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2 CONTENTS Milady U Online Courses Beauty and Wellness Career Transitions Cosmetology Esthetics Nail Technology Barbering Massage Business Training Instructor Training Salon & Spa Business 60 Order & Service Info CALL FOR NOMINATIONS! CEA AACS EDUCATOR OF THE YEAR AWARD! The prestigious Nicholas F. Cimaglia Educator of the Year Award is co-sponsored by AACS and Milady and is given annually to one educator who exhibited the most significant contribution toward upgrading professional standards of educational excellence, particularly within the area of student involvement, during the past year. Nominees must be currently employed as an educator, and be a current member of CEA. The Educator of the Year will be awarded at the 17th Annual CEA Convention in Scottsdale, AZ, July 15-18, All nominations must be received by April 15, To receive a complete list of guidelines and nomination forms, please call (800) or visit

3 Welcome to Milady U Visit us online at for more information on course descriptions, user setup, pricing, course demonstrations, and much more! The premier online program designed to meet the various needs of the beauty and wellness industry that includes students, instructors, school owners, technicians, and salon/spa owners. These courses are full of content that s guaranteed to benefit an individual as they further their career and are looking to take it to the next level. At the end of the day, alternative methods of delivery are necessary for many areas of learning due to time constraints, financial constraints, traveling constraints, and personal commitments. Milady understands those needs and is pleased to provide a variety of solutions based on our broad spectrum of clients. Benefits of Online Learning: 24/7 access from work, home, or school anywhere, anytime. Each course requires internet access only. Self-paced approach allows learners to quickly identify strengths and focus on areas that need improvement. Interactive quizzes/tests provide immediate scoring feedback and reporting for both individuals and those administering the course. Convenient to both the user and school when implementing. Administrative reporting allows for ease of tracking and documentation for personal use and accreditation requirements. Visually appealing and up-to-date with pertinent content. Affordable and easy to order. 1

4 Milady U Online Licensing Preparation Milady U Online Licensing Preparation resources are all created to offer students a fast and convenient way to prepare for state licensing exams. Tens of thousands of students have successfully used Milady s Online Licensing Preparation to pass their State Boards with flying colors. Whether you re in a High School, Vo-Tech, Career School, Community College, or Private Beauty School program, you can use Milady s Online Licensing Preparation Courses to help prepare your students for exam success! Each course offers review and chapter tests for each of the chapters in the corresponding textbook plus comprehensive tests with new exams created from a pool of hundreds of questions. Extensive reports help students determine areas of study to focus on. They can review the topics they want on their own schedule. Completion Time: Varies Duration of Course: 1 year List Price: $29.95 each Available Courses: Cosmetology Printed Access Card ISBN-10: ISBN-13: Barbering Printed Access Card ISBN-10: ISBN-13: Nail Technology Printed Access Card ISBN-10: ISBN-13: Esthetics Fundamentals Printed Access Card ISBN-10: ISBN-13: Esthetics Advanced Printed Access Card ISBN-10: ISBN-13: Massage Printed Access Card ISBN-10: ISBN-13: Successful Salon and Spa Management Printed Access Card ISBN-10: ISBN-13: Note: Milady s Online Licensing Preparation Courses can be provided to the student via a printed access card or electronically with a school learning code. Both individual-user and multiple-user setup and pricing is available. Visit us online for more information on course descriptions, user setup, pricing, course demonstrations, and much more! Milady U Faculty Development Milady U Online Faculty Development Courses strive to meet the unique needs of those who teach every type of student. This program addresses strategies for effective teaching and instructional support. Each module contains educational theory, classroom tips, valuable activities, and ideas for improvement. Reflection questions are interspersed throughout asking instructors to think about their courses, past practices, current teaching skills, and future goals. Engaging individual, group, and internet activities are included at the end of each module section. BECOME A MASTER EDUCATOR ONLINE! For Master Educator Certification, instructors must complete 12 classes total. A minimum of 2 classes must be attended in person at a Milady s Career Institute seminar. To receive Master Educator credit, instructor must fax certificate of completion to (518) Attn: Milady s Career Institute. Visit cengage.com/facultydevelopment for more information on correlation requirements towards your Master Educator Certificate or see pages Completion Time: Approximately 7 hours per course Duration of Each Course: 90 days List Price: $62.95 each Available Courses: Module 1: Understanding the Adult Learner Module 2: Teacher Preparation Module 3: Techniques for Classroom Presentation Module 4: Strategies for Active Learning Module 5: Assessing and Evaluating the Adult Learner Module 6: Classroom Management for the Adult Module 7: Teaching Students How to Learn Module 8: Technology in the Classroom Module 9: Teaching Online Module 10: Customer Service in the Classroom for Optimum Student Retention Module 11: Techniques for Teaching Special Populations Module 12: Creating an Innovative Learning Environment Module 13: Teaching in a Lab or Shop Environment Module 14: Teaching with Experiential Learning and the Externship Module 15: Teaching Professional Competencies Across the Curriculum Module 16: Developing and Using Advisory Boards Effectively Module 17: Teaching Information Literacy and Library Use Teacher Training Boot Camp Note: Online Instructor Training courses are provided to the teacher via an individual electronic access code or an electronic school learning code. Both individual-user and multiple-user setup and pricing available. See pages for Milady s Career Institute Seminars 2

