Differentiate and Grow Your Hosting Business with Parallels Business Automation Standard. Alex Goncharov, Sr. Director, PBAS Product Marketing

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1 Differentiate and Grow Your Hosting Business with Parallels Business Automation Standard Alex Goncharov, Sr. Director, PBAS Product Marketing

2 Growing hosting business with automation Launched USONYX in Singapore USONYX: 3000 customers $0.8 mln revenue 6 employees Profitable business Joined RUSONYX in Russia RUSONYX: 5000 customers $1 mln revenue 8 employees Profitable business Profit from the Cloud 2

3 What we are going to talk about Introducing PBAS (if you are new to it) Best practices of running your business with PBAS Best ways to integrate 3 rd party apps with PBAS Increasing your revenue with value add services 2 year vision for PBAS Profit from the Cloud 3

4 What Your Customers are Asking for We need a single provider which can provide ALL services we need! We need a simple solution with unified user interface which our staff can understand and manage We want to update our site, blog, shopping cart ourselves! We need our hosting to grow with our business from domain and shared to VPS and Dedicated Server Profit from the Cloud 4

5 What you are telling us We need automation which covers full range of services Domains, , Shared Hosting, VPS, VMs and Dedicated Servers We need a solution which we can deploy, configure and launch in 48 hours! We need an automation solution that our staff can understand and customize! We need a powerful, but simple billing system that covers majority of business models Profit from the Cloud 5

6 Why PBAS is the solution? Proven and reliable! It meets providers and customer s needs! Easy to deploy Ready to use, right out of the box The most matured hosting and billing automation product on the market 11 years of feedback and development Over 650 PBAS powered providers Profit from the Cloud 6

7 PBAS is the solution Tools for every role: Provider, Reseller, Customer Provider Provider Control Center PBAS Integrated Online Store Automated Provisioning Resellers Reseller Control Center Automated Billing Independent Integrated Online Stores Configurable Storefront Customers Customer Control Panel Self-service Control Panels Site Builder Customer sites Profit from the Cloud 7

8 Professional. Powerful. Profitable. Hosting automation for your business VE1 login: root password: VM1 login: root password: VE2 login: alex password: VM2 login: alex password: $ $ $ $ $ $$ $ Domains Hosting Linux / Windows Shared Hosting SSL Certificates Linux / Windows VPS Hosting SaaS Hypervisor based VM Hosting 3d party Services Dedicated Servers Profit from the Cloud 8

9 PBAS upsell scenarios and ARPU growth Revenue opportunities Domain Registration Shared Hosting VPS Hosting VM / dedicated Hosting SSL Certificates 3rd Party Services (backup) Profit from the Cloud 9

10 Reduce operational cost with PBAS Grow your profit! Scale up your business without increasing your head count Increase hardware utilization. Increase density. Reduce cost. Reduce training cost and # of human errors Reduce domain registration and SSL certificates cost. Signup for PDN! Get your Business automated now! Pay PBAS license fees later. Save cost. Profit from the Cloud 10

11 How does Revenue Share Program Work? Start using PBAS today and pay when your business growth with Revenue Share Program: No initial PBAS license cost Provider is paying for Plesk and PVC licenses from day one 0% revenue share fee on revenue delivered through PBAS below $8000 ( 5450) monthly sell-through 2% revenue share fee applied to all revenue delivered through PBAS above $8000 ( 5450) monthly sell-through Profit from the Cloud 11

12 Next Step 1. Become Parallels Partner at: 2. Get free PBAS license from your account manager 3. Get free Installation and Basic Administration Course 4. Download or try PBAS at: 5. Questions? Send me an Profit from the Cloud 12

13 Best Practices Small pieces that add up to your success Victor Batraev, Program Manager Parallels Business Automation Standard

14 Best Practices #1 Integrate your Website with PBAS store properly: Customer selects hosting plan and period on your web site BUY button links to the selected plan and configuration Transition from web site to PBAS store is not noticeable Example of redirect URL: - ps_series_key=xxxxxxx - ps_period=xxxxxx - ps_domain_name=domain-name.tld - ps_dm_action=register_new Increases conversion rate (your sales) by 35% Profit from the Cloud 14

15 Best Practices #2 Add media, twitter, dynamic content to the Control Panel This is an example of left menu template customization. You can also: - add - delete - modify Any - section - sub-element original customized Profit from the Cloud 15

16 Best Practices #3 Increase your revenue by integrating PBAS with 3 rd party services. Here is how: Use Miscellaneous hosting plan type for custom services Use Custom Attributes for additional options Automate provisioning with Events Use Conditions to provision different services Add login to 3 rd party management interface into CP using customization Here is what other providers are doing: - VMs provisioning - BackupAgent services - cpanel licenses provisioning Profit from the Cloud 16

17 Grab Hold of the Cloud Backup Opportunity Robbert van Geldrop CTO, BackupAgent

18 Why Become a Cloud Backup Provider? Backup is a flagship cloud product - Attract new resellers and end-users Increasing ARPU - Easy to bundle with conventional hosted services - Manage their cloud data, secure their on premise data Reducing churn - strengthen the bond with customers Making margins on storage - Adds value to storage - Backup makes storage profitable again Profit from the Cloud 18

