CONTENT IDEAS FOR ACCOMMODATIONS. Marketing. Increase bookings from former guests and expand your client s reach to new guests.

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1 VERTICAL Marketing Increase bookings from former guests and expand your client s reach to new guests. Content Ideas You know it s important to regularly communicate with your client s audience. We know there are times the link or button to design the around so it meets your primary goal, and our recommendation for the Constant Contact template to use so you can easily create your client's campaign. Content ideas you can use for your client s next marketing campaign Share last minute availability at a bargain to get openings booked. Share updates about your space like renovations, new features or new guest reviews and photos to See more pictures Product/Service Promotion I Announce upcoming events you are holding or that are happening in the community that will drive bookings See more event details Share top things to do and see in the area to encourage bookings See more details Announce availability, specials and things to do that relate to 2015 Copyright Constant Contact, Inc. CONSTANT CONTACT SOLUTION PROVIDER PROGR A M Page 1 Login to your account and try these ideas for your next campaign Mon-Fri 9am to 8pm ET (US & CA) Mon-Fri 9am to 8pm (UK)

2 VERTICAL Version 1.0 6/19/2015 Job no Summary Content is king. It s what people consume, share, and what can get your clients small business found. So we know that coming up with content ideas for your client s next can be a challenge. It s even more challenging when you take on a new client who works in an industry vertical that you don t have a lot of experience in. Good news: This guide is chock full of content examples broken down by industry that you can use for your client s next campaign! Feel free to print out any subsequent pages to share with your clients! Increase Simply bookings click from on former an industry guests below and to expand view the your ideas: client s reach to new guests. Table of Contents You know it s important to regularly communicate with your client s audience. We know there are times the link or button to design the around so it meets your primary goal, and our recommendation for the Constant Accomodations Contact template...3 to use so you can easily create your client's campaign. Accountant & Financial Advisor...5 Art Culture & Entertainment...6 Consulting & Training... 8 Share Education: last minute availability Higher at Education...9 a bargain to get openings booked. Product/Service Promotion I Education: Primary & Secondary Share Fitness updates about & Nutrition your space Services See... more pictures 11 like renovations, Fitness & new Rec features Centers... or 13 new guest reviews and photos to drive bookings Health and & Social sharing. Services Healthcare Professionals Announce upcoming events you Legal Services... are holding or that are happening See more event details 19 in the Membership community that will Organization... drive 20 bookings Publishing Share Real top things Estate...24 to do and see in See more details the area Religious to encourage Organizations bookings Restaurant Bar & Cafe Announce Retail... availability, specials 28 and things to do that relate to upcoming Salon seasons Spa and & Barber holidays to Services drive bookings Travel & and Tourism... sharing. 32 Interested in brainstorming about marketing content ideas for one of your clients? Reach out to your Account Manager today. CONSTANT CONTACT Login to your SOLUTION account and PROVIDER try these ideas PROGR for your next A M campaign Mon-Fri 9am to 8pm ET (US & CA) Mon-Fri 9am to 8pm (UK) Page 2

3 Increase bookings from former guests and expand your reach to new guests. Increase you need bookings some inspiration from former of what guests to send and out. expand Here your will client s find a reach few content to new ideas guests. for inspiration, You know it s important to regularly communicate with your client s audience. We know there are times the link CONTENT or button to design IDEAS the around so LINKS it meets AND your primary BUTTONS goal, and our recommendation TEMPLATE for IDEAS the Constant Contact template to use so you can easily create your client's campaign. Share last minute availability at a bargain to get openings booked. Product/Service Promotion I Share updates about your space See more pictures Share like last renovations, minute availability new features a or bargain new guest to get openings reviews booked. and photos to Share with Share friends with and friends family and family Product/Service Product/Service Promotion I Showcase Share updates about your space See more pictures like renovations, new features or new Announce guest reviews upcoming and photos events to you Share with Book friends nowand family Product/Service Business ShowcaseEvent drive are bookings holding and or that are sharing. happening See more event details in the community that will drive Announce bookings upcoming and events sharing. you are holding or that are happening See more event details in the community that will drive bookings Share top and things sharing. to do and see in See more details the area to encourage bookings Share and top things sharing. to do and see in See more Share detailswith friends and family the area to encourage bookings Announce availability, specials and things to do that relate to Announce availability, specials and things to do that relate to upcoming drive bookings seasons and and holidays sharing. to Page 3

