1 Media Kit 2015 Total Audience: readers per issue the Online-Platform
2 Contact IT Verlag fuer Informationstechnik GmbH Michael-Kometer-Ring Aying, Germany phone: fax: National/International Media Consultants Karen Reetz-Resch Media Consultant Michael-Kometer-Ring Aying Home Office: Mobile: German Postal Code: 0, 1, 2, 8, 9, A, GB Elke Schuder Media Consultant Michael-Kometer-Ring Aying Home Office: Mobile: German Postal Code: 3, 4, 5, 6, 7, CH Sabine Mueller Media Consultant it security Michael-Kometer-Ring Aying Home Office: 49 (0) Publisher Editor in chief: Ulrich Parthier Editor: Carina Mitzschke
3 Magazine Characteristic Mission Statement: informs on strategic management of information and helps optimize the decision and product investigation process. it management consistently strives to meet it s readers requirements for information concerning efficiency, integration and ROI. The articles are written by selected experts and well-known analysts and consultants. Reader Profile: Booklet readers are established at the first and second it management level. They are deeply involved in strategic & technical enterprise and investment decisions. They are in management with titles such as: CIO, Head of: Data Center, IT infrastructure, software development, methods & tools, IT archtitecture, Project Manager, and consultants in enterprise and mid-sized companies. Intended Printed Circulation: copies (publishers indication) Distribution: via controlled rotating circulation, subscription and single copy sales Geographic Distribution: Germany, Switzerland, Austria Frequency: monthly with two double issues (10 issues in the year) is available as a Tablet PC version for ipad and Android! Information about the ongoing circulation, changes concerning topics or rotation are available from our Media Consultants.
4 Supplement / ebooks Supplement concentrates on those topics which occupy enterprises nowadays most frequently. It presents practical, reasonable and sustainable solutions for trends like internet, mobile and cloud security, bring-your-own-device or industrial security 4.0. Also the topics of industrial spying, the complete cybercrime topic, recovery and emergency planning, data security, data protection, access to enterprise IT, certification, security in the internet of things are interesting for IT decision-makers and should be solved. readers belong to the following groups: CSOs, first and second management level of enterprise it security, local security officers, local data protection officers, heads of network and communication, heads of software development, heads of e-business, heads of data protection, administrators, heads of revision, consultants and directors of security projects. Frequency: appears as a supplement in every second issue of magazine. ebooks In 2015 we are going to focus systematically on some of our main topics of our print magazine with ebooks (as a PDF). Please sign in our newsletter: and you won t miss any issue. Following topics have been planned: BI & Big Data IT Security Service Management Data Center ECM Virtualization ERP Cloud Project Management EAM/IT-Architecture IT Strategy
5 LAC-Business readers (21,3% of total readership) are IT board members and decisionmakers. Best CPM Highest rate of CIOs Reach K Price EUR CPM EUR Quote of Readers % Index of Affinity it management is report IT Director ,340 5,500 10, , asserts oneself excellent in the competitive environment: Best CPM-Value! Excellent range of readership Conclusion: CIO 10 11,580 1, IT decision makers read! IT Mittelstand 8 11,050 1, Business & IT 11 9, LANline 9 7, Source: LAC/2011 ICT decision makers with direct functions in IT areas like management, CIO, chief IT/TC is the first choice of IT decision makers in medium-sized and largescale enterprises. That's the conclusion of LAC 2011 (Computer Press reader analysis). Surprisingly, in relation to its circulation it management has the most IT decisionmakers amongst its readership and that for best conditions.