19 Why Choose BackupAgent? Platform boiled down to its essentials: - Your customers backup their valuable data to your private cloud Server software: - Scalable - Multi-tenant - Branded (private label) software - Integrated with Parallels Client software: - User friendly - Efficient - Secure - Multiplatform - Server backup Profit from the Cloud 19

20 Integrate Backup Services with PBA-S Generate groups Create Custom Attributes in PBAS Enable Custom Attributes in hosting plans Add integration script to Event Profit from the Cloud 20

21 Sell Backup Services in PBA-S Store Ordering and provisioning Profit from the Cloud 21

22 Thank You! Meet us at the BackupAgent booth Contact: More info:

23 Increase Revenue with SSL in PBAS Steve Barnes, Biz Dev, OpenSRS

24 Increasing Revenue with SSL Products Where are your customers getting SSL services today? Why do customers needs SSL? - Secure payment transactions - Login forms - Billing and control panels - server connections - Any data transmission What sort of margins can I expect selling SSL? - RapidSSL ~$30+ per certificate - QuickSSL ~$50+ per certificate Are you selling a full range of SSL products? - Upgrade your users to higher margin certificates such as EV Profit from the Cloud 24

25 Why OpenSRS Who is OpenSRS? - Wholesale focused domain registrar since ,000 partners / 10,000,000 + domains under management - One of the largest SSL resellers - 24/7 Support - No minimums or yearly fees. Choose from a variety of SSL brands and products - Verisign, Thawte, GeoTrust, Trustwave, Comodo - Choose the right combination of certificates that fit the requirements of your customers. Discounted pricing via Parallels DNN - SSL Certificates starting at $19.99 Now integrated with PBAS Profit from the Cloud 25

26 How to configure the OpenSRS plugin OpenSRS Configuration - Visit and login to your account Profit from the Cloud 26

27 How to configure the OpenSRS plugin OpenSRS Configuration - Generate a Private Key to secure your API transmission - Fund your OpenSRS account - Finished! Profit from the Cloud 27

28 How to configure the OpenSRS plugin PBAS Configuration - Configure OpenSRS SSL plug-in (enter login and Private Key) Profit from the Cloud 28

29 How to configure the OpenSRS plugin PBAS Configuration - Configure SSL Hosting Plans - Sell! Profit from the Cloud 29

30 Thank you! Meet us at the OpenSRS Booth #300 Signup Now at Parallels Domain Name Network Contact me:

31 Product Vision Victor Batraev, Program Manager Parallels Business Automation Standard

32 Continuous Innovation with PBAS PBAS 4.2 (April 2012) Simplified Online Store Updated Control Panel Parallels Plesk Panel 11 support Affiliate program module PBAS (6 October 2011) New OpenSRS SSL Plug-In New EPAG Domain Registration Plug-In Revenue Share Pricing Model for PBAS Support of Parallels Virtuozzo Containers 4.7 PBAS 4.1 (6 July 2011) IPv6 support Tokenized payments Consolidated invoices Support of Parallels Virtuozzo Containers 4.6 PBAS (15 November 2011) Support of Parallels Plesk Panel 10.4 Improved OpenSRS Domain Plug-In Improved PTR Records Management Profit from the Cloud 32

33 PBAS 4.2: Unified Parallels Panel Interface New unified layout across all products: PA, Plesk, PBAS New Home tab New modern skin Improved usage scenarios Profit from the Cloud 33

34 PBAS 4.2: Online Store Redesigned purchase process. Fast and simple! One step configuration Minimalistic Easy to understood Predefined configurations New framework: Dynamic (Ajax, jquery) Customizable Improved performance Better integration with website Profit from the Cloud 34

35 PBAS 4.2: Affiliate Program Provider is able to: Create multiple affiliate programs Setup rates (fixed or percentage from sales) Define conditions and compensation types Track reports for all programs Affiliate partners are able to: Get examples of links they could use from CP Track their individual reports from CP Request a commission transfer to their account balance Request to get the commission any other way Profit from the Cloud 35

36 PBAS 2 Year Product Vision Customer Experience Unified User Interface New PBAS store Support for bundles Hourly usage/resources billing and adjustments New Services Parallels Server Bare Metal VMs Customer acquisition with Standalone Web Presence Builder PA syndication (resell services like Hosted Exchange, Hyper-V VMs from PA providers) New Features Centralized for Plesk shared hosting PCI PA-DSS compliance APS 2.0 support and 3 rd party applications 3 rd party VMs provisioning support Profit from the Cloud 36

37 Next Step for Existing Partners Increase revenue: Improve integration between web site and PBAS store. Launch new PBAS services: - PSBM VMs and Windows VPS - Backup Agent and other 3d party services - SSL certificates Reduce cost: - Signup for Parallels Domain Network - Use PSBM hardware nodes to provide VMs and Containers Build Channels: - Use channel players and partners to extend your portfolio and reach. Teach them to use PBAS Reseller Control Center Ask questions, provide suggestions: Thank You! Profit from the Cloud 37

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