4 Take advantage of the upcoming holidays by sharing availability, discounts, local festivities or attractions related to: WINTER SPRING SUMMER FALL December Hanukkah Its about time week Rockefeller Center Tree Lighting Christmas March National Week of The Ocean Festival Season World CONTENT Compliment IDEAS FOR Plan a Solo Vacation July Couple Appreciation Learn You to know Ski and it s important to regularly communicate with your client s January audience. 15, April We 16, know July Halloween there are times Snowboard when you need inspiration for what Earth to Awareness send out. Here you will find 26, a October few content 15) ideas for inspiration, Get the to link Know or Your button to design the Take a Wild around Guess so it meets your primary goal, and our recommendation November for Customers the Constant Contact template Easter to use so you can easily create August your client's campaign. Make Your Dream Come Community Spirit s Black Friday True Just Because National Deal Week Friendship May World Hello February Back-to-School Military Appreciation Electronic Greetings American Adventures Valentine s Share last minute availability at a Small Business Saturday Beat bargain the heat to get openings booked. Mother s Share with friends and family Be Kind to Product/Service Humankind Promotion I Random Acts of Kindness National Family Week week Share updates about your space Memorial See more pictures like renovations, new features or National Tourism Week new guest reviews and photos to International Business Image Improvement Announce upcoming events you are holding or that are happening See more event details in the community that will drive bookings June Father s Worldwide of Giving September Labor National Courtesy World Tourism International Fanny Pack October International Mountain 4th of July Breast Cancer Awareness Make Up Your Mind I want you to be happy National Share A Sunset day With Your Lover Country Inn Bed & January Family Reunion Increase bookings from former guests and expand your client s reach to new guests. All or Nothing Breakfast New Year s April Get to Know Your Make A Difference National Thank You Customers (Also National Book It! Share top things to do and see in the area to encourage bookings See more details Announce availability, specials and things to do that relate to WINTER-THEMED TEMPLATES SPRING-THEMED TEMPLATES SUMMER-THEMED TEMPLATES FALL-THEMED TEMPLATES Valentine Hearts Valentine Roses Boxing Canada Christmas Card Family Holiday Berry Holiday Card Holiday Elegant Holiday Snowman Happy Victoria Easter St. Patrick s Card II Earth Happy July 4th Happy Independence Happy Halloween Happy Labor Labour Canada Canada Page 4

5 ACCOUNTANT & FINANCIAL ADVISOR Stay connected to existing clients and expand your reach to new clients. you need some inspiration of what to send out. Here you will find a few content ideas for inspiration, Increase bookings from former guests and expand your client s reach to new guests. You know CONTENT it s important IDEAS to regularly communicate LINKS with your AND client s BUTTONS audience. We know TEMPLATE there are times IDEAS the Share link or financial button to news, design tips the and trends around so See it meets the full your story primary goal, and our recommendation Client letter for the with Constant your commentary Contact template to stay to use so you can Share easily with create friends your and client's family campaign. Sales Lead letter connected to clients and drive sharing. Announce upcoming events you or See full event details Upcoming Events the community are hosting to stay Register Share last minute availability at a bargain top of to mind get openings and drive booked. participation. Share with Share friends with and friends family and family Product/Service Promotion I Share Announce updates an about incentive your space (i.e. entry See more Refer pictures a friend, family member Client letter like into renovations, a raffle) when new features clients or provide a or colleague new guest reviews and photos to referral. Include an overview of your services and testimonials. Announce upcoming events you are Announce holding or a that client are happening appreciation See more Register event details for this event in event the community to increase that your will drive connection bookings with clients and and sharing. inspire referrals. Upcoming Events Share top things to do and see in See more details Share answers to common Product/Service Client Showcase letter the area to encourage bookings and questions sharing. you get from prospective Share with Submit friends a and question family Sales Lead letter and current clients to remind clients Announce of your expertise, availability, drive specials loyalty and and referrals. things to do that relate to SEASONAL Take advantage of the beginning or end of a year by thanking clients for their loyalty and wishing them a happy new year. Page 5

6 ART CULTURE & ENTERTAINMENT Increase visits from existing patrons and expand your reach to new ones. Increase you need bookings some inspiration from former of what guests to send and expand out. Here your will client s find a reach few content to new ideas guests. for inspiration, You know it s important to regularly communicate with your client s audience. We know there are times the link or CONTENT button to design IDEAS the around so LINKS it meets AND your primary BUTTONS goal, and our recommendation TEMPLATE for IDEAS the Constant Contact template to use so you can easily create your client's campaign. Showcase upcoming new exhibits, See more event details Member letter facility updates and educational opportunities to drive visits and sharing. Share last minute availability at a bargain Feature to get discounts openings for booked. slow times Share with Buy friends tickets and now family Product/Service Upcoming Promotion IEvents and for groups to increase sales Share and updates drive about sharing. your space See more pictures like renovations, new features or new guest reviews and photos to drive Announce bookings a and fundraising sharing. event (i.e., Register now Member Event auction) with highlights of the Donate if you can t attend Fundraising Update Announce success upcoming of your last events one you to drive Volunteer letter are participation. holding or that are happening See more event details in the community that will drive bookings Feature staff members or artists See more details Member and share some of their expertise Share top things to do and see in See more details Supporter letter the or area inspiration to encourage to strengthen bookings the and connection sharing. with patrons. Announce Share interesting availability, specials news about Make a reservation See the full story Member and things to do that relate to what s happening in the Supporter letter drive community bookings and to increase sharing. your Product/Service Volunteer Promotion II connection with patrons and drive sharing. Page 6

