Moving Target: How Much Do Mobile Apps Cost? Lee Fischman Galorath Incorporated 26 March 2013

Transcription

1 Moving Target: How Much Do Mobile Apps Cost? Lee Fischman Galorath Incorporated 26 March 2013

2 2013 Copyright Galorath Incorporated 2

3 2013 Copyright Galorath Incorporated 3

4 App development doesn t stop at the smartphone Service API Server API Service API 2013 Copyright Galorath Incorporated 4

5 Many factors increase app cost On the app Custom UI/UX Intensive graphics Non-trivial architecture Complexity, such as special rendering, physics On the back end Security Integration with other services Scalability 2013 Copyright Galorath Incorporated 5

6 App scaling gets expensive fast Apache SOLR Geo search Fabric multi-instance administration Gunicorn WSGI Server Memcached For caching Redis Key store server Gearman task queue system Munin Resource mon. Shares & posts Django Python app framework Nginx Proxy server Sentry Python reporting Load balancing through AWS ELB and DNS resolution through AWSRoute53 Pgbouncer pooler (CDN) Mdadmin Software RAID Amazon S3 for photos PostgreSQL User data replication PostgreSQL User data Source: What Powers Instagram: Hundreds of Instances, Dozens of Technologies Instagram Engineering Blog 2013 Copyright Galorath Incorporated 6

7 App development is more like a media event Major Activities Software Design Storyboarding, custom controls and graphics can be 25% of total project cost Marketing For retail apps, can be proportionally similar to other major media: 10-50% or more 2013 Copyright Galorath Incorporated 7

8 Native development comes with its own learning curve 2013 Copyright Galorath Incorporated 8

9 There are differences in platform cost 2013 Copyright Galorath Incorporated 9

10 The barriers to entry for simpler apps are very low Stencyl GameSalad GameMaker Authoring Tools Become Reality 2013 Copyright Galorath Incorporated 10

11 The barriers to entry are getting even lower 2013 Copyright Galorath Incorporated 11

12 Cross platform tools are well established jquery Mobile Titanium PhoneGap Third Party SDKs 2013 Copyright Galorath Incorporated 12

13 Enterprise aps are going in a slightly different direction Mobile Enterprise Application Platforms 2013 Copyright Galorath Incorporated 13

14 Platform independence is real, with some compromises Aided By Browser-Centric Technologies 2013 Copyright Galorath Incorporated 14

15 Infographic time! Source: Kinvey 2013 Copyright Galorath Incorporated 15

16 Case study Crowd-sourced traffic analysis 2013 Copyright Galorath Incorporated 16

17 TourTrack in a nutshell Data Collection Server Preprocessing Analytics Storage Source: nycbikemaps.com 2013 Copyright Galorath Incorporated 17

18 TourTrak Architecture 2013 Copyright Galorath Incorporated 18

19 Summary Apps are generally becoming cheaper Apps requiring upstream infrastructure are remarkably more expensive than those without The ecosystem has rapidly evolved throughout the stack and continues to evolve While new and different, conventional estimating methods are still applicable 2013 Copyright Galorath Incorporated 19

20 Estimating A Mobile App Project Using SEER for Software 2013 Copyright Galorath Incorporated 20

21 TourTrak Architecture Monitor ride Configure ride App data Mapping & Admin Pre-Processing Tour DB Data Collection Server Register rider Tour config Location update Alert App User config Alert rider Config DB 2013 Copyright Galorath Incorporated 21 Device data

22 TourTrak Scope Component Feature Type Count Complexity App User config Input Screen 1Low App App Data Data Table (Internal) 1Low App Device Data Reference Data (External) 1Low App Alert Request/Response (COTS) 1 Low App Location update Software Output 1Low App Register rider Software Output 1Low App Tour config Batch Input Stream 1Low Data Collection Server Location update Batch Input Stream 1Low Data Collection Server Tour config Software Output 1Low Data Collection Server Register rider Batch Input Stream 1Low Data Collection Server Tour DB Internal Data 1Low Data Collection Server Config DB Reference Data (External) 1Low Pre-Processing Pre-Processing Internal Function 1Average Pre-Processing Tour DB Data Base Files 1Low Mapping & Admin Mapping Screen Reports 1Average Mapping & Admin Login Input Screen 1Low Mapping & Admin Tour Selection Input Screen 1Low Mapping & Admin Tour Setup Input Screen 1Low Mapping & Admin Alert Input Screen 1Low Mapping & Admin Tour DB Shared Data Files (External) 1Low Mapping & Admin Config DB Internal Data 1Low 2013 Copyright Galorath Incorporated 22

23 SEER-SEM Project Setup 2013 Copyright Galorath Incorporated 23

24 Estimate: Close to Actual 2013 Copyright Galorath Incorporated 24

25 Thank you for attending Contact us! Copyright Galorath Incorporated 25