NO 2 E-COMMERCE: SUCCESS IS IN THE BAG

Transcription

1 E-COMMERCE: SUCCESS IS IN THE BAG

2 WELCOME TO ONEUPWEB WE RE A full-service digital marketing AGENCY ONEUPWEB TRAVERSE CITY, MI What does that mean? Glad you asked. We re a house of strategic and creative marketing and advertising talent hopelessly devoted to all things Internet. This is where brands and businesses come when they want to make the magic happen. We re the team that works with your marketing talent to paint the big picture and fill in all the blanks. We live, breathe and survive by one belief: successful marketing campaigns, online and off, require flawless integration, a comprehensive strategy and measurable performance indicators agreed upon from the outset. We are committed to success, and that s why our clients come back for more.

3 We Made Them Smile SmileMakers, a subsidiary of Staples, Inc., aims to be the absolute best supplier of fun products to reward and entertain children and adults. When SmileMakers launched a new version of their e-commerce website, their search engine rankings, unique site visits and sales were adversely affected. They turned to Oneupweb. Oneupweb worked quickly and closely with the SmileMakers team to implement site updates and expedite recovery. Over a six-month period SmileMakers saw a 157% increase in top 10 positions in Bing and an impressive 1,157% increase in Google. As the partnership continued, Oneupweb created and implemented a social media strategy to increase brand engagement. Facebook interactions rose 586%, and traffic to their blog increased 1,400% from Facebook and 167% from Twitter. SEO PPC Social Media Analytics Custom Reporting Strategy Content Development Consulting

4 Taking Traditions Into A Digital Era When a company that s been in business for more than a century comes calling on a digital partner you take notice and in this case you also go home and dig out your yearbooks and class rings and get all sentimental. Jostens called upon Oneupweb to help generate greater brand exposure for some of their lesser-known product offerings like graduation announcements, gifts and keepsakes. Not only were those products in need of more brand share, they were also much easier for the end consumer to buy directly from Jostens e-commerce site a positive thing but a unique challenge for a company built on school representative (or business to business) relationships. Oneupweb built a strategic, integrated campaign helping Jostens build on longstanding trust and a legacy of quality to reach its buyers more directly, driving e-commerce sales of its graduation companion products. SEO PPC STRATEGY CONSULTING CONTENT DEVELOPMENT AD & LANDING PAGE CREATIVE

5 Translating Catalog Success To Online Sales Founded in 1926, Stumps is America s most recognized and respected name in school dance and spirit supplies. Once largely reliant on a semi-annual catalog drop for achieving annual sales goals, a presence on the web quickly opened up new markets and product lines for the prom and homecoming giant. Stumps pursued a partnership with Oneupweb to redesign and revamp navigation on its website to best serve its evolving product offerings and diverse buyer personas (once just educators and students, now also encompassing party and event planners). By focusing on the need for a responsive and action-oriented design, Oneupweb orchestrated a new look and hierarchy for the site that seamlessly carried into the cataloger s offline assets as well. SITE ARCHITECTURE CONSULTING ASSET/PHOTOGRAPHY CONSULTING SITE HIERARCHY & NAVIGATION CONSULTING WEB DESIGN

6 CAPABILITIES: we combine Research & Analytics Our Analytics Tools ROI trax (search) Creative & Development Website Design Branding Editorial Development Content Marketing & Curation Reputation Management ROSI trax (social) Copywriting Media & Influencer Outreach Experience Focus Groups Surveys Website Usability Studies Rich Media & Motion Graphics Social Media Applications Logo/Identity Digital Public Relations Social Media Marketing Industry Trendspotting Audio/Video Mobile Marketing Expertise To work in your favor Market Research & Segmentation Persona Creation & Development Digital Strategy & Planning Product/Service Strategy Brand Strategy E-Commerce Strategy Infographics Content Creation Marketing Management SEO PPC Channel & Content Management Mobile Experience Campaigns In-Store Integration In-App Advertising SMS Marketing B2B Strategy Analytics & Performance Analysis Mobile Strategy Brand Positioning & Strategy Management Event/Experience Strategy Social Media & Communications Strategic Planning