5 Infection Control Printed Access Card ISBN-10: X ISBN-13: Creating a Salon and Spa Environment of Protection Building Standards Salon Standards Occupational Health Risks Personal Protection Multi-Drug Resistant Organisms (MDRO) HIV/AIDS Brazilian and Bikini Waxing Printed Access Card ISBN-10: ISBN-13: Health and Safety Guidelines Preparation for the Service Client Consultation The Waxing Service Positioning and Techniques After Care Milady U Professional Development Milady U Online Professional Development Courses are a perfect tool for both the student at the tail-end of their school program and for those schools that offer Advanced Academies and/or wish to provide tools to their alumni helping them succeed after graduation. These courses are entertaining, visually appealing, and highly interactive providing animated guides and video clips to reinforce the content being covered. Completion Time: 2 4 hours per course Duration of Course: 30 days List Price: $29.95 each Business Courses: How to Work Smart & Make More Money Printed Access Card ISBN-10: ISBN-13: Getting Retail Results Printed Access Card ISBN-10: ISBN-13: Double Your Day with No Additional Clients Printed Access Card ISBN-10: ISBN-13: How to Find and Hire the Staff That s Right for You Printed Access Card ISBN-10: ISBN-13: Salon Profitability How to Find It and Keep It Printed Access Card ISBN-10: ISBN-13: Soft Skills Courses: Client Relations Printed Access Card ISBN-10: ISBN-13: Personal Tools For Success Printed Access Card ISBN-10: ISBN-13: In the Salon Printed Access Card ISBN-10: ISBN-13: Professional Tools for Success Printed Access Card ISBN-10: ISBN-13: Job Preparation Printed Access Card ISBN-10: ISBN-13: Visit us online for more information on course descriptions, multiple-user setup, pricing, course demonstrations, and much more! Note: Online Professional Development Courses are provided via a printed access card or electronically with an access code. Each access code provides the student with the necessary instructions and information needed to login to our website. Both individual-user and multiple-user setup and pricing is available. Contact your sales representative for more information. 3

6 This helpful online resource will assist your students with finding advice on networking, negotiating and interviewing and provide access to step-by-step resume building tools which will help them create a highimpact, professional resume. Students will also be provided with powerful job search tools which will help them to identify job opportunities in their area which cater to their individual skills and interests. With Beauty and Wellness Career Transitions, your students will be prepared to enter the professional world with the tips and tools it takes to land the right job, right away. KEY FEATURES Video clips lead the student through each step of the job preparation process. Tips and suggestions for today s economy help students to better define their goals and expectations. Students can interact with other students and professionals from across the country to share information and experiences. Quick access to every State Licensing Board s website as well as important social service and unemployment benefit websites. Students will be provided with 24/7 access for a period of 180 days in order to provide greater flexibility with their schedule. 4 * Pricing information subject to change

7 Step 1: Prepare Resume Build It. Students will create a resume and cover letter to highlight qualities, achievements and skills. They will be guided through the creation process with step-by-step instructions and tips to ensure the most pertinent, industry relevant information is included. Understand It. As the student builds their resume, Why Does This Matter? boxes provide explanations of each step. In addition, related articles help students understand the purpose of that step as well as what it means to the potential employer. Save It. The resume and cover letter can be saved in the system in Word, html and text versions allowing the student to distribute the resume in a variety of ways. Send It. Students can easily send their resume directly from the program via . They can also publish their resume to the internet to increase their visibility. Step 2: Improve My Chances With Beauty and Wellness Career Transitions, students have the tips and tricks for career readiness at their finger tips. In this section, students will have access to over twenty in-depth articles on career preparation topics including: Networking Tools for Success Job Readiness How to Prepare a Portfolio Applying and Interviewing How to Write an Developing a Career Track Irresistible Job Application Different Methods of Compensation The Second Interview Customer Service Skills The Technical Interview Managing a Team and more Customer Relations Step 3:Find Jobs Students choose their state, select the type of work they desire and can even type in keywords to narrow their job search. Job postings are maintained and powered by one of the top job search engines. This powerful search engine extracts current and available positions from job sites, newspapers, associations and company career pages x2700 5

8 Career Corner Throughout the process, students can access the Career Corner and interact with other students and licensed professionals across the country as well as view blog posts related to careers and job seeking in the beauty and wellness industry. How can students gain access to Beauty & Wellness Career Transitions? OPTION #1 OPTION #2 School provides access codes to students through: Printed access card sold through the school bookstore. Printed access card packaged with their books. ISBN-10: ISBN-13: Students buy direct from Milady via the website. Access is available for 6 months from the time a student registers their access code or purchases instant access. 6 * Pricing information subject to change

