Grow Your Business by Building Customer Trust

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Grow Your Business by Building Customer Trust"

Transcription

1 WHITE PAPER: GROW YOUR BUSINESS BY BUILDING CUSTOMER TRUST White Paper Grow Your Business by Building Customer Trust The Secret Ingredient of Internet Success

2 Grow Your Business by Building Customer Trust CONTENTS Introduction How Can Norton Secured Seal Help? Consumer Trust is Essential The Damaging Effects of Malware The Norton Secured Seal Types of Malware Phishing Identity Theft Viruses Pharming Scams Spyware Trojan Horses The Impact on Business The Impact on SEO Building Trust Online The Customer Lifecycle Trust Must be Established Quickly Trust at the Site Level Without Trust, You re Losing Profits If You Have to Give Up 10 Points of Margin on Every Sale, Your Business Could Suffer What If My Site s Security is Threatened? Obtaining the Norton Secured Seal

3 Introduction Running a successful website for your organisation is a challenge. Whether the site is merely promotional or a full-service e-commerce enterprise, you the business owner or designer must create an attractive and functional destination with compelling content that is frequently updated. If you are new to online retail or have only recently launched your company s online presence, you may have wondered: How can I improve incoming traffic from search engines? I don t have a big name brand; how can I encourage visitors to trust my website and do business with me? Should I be worried about my website being attacked by malware? Larger companies may wonder: How can I make sure my site is safe from hacking and malware? Is my site as secure as it could be? People know my name. Is it worth it to put a trust mark on my site? This paper will answer the questions above and provide guidance on how to establish strong online relationships with customers that are built on trust. After all, trust is what nurtures customer loyalty. The best search engine optimisation (SEO) can t help if visitors don t perceive your site as credible. Consumers will not share personal information or make a purchase if they aren t convinced of your site s authenticity. Even the most enthusiastic users can be driven away by a single virus or Trojan attack, should your site ever be compromised by hackers. Now more than ever, organisations need to implement strategies that build and improve user trust. Visitors must be sure immediately that they haven t landed on an impersonator s counterfeit site. If they feel unsafe, they will leave, and chances are high they ll never return even if nothing malicious has actually occurred. And you, as the organisation owner, need to know if your site has been compromised with any of the common malware that Symantec scans for daily. How Can The Norton Secured Seal Help? The Norton Secured Seal can help build this sense of trust by bolstering security and authenticating your site. The Norton Secured Seal is displayed more than 750 million times per day on websites in 170 countries, and in search results on enabled browsers, on partner shopping sites, and in product review Web pages. According to a UK online consumer research study conducted by Synovate, 91 percent of consumers are likely to continue an online purchase when they see the Norton Secured Seal during the checkout process, more than other seals or when no seal is displayed. 1 1 Source- Symantec Online Consumer Study, July

4 When people click on the Norton Secured Seal, they see that your organisation is who you claim, and the results of the daily malware scan and vulnerability assessment (if enabled). Consumer Trust is Essential You don t have to be the savviest tech person around to know that online security threats are a very real concern. Troubling security breaches appear in the news on a regular basis. Meanwhile, there is no shortage of advertisements for products and services offering to protect consumers from online fraud and other scams. Consumers and business owners understand that threats to online security exist and require a proactive approach. For example 2 : Targeted attacks increased 42% in ,291 new vulnerabilities were found, up 18% from ,826 Identities were exposed per breach Phishing is going social: the number of sites that spoofed social network sites increased 123% in % of the mobile threats found in 2012 were designed to steal information. There were 43,000 new malicious web domains found in 2012 These are sobering statistics. The good news is that the security strategies implemented by businesses and consumers are working. Moreover, consumers are getting better at spotting the telltale signs of a compromised site and keeping as far away as possible. Better-educated consumers are helping to reduce online security attacks, but businesses should also be aware that the services available to them for spotting fraud and taking action are major contributors to online safety. The Damaging Effects of Malware Say what you will about hackers, they are a smart and diligent group of people, constantly creating new strategies for scamming or corrupting your computers, networks, and websites with malware. What is malware? Simply put, it is malicious software that comes in a variety of forms. Having malware on your site (even if it doesn t attack your customers) will turn away those savvy enough to run security software that detects it, and they might not return after such an experience. In the best case, you might lose only a single sale or ad impression. In the worst case, customers could spread the word, and you ll stand to lose a lot more. If the malware does attack users, the situation worsens. Customers may lose personal data or funds. You lose your reputation. Just one malware infestation could result in your company being blacklisted by security software companies and even blocked by search engines. You may be vulnerable to legal action, depending on the nature of the attack and the compliance regulations that apply to your business. At the very least, you can be sure that disaffected users will tell others to avoid your site. Many businesses never truly recover from this sort of reputation-destroying event. 2 Source-Symantec Internet Security Threat Report (2013) 4

