Acknowledgments Introducing ebay p. 1 ebay Overview p. 3 Markets p. 5 A Terrific Place to Shop p. 13 What's Up? p. 14 Final Word p.

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1 Acknowledgments p. xix Introducing ebay p. 1 ebay Overview p. 3 Markets p. 5 A Terrific Place to Shop p. 13 What's Up? p. 14 Final Word p. 15 Buyers' Opportunities p. 17 Individuals p. 17 Risk p. 20 Transaction Overhead p. 21 Rent or Buy on ebay? p. 22 Summary p. 22 Sellers' Opportunities p. 23 Individuals p. 23 Retailers p. 25 Risk p. 28 Transaction Overhead p. 29 Summary p. 32 Using ebay p. 33 Learning ebay Basics p. 35 Community Values p. 35 User Agreement p. 36 Trust p. 37 Navigation p. 38 Preparation p. 43 Registration p. 44 Using the Auctions p. 46 Gallery p. 55 After the Auction p. 55 Escrow Services p. 56 Wanted Page p. 58 Researching an ebay User p. 58 Researching Market Value p. 58 Representing Yourself p. 60 Security p. 62 Community p. 65 Education p. 66 ebay Customer Service p. 67 Charity p. 69 ebay Evolves p. 69

2 Summary p. 70 Buying p. 71 Bidding p. 71 After Your Bid p. 79 ebay Stores p. 81 Optional ebay Bidding Features p. 81 Let's Get Serious p. 85 Illicit Merchandise p. 86 Summary p. 88 Selling p. 89 Sellers (Auctioneers) p. 90 Rating the Condition of the Item p. 93 Entering an Auction p. 96 Authentication and Other Protections p. 100 After You List the Auction p. 104 When an Auction Is Not a Sale p. 106 Summary p. 106 What About Tax? p. 107 Income Tax p. 107 Sales Tax p. 109 Use Tax p. 110 Other Taxes p. 111 Summary p. 111 Giving Feedback p. 113 ebay Feedback System p. 114 It's Your Reputation p. 123 It's Their Reputation p. 125 How the System Works p. 126 Liability for Defamation p. 129 Evaluating a Person's Reputation p. 129 Security Center p. 130 Conclusion p. 130 Reporting and Remedies p. 131 Most People Are Honest, But... p. 131 Negotiate p. 134 Remedies p. 135 Collecting a Judgment p. 145 Prevention p. 145 Forget It p. 146 ebay Offenses p. 146 Verified Rights Owner Program p. 148

3 Summary p. 149 Operating with Security p. 151 Equipment p. 152 Software p. 153 Security Practices p. 155 Resources p. 161 What About Being Online? p. 162 Summary p. 163 Using Bidding Strategies p. 165 Timely Bidding p. 167 Realities p. 167 Strategies p. 168 Tactics p. 175 Organization p. 190 Summary p. 191 Systematic Bidding p. 193 Guidelines for Safe Bidding p. 193 Follow Up p. 195 Summary p. 197 Using Selling Strategies p. 199 Finding Things to Sell p. 201 Places p. 201 Activities p. 202 Saved for Later Use p. 203 Stuff p. 205 A Little Is a Lot - Financial Planning p. 207 Kids' Business Project p. 209 High-Price Real Estate p. 210 Businesses p. 210 Charities p. 210 Conclusion p. 211 Serving Customers p. 213 The Occasional Seller p. 213 The Part-Time ebay Business p. 215 The Full-Time ebay Business p. 219 A Little Bit More p. 222 The Gift p. 223 Overnight Shipment p. 224 Payment p. 225 Response Times p. 225 Communication p. 226