6 Editorial Calendar Issue Feature Publication Editorial Advertising Materials Fairs/Events Deadline Date Due 01/ SAP Add-ons Cloud Computing DSAG BI/ Performance Management Technology Days Unified Communications 24 th to 25 th Automation of Business Processes February 2015 Mobile Device Management, BYOD Data Center: Infrastructure CeBIT 2015 Industry 4.0, M2M 16 th to 20 th Business Intelligence March 2015 SAP-Addons Big Data Special: ERP Security Eye Asset- and License Management Roadshow Spring Hosting May 2015 Business Process Management Mobile Business Cloud Computing SAP-Addons Data Analysis Controlling Business Intelligence Printing Solution, Business Printing Special: ERP Data Management ERP Days Aachen Unified Communications, VoIP 9 th to 11 th June System and Service Management Industrial Automation of Business Processes IT-Security Mobile Device Management, BYOD 16 th June Permanent Topics: Project Management, System Integration, Software Development, ALM, High Availability, Infrastructure Solutions, Managed Services, Network Solutions, Controlling, Data Analysis, Migration & Integration
7 Editorial Calendar Issue Feature Publication Editorial Advertising Materials Fairs/Events Date Deadline Deadline Due Desktop Virtualization Cloud Computing Storage, Server Mobile Business SAP-Addons Special: SAP-Addons Cloud Computing DSAG Conference Asset- and License Management 28 th September Server Virtualization to 1 rst October Business Performance Management Security Eye Autumn Big Data 24 th to 26 th September Data Center: Innovations it-sa 2015 Data Analysis 6 th to 8 th October Cloud Computing DMS Expo/ CRM ERP IT & Business Document Management, ECM October Special: Data Center: Storage, Virtualization, USV DNUG SAP Industry Solutions Autumn Conference Hosting 10 th to 11 th November Business Intelligence IT-Risk Management Print Solutions, Business Printing 17 th November Communication Solutions: VoIP, Mobile Business Big Data Business Process Management System and Service Management Special: 01/ SAP Add-ons Cloud Computing DSAG Automation of Business Processes Technology Days Business Performance Management 2016 Mobile Device Managemet, BYOD Permanent Topics: Project Management, System Integration, Software Development, ALM, High Availability, Infrastructure Solutions, Managed Services, Network Solutions, Controlling, Data Analysis, Migration & Integration Changes are subject to request!
8 Price List No. 21, valid from October 1 st 2014 Advertisement Formats/Price List Format Printing Space Bleed b/w 4c (width x length in mm) (width x length in mm) EUR EUR 2 x 1/1 page 358 x x 297 8, , /1 page 163 x x 297 4, ,340.- Junior page 107 x x 212 3, , /3 page vertical 107 x x 297 2, , /3 page horizontal 163 x x 191 2, , /2 page vertical 85 x x 297 2, , /2 page horizontal 163 x x 148 2, , /3 page vertical 56 x x 297 1, , /3 page horizontal 163 x x 100 1, , x 1/3 page 2 x 163 x 78 2 x 210 x 100 3, ,950.- horizontal spread 1/4 page vertical 85 x x 145 1, , /4 page horizontal 163 x x 75 1, ,585.- Discounts Frequency Discount 3 adverts 5% 6 adverts 10% 9 adverts 15% 12 adverts 20% Volume Discount 2 pages 10% 4 pages 15% 6 pages 20% 9 pages 25% 12 pages 27,5% 15 pages 30% Other formats on request. All prices in EUR and exclusive tax. Discounts for booking within 12 months. Special Advertising Formats Provider Register according to Solutions Adress and 400 signs text Combination Entry: Print und Newsletter Adress and 400 signs text Job advertisements Discount 50 % 1,250.- EUR per entry in 10 issues 1,950.- EUR per entry in 10 issues and 1 x Newsletter TextAd
9 Format Plan 2/1 page horizontal spread 1/1 page Junior page 2/3 page horizontal 2/3 page vertical 1/2 page horizontal 1/2 page vertical 2 x 1/3 page horizontal spread 1/3 page horizontal 1/3 page vertical 1/4 page horizontal 1/4 page Cover Cover Stairs Booklet Banderole Bleed Printing space
10 Other Advertising Possibilities/Technical Data Other Advertising Possibilities Special Positions: 4 th cover page (back cover) EUR 7, nd and 3 rd cover page EUR 7,100.- Sole Advertisements: On request Enclosed Inserts: Costs for booking of full circulation per thousand up to 25g weight 245,- (incl. postage), up to 50g weight EUR Enclosed inserts must suite for mechanical processing. Booking of part of the inserts is possible with a surcharge of 10 %. There is no discount possible, but we offer agency commission. Bound Inserts: 4 pages per thousand EUR pages per thousand EUR Other sizes on request. Those are not discountable, but we offer agency commission. Postcards: Postcards can only be booked in combination with a full page advertisement. The costs per thousand are 145,- inclusive postage. There is no discount for bookings of enclosed inserts, bound inserts or postcards. The costs are exclusive sales tax. We kindly ask for five examples in advance when placing the order. Mailing address on request. Employment Ads: Prices according to the price list. Other formats on request. Special Advertisements: Booklets, Specials, Supplements, Bookmark, Banderole, CD, etc. on request. Technical Data