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10 T he #1 Textbook for Cosmetology Education 8 Milady s Standard Cosmetology, 2012 Catherine M. Frangie, Alisha Rimando Botero, Colleen Hennessey, Dr. Mark Lees, Bonnie Sanford, Frank Shipman, and Victoria Wurdinger Editorial Contributors: John Halal, Randy Fermin, Jim McConnell, Janet McCormick, Vicki Peters, and Douglas Schoon Since 1938, the Milady Standard Cosmetology has been the premier textbook for Cosmetology education. Each subsequent edition has evolved with the changing styles of the era while maintaining a firm foundation in the basic procedures and applications of beauty culture that have endured for generations. Building upon the strong pedagogical features of previous editions, this Milady Standard Cosmetology 2012 is vibrant and colorful to capture the visual learner s interest and focus their attention on the subject matter which is the cornerstone of their education. The Milady Standard Cosmetology 2012 textbook takes advantage of the most sophisticated methods for relaying information, stimulating thought, aiding comprehension, and enhancing retention. This new edition contains a completely revised section on infection control principles and practices, new procedures, and revised and updated chapters written by industry experts, as well as step-by-step procedures demonstrated specifically for left-handed individuals. Educators and students have access to over twenty instructor tools and student supplements which greatly increase the chances for student success and make lesson planning simple. Each supplement has been tailored to fit the exact needs of the cosmetology student and match the changes made to the new edition. The Milady Standard Cosmetology 2012 is the basis for your students success during their education and will continue to be a valuable resource as they progress through their careers "x11" 1,152 pages 2012 Hardcover ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $ Softcover ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $99 95 Spanish Edition (Softcover) ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $ * Pricing information subject to change

11 contents PART I: ORIENTATION. 1. History and Career Opportunities. 2. Life Skills. 3. Your Professional Image. 4. Communicating for Success. PART II: GENERAL SCIENCES. 5. Infection Control: Principles and Practices. 6. General Anatomy and Physiology. 7. Skin Structure, Growth and Nutrition. 8. Skin Disorders and Diseases. 9. Nail Structure and Growth. 10. Nail Disorders and Diseases. 11. Properties of the Hair and Scalp. 12. Basics of Chemistry. 13. Basics of Electricity. PART III: HAIR CARE. 14. Principles of Hair Design. 15. Scalp Care, Shampooing and Conditioning. 16. Haircutting. 17. Hairstyling. 18. B raiding and Braid Extensions. 19. Wigs and Hair Additions. 20. Chemical Texture Services. 21. Haircoloring. PART IV: SKIN CARE. 22. Hair Removal. 23. Facials. 24. Facial Makeup. PART V: NAIL CARE. 25. Manicuring. 26. Pedicuring. 27. Nail Tips and Wraps. 28. Monomer Liquid and Polymer Powder Nail Enhancements. 29. UV Gels. PART VI: BUSINESS SKILLS. 30. Seeking Employment. 31. On the Job. 32. The Salon Business x2700 9

12 new to this edition Procedures have been placed at the end of each chapter to avoid interruption of the main content. Ten left-handed procedures provide a visual aid for lefthanded students. Information on Infection Control has been updated. Information on cleaning, disinfecting, sterilization, theory and methods of infection control are emphasized to reinforce the importance of this topic. The book has been completely redesigned to present visual excitement, interesting and new graphics, and more than 750 new photos and illustrations. Live models have replaced mannequin heads in the majority of photos, providing the student with a realistic view of how a procedure is performed * Pricing information subject to change

13 key features The book is logically laid out with content from chapter to chapter building upon itself. Presents information students need for licensure in a cohesive and streamlined manner. Extensive coverage of the science behind cosmetology including Anatomy and Physiology, Chemistry and Electricity. The book was extensively reviewed by schools, instructors, and subject matter experts to provide accuracy and new material. Each chapter contains sidebar content that informs and guides the student by using anecdotal as well as real-life information. Review questions and glossaries in each chapter help students retain knowledge and study efficiently x

14 ISBN-10: ISBN-13: List Price: $1, Save $250 if you order by June 1st Contact your Account Manager for more details! Promo Code: COSDVD2011 Milady Standard Cosmetology: DVD Series The DVD Series for Milady Standard Cosmetology 2012 has been completely updated and revised to reflect the changes and trends of today. The five hours of content will lead your students through each aspect of their Cosmetology curriculum, from the theory and communication skills, through the step-by-step procedures that have set the Milady Standard Cosmetology apart from all others. This three-dvd classroom set helps the educator to illustrate important points and steps which may be missed in the hands-on lesson. When integrated into your curriculum, this DVD Series can greatly increase student understanding of technique and form by giving the type of visual stimulation and reinforcement that would, in traditional instruction, be difficult to provide. This DVD series includes audio in English with available Spanish subtitles * Pricing information subject to change

