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2 What Is SA Custom Media? As the god standard in cutting-edge information for a thought-eading audience, SCIENTIFIC AMERICAN offers an unparaeed patform with a range of integrated opportunities for its media partners. We offer marketers custom soutions to achieve their business objectives, enhance their brand image, retain current customers, and acquire new prospects through our custom pubishing division, SA Custom Media. SA CUSTOM MEDIA: Engages and captures a distinct, targeted audience Partners with esteemed industry experts, as ony SCIENTIFIC AMERICAN can Deveops origina content through a wide variety of media channes and mutipe consumer touch points DECONSTRUCTING THE BRICs SPECIAL REPORT WHAT S NET FOR BRAZIL, RUSSIA, INDIA & CHINA? Aows for unique, coaborativey conceived messaging patforms for innovative organizations + THE 3 RD ANNUAL WORLDVIEW SCORECARD PLUMBING LIFE SCIENCE INNOVATION DEEP & WIDE PROFILES OF PERSEVERANCE: THREE GLOBAL GAME CHANGERS For custom media opportunities contact: JEREMY ABBATE, Director, Goba Media Soutions or emai or your saes rep.

3 What Sets SA Custom Media Apart? Stear Brand. Stear Peope. 10 Word Changing Ideas December 2011 Predict THE MACHINE THAT WOULD the ScientificAmerican.com CAN BIG DATA SHOW US THE WAY? Future SA Custom Media everages the cout, credibiity, and authority of one of the word s eading brands: SCIENTIFIC AMERICAN STELLAR BRAND The ongest continuousy pubished magazine in the U.S. Over 140 Nobe aureate authors in our 166 years -- the most of any consumer magazine A record of editoria exceence unequaed in pubishing, incuding the 2011 Nationa Magazine Award for Genera Exceence and a 2011 Webby Honoree in the Science category Independenty ranked among the Top 10 US consumer media* for Most Credibe and Most Objective STELLAR PEOPLE Uphoding the same rigorous journaistic standards of SCIENTIFIC AMERICAN, SA Custom Media engages a team of industry experts and writers to deveop informative, thought-provoking content to best serve our readers and our cients needs. We enist the word s eading scientists and Nobe prize winners to write first-hand accounts of their insights and innovations. The coaboration between SCIENTIFIC AMERICAN and these partner groups ensures a richness of perspectives, a wide range of exposure points, and a unique convening of thought- eadership, contributing to one-of-a-kind media program. *Erdos & Morgan Opinion Leader Study For custom media opportunities contact: JEREMY ABBATE, Director, Goba Media Soutions or emai or your saes rep.

4 Esteemed Content Contributors Leveraging SCIENTIFIC AMERICAN s cout and rich heritage of exceence, we are uniquey positioned to deveop origina, authoritative, and provocative custom content. Our handpicked team of writers, editors, designers, and iustrators work directy with our marketing partners to best achieve their communication goas. SAMPLE OF THE EPERTS AND ADVISORY ORGANIZATIONS WITH WHOM SCIENTIFIC AMERICAN HAS WORKED: Steven Burri CEO Burri & Company Bi Gates Chairman & CEO Microsoft; The Bi & Meinda Gates Foundation Robert S. Langer David H. Koch Institute Professor, M.I.T Marion Neste Pauette Goddard Professor in the Dept of Nutrition, Food Studies, and Pubic Heath at NYU Martin Nowak Dir, Program for Evoutionary Dynamics, Harvard University Lisa Randa Professor of Physics, Harvard University Jeffrey Sachs Director, The Earth Institute, Coumbia University David Satcher Former U.S. Surgeon Genera ORGANIZATIONS: The experts who author artices for The Carter Center us are at the pinnace of their fieds, The Biotechnoogy Industry Organization incuding Nobe aureates, heads of business & industry, academia, The Caifornia Academy of Sciences {and research. The U.S. Department of Commerce For custom media opportunities contact: JEREMY ABBATE, Director, Goba Media Soutions or emai or your saes rep. {

5 The Right Story to the Right Audience SA Custom Media has the distinct abiity to engage and capture the right audience across both broad and narrow scope industry sectors. We ensure the right content wi be distributed to the right audience. AUDIENCES INCLUDE, BUT ARE NOT LIMITED TO: Educated and engaged consumers/ citizens Poicymakers Key scientific, academic, and research opinion eaders Internationa poicy eaders & governmenta officias Business, financia, and venture capita sectors Educators & students Science, business, and consumer media outets DISTRIBUTION METHODS: As a suppement to SCIENTIFIC AMERICAN As an insert in SCIENTIFIC AMERICAN or other appropriate, thought-eading pubications Industry Events Custom ists deveoped by our experienced circuation and marketing teams Dedicated Website Mobie Apps Direct or buk-shipped to Cient Geographicay targeted (Metro, Nationa, Internationa) For custom media opportunities contact: JEREMY ABBATE, Director, Goba Media Soutions or emai or your saes rep.