5 The Social Norton media Secured is proving Seal to be is one the of most the recognised strongest growing trust mark methodologies on the Internet: for malware. Social site businesses are often targeted for malware, clickjacking and embedding harmful links within seemingly innocent-looking posts. And now with apps and mobile applications reaching an organisation s site, a trust mark indicator is one of the few ways for the end user to know they re going to a safe site. Types of Malware Phishing Just as the name implies, phishing is when hackers with ill intentions fish around for your confidential information. Usually you receive an from what appears to be a legitimate company that attempts to trick you into handing over personal information, such as a credit card number or your National Insurance (NI) number. Identity Theft This can be your worst nightmare. Unbeknownst to you, someone manages to steal your personal information, such as your bank details or NI number, and then uses this information to obtain credit, merchandise, or services. Often, people don t realise their identity has been stolen until the damage is already done, they re in debt, and their credit score is lower. Recovery from identity theft can take months, or even years to untangle. The Norton Secured Seal is displayed more than 750 million times a day It appears on nearly 100,000 websites in 170 countries Viruses It also appears in search results on enabled browsers, partner shopping sites A computer virus is a self-replicating computer program that is bound and and product review Web pages determined to infect as many computers as possible, destroying every piece of data 82 per cent of UK consumers recognised the Norton Secured Seal in tests, more it encounters. Many viruses are found in executable files. This is exactly why your than our competitor s trust seals 2a computer prompts you with a message notifying you that you are downloading an executable file and reminding you to only download files when you know and trust the sender. Some viruses can be acquired from clicking on carefully crafted links on sites and in s. Pharming Some describe pharming as phishing without a lure. How s that? Well, when a scammer phishes for your personal information, he is usually luring you or someone else with an that appears to have been sent from a legitimate website. It s an individual attack. With pharming, a large number of users can be attacked. Multiple users are essentially directed to a fraudulent website (that users are tricked into believing is legitimate). Scams Everyone has probably received at least one , typically written in all caps and in broken English, from a wealthy foreigner requesting you help them move large sums of money through your bank account and offering a significant reward in the process. Guess what? There is neither a wealthy foreigner nor reward at the other end of that . 2a Source: International Online Consumer Study: US, Germany, UK, July

6 Social media is proving to be one of the strongest growing methodologies for malware. Social site businesses are often targeted for malware, clickjacking and embedding harmful links within seemingly innocent-looking posts. And now with apps and mobile applications reaching an organisation s site, a trust mark indicator is one of the few ways for the end user to know they re going to a safe site. Types of Malware Phishing Just as the name implies, phishing is when hackers with ill intentions fish around for your confidential information. Usually you receive an from what appears to be a legitimate company that attempts to trick you into handing over personal information, such as a credit card number or your National Insurance (NI) number. Identity Theft This can be your worst nightmare. Unbeknownst to you, someone manages to steal your personal information, such as your bank details or NI number, and then uses this information to obtain credit, merchandise, or services. Often, people don t realise their identity has been stolen until the damage is already done, they re in debt, and their credit score is lower. Recovery from identity theft can take months, or even years to untangle. Viruses A computer virus is a self-replicating computer program that is bound and determined to infect as many computers as possible, destroying every piece of data it encounters. Many viruses are found in executable files. This is exactly why your computer prompts you with a message notifying you that you are downloading an executable file and reminding you to only download files when you know and trust the sender. Some viruses can be acquired from clicking on carefully crafted links on sites and in s. Pharming Some describe pharming as phishing without a lure. How s that? Well, when a scammer phishes for your personal information, he is usually luring you or someone else with an that appears to have been sent from a legitimate website. It s an individual attack. With pharming, a large number of users can be attacked. Multiple users are essentially directed to a fraudulent website (that users are tricked into believing is legitimate). Scams Everyone has probably received at least one , typically written in all caps and in broken English, from a wealthy foreigner requesting you help them move large sums of money through your bank account and offering a significant reward in the process. Guess what? There is neither a wealthy foreigner nor reward at the other end of that . 65

7 Spyware As the name suggests, spyware is software that spies on you. It begins accumulating bits and pieces of your online habits and personal information without your knowledge or consent. Spyware is typically associated with adware (display advertisements) that can sometimes be bundled into other software you choose to install. Some can even change the configuration of your computer. Trojan Horses You ve probably heard this term, but may not be sure what it is. It s pretty simple. A Trojan Horse is an virus hidden within an attachment. If the attachment is opened, the virus will search your hard drive for personal and financial information, such as your NI number, PIN, and bank account information. A Trojan Horse can sit on your computer unnoticed for months until it is activated from an outside command and control server. The Impact on Business When consumers believe their online security is compromised, they can be hesitant to trust any kind of online transaction. 90 percent of respondents will not complete their purchase when a warning page pops up, and 56 percent of respondents re-route to a competitor s website to complete their purchase in response to a security warning. Only 11 percent try the first website again. 3 Convincing users to click on your listing in the first place can be tough. Building something as ephemeral as trust is difficult. So when a consumer does take the leap, they need obvious indicators that a business has taken steps to ensure their site is a safe, trustworthy, and secure place to visit and purchase online. They aren t going to make an online purchase unless they are absolutely sure personal information, such as their account information or address, is protected. The Impact on SEO Having your site hacked doesn t just threaten customer loyalty, it could destroy your company s hard-earned SEO. Search engines such as Google now scan for malware and blacklist any websites that show signs of infection. This means that Google could potentially shut off your site listing. Can you imagine what would happen to your company if all of your Google traffic disappeared? Larger organisations spend a lot of money on SEO. Any impact on your SEO through failed malware scans can result in a directly measurable cost to your marketing budget. Building Trust Online Consumers and business owners might not always fully understand, or have the time and resources to diligently monitor, the barrage of attacks that threaten their online security. However they are learning to recognise the signs that a site is secure. Users are familiar with the trust seals a company can earn and display from third-party audits of site safety. 3 Symantec Online Consumer Research, July