15 What s Covered? 1. The Client Consultation. 2. Infection Control: Principles and Practice. 3. General Anatomy and Physiology. 4. Properties of the Hair and Scalp. 5. Basics of Chemistry. 6. Principles of Hair Design. 7. Scalp Care, Shampooing, and Conditioning. 8. Haircutting. 9. Hairstyling. 10. Chemical Texture Services. 11. Haircoloring. 12. Disinfecting Non-Electrical Tools and Implements. 13. Proper Hand Washing. 14. Handling an Exposure Incident. 15. Scalp Massage. 16. Basic Shampooing and Conditioning. 17. Blunt Haircut. 18. Graduated Haircut. 19. Uniform layer Haircut. 20. Long Layered (180 Degree) Haircut. 21. Men s Basic Clipper Cut. 22. Horizontal Finger Waving. 23. Carved or Sculpted Curls. 24. Blow-Drying Short, Layered Curly Hair. 25. Blow-Drying Straight or Wavy Hair. 26. Thermal Waving. 27. Single Braids with Extensions. 28. Basic Cornrows. 29. Basic Perm Wrap and Processing (with Test Curl). 30. Double Rod (Piggyback) Technique. 31. Spiral Perm Technique. 32. Applying Hydroxide Relaxer to Virgin Hair. 33. Hydroxide Relaxer Retouch. 34. Single Process Color on Virgin Hair. (with Patch Test and Strand Test) 35. Lightening Virgin Hair. 36. Toner Application. 37. Special Effects Haircoloring with Foil x

16 14 for the student... Theory Workbook Contains detailed interactive exercises such as fill-in-the-blank and matching, designed to reinforce learning and increase student comprehension. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $44 95 Spanish Edition ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $54 95 Practical Workbook Contains detailed interactive exercises such as fill-in-the-blank and matching, designed to reinforce learning and increase student comprehension. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $44 95 Spanish Edition ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $54 95 Exam Review The Exam Review contains chapter-by-chapter questions in a multiple-choice format to help students prepare for their state board exams. The answer key at the back of the book allows students to check accuracy and identify weak areas. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $33 95 Spanish Edition ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $ Study Guide: The Essential Companion This full-color resource helps students recognize, understand and retain key concepts while minimizing assistance from the educator. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $54 95 Spanish Edition ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $64 95 Situational Problems This resource offers a unique chance for students to test the knowledge using scenario based questions. The supplement tests students critical thinking skills as they read specific situations and answer questions on the most appropriate way to approach and resolve conflicts. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $37 95 Spanish Edition ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $48 95 Haircutting This resource showcases 28 cuts and styles in addition to the textbook: 17 women s and 11 men s. Each cut and style is provided in step-by-step accuracy. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $30 95 Spanish Edition ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $35 95 Hair Coloring and Chemical Texture Services This resource showcases an additional 10 different texturing and 9 different coloring procedures. Each procedure is provided in step-by-step accuracy. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $30 95 Spanish Edition ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $35 95 * Pricing information subject to change

17 Also Available Student CD This resource includes over 100 helpful video clips, demonstrating proper practice and procedures help the student review proper techniques, and behaviors that they have learned in the classroom. It also contains a randomized testbank unique to the tool to help the student review for their licensure examination. The games section creates an entertaining form of education with word and image scrambles, hang man, and other games. To reinforce terminology and pronunciation, an audio glossary is also included with over 800 terms from the textbook. ISBN-10: ISBN-13: [Previous ISBN-10: X ISBN-13: ] List Price: $77 95 Milady U Online Licensing Preparation *See page 2 for more details Printed Access Card ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $29 95 WebTUTOR Advantage ehomework Solution Content-rich, web-based teaching and learning aid that takes you through the Milady Standard Cosmetology curriculum beyond the classroom in a hybrid format. This tool includes Chapter Learning Objectives, Flash Cards, Study Sheets, Online Chapter quizzes, Online Course Preparation Discussion Topics and more! Printed Access Card for WebTUTOR Advantage on WebCT Standalone ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $44 50 Printed Access Card for WebTUTOR Advantage on Blackboard Standalone ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $44 50 Printed Access Card for WebTUTOR Advantage on Angel Standalone ISBN-10: ISBN-13: List Price: $44 50 [Note: Please contact your Account Manager for additional pricing if hosted by us.] Beauty and Wellness Career Transitions Printed Access Card ISBN-10: ISBN-13: List Price: $10 00 See pages 4 6 for more details. Milady s Skin Care and Cosmetic Ingredients Dictionary, 3 rd Edition 328 pp., 6 x 9, Softcover, 2010 ISBN-10: ISBN-13: List Price: $44 95 Milady s Student Reference for Anatomy & Physiology 4-Color, 8 ½ x 11, Spiral Bound, 2005 ISBN-10: ISBN-13: List Price: $25 50 SPANISH VERSION! ISBN-10: ISBN-13: List Price: $ x