4 How to Get Organized p. 226 PowerSellers p. 228 Amazon.com p. 229 Benchmarks of Customer Service p. 230 Where the Gold Is p. 231 Summary p. 231 Communicating with Skype p. 233 VoIP p. 233 Over the Internet p. 234 Normal Telephone to Internet (SkypeIn) p. 235 Internet to Normal Telephone (SkypeOut) p. 235 Equipment p. 236 Third-Party Developers p. 237 Features p. 238 Summary p. 239 Writing ebay Auction Ads p. 241 ebay Advertising p. 241 Unique Products p. 246 Presenting the Ad p. 247 Using an Ad Template p. 262 The One-Line Title p. 269 Summary p. 272 Conducting Auctions p. 273 General Auction Techniques p. 273 Database Techniques p. 289 Summary p. 289 Running Multiple Auctions p. 291 Databases p. 292 How Many Auctions? p. 293 Turbo Lister p. 294 Datafeed Marketing p. 298 Conclusion p. 299 Making and Receiving Payment p. 301 Payment Methods p. 302 Sales Tax p. 306 Special Payments for the Web p. 307 Escrow p. 307 Summary p. 307 PayPal p. 309 Verification p. 310 How It Works p. 312

5 The Bank p. 318 PayPal Shops p. 319 And There's More p. 319 Shipping p. 321 Shipping and Handling p. 321 Summary p. 328 Choosing Auction Management Software p. 329 The ebay Industry p. 330 What to Do? p. 330 What Is a Service? p. 332 Andale p. 333 ebay's Management Software p. 336 Other Software p. 337 ebay's Standard Software p. 340 Advertising Services p. 341 Buyers p. 341 Summary p. 341 Taking and Using Photographs p. 343 Taking Photographs p. 345 Photography Tips p. 346 Tools and Services p. 349 Making Photographs Available p. 350 Making It Happen p. 354 Other People's Photographs p. 355 Graphics p. 357 Summary p. 357 Using Image Editing Software p. 359 The Digital Darkroom p. 360 File Formats p. 365 There's More p. 365 Summary p. 366 Specialty Marketplaces p. 369 Specialty Auctions p. 371 Regional Auctions p. 371 Half.com p. 375 Live Auctions p. 381 Summary p. 382 ebay Stores and ebay Express p. 383 Online Realities p. 384 Marketing Realities p. 385 Use the Stores p. 386

6 ebay Express p. 389 Summary p. 391 ebay Motors p. 393 Buying a Car Nationally p. 396 Selling a Car Nationally p. 407 Success p. 411 Summary p. 411 Business to Business p. 413 Basic Considerations p. 415 Specialty Auctions p. 418 Future B2B Auctions p. 421 Summary p. 421 ebay Potpourri p. 423 Marketplace Research p. 423 Reviews and Guides p. 424 Solutions Directory p. 425 Pro Stores p. 425 Apartments on Rent.com p. 426 Want It Now p. 427 ebay Pulse p. 428 Giving Works p. 428 Something Old - Elance p. 429 Ad Format p. 434 ebay Changes p. 435 ebay International p. 437 Buying Far Away p. 438 Selling Internationally p. 441 Resources p. 444 Don't Forget PayPal p. 445 Summary p. 445 Shopping.com p. 447 For Consumers p. 448 For Sellers p. 450 Summary p. 451 Craig's List p. 453 Local Marketplaces p. 454 Marketplaces p. 458 Kijiji p. 460 Summary p. 460 Google-Froogle p. 461 Google p. 462

7 Froogle p. 463 Google Book Search p. 465 Google Base (Beta) p. 465 Summary p. 465 Epilogue p. 467 Top 11 Tips p. 469 Top 9 Tips p. 473 Top 8 Tips p. 477 Web Authoring p. 481 Multimedia and the Web p. 482 Nvu p. 483 Chop It Off p. 488 Summary p. 488 HTML Tutorial p. 489 Markups Alphabetically p. 491 Viewing the Webpage Source p. 506 Summary p. 506 Index p. 507 Table of Contents provided by Blackwell's Book Services and R.R. Bowker. Used with permission.

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