6 Content Channes Deiver Creative Soutions SA Custom Media offers a broad array of content channes that are both moduar and scaabe. Every program is deveoped in cose coaboration with our marketing partners, working together toward a common goa. Custom projects can be broad or narrow in scope, depending upon your campaign communication objectives and budget parameters. Custom Content Webcasts/ Webinars Events SA Custom Media Educationa Programs The Candid Conversations Series Editoria Ownership Coection For custom media opportunities contact: JEREMY ABBATE, Director, Goba Media Soutions or emai or your saes rep.

7 Custom Content Capabiities Whether it s print, digita, or mobie, it s critica to engage in a diaog with your customers and convey your brand s vaue. Soutions through SA Custom Media aow a marketer to become a trusted resources for its customers by offering precise, reevant, informative, and content-rich messaging. SA Custom Media offers a variety of Custom Content soutions that deiver the right message to the right audience. Scaabe in budget and scope, we wi deveop integrated or patform-specific programs to accommodate your marketing needs Programs can everage one or mutipe media formats Stand-Aone Issues PRINT Custom bookets, custom books, magazines, or other formats Specia sections within SCIENTIFIC AMERICAN Websites with a dedicated URL ONLINE Digita pubications E-newsetters Podcasts MOBILE/ APPS Compete, muti-device app deveopment Content distribution/aggregation Access to a business bog, socia media feed, white papers, video, etc Documentaries VIDEO Broadcast partnerships Promotiona videos Sponsoring organizations wi benefit from the authority of the program, its unique content, and its far-reaching audience impact. For custom media opportunities contact: JEREMY ABBATE, Director, Goba Media Soutions or emai or your saes rep.

8 Case Study: Wordview A Muti-Sponsored Program Now in its 4th consecutive year, SA Custom Media has produced, in partnership with the Biotechnoogy Industry Organization (BIO), a 100-page custom magazine - Wordview: A Goba Biotechnoogy Perspective. BIO s goa was to iustrate to internationa poicymakers the vaue of bioscience soutions and the importance of a reguatory framework that fosters innovation. DECONSTRUCTING THE BRICs SPECIAL REPORT WHAT S NET FOR BRAZIL, RUSSIA, INDIA & CHINA? + THE 3 RD ANNUAL WORLDVIEW SCORECARD PLUMBING LIFE SCIENCE INNOVATION DEEP & WIDE PROFILES OF PERSEVERANCE: THREE GLOBAL GAME CHANGERS Sponsors who participated in this partnership effort between BIO and SA Custom Soutions aso benefited through: A customized, two-page ad spread in the custom print issue Additiona copies for events, investor reations, internationa communications or other marketing coatera Web site sponsorship with an in-depth company profie and interview inked to the main issue Recognition at the SA Wordview Super-session at the BIO Internationa Convention, hosted by Fareed Zakaria Advertising in SA s nationa run featuring the ogos and websites of a ead sponsors Acknowedgment in the Wordview introductory etter A highy visibe presence on the Sciam.com promotiona campaign For custom media opportunities contact: JEREMY ABBATE, Director, Goba Media Soutions or emai or your saes rep.

9 A custom coaboration with Precision Marketing Case Study: Pathways An Excusive, Big Idea SA Custom Media is abe to create arger-scae programs that are excusive to one sponsor. Our handpicked team of writers, editors, designers, and iustrators worked directy with Quinties in creating Pathways: The Changing Science, Business & Experience of Heath. The program consisted of: A 100-page, perfect-bound, richy iustrated magazine which was poybagged with issues of SCIENTIFIC AMERICAN and maied to key constituents A 12-page excerpt that was inserted in The Economist A fuy deveoped, content-rich website (sa-pathways.com) Live earning events Print and digita promotiona campaign across SCIENTIFIC AMERICAN s networks This program became the cornerstone of Quinties goba media and rebranding strategy. SA Custom Media was chosen for its best-in-cass editoria abiities, its recognized credibiity, objectivity and editoria independence, and its broad and narrow scope capabiities in content distribution. For custom media opportunities contact: JEREMY ABBATE, Director, Goba Media Soutions or emai or your saes rep.