7 We re All About Value With over 5,000 brick-and-mortar stores, True Value is no stranger to helping the do-it-yourselfer crowd, but when foot traffic started turning into web traffic, they knew it wasn t a job for the weekend warrior. True Value turned to Oneupweb to bolster organic rankings and paid search traffic, but we didn t stop there. With an influx of unique visitors, True Value needed greater insight into their analytics, and custom reports mapping out key performance indicators were the answer. With our iron-clad reporting and campaign management, we ve continually capitalized on cross-sell opportunities while raising their online checkouts, and increasing retail foot traffic. Display Ad Design & Development Product Listing Ads SEO PPC Analytics Custom Reporting Strategy Content Development Consulting Remarketing

8 We re Geeky and We Know It ThinkGeek is the preeminent all-things-geek supply company, and business is good. Through exclusive product offerings, competitive pricing and genuine interaction with their clients, ThinkGeek built a solid foundation for success. But ThinkGeek was facing growing competition in overlapping niche audiences and wide differences in product profit margins. They came to Oneupweb with a list of significant goals, including driving additional revenue, growing new customer acquisitions, expanding return on investment requirements, and increasing profit margins. The goals were aggressive, the results were even more so. ThinkGeek saw results almost instantaneously, surpassing original revenue goals by over 67% and reaching an ever-increasing new customer base. PPC Consulting Strategy Custom Analytics & Reporting

9 TIME-TESTED MEETS highly Agile Our process DEFINE DEMOGRAPHIC INSIGHTS You probably know who your audience is, but in this step we will define how our campaigns will influence their behavior for your brand s benefit. Knowledge is power. DESIGN & DEVELOPMENT We bring the campaign to life in this phase; designing, copywriting and developing all of the necessary pieces for a cohesive campaign identity. MAP OUT THE HOLISTIC STRATEGY We ll create the road map to ensure that traditional and digital efforts support one another and drive enhanced ROI DEPLOY Time to take that smart, beautiful campaign to market! We ll take care of the heavy lifting to make sure that execution is flawless at every turn. GET CHANNEL CENTRIC Where do we need to push the message to meet the right audience? We ll identify those channels and also the specific strategies for each. BENCHMARKS & KPIs What gets measured, gets improved. It s more than a mantra, and in this phase we ll illustrate what success looks like for our campaign strategy holistically and on a channel-specific level. MANAGE, MEASURE & OPTIMIZE Whether it s delivering creative to publishers for a display campaign, interacting on Facebook as the voice of your brand or adeptly orchestrating PPC bids campaign management is critical to success and we take it seriously. This is also where we measure and report on campaign performance, optimizing expertly at each step.

10 We re into branching out OrderTree came to us with a complex site buckling under thousands of products needing constant updates. In one leaping bound, Oneupweb revamped their site to better reflect the brand s available parts and products, improve usability and bring the site to the top of the SERPs. The end result was an 80% sales increase over the prior year, an increase of nearly 20% in order volume and an immediate decrease in site complaint s and calls. identity navigation logic Design development seo

11 We Added Growth to the Cart Meijer, the quintessential Midwestern one-stop shopping experience, had just launched their new e-commerce site and wanted their online presence not only to garner new business within areas that hosted a physical store, but also to reach consumers at a national level. We launched a strategic paid search campaign (PPC) that incorporated targeted video, display and text ads. In addition, we ramped up their search engine optimization (SEO) efforts. Within months, Meijer.com surpassed company goals with over a 220% increase in unique visitors and sales figures rose considerably, even in areas where they had no brick-and-mortar presence. PPC SEO RESEARCH ANALYTICS

12 relentlessly We are Driven To serve you Take The First Step Because we are experts in consumer search behavior and buyer motivation, Oneupweb leads the digital marketing strategies for some of the most recognized brands in e-commerce. We increase average order values, expand product affinity, reduce cart abandonment and grow consumer bases for frozen food companies, industrial generator suppliers and the gamut in between. By identifying the most successful user experiences, understanding market trends and creating an actionable strategy, Oneupweb turns shoppers into buyers and purchasers into repeat customers. If you re ready to take marketing challenges by the horns and get measurable results, Oneupweb is prepared to create custom e-commerce solutions fit for your brand and customers. Call us at or visit us on the web at OneUpWeb.com.

13 OneUpWeb.com Facebook.com/OneUpWeb Twitter.com/OneUpWeb S. West Bayshore Dr. Suite 3000 Traverse City, MI CALL US! or