Size of magazine: 210 x 297 mm (DIN A4) Size of typing area: 178 x 248 mm Printing process: Cover: sheet offset Inner part: sheet offset with saddle stitching. Computer to plate data delivery on request! Colours: Special agreement is required for special colour shades which cannot be attained by combining printing of colour from the scale. The publisher reserves the right, on technical grounds, to compile decorative colours from the four-colour-scale. Data and proof required. Bleed difference: 3 mm on each side. Digital Data: Following data formats are accepted: Quark XPress, Illustrator incl. all pictures, logos and fonts, PDF (optimized for printing), eps-, ps- und tiff-files. Please send digital data to: Adress of Printing House for Supplements: Gebr. Geiselberger GmbH Martin Moser-Str. 23, D Altoetting
11 Events 2015 Several times a year the IT Verlag organizes one-day symposia as well as roadshows which last several days. In doing so a lot of current topics within the it security are covered. At these events producers and attendants have the opportunity to come into direct contact with each other and to discuss solutions as well as strategies in form of lectures, plenary discussions during the conferences or during the joint eveningprogramme in detail. it security award 2015 Since 2007 it security honours the most successful it security experts and the best it security projects in the german-speaking economy with the it security award. The presentation of the award 2015 takes place at the it-sa (fair) in Nuremberg in October 2015 during which the laureates report shortly about their projects or products. Further details and application form at: Date Location A W A R D W W W. I T - S E C U R I T Y - A W A R D. C O M Security Eye Spring 2015 May 5 th Munich May 7 th Zurich May 19 th Vienna Security Eye Autumn 2015 September 21 st Mainz September 22 nd Duesseldorf September 24 th Berlin Industrial IT Security Day 2015 June 16 th Munich it security award 2015 October Nuremberg, it-sa fair IT Risk Management November 17 th Munich (incl. Cyber Risks) Exposes on request.
12 ONLINE-MEDIA KIT 2015 Advertising Options Website Format Price in EUR per week Fullsize Banner (rotating) 468 x Leaderboard/Super-Banner 728 x Rectangle/MPU/Content Ad 300 x Skyscraper (rotating) 160 x File size: All formats max. 50 KB. Please send Online-Advertising Material to: or Price List valid from October 1 st 2014
13 ONLINE-MEDIA KIT 2015 Newsletter Newsletter-Sponsoring Estate: September 2014 circulation approx each with the 1 st Tuesday of a month circulation approx each with the 3 rd Tuesday of a month Format Prize in EUR per mailing TextAd 300 signs incl. Link Fullsize Banner 468 x Featured Link 100 signs incl. Link Lead generation: ebooks with following topics BI & Big Data IT Security Service Management Business Process Management Data Center ECM ERP Virtualization Cloud Project Management EAM/IT Architecture IT Strategy Text Ad Price List valid from October 1 st 2014
14 ONLINE-MEDIA KIT 2015 Lead generation What is a Lead? A sales lead is the identification of a person as a prospective customer, who is interested in a certain offered topic and conceeds their adress for a further dialogue. Adress data are: Company adress Contact person, , Phone Number Approval of the contact person for data to be circulated to sponsors Why can we pass by contact dates? IT Verlag makes whitepaper, webinars on demand, lectures, videos et al available for download at Before downloading interested people have to register and enter their contact details. After that they can log in with username and password. Additionally they have to confirm their agreement of using their contact data before every download. Example: "In want to download the Whitepaper "Strategic Bulletin BYOD" and agree that my contact details will be transferred to the creator of the Whitepaper." IT Verlag collects the lead information in an excel-file and gives it to the sponsor. Price List valid from October 1 st 2014
15 ONLINE-MEDIA KIT 2015 How to generate leads? For lead generation you can use White Paper, IT Research Notes, ebooks, lectures, Live webinars, Webinars on Demand, Video and trial versions. All these features will be promoted by an elaborated campaign management for sales and marketing. Qualified Leads We can guarantee an amount of leads for all methods where the promoted features are available via subscription exclusively. These are IT Research Notes, Strategic Bulletin, Whitepaper, Live Webinar and Online Conferences. For features that are hosted on your server we cannot guarantee a specific amount of leads. The amount of leads depends on the topic of the feature. Therefore we arrange it with every customer individually. You will reach following aims with this action: Qualified Leads Public confidence by showing a high competence in a specific topic Higher level of awareness