7 Take advantage of the upcoming holidays by announcing events, promotions or news related to: WINTER SPRING SUMMER FALL December Safe Toys and Gifts Universal Human Rights Hanukkah Ugly Christmas Sweater March National Craft World Compliment Be CONTENT Heard IDEAS Children s Sunday FOR Dream With(out) Art Christmas Make Up Your Mind I want you to be happy day National Urban Ballroom Dancing June World Environment Father s Global Beatles Multicultural American Child Family History World Music Worldwide of Giving September Increase bookings from former guests and expand your client s reach to new guests. April January Couple Appreciation July October Labor National Courtesy National Grandparent s Good Neighbor National Women s Friendship National Keep Kids Creative Week National Museum New You Year s know it s important to regularly communicate with your client s 4th of audience. July We know there are times National when Thank you need You inspiration for Earth what Awareness to send out. Here you will find National a few Make content A ideas for inspiration, Breast Cancer Awareness International the link or Creativity button to design the Poetry & around The Creative so it meets your primary Difference goal, to and Children our recommendation for the Constant Contact template Mind to use so you can easily create your client's campaign. Do Something Nice Inspire Your Heart with Art Easter Embrace Your Geekness National Arts & National Dance Week Humanities Get to Know Your International Dance All or Nothing Make A Difference Customers CONTENT IDEAS Community LINKS Spirit AND sbuttons Get to Know Your International Music Make Your Dream Come Customers (Also Halloween True Share last minute availability at a bargain to get openings booked. May January 15, April 16, July Product/Service Promotion I 26, October 15) November Military Appreciation February Share updates about your space See more pictures Parent s Customer Product/Service Celebrate Your Unique Madly like in renovations, Love with Me new features or Made in the USA Mother s Talent new guest reviews and photos to National Family Week Valentine s National Museum August Black Friday Give Kids A Smile National Native American Announce upcoming events you Lucky Penny Book now Just Because Business Event Ballet are holding or that are happening National See Family more Week event details Friendship Heritage Museum in the Advocacy community that will drive Memorial Share with friends and family Back-to-School Electronic Greetings Singles bookings Awareness Worldwide Art National Hunger & Worldwide Renaissance of Be Kind to Humankind Homeless Awareness the Heart Share top things to do and see in See more details Week Week Random the area Acts to of encourage Kindness bookings Small Business Saturday Announce availability, specials and things to do that relate to WINTER-THEMED TEMPLATES SPRING-THEMED TEMPLATES SUMMER-THEMED TEMPLATES FALL-THEMED TEMPLATES Valentine Hearts Valentine Roses Boxing Canada Christmas Card Family Holiday Berry Holiday Card Holiday Elegant Holiday Snowman Happy Victoria Easter St. Patrick s Card II Earth Happy July 4th Happy Independence Happy Halloween Happy Labor Labour Canada Canada Page 7

8 CONSULTING & TRAINING Stay connected to existing clients and expand your reach to new clients. you need some inspiration of what to send out. Here you will find a few content ideas for inspiration, Increase bookings from former guests and expand your client s reach to new guests. You know CONTENT it s important IDEAS to regularly communicate LINKS with your AND client s BUTTONS audience. We know there TEMPLATE are times IDEAS the Share link or helpful button tips to design related the to your around so See it meets all tips your primary goal, and our recommendation Client letter for the expertise Constant (i.e., Contact how template to handle to difficult use so you can Share easily with create colleagues your client's campaign. Sales Lead letter customers, signs of wishy-washy management) to stay connected with clients and drive sharing. Introduce upcoming educational Register for this event Professional Card Share last minute availability at a seminars or new whitepapers that Download this whitepaper bargain to get openings booked. Product/Service Promotion I reminds clients of your expertise See more event details Share and updates drives about your sharing. space like renovations, new features or See more Share pictures with colleagues new Share guest news reviews happening and photos related to to Share with See friends the and full family story Product/Service letter Showcase Professional your field and commentary to stay Share with colleagues Professional 1 Column connected to clients and drive Announce upcoming events you sharing. are holding or that are happening See more event details in the community that will drive Share with top clients things and to do drive and see in sharing. See more Call details for a consultation bookings Highlight and a recent sharing. project including Download the template what got results to stay connected Share with colleagues the area to encourage bookings Provide the best information you Share with colleagues Client letter gained from a recent conference or Call for a consultation Sales Lead letter Announce availability, specials and tradeshow things to do to that remind relate clients to of your upcoming expertise seasons and drive and holidays sharing. to SEASONAL Ongoing: Share interesting findings with your clients from attending key industry events. End-of-year: Take advantage of the end or beginning of a year by thanking clients for their loyalty and wishing them a happy new year. Tip: Sign up for Google Alerts to get the latest industry news in your inbox as a regular source for content ideas. Page 8