8 Larger companies may have the knowledgeable IT staff, but still need the assistance of an outside verification that all is well with the website as it is seen by the internet. PCI compliance demands quarterly scans, which is all some companies have set up. The Norton Secured Seal is the most recognised trust mark on the Internet: The Norton Secured Seal is displayed more than 750 million times a day It appears on nearly 100,000 websites in 170 countries It also appears in search results on enabled browsers, partner shopping sites, and product review Web pages 82 percent of UK consumers recognised the Norton Secured Seal in tests, more than our competitor s trust seals 3 Displaying a trust seal significantly and positively influences consumers willingness to buy a product or service offered on a website. The Customer Lifecycle When it comes to running an online business, retailers aim for an ideal customer lifecycle. Customers find a link to your site, with an indicator that your site has been verified as legitimate by a well-known and respected third-party site authentication service. Trust is established. Customers click on the link to your website and see that your business has taken the appropriate steps required by a third-party site authentication service that once again verifies the site has been scanned for malware. Trust is strengthened. Everything leads up to a transaction, and a trusted transaction that goes smoothly results in repeat sales and customer loyalty. Survey results have found that 94 percent of respondents are likely to continue an online purchase when they view the Norton Secured Seal during the checkout process, more than on sites where other seals or no seals are displayed. 4 Trust Must be Established Quickly An important piece in building customer loyalty and increasing site visits is to establish trust even before the customer has reached your site. Potential customers are far more likely to click links if they know a site is sophisticated enough to take security seriously. If you can establish trust ahead of time, you can drive more traffic to your website. One benefit of the Norton Secured Seal is that it shows up as part of your listing on search engine results pages, thanks to our unique Seal-in-Search technology. This can make a real difference in directing more clicks to your website. When potential customers see search engine results, they can immediately identify websites that have been authenticated by Symantec. The Seal-in-Search feature is enabled by browser plug-ins and detects Symantec trusted links in popular search engines; also in partnerships with comparison shopping, listings, and other websites. You can enjoy the advantage of a highly trusted link that customers see earlier in the purchase cycle. 4 Symantec U.K. Online Consumer Research, July

9 Trust at the Site Level When a customer reaches your site, initial trust should be strengthened. You can do this by displaying trust indicators that are: Clear and distinct Immediately recognised Backed by a reliable name or brand Hard-earned Clearly visible wherever you are asking for customer information. Without Trust, You re Losing Profits There are some websites that are so well known (for example, Apple, Amazon, PayPal and ebay) that the majority of consumers don t even look for trust indicators. That s because they immediately believe that these online stores are maintaining secure sites. Why? Because they are household names they ve trusted for years, and in some cases, for generations. If you are a small online retailer, blogger, content publisher, or consultant, that kind of universal presence and subsequent trust isn t so automatic. This can cost in conversion rates. Online listings comparing well-known online retailers such as Amazon and small local businesses shows the local businesses have to offer a significantly larger discount (on average, between 10 and 20 percent) to grab a customer s attention. That s money lost. Meanwhile, Amazon, an established, trusted site doesn t have to cost-cut to get business. People are going to continually click on Amazon because they already trust the company. If You Have to Give Up 10 Points of Margin on Every Sale, Your Business Could Suffer Small businesses get squeezed in other ways too. Suppliers often make better deals for well-known online retailers, while small or unknown businesses get nothing. Small businesses often pay more and have to offer a bigger discount. Assuring customers that it is safe to conduct transactions online is just smart business. Small business owners must give customers immediate evidence that your online business is as reliable and safe as larger, better-known online retailers. Larger businesses have a smaller risk in one-off failures, but stand to have larger social media and PR implications if their sites are compromised or host malware. Negative press can affect trending, stock prices, and online ratings from third party assessors. 98

10 What If My Site s Security is Threatened? Every day, Symantec scans your site for all types of malicious software, including phishing, pharming, spyware, and the like. If any evidence of malware is found, Symantec takes immediate action by: Sending you an automatic notification that malware has been detected on your site Removing the seal from your site Identifying the infected files, the location of the malware, and an actual view of the offending code Providing tips for removing the malware and contact information for professional support online or via telephone Rescanning your site within 24 hours Displaying the trust seal again automatically How to get the Norton Secured Seal Posting the seal is the privilege of purchasing a Website Security Solution from Symantec. In order to install the seal, you will need to know the fully qualified domain name(s) used to purchase the SSL Certificate, or Safe Site and determine which size best suits your website. Installing the seal 5 is a simple process and the seal will display within 24 hours of installation. With the Norton Secured Seal in place, you can rest assured that your site is being proactively monitored to prevent online attacks from threatening your business or reputation. Displaying a trust seal significantly and positively influences consumers willingness to buy a product or service offered on a website. It s a simple way to provide your customers with a clear indication that they can trust you to protect their personal information and provide a safe and secure online experience. Seeing a trust mark helps customers feel safe

11 More information: Visit our website To speak with a Product Specialist Call or To speak with a Product Specialist outside the United Kingdom. For specific country offices and contact numbers, please visit our website. About Symantec Symantec protects the world s information and is the global leader in security, backup, and availability solutions. Our innovative products and services protect people and information in any environment from the smallest mobile device to the enterprise data center to cloud-based systems. Our industry-leading expertise in protecting data, identities, and interactions gives our customers confidence in a connected world. More information is available at or by connecting with Symantec at go.symantec.com/socialmedia. Copyright 2013 Symantec Corporation. All rights reserved. Symantec, the Symantec Logo, and the Checkmark Logo are trademarks or registered trademarks of Symantec Corporation or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners. UID: 043/03/13

Almost 400 million people 1 fall victim to cybercrime every year.

