant: Local and other Stuff

35 Ranking Report Rant: Seattle DUI Lawyer Query Variations DUI Attorney in Seattle DUI Lawyer, Seattle WA Drunk driving lawyer in King County Under the influence driving Seattle attorney Seattle DUI Attorney DUI Laywer Seattle DUI Lawyers in Seattle Top Seattle lawyer for DUI Drunk driving attorney Best drunk driving lawyers in Seattle Seattle Lawyers overturn dui verdict Seattle OUI Lawyers Lawyer to expunge DUI from record in Seattle North Seattle DUI Lawyer Avoiding DUI in Seattle Seattle lawyers to beat drunk driving Multiple offense DUI lawyer Driving under the influence lawyer DUI Lawyer Best seattle DUI attorneys Pro bono Seattle DUI lawyer Need a DUI attorney in seattle Best seattle DUI lawyers DUI law firms in WA Attorney in Seattle for DUI Seattle s best DUI attorney Seattle Drunk Driving Lawyers Need attorney in Seattle to get me off DUI arrest

36 Ranking Report Rant: The Long Tail

37 Ranking Report: The Long Tail

38 Tattoo Story SEO Keywords tattoo tattoo picture tattoo pictures тату tatoo game of life unity tattoo speaker tattoo tattoo photos courage tattoo courage tattoos game of life tattoo tattoos game tattoo gambar tattoo tattoo images craig tattoo the tattoo tatto tattoo pics tattoos photos pics of tattoos pictures of tattoos question mark tattoo video game tattoos chinese character tattoo tattoo#i=51 action tattoo life sentence tattoo loudspeaker tattoo picture tattoo speaker tattoos storyline tattoos tatoos tattoo choose life tattoo photo tattoo pic tattox unity tattoos anchor tattoo courage tatto game tattos life game lifer tattoo name tattos native tattoo native tattoos question mark tattoos strength courage tattoo strength tattoos strength tattos tatto speker chinese characters tattoo chinese symbols tattoo courage and strength tattoos strength and courage tattoos lawyer tattoo tattoos pictures craig's tattoo craigs tattoo divorce tattoo hardcore tattoo horor tatto horror story horror tattoo horror tattoos image tattoo images of tattoos lawyers with tattoo life tattoos native indian tattoos photos of tattoo pic of tattoos pic tattoo pictures of tattoo pictures tattoo pictures tattoos pix of tattoos sentence tattoo streangth tattoos strength strength and courage tattoo strength courage tattoos strength tattoo strenth tatoos tato horror tatoo horor tatooo tattoo about life tattoo action tattoo chinese symbols tattoo designs tattoo for life tattoo fotos tattoo horror stories tattoo image tattoo of life tattoos for strength and courage tattto tatttoo the game tatoos the game tattoos unity tattoo designs tattoo libel tattoo#i=2 tattoos pics video game tattoo صور وشم وشم 3-tattoo ^tattoo

39 NEW NEW NEW STUFF

40 EMD Update

41 Map Spam

42 11 Things you can do in 10 Minutes Competition 1. Benchmark where you rank on Google for: Your name Your geo/specialty 2. Understand your website s authority PageRank # of inlinks Content 3. Ensure your geo/specialty is the focus of your homepage. URL H1 Tag Title Tag Content 4. Optimize your bio page for your name. URL (www.website.com/bill-smith) H1 Tag Title Tag Content 5. Remove your firm name from every title tag and rewrite them to focus on the specific page s content. 6. Add you phone number and address to local directories like Avvo

43 11 Things you can do in 10 Minutes Linkbuilding 7. Add your website to Avvo. 8. Make sure the links on your website are descriptive. Technology 9. Are all of your pages indexed? 10. Type in yourwebsite.com into the browser toolbar. Does it automatically redirect to 11. Review all of your URLs for a?, #, =, %. If you find any, they can probably be optimized.

44 Avoid Duplicate content Any guarantees from anyone Cheating on linkbuilding Buying links Link exchanges Linkfarms SEO s paid by performance

45 Beginner s Toolkit (free) Page Rank Google Analytics Counting Links: Google Webmaster Tools (your own site only) Google to check indexed page count (site:www.website.com) Google Adwords Keyword Tool for keyword research Right click any webpage, view source, search for meta or H1 Webmaster Tools Google Bing Yahoo

46 SEO Consultants I Personally Endorse Steve Matthews Stem Legal great Canadian focused on legal. Ian Lurie - Well regarded, do a paid, high quality audit. Will Scott, Search Influence (Drop my name for this guy). Will Critchlow Distilled Media (Will knows me. UK based, but I think they have a seattle office now.) Local: David Mihm and Mike Blumenthal

47 Smart SEO for Lawyers Everything You Need to Know in 60 Minutes

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