16 ONLINE-MEDIA KIT 2015 Description Guaranteed amount of leads Amount of Sponsors IT Research Note ebooks White Paper Customized Newsletter An IT Research Note (singleclient) analyses a specific topic, detects a problem, suggests solutions, gives decision guidance to the customers, provides check lists etc. Finally it presents the sponsor s product or service as a solution. In 2015 we are planning to publish diverse ebooks (see pages 4 and 13). Targets: For the reader: Overview of the latest state of technology, of business values and innovative solutions. For manufacturers and service providers: Leads. You support your own Whitepaper that fits to the audience of the IT-Verlag. We host it at our homepage and promote it for you until the agreed amount of leads is reached. yes yes yes no 1 4 to You want to promote your event, your product or service? We send your message to our mailing list. Who does what? Our authors write the research note. You provide them with information about your product. Our authors write the ebooks, the IT-Verlag hosts it at You send the Whitepaper as a PDF. We host it at You send us your text for the newsletter. We produce the newsletter and send it to our mailing list. Example IT Research Note Social Media and Projectmanagement: it-daily.net// downloads/ ITR-Note_Social-Media-und- Projektmanagement.pdf ebook it management Please find examples at White Paper studien/white-paper-zumdownload/7671-bedenken loses-file-sharing-in-unter nehmen-white-paper Personal invitation KYOCERA EVOLUTION TOUR 2013 The future office. Price 7,000.- EUR 4,900.- EUR 4,900.- EUR 4,900.- EUR
17 ONLINE-MEDIA KIT 2015 Description Live Webinar Webinar on Demand Online Conference In a Live Webinar you will get in contact with the participants directly. The participants see a picture of the speaker, a company logo and can follow your presentation. An editor of it management or it security present the webinar. If you want we record the webinar and host it as a webinar on demand. You have a record of a webinar or a trial version at your server. We promote the link. For products at our customers server we don t guaranty any specific amount of leads. At our online conference two or three speaker of different companies hold a lecture. An editor of it management or it security present the conference, asks questions and gives participants questions in the chat to the speakers. If you want we record the online conference and host it as a webinar on demand. Guaranteed amount of leads Amount of Sponsors yes no yes to 3 Who does what? An experienced speaker from your company holds the lecture and answers to the participants questions. An editor of it management or it security presents the webinar. You deliver the link to your webinar or trial version and a short description. Then we start our promotion. A speaker holds a short lecture, answers to the participants questions and takes part in the following discussion. An editor of IT-Verlag presents the online conference. Example Lecture with tipps and proposals for solutions Product training Experts knowhow Lecture with tipps and proposals for solutions Product training Experts knowhow Possible Topics: Big Data Secure Web-Applications Cloud Computing Price 8,900.- EUR 4,900.- EUR 4,900.- EUR
18 ONLINE-MEDIA KIT 2014 Your aims our media assets it verlag offers tailored and targeted media solutions with a high reach and in proven quality (IVW) for your branding and your lead generation. You can benefit of our large portfolio of cross media formats. It's in the mix test our abilities. Your contact: Ulrich Parthier, Elke Schuder: Karen Reetz-Resch: Sabine Müller: Advertising formats & Services Your Communication Target Image/Brand- Awareness Product, Solution and Service Competence Face-to-Face Contact with Costumer Qualified Lead Generation High Reach Classical Online Advertising (Banner) on our Website Newsletter Advertising Whitepaper (Registration) Live Webinar Webinar on Demand Online Live Webcast Customized Newsletter Advertising Editorial Part Specials Booklet on Cover Advertorials Print Event Service Special formats of Advertising Inserts (Enclosed and Bound) Event-Sponsoring Corporate Event Corporate Publishing Custom-made Packages well suitable best suitable
19 General Terms and Conditions for Advertisements and Inserts in newspapers and magazines and in all electronic forms 1. The publishing house reserves itself the right to reject or accept orders for advertisements or enclosed inserts because of the content, the origin or technical form. Orders for supplements shall only be binding for the publishing house after a sample of this supplement has been submitted and it has been approved. Supplements that arouse the impression of being a part of the periodical with the reader as a result of their format or make-up or that contain third party advertisements shall not be accepted. The client shall be notified of an order being rejected without delay. The publishing house shall make advertisements that cannot be recognized as such because of their editorial layout clearly recognizable as advertisements with the word advertisement. 