Almost 400 million people 1 fall victim to cybercrime every year. 400,000000 Almost 400 million people 1 fall victim to cybercrime every year. A common way for criminals to attack people is via websites, unfortunately this includes legitimate sites that have been hacked

More information

Bad Ads Trend Alert: Shining a Light on Tech Support Advertising Scams. May 2014. TrustInAds.org. Keeping people safe from bad online ads

Bad Ads Trend Alert: Shining a Light on Tech Support Advertising Scams. May 2014. TrustInAds.org. Keeping people safe from bad online ads Bad Ads Trend Alert: Shining a Light on Tech Support Advertising Scams May 2014 TrustInAds.org Keeping people safe from bad online ads OVERVIEW Today, even the most tech savvy individuals can find themselves

More information

How Extended Validation SSL Brings Confidence to Online Sales and Transactions

How Extended Validation SSL Brings Confidence to Online Sales and Transactions WHITE PAPER: HOW EXTENDED VALIDATION SSL BRINGS CONFIDENCE TO ONLINE SALES AND TRANSACTIONS White Paper How Extended Validation SSL Brings Confidence to Online Sales and Transactions How Extended Validation

More information

White Paper. Business Continuity and Breach Protection: Why SSL Certificate Management is Critical to Today s Enterprise

White Paper. Business Continuity and Breach Protection: Why SSL Certificate Management is Critical to Today s Enterprise WHITE PAPER: BUSINESS CONTINUITY AND BREACH PROTECTION White Paper Business Continuity and Breach Protection: Why SSL Certificate Management is Critical to Today s Enterprise Business Continuity and Breach

More information

White paper. How to choose a Certificate Authority for safer web security

White paper. How to choose a Certificate Authority for safer web security White paper How to choose a Certificate Authority for safer web security Executive summary Trust is the cornerstone of the web. Without it, no website or online service can succeed in the competitive online

More information

McAfee S DO s AnD DOn ts Of Online Shopping

McAfee S DO s AnD DOn ts Of Online Shopping McAfee s Do s and don ts OF Online Shopping Table of Contents Foreword by Parry Aftab, 3 Online Safety Expert Online Shopping: The Real Deal 4 The DO s and DON Ts 5 Summary 17 Resources 18 Happy Online

More information

NATIONAL CYBER SECURITY AWARENESS MONTH

NATIONAL CYBER SECURITY AWARENESS MONTH NATIONAL CYBER SECURITY AWARENESS MONTH Tip 1: Security is everyone s responsibility. Develop an awareness framework that challenges, educates and empowers your customers and employees to be part of the

More information

Trust or bust: How to make summertime shoppers feel safe online and boost your sales at the same time

Trust or bust: How to make summertime shoppers feel safe online and boost your sales at the same time Trust or bust: How to make summertime shoppers feel safe online and boost your sales at the same time #1 consumer complaint The Federal Trade Commission reported over 332,000 consumer complaints due to

More information

white paper Malware Security and the Bottom Line

white paper Malware Security and the Bottom Line Malware Security Report: Protecting Your BusineSS, Customers, and the Bottom Line Contents 1 Malware is crawling onto web sites everywhere 1 What is Malware? 2 The anatomy of Malware attacks 3 The Malware

More information

OCT Training & Technology Solutions Training@qc.cuny.edu (718) 997-4875

OCT Training & Technology Solutions Training@qc.cuny.edu (718) 997-4875 OCT Training & Technology Solutions Training@qc.cuny.edu (718) 997-4875 Understanding Information Security Information Security Information security refers to safeguarding information from misuse and theft,

More information

Satisfaction guaranteed: why a little reassurance goes a long way in e-commerce

Satisfaction guaranteed: why a little reassurance goes a long way in e-commerce WHITE PAPER: Satisfaction guaranteed: why a little reassurance goes a long way in e-commerce White Paper Satisfaction guaranteed: why a little reassurance goes a long way in e-commerce Seventy percent

More information

Business Continuity and Breach Protection: Why SSL Certificate Management Is Critical to Today s Enterprise

Business Continuity and Breach Protection: Why SSL Certificate Management Is Critical to Today s Enterprise Business Continuity and Breach Protection: Why SSL Certificate Management Is Critical to Today s Enterprise White Paper Business Continuity and Breach Protection: Why SSL Certificate Management Is Critical

More information

PROTECT YOUR COMPUTER AND YOUR PRIVACY!

PROTECT YOUR COMPUTER AND YOUR PRIVACY! PROTECT YOUR COMPUTER AND YOUR PRIVACY! Fraud comes in many shapes simple: the loss of both money protecting your computer and Take action and get peace of and sizes, but the outcome is and time. That

More information

Managing SSL Certificates with Ease

Managing SSL Certificates with Ease WHITE PAPER: MANAGING SSL CERTIFICATES WITH EASE White Paper Managing SSL Certificates with Ease Best Practices for Maintaining the Security of Sensitive Enterprise Transactions Managing SSL Certificates

More information

GlobalSign Malware Monitoring

GlobalSign Malware Monitoring GLOBALSIGN WHITE PAPER GlobalSign Malware Monitoring Protecting your website from distributing hidden malware GLOBALSIGN WHITE PAPER www.globalsign.com CONTENTS Introduction... 2 Malware Monitoring...