9 EDUCATION: HIGHER EDUCATION Connect, engage, and activate current, former and prospective students. you need some inspiration of what to send out. Here you will find a few content ideas for inspiration, the link Increase or button bookings to design the from former around guests so it meets and expand your primary your client s goal, and reach recommended to new guests. Constant Contact templates that are a great fit for that so you can create quickly. You CONTENT know it s important IDEASto regularly communicate with LINKS your client s AND BUTTONS audience. We know there TEMPLATE are times IDEAS Share the link news or with button alums to design and prospect the students around so it meets See full your details primary goal, and our recommendation Member letter for like the renovations, Constant Contact new technology template or to recent use so you can easily Watch create video your client's campaign. Board letter achievements (i.e., won a big game, ranked #4 school in the region) to drive a connection and Supporter letter stay top of mind. Discuss your different offerings available to Watch video Member prospective Share last students minute availability like your at majors, a student Apply now associations bargain to or get programs openings booked. likes studying abroad. Share with friends See and full family details Product/Service Promotion I Share updates about your space See more pictures Share like tips renovations, with students new features to help or them be happy Make a reservation See all tips Member letter and new healthy guest (i.e., reviews how and to be photos more to productive, Share with friends Share and with family friends and Product/Service family Showcase safe drive when bookings traveling and alone, eat sharing. healthier at school) to drive connection Announce upcoming events you Share information holding that about are happening upcoming student See and more event Mark details your calendar Member Event faculty in the events community (i.e., networking that will drive events, student See full event details bookings government events) or volunteer opportunities and include the success of a past event to drive connection Share top and things participation. to do and see in See more details the area to encourage bookings Share information related to alumni See full story Member letter contributions (i.e., donations received or mentor See more benefits Supporter letter programs), Announce benefits availability, and specials job opportunities available and things to drive to do connection that relate to and alum engagement. SEASONAL Take advantage of the beginning or end of a year by thanking students, parents or alumni for their participation and wishing them a happy new year. Page 9

10 EDUCATION: PRIMARY & SECONDARY Keep parents informed to help increase both student and parent connection and engagement. you need some inspiration of what to send out. Here you will find a few content ideas for inspiration, Increase bookings from former guests and expand your client s reach to new guests. You know CONTENT it s important IDEAS to regularly communicate LINKS with your AND client s BUTTONS audience. We know there TEMPLATE are times IDEAS the Share link or school button news to design including the around so Watch it meets video your primary goal, and our recommendation Member letter for the renovations Constant Contact (i.e., new template library, to new use so you can See easily full details create your client's campaign. Board letter cafeteria), new technology or recent Supporter letter achievements to build connection with parents. Share news pertaining to each class Watch video Member (i.e., 7 Share last th grade science fair or state test minute availability at a See full details bargain schedules) to get openings to keep parents booked. informed Share with Share friends with and friends family and family Product/Service Promotion I and connected. Share updates about your space See more pictures Share tips for happy and healthy See all tips Member letter like renovations, new features or new students guest reviews (i.e., how and to photos eat healthier to at Share with Share friends with and friends family and family drive school bookings or how and to help sharing. kids get enough sleep) to drive connection and Announce sharing. upcoming events you are holding or that are happening See more event details in the Share community information that will about drive upcoming Share with Mark friends your and calendar family Member Event bookings events and like a PTA sharing. booster, fundraising or sporting event or volunteer See full event details Share opportunities top things to and do and include see in the See more details the success area to encourage of a past event bookings to drive and connection sharing. and participation. Announce Share department availability, specials news (i.e., Make a reservation See full story Member letter and upcoming things to do theater that relate productions, to Share with Share friends with and friends family and family Supporter letter upcoming recap from seasons sporting and holidays events to or after drive school bookings program and updates) sharing. to drive connection and participation. SEASONAL Take advantage of the beginning or end of a year by thanking students, parents or alumni for their participation and wishing them a happy new year. Page 10

11 FITNESS & NUTRITION SERVICES Increase appointments with existing clients and expand your reach to new clients. Increase you need bookings some inspiration from former of what guests to send and expand out. Here your will client s find a reach few content to new ideas guests. for inspiration, You know it s important to regularly communicate with your client s audience. We know there are times the link or CONTENT button to design IDEAS the around so LINKS it meets AND your primary BUTTONS goal, and our recommendation TEMPLATE for IDEAS the Constant Contact template to use so you can easily create your client's campaign. Share the new or favorite services Schedule an appointment Fitness Services you have available and their Call to learn more Client letter benefits CONTENT along IDEAS with testimonials to LINKS AND Share BUTTONS with friends and family drive appointments. Share last minute availability at a bargain Provide to get clients openings work booked. out ideas and Share with See friends more and tips family Product/Service Fitness Promotion Tips I & tips like how to prevent common Client letter Share injuries updates to stay about in your their space mind and See more pictures Sales Lead letter like drive renovations, sharing. new features or new guest reviews and photos to Provide clients nutrition tips and See more tips Fitness Tips & news Announce news so upcoming you stay events in their you mind and Client letter are drive holding or that sharing. are happening See more event details Sales Lead letter in the community that will drive bookings Announce limited time deals on Schedule an appointment Fitness Promotion nutrition/fitness services or an Refer a friend, colleague or Share top things to do and see in See more details the incentive area to encourage (i.e., free bookings session) when family member and clients sharing. provide a referral. Announce Share the availability, latest apps specials related Make a reservation Share with friends and family Fitness Tips & news and to things fitness to do or that nutrition relate to and your commentary on their value to drive sharing. Page 11