18 for the instructor... Course Management Guide (Print) This primary instructor resource for the Milady Standard Cosmetology contains all of the tools educators need to easily and effectively facilitate strong classroom management. Inside you ll find transition guides, correlation guides for other Milady Standard Cosmetology supplements, lesson plans, transparency masters, review tests with answer keys and a CD in the back of the binder containing answer keys to the Student Workbooks as well as the Study Guide. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $ Course Management Guide on CD Contains each page of the printed Course Management Guide, as well as a computerized testbank with nearly 1,100 questions, covering every chapter of the text. Also included is an image library with over 1,500 images from the textbook to create handouts and presentations for the classroom. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $ Spanish Edition ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $ DVD Series This 5-hour series on 3 DVDs will enhance classroom learning and is essential for remedial work and individual learning. It provides complete coverage of the practical applications of the textbook. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $1, Demo ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] See pages for more details. Instructor Support Slides on CD Instructor Support Slides provide a chapter-by-chapter outline of important discussion topics in Microsoft PowerPoint with hundreds of slides featuring images from the text to capture the interest of the visual learner. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $ Spanish Edition ISBN-10: ISBN-13: List Price: $ Interactive Games on CD This CD is an entertaining and creative resource to increase student retention of knowledge and skills. This resource offers four different interactive games based on popular television game shows. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $74 95 Student CD School Network Version Contains all of the tools available in the Individual Student Version, as well as administrative functions for the classroom. Instructors can track the progress of their students as they make their way through the various units, quizzes and games to strengthen the concepts and terminology taught in the classroom. This version of the Student CD can be downloaded to multiple computers or loaded onto your school s network server. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $ * Pricing information subject to change

19 Haircutting Instructor Resource on CD This resource contains lesson plans and instructor support slides for easy implementation into your existing curriculum. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $92 00 Haircutting DVD Series This DVD Series demonstrates the 28 cuts only (not styles) from the Haircutting Supplement within two DVDs. It contains English and Spanish voiceover, as well as subtitles in both languages. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $ Hair Coloring and Chemical Texture Services Instructor Resource on CD This resource contains lesson plans and instructor support slides for easy implementation into your existing curriculum. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $92 00 Hair Coloring and Chemical Texture Services DVD Series This DVD Series demonstrates the coloring and chemical texturing services from the Haircoloring and Chemical Texture Services Supplement. It contains English and Spanish voiceover, as well as subtitles in both languages. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $ bundle packages... Student Option 1 Standard Text & Exam Review ISBN-10: ISBN-13: List Price: $ Student Option 2 Standard Hardcover, Exam Review, & Theory Workbook ISBN-10: ISBN-13: List Price: $ Student Option 3 Standard Hardcover, Exam Review, Theory Workbook, & Practical Workbook ISBN-10: ISBN-13: List Price: $ Student Option 4 Standard Hardcover, Exam Review, Theory Workbook, Practical Workbook, & Student CD ISBN-10: ISBN-13: List Price: $ Student Option 5 Spanish Package Standard Softcover, Exam Review, Theory Workbook, & Practical Workbook ISBN-10: ISBN-13: List Price: $ Instructor Technology Package Course Management Guide CD & Instructor Support Slides CD ISBN-10: ISBN-13: List Price: $ Additional Packages Available! x

20 FEATURES and BENEFITS of each edition of theedge by milady: The haircuts, hair color and makeup demonstrated in both editions of theedge are beautiful, wearable and easy to duplicate looks for everyday people wanting to look extraordinary. Broadcast-quality video on DVD showcases the Design Team in action on both editions in a documentary-style, reality format and will have you and your students glued to the television to take in as much as possible and will certainly leave you wanting more! Each student resource component consists of full-color, step-by-step, laminated technical cards provided in durable binders that also contain the corresponding DVD. Each Instructor Resource CD/DVD contains PowerPoint slides, lesson plans, headshots and the corresponding DVD footage that contains the necessary licensing for classroom viewing. DVD has English and Spanish voiceover and subtitles for greater accessibility. metroluxe edition theedge by Milady: metroluxe edition takes the student on a journey of the creative process as our team collaborates from concept to realization. Styling and makeup application is a true art form and needs to be treated as such. For the beauty & wellness industry to grow and flourish we must share this passion with everyone. Experience the trials, tribulations and triumphs as our artists take the viewer step by step through the creative process and learn firsthand how to translate inspiration into a collection of current, wearable hair and makeup. This easy-to-use and innovative product is a must have for any student looking to join the ranks of this exciting industry and demonstrates how valuable their talent is, and when combined with mastered technique, the result is quite powerful and inspirational. Option #1 Student Binder with 6 laminated technical cards & DVD, 2009 ISBN-10: ISBN-13: List Price: $50.95 Note: Purchase one (1) copy for each student. Instructor Resource on CD DVD, 2009 ISBN-10: ISBN-13: List Price: $ Note: Purchase one (1) copy for program to be utilized by instructor(s). Option #2 Instructor Resource on CD DVD, 2009 ISBN-10: ISBN-13: List Price: $ Note: Purchase one (1) copy for program to be utilized by instructor(s) and showcase DVD content and lessons within the classroom only. muse edition theedge by Milady: muse edition showcases the Milady design team as they meet three very different women with specific lifestyles, desires and requests that are uniquely their own. As hair and makeup designers, the canvas is the purpose whose purpose in visiting a professional is to look and feel great. The client is the lifeline to a successful business and approaching every client as their muse will fuel your students for an inspired and passionate career. In this edition we explore the art and science of the Needs Assessment, a consultation designed to assist the student in discovering the needs and desires of their client and collaborating on solutions for meeting those needs. The Needs Assessment is the first step to an exceptional service and is designed to create trust and rapport for a lasting relationship between the student and the client. Option #1 Student Binder with 6 laminated technical cards & DVD, 2010 ISBN-10: X ISBN-13: List Price: $50.95 Note: Purchase one (1) copy for each student. Instructor Resource on CD DVD, 2010 ISBN-10: ISBN-13: List Price: $ Note: Purchase one (1) copy for program to be utilized by instructor(s). Option #2 Instructor Resource on CD DVD, 2010 ISBN-10: ISBN-13: List Price: $ Note: Purchase one (1) copy for program to be utilized by instructor(s) and showcase DVD content and lessons within the classroom only Option #3 theedge by milady: metroluxe edition Instructor Resource on CD/DVD + theedge by milady: muse edition Instructor Resource on CD/DVD Package ISBN-10: ISBN -13: Discounted List Price: $ * Pricing information subject to change