More information

HackAlert Malware Monitoring

HackAlert Malware Monitoring HackAlert Malware Monitoring Understanding the reselling opportunity for Online Security Services GlobalSign. A GMO Internet Inc group company. Reselling Malware Monitoring The GlobalSign Partner Program

More information

Malware & Botnets. Botnets

Malware & Botnets. Botnets - 2 - Malware & Botnets The Internet is a powerful and useful tool, but in the same way that you shouldn t drive without buckling your seat belt or ride a bike without a helmet, you shouldn t venture online

More information

AVOIDING ONLINE THREATS CYBER SECURITY MYTHS, FACTS, TIPS. ftrsecure.com

AVOIDING ONLINE THREATS CYBER SECURITY MYTHS, FACTS, TIPS. ftrsecure.com AVOIDING ONLINE THREATS CYBER SECURITY MYTHS, FACTS, TIPS ftrsecure.com Can You Separate Myths From Facts? Many Internet myths still persist that could leave you vulnerable to internet crimes. Check out

More information

Internet threats: steps to security for your small business

Internet threats: steps to security for your small business Internet threats: 7 steps to security for your small business Proactive solutions for small businesses A restaurant offers free WiFi to its patrons. The controller of an accounting firm receives a confidential

More information

Contact details For contacting ENISA or for general enquiries on information security awareness matters, please use the following details:

Contact details For contacting ENISA or for general enquiries on information security awareness matters, please use the following details: Malicious software About ENISA The European Network and Information Security Agency (ENISA) is an EU agency created to advance the functioning of the internal market. ENISA is a centre of excellence for

More information

Security and Trust: The Backbone of Doing Business Over the Internet

Security and Trust: The Backbone of Doing Business Over the Internet WHITE PAPER: SECURITY AND TRUST: THE BACKBONE OF DOING BUSINESS OVER THE INTERNET White Paper Security and Trust: The Backbone of Doing Business Over the Internet Security and Trust: The Backbone of Doing

More information

CYBER STREETWISE. Open for Business

CYBER STREETWISE. Open for Business CYBER STREETWISE Open for Business As digital technologies transform the way we live and work, they also change the way that business is being done. There are massive opportunities for businesses that

More information

WHITEPAPER. V12 Group www.v12groupinc.com 141 West Front Street, Suite 410 Red Bank, NJ 07701 info@v12groupinc.com 1.866.842.1001

WHITEPAPER. V12 Group www.v12groupinc.com 141 West Front Street, Suite 410 Red Bank, NJ 07701 info@v12groupinc.com 1.866.842.1001 WHITEPAPER Phishing Facts for Email Marketers: Understanding the phishing factor impact on your email programs. Email phishing attacks are destructive for everyone, it s not just the brands (and their

More information

Preparing for a Cyber Attack PROTECT YOUR PEOPLE AND INFORMATION WITH SYMANTEC SECURITY SOLUTIONS

Preparing for a Cyber Attack PROTECT YOUR PEOPLE AND INFORMATION WITH SYMANTEC SECURITY SOLUTIONS Preparing for a Cyber Attack PROTECT YOUR PEOPLE AND INFORMATION WITH SYMANTEC SECURITY SOLUTIONS CONTENTS PAGE RECONNAISSANCE STAGE 4 INCURSION STAGE 5 DISCOVERY STAGE 6 CAPTURE STAGE 7 EXFILTRATION STAGE

More information

Computer Security Maintenance Information and Self-Check Activities

Computer Security Maintenance Information and Self-Check Activities Computer Security Maintenance Information and Self-Check Activities Overview Unlike what many people think, computers are not designed to be maintenance free. Just like cars they need routine maintenance.

More information

Tahoe Tech Group serves as your technology partner with a focus on providing cost effective and long term solutions.

Tahoe Tech Group serves as your technology partner with a focus on providing cost effective and long term solutions. Tahoe Tech Group LLC Cyber Security Briefing Truckee Donner Chamber of Commerce March 6, 2015 Tahoe Tech Group serves as your technology partner with a focus on providing cost effective and long term solutions.

More information

DON T BE FOOLED BY EMAIL SPAM FREE GUIDE. Provided by: Don t Be Fooled by Spam E-Mail FREE GUIDE. December 2014 Oliver James Enterprise

DON T BE FOOLED BY EMAIL SPAM FREE GUIDE. Provided by: Don t Be Fooled by Spam E-Mail FREE GUIDE. December 2014 Oliver James Enterprise Provided by: December 2014 Oliver James Enterprise DON T BE FOOLED BY EMAIL SPAM FREE GUIDE 1 This guide will teach you: How to spot fraudulent and spam e-mails How spammers obtain your email address How

More information

Introduction: 1. Daily 360 Website Scanning for Malware

Introduction: 1. Daily 360 Website Scanning for Malware Introduction: SiteLock scans your website to find and fix any existing malware and vulnerabilities followed by using the protective TrueShield firewall to keep the harmful traffic away for good. Moreover

More information

9. Information Assurance and Security, Protecting Information Resources. Janeela Maraj. Tutorial 9 21/11/2014 INFO 1500

9. Information Assurance and Security, Protecting Information Resources. Janeela Maraj. Tutorial 9 21/11/2014 INFO 1500 INFO 1500 9. Information Assurance and Security, Protecting Information Resources 11. ecommerce and ebusiness Janeela Maraj Tutorial 9 21/11/2014 9. Information Assurance and Security, Protecting Information

More information

WHY YOU NEED AN SSL CERTIFICATE

WHY YOU NEED AN SSL CERTIFICATE Go Daddy Technical Brief ecommerce Security WHY YOU NEED AN SSL CERTIFICATE In the world of electronic commerce, security is paramount. Although Web sales are on the rise, widespread fears about sending

More information

BE SAFE ONLINE: Lesson Plan

BE SAFE ONLINE: Lesson Plan BE SAFE ONLINE: Lesson Plan Overview Danger lurks online. Web access, social media, computers, tablets and smart phones expose users to the possibility of fraud and identity theft. Learn the steps to take