12 Take advantage of the upcoming seasons by sharing ways to stay active, eat healthy or prevent injuries related to: WINTER SPRING SUMMER FALL December Hanukkah Re-gifting Christmas Make Up Your Mind January March National Nutrition World Compliment Dream Men s Health Athletics Training month New Year s National Thank You Get a Balanced Life I want you to be happy day National Sleep Awareness Week Client s June Great Outdoors World Environment Father s National Splurge Public Service Social Media July Increase bookings from former April guests and expand your client s reach to new guests. September Labor National Courtesy National Self- Improvement month Pain Awareness Family Health and Fitness Women s Health and Fitness National Hunting and Healthy Weight Week Bikini Fishing Diet Resolution Week Earth Awareness 4th of July Ditch New Year s Easter National Work-a-Holics Resolutions You know Walk on Your Wild Side October it s important to regularly communicate with your client s audience. We know there are times National when Lose you need Weight/Feel inspiration for what to send out. Here you will find All or a few Nothing content ideas for inspiration, Breast Cancer Awareness Great the Week link or button to design the Earth around so it meets your primary Parent s goal, and our recommendation for Hunt the for Constant Happiness Contact Weektemplate World to use Health so you can easily create your client's campaign. Do Something Nice International Customer August Face Your Fears Loyalty February Fall into Fitness Stress awareness month Just Because Make A Difference Heart Physical Wellness LINKS AND BUTTONS Friendship Halloween International Boost Self- International Dance Back-to-School Esteem Share last minute availability at a Honesty Book now American Business Adventures Event bargain to get openings booked. Product/Service Promotion November Madly Love with Me I Be Kind to Humankind Celebrate Your Unique May Valentine s Share updates about your space See more pictures week Talent like renovations, new features or Military Appreciation Make a reservation Singles Awareness National of Play new guest reviews and photos to Random drive Acts bookings of Kindness Mother s Black Friday Lucky Penny Electronic Greetings Announce upcoming events you National Physical Fitness are holding or that are happening See more event details Small Business Saturday in the community that will drive and Sports Share month. with friends and family bookings No Diet Barbecue begins Share top things to do and see in World Give See more details the area to encourage bookings Memorial Announce availability, specials and things to do that relate to WINTER-THEMED TEMPLATES SPRING-THEMED TEMPLATES SUMMER-THEMED TEMPLATES FALL-THEMED TEMPLATES Valentine Hearts Valentine Roses Boxing Canada Christmas Card Family Holiday Berry Holiday Card Holiday Elegant Holiday Snowman Happy Victoria Easter St. Patrick s Card II Earth Happy July 4th Happy Independence Happy Halloween Happy Labor Labour Canada Canada Page 12

13 FITNESS & RECREATION CENTERS Increase visits from existing customers and expand your reach to new customers. Increase you need bookings some inspiration from former of what guests to send and out. expand Here your will client s find a reach few content to new ideas guests. for inspiration, You know it s important to regularly communicate with your client s audience. We know there are times the link CONTENT or button to design IDEAS the around so LINKS it meets AND your primary BUTTONS goal, and our recommendation TEMPLATE for IDEAS the Constant Contact template to use so you can easily create your client's campaign. Share tips and facts related to your offerings to stay in the mind of CONTENT your customers IDEAS and drive sharing. See all tips Member letter TEMPLATE Customer IDEAS Product/Service Share last minute availability at a bargain Highlight to get your openings existing booked. and new Share with See friends more and details family Product/Service Customer Promotion Product/Service I offerings to drive visits and Join the fun Share sharing. updates about your space See more Share pictures with friends and family like renovations, new features or Member letter new guest reviews and photos to Share upcoming events to drive Mark your calendar Announce participation upcoming and events you sharing. Register now are holding or that are happening See more Buy event now details Upcoming Events in the community that will drive Share with Share friends with and friends family and family bookings Share Announce top things upcoming to do and see sales in or See more Visit details us today Product/Service Customer Showcase Product/Service the promotions area to encourage to drive bookings visits and Promotion Product/Service Promotion I & II Announce availability, specials and things to do that relate to upcoming Highlight seasons stories and or holidays tips from to See more pictures drive customers bookings to and stay connected sharing. with Leave a review Product/Service Customer Promotion Product/Service II customers and inspire visits. Member letter Page 13

