Marketing Major (56-59 credit hours)
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1 Marketing Major (56-59 credit hours) Pre- Requisite: One course from: MATH 1300, Finite Mathematics, 3 credit hours MATH 1400, Applied Calculus, 4 credit hours MATH 2010, Calculus I, 4 credit hours Business Core Requirements: ACCT 2010, Principles of Accounting I, 3 credit hours ACCT 2020, Principles of Accounting II, 3 credit hours BSNS 1050, Business as a Profession, 2 credit hours BSNS 2510, Business Finance, 3 credit hours BSNS 2710, Principles of Management, 3 credit hours BSNS 2810, Principles of Marketing, 3 credit hours BSNS 3420, Business Law, 3 credit hours BSNS 4500, Strategic Management, 3 credit hours BSNS 4910, Seminar in Ethics and Leadership, 1 credit hour CPSC 1100, Business Computer Applications, 3 credit hours ECON 2010, Principles of Macroeconomics, 3 credit hours ECON 2020, Principles of Microeconomics, 3 credit hours 4 credit hours from: BSNS 2450, Business Statistic Analysis, 4 credit hours MATH 2120, Introductory Statistics with Applications, 4 credit hours PSYC 2440, Applied Statistics and Introduction to Research, 4 credit hours BSNS 2550 is strongly recommended where it is not required. Required: BSNS 3220, Consumer Behavior, 3 credit hours BSNS 4110, Marketing Research, 3 credit hours BSNS 4330, Marketing Management, 3 credit hours BSNS 4440, Senior Marketing Seminar, 1 credit hour Majors must complete one of the following areas of concentration (9 hours). Event Planning: BSNS 3340, Managing Effective Events, 3 credit hours BSNS 3860, Event Management Practicum, 1-2 credit hours (arranged) BSNS 4340, Event Strategies and Tactics, 3 credit hours COMM 3250, Event Planning and Management, 2 credit hours Event Planning concentration proposed course sequence: Sophomore: ACCT 2010, BSNS 2710, 2810, ECON 2010; ACCT 2020, COMM 3250, ECON 2020, Statistics Junior: BSNS 3220, 3340, 3420; BSNS 2150, 4110, 4340 Senior: BSNS 3800, 4500, 4910; BSNS 4330
2 Global Marketing: Majors may choose the option below or utilize the IBI program please see course catalog for details. BSNS 3120, Global Business, 3 credit hours BSNS 4250, Global Marketing, 3 credit hours 3 credit hours from: BSNS 4120, International Management, 3 credit hours INCS 3850, Practicum in Service Experience, 1-4 credit hours (arranged) IBI Program Global Marketing concentration proposed course sequence: Sophomore: ACCT 2010, BSNS 2710, 2810, ECON 2010; ACCT 2020, ECON 2020, Statistics Junior: BSNS 3120, 3220, 3420; BSNS 2150, 4110, 4120, 4250 Senior: BSNS 4500, 4910; BSNS 4330, 4440 BSNS 3120, Global Business, is a Global/Intercultural course in the Liberal Arts Program. Integrated Branding and Promotions: BSNS 3550, Integrated Branding and Promotions I, 3 credit hours BSNS 4550, Integrated Branding and Promotions II, 3 credit hours 3 credit hours from: BSNS 3210, Buyer/Seller Relations, 3 credit hours BSNS 3400, ebusiness/ecommerce, 3 credit hours BSNS 4240, Topics in Business and Economics, 3 credit hours BSNS 4400, Social Media, 3 credit hours BSNS 4800, Business Internship, 1-4 credit hours (arranged) COMM 2240, Public Relations Foundations, 3 credit hours COMM 3240, Public Relations Campaigns, 3 credit hours Integrated Branding & Promotion concentration proposed course sequence: Sophomore: ACCT 2010, BSNS 2710, 2810, ECON 2010; ACCT 2020, ECON 2020, Statistics Junior: BSNS 3220, 3420, 3550; BSNS 2150, 4110, 4550 Senior: BSNS 3210, 4500, 4910; 4330, 4440 BSNS 3210, Buyer/Seller Relations, is a Speaking Intensive course in the Liberal Arts Program. Marketing Strategy and Tactics: BSNS 3210, Buyer/Seller Relations, 3 credit hours BSNS 3510, Supply Chain Management, 3 credit hours BSNS 3550, Integrated Branding and Promotions I, 3 credit hours
3 Marketing Strategy & Tactics concentration proposed course sequence: Sophomore: ACCT 2010, BSNS 2710, 2810, ECON 2010; ACCT 2020, ECON 2020, Statistics Junior: BSNS 3210, 3220, 3420, 3510; BSNS 2150, 4110 Senior: BSNS 3550, 4500, 4910; BSNS 4330, 4440 BSNS 3210, Buyer/Seller Relations, is a Speaking Intensive course in the Liberal Arts Program. Music Business: MUBS 2010/BSNS 2030, Introduction to the Music Business, 3 credit hours 6 credit hours from: MUBS 2020/BSNS 2040, Introduction to Music Publishing, 3 credit hours MUBS 3210/BSNS3250, Recording Techniques I, 2 credit hours MUBS 3350/BSNS 3330, Music Marketing, 3 credit hours Music Business concentration proposed course sequence: Sophomore: ACCT 2010, BSNS 2040, 2710, 2810, ECON 2010; ACCT 2020, BSNS 2030, ECON 2020, Statistics Junior: BSNS 3220, 3330, 3420; BSNS 2150, 4110 Senior: BSNS 4500, 4910; BSNS 4330, 4440 MUBS 3350/BSNS 3330, Music Marketing, is a Writing Intensive course in the Liberal Arts Program. Social Media: BSNS 3400, ebusiness/ecommerce, 3 credit hours BSNS 4400, Social Media, 3 credit hours 3 credit hours from: BSNS 3510, Supply Chain Management, 3 credit hours BSNS 3550, Integrated Branding and Promotions II, 3 credit hours BSNS 4240, Topics in Business and Economics, 3 credit hours BSNS 4310, Business Plan Development, 3 credit hours BSNS 4800, Business Internship, 1-4 credit hours (arranged) Social Media concentration proposed course sequence: Sophomore: ACCT 2010, BSNS 2710, 2810, ECON 2010; ACCT 2020, ECON 2020, Statistics Junior: BSNS 3220, 3400, 3420; BSNS 2150; 4110, 4400 Senior: BSNS 4500, 4910, BSNS elective; BSNS 4330, 4440
4 Sport Marketing: BSNS 3130, Sport Marketing, 3 credit hours BSNS 3210, Buyer/Seller Relations, 3 credit hours BSNS 4800, Business Internship, 1-4 credit hours (arranged) Sport Marketing concentration proposed course sequence: Sophomore: ACCT 2010, BSNS 2710, 2810, ECON 2010; ACCT 2020, ECON 2020, Statistics Junior: BSNS 3130, 3210, 3220, 3420; BSNS 2150, 4110 Senior: BSNS 4500, 4800, 4910; BSNS 4330, 4440 BSNS 3210, Buyer/Seller Relations, is a Speaking Intensive course in the Liberal Arts Program.