More information

Symantec Mobile Security

Symantec Mobile Security Advanced threat protection for mobile devices Data Sheet: Endpoint Management and Mobility Overview The combination of uncurated app stores, platform openness, and sizeable marketshare, make the Android

More information

Network Security and the Small Business

Network Security and the Small Business Network Security and the Small Business Why network security is important for a small business Many small businesses think that they are less likely targets for security attacks as compared to large enterprises,

More information

10- Assume you open your credit card bill and see several large unauthorized charges unfortunately you may have been the victim of (identity theft)

10- Assume you open your credit card bill and see several large unauthorized charges unfortunately you may have been the victim of (identity theft) 1- A (firewall) is a computer program that permits a user on the internal network to access the internet but severely restricts transmissions from the outside 2- A (system failure) is the prolonged malfunction

More information

Making Your Enterprise SSL Security Less of a Gamble

Making Your Enterprise SSL Security Less of a Gamble Making Your Enterprise SSL Security Less of a Gamble Rob Glickman Sr. Director, Product Marketing Amar Doshi Sr. Manager, Product Management Symantec Vision 2012 The VeriSign Seal is Now the Norton Secured

More information

Securing the Mobile App Market

Securing the Mobile App Market WHITE PAPER: SECURING THE MOBILE APP MARKET White Paper Securing the Mobile App Market How Code Signing Can Bolster Security for Mobile Applications Securing the Mobile App Market How Code Signing Can

More information

How to Identify Phishing E-Mails

How to Identify Phishing E-Mails How to Identify Phishing E-Mails How to recognize fraudulent emails and avoid being phished. Presented by : Miguel Fra, Falcon IT Services (miguel@falconitservices.com) http://www.falconitservices.com

More information

Learn to protect yourself from Identity Theft. First National Bank can help.

Learn to protect yourself from Identity Theft. First National Bank can help. Learn to protect yourself from Identity Theft. First National Bank can help. Your identity is one of the most valuable things you own. It s important to keep your identity from being stolen by someone

More information

ReadySpace Limited Unit J, 16/F Reason Group Tower, 403-413 Castle PeakRoad, Kwai Chung, N.T.

ReadySpace Limited Unit J, 16/F Reason Group Tower, 403-413 Castle PeakRoad, Kwai Chung, N.T. Reputation and Blacklist Monitoring Basic Professional Business Enterprise Reputation Monitoring Blacklist Monitoring Standard Malware Detection Scan for known Malware Scan for known viruses All pages

More information

WHAT YOU NEED TO KNOW ABOUT CYBER SECURITY

WHAT YOU NEED TO KNOW ABOUT CYBER SECURITY SMALL BUSINESSES WHAT YOU NEED TO KNOW ABOUT CYBER SECURITY ONE CLICK CAN CHANGE EVERYTHING SMALL BUSINESSES My reputation was ruined by malicious emails ONE CLICK CAN CHANGE EVERYTHING Cybercrime comes

More information

With the Target breach on everyone s mind, you may find these Customer Service Q & A s helpful.

With the Target breach on everyone s mind, you may find these Customer Service Q & A s helpful. With the Target breach on everyone s mind, you may find these Customer Service Q & A s helpful. Breach Overview Q: Media reports are stating that Target experienced a data breach. Can you provide more

More information

Reducing the Cost and Complexity of Web Vulnerability Management

Reducing the Cost and Complexity of Web Vulnerability Management WHITE PAPER: REDUCING THE COST AND COMPLEXITY OF WEB..... VULNERABILITY.............. MANAGEMENT..................... Reducing the Cost and Complexity of Web Vulnerability Management Who should read this

More information

DETECT MONITORING SERVICES AND DETECT SAFE BROWSING: Empowering Tools to Prevent Account Takeovers

DETECT MONITORING SERVICES AND DETECT SAFE BROWSING: Empowering Tools to Prevent Account Takeovers DETECT MONITORING SERVICES AND DETECT SAFE BROWSING: Empowering Tools to Prevent Account Takeovers SUMMARY The Federal Financial Institutions Examination Council (FFIEC) is planning to update online transaction

More information

KEEPING PATIENT INFORMATION SAFE AND SECURE IN THE CLOUD

KEEPING PATIENT INFORMATION SAFE AND SECURE IN THE CLOUD CASE STUDY Take Cover The costs of exposing or losing patient information can ruin a dental practice. Cloud-based solutions can protect your business and your patients against these threats: Unauthorized

More information

Internet Security. For Home Users

Internet Security. For Home Users Internet Security For Home Users Basic Attacks Malware Social Engineering Password Guessing Physical Theft Improper Disposal Malware Malicious software Computer programs designed to break into and create

More information

Norton 360. Benefits. Our ultimate protection, now even more so. Introducing the new Norton 360.