14 Take advantage of the upcoming holidays by sharing new offerings, promotions or tips related to: WINTER SPRING SUMMER FALL December Safe Toys and Gifts Make A Gift Salesperson Hanukkah March National Craft World Compliment National Nutrition Aquarium Dream Ugly Christmas Sweater Re-gifting Christmas Make Up Your Mind I want you to be happy day National Mom and Pop Business Owners Increase bookings from former April guests and expand your Public client s Service reach to new guests. January Social Media Couple Appreciation New Year s October July Resolutions Honesty ) International Sweatpants Community Spirit s National Parks and National Health Education Share last minute availability at a Recreation Business Week Event bargain to get openings booked. May All or Nothing Product/Service Make A Difference Promotion I February Halloween Military Appreciation Parent s Heart Share updates about your space See more pictures like renovations, new features or November Give Kids A Smile Mother s August new guest reviews and photos to Madly drive in Love bookings with and Me Lucky Penny America Recycles sharing. Just Because National Family National of Play Friendship Valentine s Celebrate Your Unique Announce upcoming events you Global Health Book now and Fitness Back-to-school Singles are Awareness holding or that are happening See more event details Talent Relaxation Random in the Acts community of Kindness that will drive Memorial Share with friends and family Kids bookings Black Friday National Park Service Electronic Greetings Be Kind to Humankind Share top things to do and see in See more details Small Business Saturday week the area to encourage bookings June National Camping National Zoo and National Fireworks Safety Great Outdoors World Environment Father s day National Splurge September Labor National Courtesy National Grandparent s Good Neighbor National Women s Health & Fitness Patriot National Hunting and Fishing National You know Thank it s You important to regularly Earth Awareness communicate with your client s audience. We know there are Breast times Cancer Awareness International when you Creativity need inspiration for Easter what to send out. Here you will find Bikini a few content ideas for inspiration, the link or button to design the Walk on around Your Wild so it Side meets your primary Independence goal, and our recommendation Do Something for Nice Get the to Know Constant Your Contact template to use so you can easily create your National client's Work-a-Holics campaign. Face Your Fears Customers Earth National Family Bowling Ditch New Year s International Dance Embrace Your Geekness (or Kids Bowl Free Announce availability, specials and things to do that relate to WINTER-THEMED TEMPLATES SPRING-THEMED TEMPLATES SUMMER-THEMED TEMPLATES FALL-THEMED TEMPLATES Valentine Hearts Valentine Roses Boxing Canada Christmas Card Family Holiday Berry Holiday Card Holiday Elegant Holiday Snowman Happy Victoria Easter St. Patrick s Card II Earth Happy July 4th Happy Independence Happy Halloween Happy Labor Labour Canada Canada Page 14

15 HEALTH & SOCIAL SERVICES Engage existing members, expand your reach and increase community awareness. Increase you need bookings some inspiration from former of what guests to send and expand out. Here your will client s find a reach few content to new ideas guests. for inspiration, You know it s important to regularly communicate with your client s audience. We know there are times the link or CONTENT button to design IDEAS the around so LINKS it meets AND your primary BUTTONS goal, and our recommendation TEMPLATE for IDEAS the Constant Contact template to use so you can easily create your client's campaign. Share upcoming organization See full event details Member Event or community events to drive awareness, CONTENT participation IDEAS and sharing. Share last minute availability at a bargain Share to an get overview openings booked. of your services Share with See friends full description and family Product/Service Member Promotion I to remind the community of your Supporter letter Share offerings updates and about drive your participation. space See more pictures like renovations, new features or new guest reviews and photos to drive Share bookings news and headlines sharing. that Learn More Member letter relate to your organization along Supporter letter Announce with your upcoming commentary events you to keep Client letter are the holding community or that are informed happening and See more event details Volunteer letter in the connected community to that your will organization. drive bookings Share upcoming volunteer Volunteer Share top things to do and see in See more details Volunteer letter the opportunities area to encourage including bookings the See more event details Supporter letter and success sharing. of a past volunteer event Share with Share friends with and friends family and family Volunteer or spotlight of a current volunteer Announce sharing availability, their experience. specials and things to do that relate to drive Announce bookings a and fundraising sharing. event (i.e., Register Product/Service Upcoming Promotion II Events auction) with highlights of the See full event details success of your last one to drive Donate if you can t make it participation. Share with family and friends Page 15

16 Take advantage of the upcoming holidays by announcing services, news or events related to: WINTER SPRING SUMMER FALL December Safe Toys and Gifts Universal Human Rights Hanukkah Christmas Make Up Your Mind January World Compliment Children s Sunday Be Heard New Year s National Thank You I m Not Going To Take It Anymore Increase bookings from former April guests and expand your client s reach to new guests. Made in the USA Military Appreciation Madly in Love with Me August Share last minute availability at a Mother s Awareness Valentine s bargain to get openings booked. Family wellness Share with friends and family Just Because Product/Service Promotion I Halloween Give Kids A Smile National Family Week Friendship Random Share Acts updates of Kindness about your space Child Care See Provider more pictures World Humanitarian November like renovations, new features or Heal the Children Back-to-school Relationship new guest Wellness reviews and photos to Celebrate Your Unique Memorial Happiness Happens Talent Love Makes the World National Adoption Announce upcoming events you Be Kind to Business Humankind Event Go Round; are holding But, or Laughter that are happening See more event details week Keeps Black Friday in the Us From community Getting that will drive Dizzy National Native American bookings Week Brotherhood / Sisterhood Heritage Week Electronic Greetings Share top things to do and see in See more details the area to encourage bookings Announce availability, specials and things to do that relate to March National Social Work Dream I want you to be happy day Child Life Earth Awareness Fair Housing June World Environment Father s day Family History America s Kids Worldwide of Giving September Labor National Courtesy National Grandparent s Boys and Girls Club for Kids Good Neighbor National Child Awareness National Women s Friendship National Keep Kids Creative Week Get You to Know know Your it s important to regularly Eastercommunicate with your client s All or audience. Nothing We know there are October times Customers when you need inspiration for what National to send Public out. Health Here you will find Get a to few Know content Your ideas for inspiration, Street the Children link or button to design the Week around so it meets your primary Customers goal, and (Also our recommendation Breast for Cancer Awareness Make the Your Constant Dream Contact Come template Community to use so you Spirit can s easily create your January client's 15, April campaign. 16, July True 26, October 15) Do Something Nice Parent s Child Health May February National Food Bank Week Make A Difference National Medicine Abuse WINTER-THEMED TEMPLATES SPRING-THEMED TEMPLATES July 4th of July National Make a Difference to Children National Hunger & Homeless Awareness Week Small Business Saturday SUMMER-THEMED TEMPLATES FALL-THEMED TEMPLATES Valentine Hearts Valentine Roses Boxing Canada Christmas Card Family Holiday Berry Holiday Card Holiday Elegant Holiday Snowman Happy Victoria Easter St. Patrick s Card II Earth Happy July 4th Happy Independence Happy Halloween Happy Labor Labour Canada Canada Page 16

