24/05/2011 ABC D EC E IS I I S O I N O
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1 ABC DECISION a new Controlling tool for SME s FERENC DULA Project Manager FDS Consulting Ltd. TIBOR KÉZI Head of Development FDS Consulting Ltd. 1
2 FDS: Consulting and software development of Activity Based Costing - ABC Five persons are working on our software development project: Owner and Project Manager more than 10 year experience in Activity Based Costing, high level knowledge of using ABC software, Project management ABC Expert - more than 5 year experience in Activity Based Costing, high level knowledge of using ABC software Three Software Designers - 5 year experience in database systems design, database system development (MS SQL), system design and architecture, HTML, XML development and implementation, Database management FDS has two owners: 51% Ferenc Dula, 49% MIS Consulting Ltd. Capital Raised to Date: EUR Income in 2010: EUR, Profit in 2010: 5000EUR 2
3 The Vision: ABC Based Controlling Step by Step First Step: Activity Based Costing an Efficient method for Cost Management to the SME s as well Based on the reasonable price our Software gives an opportunity for SME s to start using a new method for cost allocation and profit analysis. Second Step: Controlling Data Mart Utilize the available information to support the Management Decision Making We collect and transform data from the recent core systems (Accounting, Finance, Production, Sales) and ABC results to a special, small Data Warehouse. Based on it Managers and Controllers could make any types of report and analysis an easy way. Third Step: Activity Based Budgeting Planning and Budgeting together Our solution integrates the strength of Excel and the ABC methodology so that Users are able to harmonize the procedure of planning, annual budgeting and re-forecast. Fourth Step: ABC Controlling a complete controlling system for SME s Last but not least we could carry out an ABC based controlling system based on our costing and planning software modules, using the Data Mart and the built in and ad-hoc Reports. 3
4 ABC DECISION SOLUTION Modular Product Range: 1. ABC Decision Activity Cost allocation tool 2. ABC Decision Budgeting Activity based budgeting module 3. ABC Decision Planning Planning and budgeting 4. ABC Decision Controlling a complete controlling solution: ABC Decision software modules, Data Mart, built in and ad-hoc Reports Main Software Attributes: 1. State of the Art Design: Microsoft.NET 3.5, Win Forms and MS SQL Server 2. Powerful own calculation engine 3. MS SQL Server Database 4. Modular product range 5. Complex functionality: Model building with graphical user interface Automated data population and manual data entry Built in data export import Ready made and ad-hoc reporting 6. Detailed training materials and demo image 7. Sector-specific solutions 4
5 Business challenges and our solutions Strong competition and pressure on costs - A powerful insight into business profitability and efficiency Real cost of activities and processes True profitability of products, customers and distribution channels Shared service costing models (IT, HR) Measure and monitor key performance indicators Optimize business processes to improve efficiency and reduce costs IT operation troubles -All your performance optimization systems in one place Central Database Scalable products and services Special data mart for controlling functions Flexible reporting Separated costing and budgeting Complete controlling solution Understand and control costs Formulate plans and budgets Manage rolling re-forecasts Execute strategy Achieve greater responsiveness to change 5
6 Business Model Products and Services: 1. Products: ABC Decision Activity, Budgeting, Planning, Controlling 2. Services: Implementation, Supporting operation, Training Product Range and Prices Software Implementation Supporting Product Licence fee Maintenance Consulting Operation Training Total 15% ABC Decision Activity ABC Decision Budgeting ABC - Planning ABC Decision Controlling Profit margin (average): 22% 6
7 Magic Quadrant for Business Intelligence Platforms Venue & date 7 7
8 Competitors The ABC is a part of Business Intelligence solution (World Market) SAP PCM SAS ABM Oracle ABM Coda ABC Prodacapo Independent ABC software solution Activity Analysis - USA ProzessmanagerX - Germany ABC Focus - Australia Main factors of Successful investigation Hungarian and English version Acceptable price level Implementation service and consultancy Low competition on the market of SME s complete controlling solution 8
9 Partnering offer We are interested in distributors or consulting partners License fee for distributors is 40% of the total license Maintenance fee for distributors is 50% of the total fee Free of charge training material and implementation support 9
10 Investment Possibility Income and Expenditure for Income Investment Venture Capital Own Investment Sales ABC Decision Others Expenditure Personal Material Other expenditure Balance Markets: SME s and the Higher Education sector Existing clients: Budapest Corvinus University, West-Hungarian University Type of investment: Venture Capital (75 000EUR) Rate of return: 77% 10
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