Norton 360. Benefits. Our ultimate protection, now even more so. Introducing the new Norton 360. Norton 360 Our ultimate protection, now even more so. Introducing the new Norton 360. Our ultimate Internet and antivirus protection for all you do online Provides proactive protection, so you can do what

More information

3 Email Marketing Security Risks. How to combat the threats to the security of your Email Marketing Database

3 Email Marketing Security Risks. How to combat the threats to the security of your Email Marketing Database 3 Email Marketing Security Risks How to combat the threats to the security of your Email Marketing Database Email Marketing Guide June 2013 Security Threats PROTECTING YOUR EMAIL DATABASE FROM HACKERS

More information

STRONGER ONLINE SECURITY

STRONGER ONLINE SECURITY STRONGER ONLINE SECURITY Enhanced online banking without compromise Manage your business banking efficiently and securely Internet banking has given business leaders and treasurers greater control of financial

More information

Scams and Schemes. objectives. Essential Question: What is identity theft, and how can you protect yourself from it? Learning Overview and Objectives

Scams and Schemes. objectives. Essential Question: What is identity theft, and how can you protect yourself from it? Learning Overview and Objectives Estimated time: 45 minutes Essential Question: What is identity theft, and how can you protect yourself from it? Learning Overview and Objectives Overview: Students learn strategies for guarding against

More information

Digital Barracuda Information Security Reports that the Risk from Viruses and Worms is Only the Tip of the Iceberg FACT SHEET

Digital Barracuda Information Security Reports that the Risk from Viruses and Worms is Only the Tip of the Iceberg FACT SHEET Digital Barracuda Information Security Worms is Only the Tip FACT SHEET from Viruses and Worms is Only the Tip Do you have security with teeth? You had better, because if the worms don t get you, the viruses

More information

Scams and Schemes LESSON PLAN UNIT 1. Essential Question What is identity theft, and how can you protect yourself from it?

Scams and Schemes LESSON PLAN UNIT 1. Essential Question What is identity theft, and how can you protect yourself from it? LESSON PLAN Scams and Schemes Essential Question What is identity theft, and how can you protect yourself from it? Lesson Overview Students learn strategies for guarding against identity theft and scams

More information

Streamlining Web and Email Security

Streamlining Web and Email Security How to Protect Your Business from Malware, Phishing, and Cybercrime The SMB Security Series Streamlining Web and Email Security sponsored by Introduction to Realtime Publishers by Don Jones, Series Editor

More information

RLI PROFESSIONAL SERVICES GROUP PROFESSIONAL LEARNING EVENT PSGLE 123. Cybersecurity: A Growing Concern for Small Businesses

RLI PROFESSIONAL SERVICES GROUP PROFESSIONAL LEARNING EVENT PSGLE 123. Cybersecurity: A Growing Concern for Small Businesses RLI PROFESSIONAL SERVICES GROUP PROFESSIONAL LEARNING EVENT PSGLE 123 Cybersecurity: A Growing Concern for Small Businesses Copyright Materials This presentation is protected by US and International Copyright

More information

WHITE PAPER. The latest advancements in SSL technology

WHITE PAPER. The latest advancements in SSL technology The latest advancements in SSL technology CONTENTS + Introduction 3 + SSL overview 3 + Server Gated Cryptography (SGC): 4 Enabling strong encryption for the most site visitors + Extended Validation SSL

More information

WHITE PAPER CHOOSING THE RIGHT SECURITY SOLUTION: MOVING BEYOND SSL TO ESTABLISH TRUST

WHITE PAPER CHOOSING THE RIGHT SECURITY SOLUTION: MOVING BEYOND SSL TO ESTABLISH TRUST CHOOSING THE RIGHT SECURITY SOLUTION: MOVING BEYOND SSL TO ESTABLISH TRUST CONTENTS 1 INTRODUCTION 1 THE INEVITABLE EVOLUTION OF TECHNOLOGY PLATFORMS 1 EXTENDED VALIDATION (EV) SSL: THE GOLD STANDARD FOR

More information

Sending money abroad. Plain text guide

Sending money abroad. Plain text guide Sending money abroad Plain text guide Contents Introduction 2 Ways to make international payments 3 Commonly asked questions 5 What is the cost to me of sending money abroad? 5 What is the cost to the

More information

Cybersecurity: A Growing Concern for All Businesses. RLI Design Professionals Design Professionals Learning Event DPLE 160 October 7, 2015

Cybersecurity: A Growing Concern for All Businesses. RLI Design Professionals Design Professionals Learning Event DPLE 160 October 7, 2015 Cybersecurity: A Growing Concern for All Businesses RLI Design Professionals Design Professionals Learning Event DPLE 160 October 7, 2015 RLI Design Professionals is a Registered Provider with The American

More information

supercharge sales with symantec Website security solutions 10 Tactics You Can Implement Right Now

supercharge sales with symantec Website security solutions 10 Tactics You Can Implement Right Now tm supercharge sales with symantec Website security solutions 10 Tactics You Can Implement Right Now Promote the Most Recognized Trustmark on the Internet. You don t always need a grand or expensive strategy

More information

Laura Royer, Extension Faculty, University of Florida/IFAS Osceola County Extension Services

Laura Royer, Extension Faculty, University of Florida/IFAS Osceola County Extension Services Consumer Choices: Computer Security Software Prepared by: Dave Palmer, Instructional Media Faculty, University of Florida/IFAS Extension, South Central Extension District Laura Royer, Extension Faculty,

More information

Computer Viruses: How to Avoid Infection

Computer Viruses: How to Avoid Infection Viruses From viruses to worms to Trojan Horses, the catchall term virus describes a threat that's been around almost as long as computers. These rogue programs exist for the simple reason to cause you

More information

What Spammers Don t Want You To Know About Permanently Blocking Their Vicious E-mails

What Spammers Don t Want You To Know About Permanently Blocking Their Vicious E-mails 2000 Linwood Ave Suite 19J Fort Lee, NJ 07024-3012 What Spammers Don t Want You To Know About Permanently Blocking Their Vicious E-mails Following Last Year s Hack Attack At Epsilon, You May Be Overwhelmed

More information

Phishing Scams Security Update Best Practices for General User

Phishing Scams Security Update Best Practices for General User Phishing Scams Security Update Best Practices for General User hishing refers to the malicious attack Pmethod by attackers who imitate legitimate companies in sending emails in order to entice people to

More information

FEELING VULNERABLE? YOU SHOULD BE.