17 HEALTH PROFESSIONALS Increase appointments with existing patients and expand your reach to new patients. Increase you need bookings some inspiration from former of what guests to send and expand out. Here your will client s find a reach few content to new ideas guests. for inspiration, You know it s important to regularly communicate with your client s audience. We know there are times the link or CONTENT button to design IDEAS the around so LINKS it meets AND your primary BUTTONS goal, and our recommendation TEMPLATE for IDEAS the Constant Contact template to use so you can easily create your client's campaign. Share the latest health or local community news and your commentary or advice to stay connected with your patients and Share drive last minute sharing. availability at a bargain to get openings booked. See the full story Make an appointment LINKS AND Share BUTTONS with friends and family Client letter Sales Lead letter Product/Service Promotion I Remind patients of your existing Make an appointment Share services updates and about announce your space new ones See more pictures Client letter like renovations, new features or to drive appointment bookings. new guest reviews and photos to Announce a patient appreciation Register for this event Client letter Announce event to upcoming increase events your you connection are with holding patients or that and are happening inspire referrals. See more event details in the community that will drive bookings Announce a patient referral Refer a friend or family Client letter Share incentive top things to gain to do new and see patients in (i.e., See more member details the entry area into encourage a raffle bookings for free teeth and whitening sharing. or nutrition class). Announce availability, specials and Share things local to do health that relate resources to like Share with See friends more and details family Client letter upcoming wellness seasons events and and holidays seminars to to drive stay bookings connected and with sharing. patients and drive sharing. Page 17

18 Take advantage of the upcoming holidays by sharing news, events, how to s, tips or greetings related to: WINTER SPRING SUMMER FALL December AIDS Safe Toys and Celebration Hanukkah Christmas Make Up Your Mind Save CONTENT Your Vision IDEAS Improvement FOR Week Dental Assistants National Hand Washing Awareness Week July American Diabetes Increase bookings from former guests and expand your Firework client s Safety reach to new guests. January Association Alert Healthcare Hospitality New Year s Week October Blood Donor April Announce upcoming events you are holding or that are happening in the community that will drive bookings March Child Life Nutrition Recognition Week Root Canal Awareness Week Doctors June Men s Health Community Health Nursing Assistant and Week Sun Safety Week September Baby Safety Cholesterol Education Pain Awareness Family Health and Fitness Women s Health and Fitness Grandparents Nurses in Staff You know it s important to regularly communicate with your client s audience. We know there are Breast times Cancer Awareness Healthy Weight Week when you need inspiration for what Humor to send out. Here you will find Development a few content Week ideas for inspiration, Women s Healthy Weight the link or button to design the Minority around Health so it meets your primary Cord Blood goal, Awareness and our recommendation Dental for Hygiene the Constant Contact template Health to use so you can easily create your client's campaign. Healthcare Quality Week Birth Defects Prevention Public Health Week Medical Assistants Awareness August Recognition Week May Red Ribbon Week Kids February Halloween Senior Health and Fitness Health Center Week Children s Dental Health Share last minute availability at a Cataract Awareness Business Event November bargain to get openings booked. Emergency Share Medical with friends and family Product/Service Promotion I Heart Services Week Psoriasis Awareness COPD Awareness Wise Share Health updates Care about your space Nurses Week See more pictures Healthy Skin Consumer like renovations, new features or National Salad Lung Cancer Awareness new of the guest Sickreviews and photos to Nursing Home Week Medical Staff Services Awareness American Diabetes See more event details Share top things to do and see in the area to encourage bookings See more details Announce availability, specials and things to do that relate to WINTER-THEMED TEMPLATES SPRING-THEMED TEMPLATES SUMMER-THEMED TEMPLATES FALL-THEMED TEMPLATES Valentine Hearts Valentine Roses Boxing Canada Christmas Card Family Holiday Berry Holiday Card Holiday Elegant Holiday Snowman Happy Victoria Easter St. Patrick s Card II Earth Happy July 4th Happy Independence Happy Halloween Happy Labor Labour Canada Canada Page 18