5 Marketing: Event Planning Major Suggested Course Sequence ENGL 1100/ENGL Hours LART Hours LART Hour BIBL Hours Foreign Language 4 Hours Personal Wellness 2-3 Hours BSNS Hours COMM Hours COMM Hours BSNS Hours BSNS Hours Aesthetic Ways of Knowing 3 Hours Civic Ways of Knowing 3 Hours BSNS Hours Global/Intercultural 3 Hours Scientific Ways of Knowing 4 Hours Elective 3 Hours Christian Ways of Knowing 3 Hours Speaking Intensive 3 Hours
6 Marketing: Global Marketing Major Suggested Course Sequence ENGL 1100/ENGL Hours LART Hours LART Hour BIBL Hours Foreign Language 4 Hours Personal Wellness 2-3 Hours BSNS Hours COMM Hours BSNS Hours BSNS Hours Civic Ways of Knowing 3 Hours BSNS Hours *Summer: INED 3500 or IBI Program Scientific Ways of Knowing 4 Hours Aesthetic Ways of Knowing 3 Hours Christian Ways of Knowing 3 Hours Elective 3 Hours Elective 3 Hours Speaking Intensive 3 Hours
7 Marketing: Integrated Branding & Promotion Suggested Course Sequence ENGL 1100/ENGL Hours LART Hours LART Hour BIBL Hours Foreign Language 4 Hours Personal Wellness 2-3 Hours BSNS Hours COMM Hours BSNS Hours BSNS Hours Global/Intercultural 3 Hours Civic Ways of Knowing 3 Hours BSNS Hours Aesthetic Ways of Knowing 3 Hours Scientific Ways of Knowing 4 Hours Elective 3 Hours Christian Ways of Knowing 3 Hours Elective 3 Hours
8 Marketing: Marketing Strategy & Tactics Suggested Course Sequence ENGL 1100/ENGL Hours LART Hours LART Hour Personal Wellness 2-3 Hours Foreign Language 4 Hours BIBL Hours BSNS Hours BSNS 2450 or MATH 2120 or PSYC Hours BSNS Hours COMM Hours BSNS Hours Civic Ways of Knowing 3 Hours BSNS Hours Elective 3 Hours Global/Intercultural 3 Hours BSNS Hours Aesthetic Ways of Knowing 3 Hours Scientific Ways of Knowing 4 Hours Elective 3 Hours Christian Ways of Knowing 3 Hours Elective 3 Hours
9 Marketing: Music Business Suggested Course Sequence ENGL 1100/ENGL Hours LART Hours LART Hour BIBL Hours Foreign Language 4 Hours Personal Wellness 2-3 Hours BSNS Hours BSNS Hours BSNS Hours COMM Hours BSNS Hours Civic Ways of Knowing 3 Hours Global/Intercultural 3 Hours Elective 3 Hours Scientific Ways of Knowing 4 Hours Aesthetic Ways of Knowing 3 Hours Christian Ways of Knowing 3 Hours Elective 3 Hours Elective 3 Hours Speaking Intensive 3 Hours
10 Marketing: Social Media Suggested Course Sequence ENGL 1100/ENGL Hours LART Hours LART Hour BIBL Hours Foreign Language 4 Hours Personal Wellness 2-3 Hours BSNS Hours COMM Hours BSNS Hours BSNS Hours Global/Intercultural 3 Hours Civic Ways of Knowing 3 Hours BSNS Elective 3 Hours Aesthetic Ways of Knowing 3 Hours Scientific Ways of Knowing 4 Hours Elective 3 Hours Christian Ways of Knowing 3 Hours Speaking Intensive 3 Hours
11 Marketing: Sport Marketing Suggested Course Sequence ENGL 1100/ENGL Hours LART Hours LART Hour Personal Wellness 2-3 Hours Foreign Language 4 Hours COMM Hours BSNS Hours BIBL Hours BSNS Hours Civic Ways of Knowing 3 Hours BSNS Hours Elective 3 Hours BSNS Hours Aesthetic Ways of Knowing 3 Hours Scientific Ways of Knowing 4 Hours Global/Intercultural 3 Hours Christian Ways of Knowing 3 Hours Elective 3 Hours
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