2. The client shall be responsible for delivering the text of the advertisement in due time and the printing documents or supplements being in proper order. The publishing house will request a replacement for printing documents that are recognizably unsuited or damaged. The publishing house shall guarantee the printing quality normal for the attached titles in the framework of the possibilities given by the printing documents. Costs for any abstract, fair drafting, etc. are not included in the prices for advertisements. For failures caused by telephonic transmission as well as for the accuracy of translations the publishing house does assume no liability. 3. Activation of advertisements will be carried out continuous from the next accessible magazine, if no agreement to the contrary has been done. The publishing house reserves the right to delay the publication date due to technical or other causes. The exclusion of competitors is not possible. 4. Advertisements shall be called within one year after concluding a contract. The publishing of the advertisement will be evenly distributed. The abatements performed in the announcement price-list are granted only within one year for published advertisements of the client. The term starts with the appearance of the first advertisement, if not another beginning has been agreed by conclusion of the contract in written form. In case of frequency discount the abatements depends on the amount. In cases of bigger formats conditions differ. If less advertisements have been abate within one year than agreed in the first place, the publishing house has the right to charge the different amount between the guaranteed and the actual abatement. 5. The publishing house takes no responsibility for force majeure, operating malfunctions, strike, etc. According to those cases the acceptance time for advertisements will be extended. To ask for damages will be excluded. 6. The advertising mediators and advertising agencies shall maintain the price list of the publishing house in their quotations, contracts and accounts with the advertisers. The mediating remuneration granted by the publishing house may not be passed onto the client either wholly or partially. 7. The payment needs to be paid within the conditions of the price list. If there is a delay or a respite in payment, interest shall be charged in accordance with our price list and collection costs. The publishing house may set back the further implementation of the current order until payment is made and it may demand advance payment for the remaining advertisements. With bankruptcy the full amount for not jet published advertisements has to be paid immediately in case of 17 Abs.1 KO. The allowed abatement is lost in cases of bankruptcy, compulsory settlement or legal action. 8. The place of performance shall be the principle place of business of the publishing house. The venue shall be the publishing s house principal place of business with civil action in business transactions with merchants, legal entities of public law or with special funds of public law. To the extent that the publishing house s claims cannot be asserted through court proceedings for order to pay debts, the venue shall be determined with non-merchants according to their place of residence. If the client s place of residence or habitual abode, even with non-merchants, is unknown at the point in time when the action is filed or if the client has moved his place of residence or habitual abode from the area of application of the law after concluding the contract, the principal place of business of the publishing house shall be agreed upon as the venue. 9. Following additional agreements are valid: a.) The client shall be responsible for exempting the publishing house from the claims of third parties that arise against it from offenses against statutory provisions, especially against the competition law and the copyright. b.) The publishing house shall not furnish a guarantee if individual supplements are lost on channels of distributions. c.) The publishing house shall only be liable for any errors from telephone communication with intent or gross negligence. d.) Positioning regulations shall only be valid if the publishing house has confirmed them writing. e.) Advertisement and supplement orders have to be cancelled by the advertising deadline. The publishing house may charge the client the setting and production costs incurred. 10. In case that one appointment of this terms and conditions will be or is invalid, the contract and the appointments of this terms and conditions remain valid incidentally.
20 Your Media Partner Print Classical Advertisements, Advertorials Special Advertisement Forms Booklet on Cover Specials Bookmark Direct Marketing Adress-Leasing on Demand Events Modular packages with different levels of sponsoring Strategic & Technical IT-Know-How Reports methods, criteria for evaluation, product comparison Strategic Bulletins market analysis with case studies and short profile Online information portal Website-Advertising ebook Business Values and innovative Solutions Generation of leads Whitepaper IT Research Notes Strategic Bulletins Webinar (Live/On demand) Online Surveys ebooks Newsletter Newsletter-Sponsoring Customized ing Surveys