19 LEGAL SERVICES Stay connected to existing clients and expand your reach to new clients. you need some inspiration of what to send out. Here you will find a few content ideas for inspiration, Increase bookings from former guests and expand your client s reach to new guests. You know CONTENT it s important IDEAS to regularly communicate LINKS with your AND client s BUTTONS audience. We know there TEMPLATE are times IDEAS the Announce link or button legal to news design and the provide around so See it meets the full your story primary goal, and our recommendation Client letter for the your Constant commentary Contact template to stay connected to use so you can Share easily with create friends your and client's family campaign. Sales Lead letter to clients and drive sharing. Announce CONTENT an IDEAS incentive (i.e., entry LINKS AND Refer BUTTONS a friend, family member TEMPLATE Sales IDEAS Lead letter into a raffle) when clients provide a or colleague Client letter Share referral. last minute Include availability an overview at a of your bargain services to get and openings testimonials. booked. Product/Service Promotion I Share Share updates local about community your space news and See more See pictures the full story Customer like provide renovations, your new commentary features or to stay Make a reservation Share with friends and family Client letter new guest reviews and photos to connected with clients and drive sharing. Announce upcoming events you are Share holding answers or that are to common happening questions See more Share event details with friends and family in the you community get from prospective that will drive and current Share with Submit friends a and question family Client letter bookings clients and to remind sharing. clients of your Sales Lead letter expertise, drive loyalty and referrals. Share top things to do and see in See more details the area to encourage bookings and Share the sharing. latest news headlines Share with See friends the and full family story that relate to your area of expertise Client letter Announce and provide availability, commentary specials to stay Sales Lead letter and connected things to do to that clients relate and to drive upcoming sharing. seasons and holidays to SEASONAL Take advantage of the beginning or end of a year by thanking clients for their loyalty and wishing them a happy new year. Page 19

20 Increase you need bookings some inspiration from former of what guests to send and expand out. Here your will client s find a reach few content to new ideas guests. for inspiration, You know it s important to regularly communicate with your client s audience. We know there are times the link or CONTENT button to design IDEAS the around so LINKS it meets AND your primary BUTTONS goal, and our recommendation TEMPLATE for IDEAS the Constant Contact template to use so you can easily create your client's campaign. Highlight upcoming events and their value or uniqueness to drive attendance. MEMBERSHIP ORGANIZATIONS Increase member participation and retention and expand your reach to new members. Register now Upcoming Events Share with colleagues, friends Member Event LINKS AND and family BUTTONS Share Highlight last minute an outstanding availability at a See more details Member letter bargain member to get for openings their contributions booked. to Share with Volunteer friends and family Product/Service Supporter Promotion Iletter strengthen the connection among Share with colleagues, friends Share updates about your space See more pictures all members and gain volunteers, if and family like renovations, new features or new needed. guest reviews and photos to Recap a recent event and its See more pictures Member letter Announce success upcoming to strengthen events you member s Share with colleagues, friends Volunteer letter are holding or that are happening See more event details connection and encourage future and family Supporter letter in the community that will drive bookings participation. Fundraiser Thank You Share Share top the things latest to do news and see headlines See more See details the full story Product/Service Member Showcase the or area trends to encourage that relate bookings to your Share with colleagues, friends Volunteer letter and organization sharing. and include your Share with and friends family and family Supporter letter commentary to strengthen Announce member s availability, connection. specials and things to do that relate to drive Announce bookings projects and your sharing. Donate Product/Service Member Promotion letter II organization is working on to Volunteer Supporter letter improve membership or the Share with colleagues, friends Fundraiser Update community to gain volunteers, and family Volunteer donations or a deeper connection. Page 20

21 Take advantage of the upcoming holidays by sharing events, news or ideas related to: WINTER SPRING SUMMER FALL December Safe Toys and Gifts Make A Gift Hanukkah March National Craft World Compliment Be CONTENT Heard IDEAS Children s Sunday FOR Dream Ugly Christmas Sweater Christmas I want you to be happy day October Make Up Your Mind July April 4th of July January Increase bookings from former guests and expand your client s reach to new guests. Earth Awareness Poetry & The Creative Mind New Year s National Thank You International You know Creativity it s important to regularly Eastercommunicate with your client s Embrace audience. Your Geekness We know there are times November when you need inspiration for Community what to send Spirit out. s Here you will find a few content ideas for inspiration, the link or button to design the around so it meets your primary All or Nothing goal, and our recommendation Celebrate for Your Unique the Constant Contact template to use so you can easily create your Parent s client's campaign. Talent February May Valentine s Military Appreciation National Native American Give Kids A Smile August Heritage Black History Mother s Just Because Electronic Greetings Singles Awareness National Family Week Friendship Share last minute availability at a Random Acts of Kindness Memorial Back-to-school bargain to get openings booked. Product/Service Promotion I Be Kind to Humankind Share updates about your space See more pictures week like renovations, new features or new guest reviews and photos to June World Environment Father s day Family History Worldwide of Giving National Make A Difference to Children September Labor Good Neighbor National Keep Kids Creative Week Do Something Nice Make A Difference International Music Halloween Announce upcoming events you are holding or that are happening in the community that will drive bookings See more event details Share top things to do and see in the area to encourage bookings See more details Announce availability, specials and things to do that relate to WINTER-THEMED TEMPLATES SPRING-THEMED TEMPLATES SUMMER-THEMED TEMPLATES FALL-THEMED TEMPLATES Valentine Hearts Valentine Roses Boxing Canada Christmas Card Family Holiday Berry Holiday Card Holiday Elegant Holiday Snowman Happy Victoria Easter St. Patrick s Card II Earth Happy July 4th Happy Independence Happy Halloween Happy Labor Labour Canada Canada Page 21

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