The Passionpreneur s Guide to. Starting Your Online Business. Domains & Hosting. Copyright 2015 AlexisTMyers.com

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1 The Passionpreneur s Guide to Starting Your Online Business Domains & Hosting

2 Your Website Domain Name The first thing you ll need for your business website is to purchase your domain name. This will be your web address where people will be able to find your business online. So it s important to have a domain name that accurately represents you and your business. How to Choose a Domain Name If you re just starting out with your business and you have no idea what to call it yet, don t worry, just use your name (like I did alexistmyers.com it s my first name, middle initial and last name). This way, whatever your business is now and whatever it may evolve into in the future can stay under the same domain name and still represent you and your business. If down the line you decide to develop separate projects and you want them to be on their own domain name, you can do that and simply link to them from your main site. In the event you know exactly what you want your domain name to be, by all means, snag it up quickly! You don t want someone else to have the same brilliant idea you have and buy the domain before you get a chance to. This is important because someone can buy a domain name for $10 but then turn around and sell it for $1,000. It s true. Domains are a hot commodity! And if you have a brilliant idea, it s best to snag it up as quickly as you can (even if you don t plan on using it right away) so you don t risk losing it in the future.

3 Where to Buy Your Domain Name Now that you know what your domain name will be, it s time to purchase it. Contrary to popular belief, Godaddy.com is NOT the best place to buy your domain name. They are honestly overrated and overpriced. The best place to go is Namecheap.com. Their prices are great ($10.87 per year) and they give you everything you need to house your domain name securely and effectively. Plus you get FREE Whois Guard protection for the first year, which simply protects your personal information from potential spam and identity theft when anyone researches that domain name. And after the first year, you only have to pay $2.88 for continued Whois Guard protection. So your total to renew your domain name each year and keep it protected is a whopping $ Super affordable and effective.

4 Your Website s Hosting Your hosting account is basically the foundation your website is built on. Hosting (also known as your server) makes it possible for your website to show up on the internet (after all, your domain name is just that, you won t actually have a website on that domain name without hosting). It s important that you buy your own hosting. When you sign up to create free websites (like on blogger.com, etc.) you re basically putting your content on their website, using their hosting. So they in essence own your content and have the right to take it down whenever they please if you don t comply with their rules. In order to avoid that, start your business on your own website where you 100% own your content and have total control of your online business. In the quest to set up hosting for themselves I have spoken to a lot of aspiring and beginner Passionpreneurs who have gotten it all wrong. They either get caught up with clever advertising and irresistible deals, or they talk to other Passionpreneurs and replicate whatever they did, resulting in everyone just winging it. In the future, if you want to know how to make the best decisions for your online business be sure to get the opinion of a techie/online business expert, versus someone else in the same boat as you who just happens to have taken one more step than you did. And avoid getting suckered into the latest deals and advertising (just because a company has a large enough budget for national advertising doesn t mean they are the best option for your business). It pays to speak with someone who knows all about different online business options and what works best out of experience.

5 Best Practices for Choosing Your Hosting Company and Package You shouldn t have to pay more than $10 per month for hosting. If you find a hosting company that charges more monthly, find out what all they offer and determine if it s worth it. You should receive 24/7/365 excellent technical support. The technical support reps should be nice, friendly, extremely knowledgeable and available all the time. When asking them a question you should never hear things like, You can Google it, or We can do it for you for this additional fee. That is a rip off. There should only be a small amount of specific services that you have to pay extra for, and those are in emergency situations, not everyday problems you run into. They should be able to either direct you on how to fix something easily and effortlessly, or do it for you at no additional cost. You should receive unlimited domains and addresses with your hosting package. If you see anything else advertised for instance you pay one price for your hosting package, but in order to get unlimited s you have to upgrade and pay more monthly for that, or to add on more domains you need to upgrade again and pay even more don t get it. You should only pay monthly or yearly for hosting. Do NOT pay for 3, 4, or 5 year hosting, there s just no need for it! Starting your website does not have to be a huge out of pocket expense! I have heard of so many people spending way more for hosting than they have to because they think they have to pay for 3 5 years of hosting. It s just not necessary. If you are starting out and you want the most affordable option, pay monthly, and again it shouldn t be more than $10 per month. If you want to buy in bulk because you want to stay away from yet another monthly fee (trust me, I feel you on that), then buy 1 year of hosting and that s it. Renew it every year and you re good to go. Keep it simple. Plus you never know if you might hear of a better hosting option out there. If you ve bought a 3 5

6 year package you won t be able to take advantage of the better option because you re locked in! Do what s best for your business and stick with monthly or yearly only. No more than that is needed. Your hosting should offer not only , but telephone and chat support. For me, when I m having technical difficulties and need immediate help, I can t wait for a response back from an . support is cool for nonpressing issues. Telephone support is good too because they are just a phone call away. But chat support is the most valuable in my opinion. I feel it s the most immediate. I can get on the chat with someone even quicker than waiting for them to come on the phone. And I can send them links or they can send me links and it all just works much better. Be sure your hosting provider offers chat as well! It s super convenient and well worth it! In my opinion, Hostgator is the best way to go. I ve been using them since 2009 and haven t had any problems. Not only that, they saved my techie life one day when working on a huge and complicated technical glitch for a client, and they did it all for free. Not only did they stay on the chat with me for hours on end until I was almost ready to pass out, they took over for me FOR FREE and handled everything. They are always polite, friendly and incredibly knowledgeable. And you get everything you need in one package without having to add on or upgrade. I pay $9.95 per month and I have unlimited domains and addresses, which has been quite a benefit over the years as I ve grown and evolved and developed new projects. I ve been able to have multiple sites and addresses all for the same price every month. They are definitely a reputable resource!

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