Сайт для обмена автомобилей по trade-in. Concept of Work. Examples of Other Similar Websites. Flow Chart. Necessary Elements. Functionality.

Transcription

1 Сайт для обмена автомобилей по trade-in Concept of Work. Examples of Other Similar Websites. Flow Chart. Necessary Elements. Functionality.

2 Desired Functionality of Site The main function of the website will be to provide new car dealerships with low funnel customers/leads that are ready to buy a new car or truck. The site will be free to the end users. The Website will advertise to get end users to the website. Users can then engage the site by entering non-identifiable information about themselves. Public information such as name & address, , phone and the type of vehicle they are trading, and the type of vehicle they are interested in. There will be no need for social security numbers or date of birth. End Users can also upload up to 8 pictures of the vehicle they would like to trade. After maneuvering through the site, End Users can then pick and choose, based off of the users zip code, which dealerships they would like to have bid on their trade; up to 5 max. Once this is done, a lead will be generated and sent to the dealerships CRM via an API. In addition to the API leading to dealers CRM, an will be sent up to 5 additional dealership employees with a link to pictures of the End Users potential trade located within website site. There will need to be two portals. One main portal for website employees to activate and deactivate participating dealers. Additionally, this portal will help to keep track of all dealership accounts and be able to run activity and analytic reports etc. The second portal will be for dealers to log into to view specific trade in pictures. A Dealer Log In and Password section should be visible on all pages of the website. They can also look up their activity and see how many leads they have received from website; filters can be used for dates. Each customer/end user using the system will have a unique identifiable character assigned to them. This will help generate a direct link straight to the website dealer portal, and to that specific customers trade in with the pictures. The dealer can then determine a trade value (appraisal), enter it in the appropriate box labeled Estimated Trade Value and hit a submit button. The end user will then receive an with that value and the dealership info from which it came. Management at website will then determine whether or not a dealer will be invoiced for a sale of a vehicle that was a direct result from engagement at website every 30 days. This will be accomplished by matching up databases from the dealerships FTP file and website s Customer/End User files.

3 Database Driven Website Website - Necessities Zip Code Map Radius Tool (Customers and Dealerships vs Geographical) ALL New Vehicle Data Currently On Sale in US: Year, Make, Model & Series with Drop down Boxes Trade In: Need Data for ALL Used Cars up 20 years old. Year, Make, Model, Series and with Mileage Box. Used in Drop down Boxes. Used Car Vin Decoder (Optional for Customer Use) Dealer Log In Portal Area for End User to Upload Multiple Pictures of Trade In Terms and Conditions Page and Click Box Privacy Policy Page NADA Used Car Guides for Dealer (Vehicle Picture Page) Carfax Log In Dealer (Vehicle Picture Page) Autocheck Log In Dealer (Vehicle Picture Page) Application Programming Interface (to communicate with dealers CRM s) Triggering System

4 Site Visit website START Dealers are Populated from Nearest Zip Code (Database) Enter Vehicle Of Interest. (Make & Model) Dropdown Enter Name Address, etc Car Website User Flow Dealers who participate are entered into the website manually through a main Portal by an employee. Enter Trade In Info. Vin # Mileage (Dropdown) Choose Up to 5 New Car Dealerships From Drop Down Upload Up to 8 Pictures Of the Trade In User then Hits Submit After Clicking on T&C s Accept Dealers will Then Receive A Lead Via and API Into their CRM After determining the trade value, The dealer employee will enter That value in a box within the Dealer Portal And then click Submit. Once Logged in, Dealer Employees will have access To various widgets for determining The trade value. i.e. NADA, Black Book, Carfax (sidebar plug-ins) Dealer Employees then log Into the website Dealer Portal to view The Pictures of the Trade In. In addition, s with a Link to the pictures will be sent to Used Car MGRs and others In the Loop End users will then Receive an From dealers With the trade in Figure. End User visits Dealership. Buys New vehicle. st On 1 of every month, A list of Dealers sold Customers are uploaded Automatically from dealers DMS to an FTP site. (Dealer Vault) Website then cross References data to match dealers sold customers with website data and Invoices dealer for each sale. Repeat Every Month

5 Example of a VERY similar site.

6 Drop Down Boxes After clicking here, this Site takes you to the next Page.

7 Competition Vin #: This site does not have an area to input a VIN # for the vehicle. Vin # (17 Digits) should go here. Optional for Customer use. However the vin #, if input, should have decoding capabilities so it will auto populate the Year, Make And Model of the trade in. There also needs to be a trade mileage box. All of this info will be ed to dealer.

8 This site does not have the ability to upload pictures or a portal for a dealership to log into to look at them.

9 Notice how local dealers populated on this page after filling in the customer zip code field.

10 Rough Example What the Vehicle Picture Page Should Look Like within Website Dealer Login Vehicle: 2004 MITSUBISHI Eclipse-4 Cyl. Convertible 2D GS Spyder VIN # j321654y898rg456efg NADA Wholesale Retail Base Price $2, $5, Adds Adjustment $0.00 $0.00 Mileage Adjustment $1, $1, Enter Estimated Trade In Value Here $ Total Price: $4, $6, Check Car Fax or Auto Check Click Here Submit

11 Auto Trader s Online Trade In Tool Step One

12 Auto Trader s Online Trade In Tool Step Two Notice the Built in Drop down Box Data or if the User wants, they can add the vin # and have it Automatically decode and populate.

13 Auto Trader s Online Trade In Tool Step Three Notice that Factory Installed Options T hat are specific for this actual vehicle Populate on page 3. Users are then able To click or check the options on their particular Vehicle.

14 Auto Trader s Online Trade In Tool Step Four This step is not necessary for Bid on My Trade.com

15 Auto Trader s Online Trade In Tool Step Five Notice on this page the user is prompted to check a box if they are interested in a New Car. When that box is checked. It opens up fields that have Drop downs for Makes and Models. Also, this has a field for used cars. Used car fields are not needed at this time. However the desired New car drop down boxes are a critical element.