21 Cosmetology Hair Structure and Chemistry Simplified, 5th Edition John Halal Hair Structure and Chemistry Simplified, fifth edition is the most current, comprehensive and straightforward textbook of its kind. This new edition thoroughly explains the theory and application of the essential concepts of hair chemistry that are simply not covered in other texts. Material unique to this text boldly presents the concept, importance and relevance of ph in cosmetics. Hair Structure and Chemistry Simplified is the essential chemistry textbook for cosmetology students and even the most experienced hairstylist will gain confidence and control as they learn the dynamics of the chemical services they perform everyday in the salon. Consumers will find this reference invaluable in making intelligent, informed decisions about the effectiveness, safety, and value of the hair care services they receive and the products they buy and use. 304 pp., 8 x 9 ¼, Softcover, 2009 ISBN-10: ISBN-13: List Price: $87 95 KEY FEATURES Section on emulsions and surfactants explains the dynamics of surface tension and distinguishes between the hydrophobic and hydrophilic properties essential for all emulsions. Provides advanced information on multiple phase and micro emulsions (liposomes and nanospheres). Includes key information on the dangers of exposure to ultra-violet light and the explanation of sunscreens, SPF and the new FDA monograph, that details their use. Draws attention to the dangers of mixing different chemicals, even those that may seem completely safe. New information will help readers select the right product, from the flood of new products that were not available just a few short years ago. Includes new information on the importance of the hair s f-layer that covers the surface of the hair with the fatty acid 18 methyl eicosanoic acid (18MEA). New information and photos detail hydrothermal and deep ovoidal cracks in the cuticle caused by thermal styling wet hair with hairdryers and hot irons. FOR THE STUDENT Workbook Hair Structure and Chemistry Simplified Workbook contains detailed interactive exercises such as fill-in-the-blank and matching, designed to reinforce learning and increase student comprehension. ISBN-10: ISBN-13: List Price: $42 95 Exam Review A simple, powerful tool for the student, Hair Structure and Chemistry Simplified Exam Review contains chapterby-chapter questions in a multiple-choice format to help students prepare for their state board exams. The answer key at the back of the book allows students to check accuracy and identify weak areas. ISBN-10: ISBN-13: List Price: $33 95 FOR THE INSTRUCTOR Course Management Guide (Print) This instructor resource contains all of the tools educators need to easily and effectively facilitate strong classroom management. Inside you ll find detailed lesson plans, procedures for in-class experiments and a CD containing an image library with nearly 300 images for you to use in classroom presentations and handouts. ISBN-10: ISBN-13: List Price: $ CONTENTS 1. Science and Cosmetology. 2. The Structure of Life. 3. Microbiology. 4. The Structure of Skin. 5. Understanding Skin Disease. 6. The Growth and Structure of Hair. 7. The Properties of Hair. 8. General Chemistry. 9. Advanced Chemistry. 10. Shampoos, Conditioners, and Styling Aids. 11. Color and Hair Lightening. 12. Haircoloring. 13. Permanent Waving. 14. Chemical Hair Relaxers and Soft Curl Permanents. 15. Salon Health and Safety. BUNDLE PACKAGE Textbook, Workbook & Exam Review ISBN-10: ISBN-13: List Price: $ x