10 Event Sponsorship Opportunities SCIENTIFIC AMERICAN beieves creating a space where the greatest minds can gather and hep shape our coective future is the best way to sove the biggest chaenges we face. To that end, SA Custom Media offers a variety of high-profie events for our advertisers to connect and engage with the word s most innovative thought eaders from across industry, science and government, business, and venture capita. SA Custom Media offers various eves of event ownership opportunities taiored to your budget and communication needs: Excusive Event Sponsorship Buit from the ground up Cient has input in event format May range from an intimate setting (i.e. saon dinner) to a broader haf-day event or onger Cient can be the soe-sponsor Partnered Event Sponsorship Cient may either co-sponsor a major SCIENTIFIC AMERICAN branded event or tie-into an existing, arge-scae, muti-day conference For custom media opportunities contact: JEREMY ABBATE, Director, Goba Media Soutions or emai or your saes rep.

11 Case Study: Decade2 Excusive Event Sponsorship SA Custom Media s Decade2 initiative is an event series addressing the most pressing issues facing the word today. The first event was sponsored excusivey by Amgen who was abe to associate its brand with uminaries in research, pubic poicy and the private sector. The conference, focused on STEM education in American, generated nationa press pick-ups, incuding AOL News, The Street, The Washington Examiner and Earth Times. The sponsorship package incuded: Excusive participation in an invitation-ony event Presence and visibiity on the Decade2 website which provided content and video from the event, additiona resources, and editoria from the SCIENTIFIC AMERICAN archives Post-event wordwide advertising in print Goba promotion onine SA assembed a pane of highy esteemed speakers, incuding: The Honorabe Bart Gordon Chairman of the House Committee on Science and Technoogy Robert M. Lippincott Senior VP, Education, PBS The Honorabe Anthony Wider Mier Deputy Secretary U.S. Dept. of Education The Honorabe Kristina M. Johnson, Ph.D. Undersecretary, U.S. Dept. of Energy Pau Sereno Noted paeontoogist and co-founder of Project Exporation Patricia Shane President of the Nationa Science Teachers Association For custom media opportunities contact: JEREMY ABBATE, Director, Goba Media Soutions or emai or your saes rep.

12 Case Study: Compass Summit Partnered Event Sponsorship As the officia media sponsor of the highy excusive Compass Summit, SCIENTIFIC AMERICAN is abe to provide its marketing partners access to the word s greatest minds and key infuencers. The Compass Summit is a who s who of the most innovative thinkers and doers in the word. Atendance is by invitation ony and restricted to 300 creative capitaists from across industry, science, government, and academia. As partners, SA Custom Media sponsors have the opportunity to associate their brand with innovative soutions and reach a highy-excusive audience. Past participants incuded: Bi Gates, Chairman & CEO, Microsoft Eric Schmidt, Executive Chairman, Googe Jeff Bezos, CEO, Amazon John Doerr, Partner, KPCB Venture Capita Padmasree Warrior, CTO, Cisco Bi Joy, Sr Partner, KPCB (Co-founder, Sun Microsystems) David Geernter, Professor of Computer Science, Yae Sponsor Benefits incude: Logo recognition on a marketing and promotiona materias Logo on signage and video screens throughout the venue Ad in conference program Advertoria unit in SCIENTIFIC AMERICAN to spotight your company s invovement in the event Compimentary tickets for your executives and cients For custom media opportunities contact: JEREMY ABBATE, Director, Goba Media Soutions or emai or your saes rep.

13 The SCIENTIFIC AMERICAN Candid Conversation Series New in 2012, SA Custom Media wi produce an innovative program entited Candid Conversations. The series wi be a high-impact, 12-page poy-bagged suppement to SCIENTIFIC AMERICAN, consisting of a hybrid of branded content and ive SCIENTIFIC AMERICAN editoria. Overview The highight of Candid Conversations is an in-depth interview of the sponsor s CEO, Chief Scientific Officer, or other high-ranking officia, providing recognition, cout, and reevancy to the organization Interviews wi feature a topic of interest to the sponsor (i.e. rare diseases, personaized medicine, energy, the marriage of technoogy and heath, space exporation, science education, etc.) Interviews wi be suppemented with pertinent artices and trends pieces from expert authors and or journaists The sponsor has fina approva of the interview and woud aso be given input into the feature pieces that accompany it Distribution Depending on the sponsor s budget and/or objective, the suppement can be distributed to the fu North American ist of subscribers or to targeted, major metro areas. For custom media opportunities contact: JEREMY ABBATE, Director, Goba Media Soutions or emai or your saes rep.

