Karelia-Upofloor SRL. Kokemuksia Romaniassa toimimisesta. Sami Leinonen Mikkeli. Karelia-Upofloor 21. syyskuuta
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1 Karelia-Upofloor SRL Kokemuksia Romaniassa toimimisesta Sami Leinonen Mikkeli Karelia-Upofloor 21. syyskuuta
2 Karelia-Upofloor Oy One of the leading flooring producers in Europe Among the four largest producers of wood floorings in Europe The only domestic resilient flooring manufacturer in Finland and an important Scandinavian producer Net sales 102 million euro in 2010 Production units: 2 wood flooring factories in Finland, 1 in Romania, 1 in Russia, 2 resilient flooring factories Employees in 2010: 750 Karelia-Upofloor 21. syyskuuta
3 S.C KARELIAUPOFLOOR S.R.L LOCATION - in North Transilvania - in the county of Maramures - in the village of Satulung Karelia-Upofloor 21. syyskuuta
4 MARAMURES Surface: 6304 km² inhabitants: c. 0,5 M Capital:Baia Mare inhabitants Factory is located 15 km from Baia Mare in the village of Satulung with c inhabitants Karelia-Upofloor 21. syyskuuta
5 What we do in Romania? Hardwood components for group Karelia 3 S toplayers > delivered to Kuopio and Maklino 1- S lamellas > delivered to Tuupovaara and Maklino Briquettes as side product > sold to markets (Hungary) Karelia-Upofloor 21. syyskuuta
6 HISTORY Before current factory area was collection point of grain 1993 company name Mapagral started sawmill activities in the area 1995 was established company Larodan Both companies were owned 70% by British investment group and 30% Romanian family Grumaz Parquet production started with brand Larodan 1996 and ended to bankcrupty in S.C KareliaUpofloor S.R.L was established, and it bought sawmill and parquet factory in Dec 2006 Karelia-Upofloor 21. syyskuuta
7 Why Karelia-Upofloor bought a factory from Romania? Secure availability of oak to group Romania has 6,3 M hectares of forest area with M m3 of wood with 36 M m3 of annual growth. 30 % softwood, 30 % beech, 18 % oak, 22% others total annual harvesting M m3, oak about 1 M m3 1M m3 cut of oak > m3 elements > Karelia 2010 income ~ m3 Labor low salary costs, average net salary 350 /month long tradition of woodworking in this area good availability of labor, no competition with other companies so far Markets EE potential market in the future Overall to improve competitivenes of Kareila-Upofloor business Karelia-Upofloor 21. syyskuuta
8 Changes in operations Start of sawmill > element deliveries to Finland Start of parquet production > components (top layers) to Finland and parquet with brand polarwood to local markets Modernisation of technology started in Q Re-organizing management team Sawmill in function > elements to local parquet production and export to Finland Parquet production was devided to component production for Finland and polarwood parquet production to local markets Technological modernisation of continued and Q4 first top press from Nastola was moved to Satulung Investment and start up of wet cut technology in 1 S production Karelia-Upofloor 21. syyskuuta
9 2009 full change in production strategy to clarify Romanian role as component factory sawmill was closed in january, sourcing policy was changed to start to buy elements from local sawmils Polarwood parquet production was stopped personnel was re-organized to match the needs of new situation full focus to produce only components (toplayers to Finland) old lines were took out and lamella line & second top press was installed start up of 3 S toplayer production with modern technology 1 S production with wet cut technology in use, only place in group was the first year to run 3 s toplayers production in full speed > result 1,3M m investment started to increase 1 S production and drying capacity of 3 - S 2011 production is further developed by moving unused second hand equipment from Finland, expected capacity in ,6 M m2 Labor work has been increased > lot of restacking work for deliveries to Russia, preparations of material for external kilns, capacity increase in production Karelia-Upofloor 21. syyskuuta
10 Volume development of main product, 3-S oak toplayer 3- s toplayer volum development m Series est ? year Karelia-Upofloor 21. syyskuuta
11 Romanian factory today Rawmaterial resource Globally steered, local sourcing team buys elements to own production and for export to other Karelia-Upofloor locations Efficient component producer av m2 montly export of components to Finland and Russia High yield & quality, first class % over 97 ( best of the group) Lowest production costs of the group Personnel ~200, indirectly ~1000 World class operation URSUS Karelia-Upofloor 21. syyskuuta
12 Karelia-Upofloor 21. syyskuuta Log yard 2008
13 Karelia-Upofloor 21. syyskuuta Log yard 2011
14 Karelia-Upofloor 21. syyskuuta Firewood sales 2008
15 Karelia-Upofloor 21. syyskuuta Bandsaw line 2008
16 Karelia-Upofloor 21. syyskuuta Band saw hall 2011
17 New wet cut hall 2008 Karelia-Upofloor 21. syyskuuta
18 Karelia-Upofloor 21. syyskuuta Ursus project 2011
19 Top press from Nastola moved 2008 Karelia-Upofloor 21. syyskuuta
20 Karelia-Upofloor 21. syyskuuta Preparations for lamella line 2009
21 Karelia-Upofloor 21. syyskuuta Lamella production line 2010
22 Ursus Project 2011 Foundation of new kilns Karelia-Upofloor 21. syyskuuta
23 Karelia-Upofloor 21. syyskuuta Thank you!
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