22 Cosmetology CONTENTS 1. Ethics. 2. Honesty. 3. Respect. 4. Etiquette. 5. Personal Appearance. 6. Hygiene. 7. Listening. 8. Professionalism. 9. Time Management. 10. Resume Preparation. 11. Interview Skills. 12. Personal Communications. 13. Effective Verbal & Non-Verbal Communications. 14. Coworker Communications. 15. Manager Relations Communications. 16. Front-Desk Management. 17. Scheduling. 18. Communications with Unhappy Clients. 19. Communications with Difficult Clients. 20. Client Retention Strategies. 21. Marketing Strategies. 22. Retailing/Promotions. Milady s Soft Skills: Interpersonal Skills for the Beauty Industry DVD Series Milady This 2-disc DVD series is a primary supplement to Milady s core disciplines: Cosmetology, Nail Technology, Esthetics and Barbering. The perfection of soft skills is a vital factor for a professional to succeed. Mastering skills such as how to relate with clients, coworkers and managers, how to manage personal feelings and preferences at work and how to successfully make the transition from the school setting to the work environment are every bit as vital as knowing how to perform practical services. This product was designed to answer the salon owner s complaints that while new cosmetologists they will employ may be technically sound; many lack the basic business, professional and communication skills necessary. This product is designed specifically for instructors to use as an education tool throughout the program, and students who want to view the material individually for a better understanding of what they will face when they enter into job market. DVD, Running Time: Approx. 180 mins., 2007 ISBN-10: ISBN-13: List Price: $ KEY FEATURES Diverse characters are modern in their needs, attitudes and work styles so viewers will easily relate to one or more of them. A variety of relationships are explored within the salon culture from stylists and clients to the interpersonal relationships of managers and coworkers. Real-life scenarios connect with theoretical principles to help viewers retain the concepts presented. Excellent illustrations lead to a clearer understanding of key concepts. Dialog that is clear, concise and true to life. Contains English and Spanish voiceover and subtitles for greater accessibility. Also Available Team Building. The Art of African American Hair Design Pamela Berry The Art of African American Hair Design is as exciting and as adventurous as the wide field of cosmetology. This full-color, spiral-bound, photographyrich manual allows the user to be creative in the styling process. Each chapter will teach students how to create a beautiful masterpiece, every time. By learning these concepts and techniques, they will be better equipped to create their own beautiful hair designs! Inside, they will learn French rolls, barrel curl, flat twist with waterfalls, basket weaves, silky lock dreads, and quick weaves. CONTENTS 1. Rolls. 2. Ponytails. 3. Twist, Coils, and Fingerwaves. 4. Thermal Styling. 5. Braiding and Extensions. 6. Weaving. 72 pp., 8 ½ x 11, Spiral Bound, 2008 ISBN-10: ISBN-13: List Price: $43 95 KEY FEATURES Full-color, spiral bound resource that lays flat making it easy-to-use. Hundreds of step-by-step photos show the student exactly what to do. Twenty-two different styles, including silky locks and basket-weave * Pricing information subject to change

23 x

24 22 Esthetics Milady s Standard Esthetics: Fundamentals,10 th Edition Joel Gerson Milady s Standard Esthetics: Fundamentals, tenth edition is an introductory text for students who are enrolled in an esthetics training course up to 600 hours. This text is designed to deliver a complete overview of all the information necessary to introduce a newcomer to the world of professional skin care, including: human anatomy, chemistry, electricity, skin analysis, conditions and disorders. Learners are given a comprehensive tour of the most well-known, best-used treatment techniques and services requested by clients: facial massage, the use of facial machines, hair removal, advanced topicals, and makeup. The material covers the History of and the Opportunities in Esthetics, as well as how to create a competent and lasting professional image and effectively communicate for success in the skin care business. This text also prepares the learner for management of business operations and successful retailing of products and services. 672 pp., 8 ½ x 11, Hardcover, 2009 ISBN-10: ISBN-13: List Price: $ Spanish Edition ISBN-10: ISBN-13: List Price: $ For Courses Offering Up to 600 Program Hours KEY FEATURES The new edition presents information students need for licensure in a cohesive and streamlined manner. Chapters grouped in five main parts to help locate information faster. Features: focus on, did you know, and activity boxes to help master key concepts and techniques. New chapter on nutrition and its effect on the skin. Hundreds of new photos that show students step-by-step esthetics procedures. Reorganized Business Skills section provides a more accurate chronological order for licensure and career skills. Seamlessly ties into Milady s Standard Esthetics: Fundamentals Up-to-date and expanded section on infection control Learning Objectives and Review Questions help instructors set goals and gauge student comprehension. CONTENTS PART I: Orientation. 1. History and Career Opportunities in Esthetics. 2. Your Professional Image. 3. Communicating for Success. PART II: General Sciences. 4. Infection Control: Principles and Practice. 5. General Anatomy and Physiology. 6. Basics of Chemistry. 7. Basics of Electricity. 8. Basics of Nutrition. PART III: Skin Sciences. 9. Physiology and Histology of the Skin. 10. Disorders and Diseases of the Skin. 11. Skin Analysis. 12. Skin Care Products: Chemistry, Ingredients, and Selection. PART IV: Esthetics. 13. The Treatment Room. 14. Basic Facials. 15. Facial Massage. 16. Facial Machines. 17. Hair Removal. 18. Advanced Topics and Treatments. 19. The World of Makeup. PART V: Business Skills. 20. Career Planning. 21. The Skin Care Business. 22. Selling Products and Services. * Pricing information subject to change