14 Editoria Ownership Coection: Let Our Content Work for You From aternative energy and environmenta science, to biotechnoogy and medica research, to information systems and civi infrastructure, SCIENTIFIC AMERICAN charts the path for individuas and industries that are searching for answers to today s most chaenging and compex questions. SA Custom Media offers its marketing partners the opportunity to own a seected artice or a coection of artices that are reevant to that organization s business. The coection of content woud be paired with a etter from the Sponsor to be used as marketing coatera. Coections may be used as a resource for peers/coeagues/customers, to promote and inform an audience about new activities, initiatives, research, products, etc. Artice(s) may be offered as - Digita affinity newsetters - Custom apps - In-book coections - Print suppements - Fu updatabe microsites Sponsorship of an editoria coection aows the advertiser to everage the SCIENTIFIC AMERICAN brand, aign itsef with expert journaism, and provide a service to its customers. For custom media opportunities contact: JEREMY ABBATE, Director, Goba Media Soutions or emai or your saes rep.

15 Compeing Educationa Programs and Partnerships As the word s eading source and authority for science and technoogy information, SA Custom Media offers universities nationwide the unique proposition of creating customized products to hep promote their innovative research to an extremey targeted audience. Content coud be used to: Fund-raise/ procure grants Highight new deveopments in aboratories and research centers Highight scientific advances Promote community outreach initiatives Higher Education Products Incude: Content suppements for text books Aumni magazines Websites/Web pubications Onine books E-mai newsetters Foios Brochures Benefits Improve brand recognition Buid student and aumni oyaty Promote core educationa services Recruit students SA Custom Media woud work cosey with the university in the deveopment of the product to understand and achieve its objective For custom media opportunities contact: JEREMY ABBATE, Director, Goba Media Soutions or emai or your saes rep.

16 Webcasts/Webinars: Reinventing the Medium Webcasts and Webinars are vauabe saes and marketing toos for content distribution and ead generation. Onine video, ive or on-demand webcasts, and virtua events can be integra eements of a custom media strategy. Webcasts/webinars provide an interactive, visuay interesting format for deivering content. SA Custom Media wi produce, in coaboration with its sponsoring partner, a highy-informative, engaging, and educationa seminar/conference/ecture/ presentation for the user to earn more about a reevant topic in the science and technoogy spheres: - IP - Basic and transationa science - Industry specific training - Life sciences - Biotech Innovation - Information technoogy - Energy and environment Answers from the registration forms, pos and surveys provide the host with vauabe marketing information and ead generation SA Custom Media wi assembe reevant journaists, writers and/or industry insiders who are experts on the given topic to conduct the webcast/webinar. The sponsors woud hep shape the forum, suggesting particuar topics or experts who might contribute. For custom media opportunities contact: JEREMY ABBATE, Director, Goba Media Soutions or emai or your saes rep.

17 Program Menu with Scaabe Options SA Custom Media wi work cosey with you to create a unique, customized program that meets your marketing objectives and budget. No matter what the scope of the project, we wi deveop a compeing and authoritative program that wi provide reevant information directy into the hands of your audience. SAMPLE MEDIA MI LEVEL I LEVEL II LEVEL III PRINT Specia Section (Muti-Sponsor) Custom Booket Editoria Coection Candid Conversation Series Custom Magazine Muti Sponsor Stand-Aone Magazine (Soe Sponsor) DIGITAL Origina digita content for sponsor site Custom Microsites; dedicated URL Digita destination with mutimedia EVENT Saon Dinner Haf-Day Pane series 2-day conference MOBILE VIDEO WEBCAST EDITORIAL CONTENT COLLECTION Singe Artice Artice Coection bound together Artice Coection (Print/Onine) EDUCATION MARKET Emai Newsetter Custom magazine Onine books Foios/Brochures Content suppements for text books For custom media opportunities contact: JEREMY ABBATE, Director, Goba Media Soutions or emai or your saes rep.

18 The Key Takeaways SA Custom Media: Leverages SCIENTIFIC AMERICAN s credibiity and authority to create a one-of-a-kind media program Offers a unique, coaborative effort between SCIENTIFIC AMERICAN, and our partners Affords sponsors the abiity to shape the content and deiver it to an extremey defined targeted audience Provides origina, compeing content deveoped by a team of industry experts and the words eading journaists Offers a wide range of capabiities to meet our sponsors communication goas Provides scaabe marketing programs to maximize efficiencies For custom media opportunities contact: JEREMY ABBATE, Director, Goba Media Soutions or emai or your saes rep.

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