25 Also Available FOR THE STUDENT Student Workbook The Student Workbook contains detailed interactive exercises such as fill-in-the-blank and matching, designed to reinforce learning and increase student comprehension. ISBN-10: ISBN-13: List Price: $69 95 Spanish Edition ISBN-10: ISBN-13: List Price: $73 95 Exam Review The Exam Review contains chapter-by-chapter questions in a multiple-choice format to help students prepare for their state board exams. The answer key at the back of the book allows students to check accuracy and identify weak areas. The questions themselves are unique to this supplement. ISBN-10: X ISBN-13: List Price: $45 95 Spanish Edition ISBN-10: ISBN-13: List Price: $52 95 Step-By-Step Procedures This spiral-bound full-color supplement to Milady s Standard Esthetics: Fundamentals can be used in conjunction with the textbook or on its own to brush up on key procedures. Each step is clearly explained and is accompanied by full-color photos. At the end of each chapter you will find a rubric, to note, organize and interpret data gathered from observations of student or professional performance. ISBN-10: X ISBN-13: List Price: $32 95 See page 29 for more details. Student CD This resource includes helpful video clips and interactive slides, demonstrating proper practice and procedures help the student review proper techniques, and behaviors that they have learned in the classroom. It also contains a randomized testbank unique to the tool to help the student review for their licensure examination. A games section is included to create an entertaining form of education with word and image scrambles, hang man, and other games. To reinforce terminology and pronunciation, an audio glossary is also included with nearly 800 terms from the textbook. ISBN-10: ISBN-13: List Price: $77 50 Milady U Online Licensing Preparation See page 2 for more details. Printed Access Card ISBN-10: ISBN-13: List Price: $29 95 Beauty and Wellness Career Transitions Printed Access Card ISBN-10: ISBN-13: List Price: $10 00 See pages 4 6 for more details. Milady s Skin Care and Cosmetic Ingredients Dictionary, 3 rd Edition 328 pp., 6 x 9, Softcover, 2010 ISBN-10: ISBN-13: List Price: $44 95 Milady s Student Reference for Anatomy & Physiology 4-Color, 8 ½ x 11, Spiral Bound, 2005 ISBN-10: ISBN-13: List Price: $25 50 SPANISH VERSION! ISBN-10: ISBN-13: List Price: $ x

26 Esthetics FOR THE INSTRUCTOR Course Management Guide (Print) This is the primary instructor resource for the Milady s Standard Esthetics: Fundamentals. This contains all of the tools educators need to easily and effectively facilitate strong classroom management. Inside you ll find a transition guide to identify changes made from the 9th edition, detailed lesson plans, handouts, review tests with answer keys and the answer key to the questions in the Student Workbook. ISBN-10: ISBN-13: List Price: $ Course Management Guide on CD This resource contains each page of the printed Course Management Guide, as well as a computerized testbank with 900 questions, covering every chapter of the text. Also included is an image library with nearly 700 images from the textbook to create your own handouts and presentations. The files are in.pdf, not Microsoft Word and must be opened with Adobe Reader, a free software program. This is a saleable only product. ISBN-10: ISBN-13: List Price: $ DVD Series The DVD Series contains nearly 2 hours of in-depth demonstrations of both practical and professional situations. With the ability to view from different angles, you can be sure that no step is missed. ISBN-10: ISBN-13: List Price: $ Demo Available! ISBN-10: ISBN-13: Instructor Support Slides on CD Instructor Support Slides provide a chapter-by-chapter outline of important discussion topics in Microsoft PowerPoint with hundreds of slides featuring images from the text to capture the interest of the visual learner. Slides can be downloaded to an instructor s computer and edited as desired, and also contain useful talking points and notes to facilitate better student retention. ISBN-10: ISBN-13: List Price: $ Student CD School Network Version This resource contains all of the helpful tools contained in the Individual Student version, and includes administrative functions for the classroom. Instructors can track the progress of their students as they make their way through the various units, quizzes and games to strengthen the concepts and terminology taught in the classroom and presented in the Milady s Standard Esthetics: Fundamentals. This version of the Student CD can be downloaded to multiple computers or loaded onto your school s network server. ISBN-10: ISBN-13: List Price: $ Interactive Games on CD This resource is an entertaining and creative resource to increase student retention of knowledge and skills. This resource offers four different interactive games based on popular television game shows. ISBN-10: ISBN-13: List Price: $74 95 BUNDLE PACKAGES Student Option 1 Standard Text & Exam Review ISBN-10: ISBN-13: List Price: $ Student Option 2 Standard Text, Exam Review, & Workbook ISBN-10: ISBN-13: List Price: $ Student Option 3 Standard Text, Exam Review, Workbook, & Student CD ISBN-10: ISBN-13: List Price: $ Student Option 4 Spanish Package Standard Text, Exam Review, & Workbook ISBN-10: ISBN-13: List Price: $ Instructor Technology Package Course Management Guide CD, Instructor Support Slides CD, & DVD Series ISBN-10: ISBN-13: List Price: $1, Additional Packages Available! 24 * Pricing information subject to change

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