FEELING VULNERABLE? YOU SHOULD BE. VULNERABILITY ASSESSMENT FEELING VULNERABLE? YOU SHOULD BE. CONTENTS Feeling Vulnerable? You should be 3-4 Summary of Research 5 Did you remember to lock the door? 6 Filling the information vacuum 7 Quantifying

More information

Online security. Defeating cybercriminals. Protecting online banking clients in a rapidly evolving online environment. The threat.

Online security. Defeating cybercriminals. Protecting online banking clients in a rapidly evolving online environment. The threat. Defeating cybercriminals Protecting online banking clients in a rapidly evolving online environment The threat As the pace of technological change accelerates, so does the resourcefulness and ingenuity

More information

Learning to Detect Spam and Phishing Emails Page 1 of 6

Learning to Detect Spam and Phishing Emails Page 1 of 6 Page 1 of 6 Email provides us a powerful communication tool. Unfortunately, it also provides scammers an easy means for luring potential victims. The scams they attempt run from old-fashioned bait-and-switch

More information

Secure and Safe Computing Primer Examples of Desktop and Laptop standards and guidelines

Secure and Safe Computing Primer Examples of Desktop and Laptop standards and guidelines Secure and Safe Computing Primer Examples of Desktop and Laptop standards and guidelines 1. Implement anti-virus software An anti-virus program is necessary to protect your computer from malicious programs,

More information

Malicious Websites uncover vulnerabilities (browser, plugins, webapp, server), initiate attack steal sensitive information, install malware, compromise victim s machine Malicious Websites uncover vulnerabilities

More information

10 Quick Tips to Mobile Security

10 Quick Tips to Mobile Security 10 Quick Tips to Mobile Security 10 Quick Tips to Mobile Security contents 03 Introduction 05 Mobile Threats and Consequences 06 Important Mobile Statistics 07 Top 10 Mobile Safety Tips 19 Resources 22

More information

Email and Security. U3A Radlett Computer Group Meeting 6-Oct-2014 V1.1

Email and Security. U3A Radlett Computer Group Meeting 6-Oct-2014 V1.1 Email and Security U3A Radlett Computer Group Meeting 6-Oct-2014 V1.1 Agenda Introduction Email Security Q&A Introduction Gary Harding email:- U3A@GaryHarding.com Spent more than 40 years working in the

More information

Don t Lose the Data: Six Ways You May Be Losing Mobile Data and Don t Even Know It

Don t Lose the Data: Six Ways You May Be Losing Mobile Data and Don t Even Know It WHITE PAPER: DON T LOSE THE DATA: SIX WAYS YOU MAY BE LOSING........ MOBILE....... DATA......................... Don t Lose the Data: Six Ways You May Be Losing Mobile Data and Don t Even Know It Who should

More information

Online Security Awareness - UAE Exchange - Foreign Exchange Send Money UAE Exchange

Online Security Awareness - UAE Exchange - Foreign Exchange Send Money UAE Exchange The responsibility of safeguarding your personal information starts with you. Your information is critical and it must be protected from unauthorised disclosure, modification or destruction. Here we are

More information

White paper. Phishing, Vishing and Smishing: Old Threats Present New Risks

White paper. Phishing, Vishing and Smishing: Old Threats Present New Risks White paper Phishing, Vishing and Smishing: Old Threats Present New Risks How much do you really know about phishing, vishing and smishing? Phishing, vishing, and smishing are not new threats. They have

More information

Welcome to the Protecting Your Identity. Training Module

Welcome to the Protecting Your Identity. Training Module Welcome to the Training Module 1 Introduction Does loss of control over your online identities bother you? 2 Objective By the end of this module, you will be able to: Identify the challenges in protecting

More information

Ten Tips to Avoid Viruses and Spyware

Ten Tips to Avoid Viruses and Spyware Ten Tips to Avoid Viruses and Spyware By James Wilson, CPA (480) 839-4900 ~ JamesW@hhcpa.com Oh, the deck is stacked. Don t think for a minute it s not. As a technology professional responsible for securing

More information

Are You A Sitting Duck?

Are You A Sitting Duck? The 7 Most Cricitcal I.T. Security Protections Every Business Must Have in Place Now to Protect Themselves from Cybercrime, Data Breaches, and Hacker Attacks Cybercrime is at an all-time high, and hackers

More information

Protecting your business from fraud

Protecting your business from fraud Protecting your business from fraud KEY TAKEAWAYS > Understand the most common types of fraud and how to identify them. > What to do if you uncover fraudulent activity or suspect you are a victim of fraud.

More information

How to stay safe online

How to stay safe online How to stay safe online Everyone knows about computer viruses...or at least they think they do. Nearly 30 years ago, the first computer virus was written and since then, millions of viruses and other malware

More information

ZNetLive Malware Monitoring

ZNetLive Malware Monitoring Introduction The criminal ways of distributing malware or malicious software online have gone through a change in past years. In place of using USB drives, attachments or disks to distribute viruses, hackers

More information

MONTHLY WEBSITE MAINTENANCE PACKAGES

MONTHLY WEBSITE MAINTENANCE PACKAGES MONTHLY WEBSITE MAINTENANCE PACKAGES The security and maintenance of your website is serious business, and what you don t know can certainly hurt you. A hacked or spamvertised site can wreak havoc on search

More information

Are You Ready for PCI 3.1?

Are You Ready for PCI 3.1? Are You Ready for PCI 3.1? Are You Ready for PCI 3.1? If your hotel is not PCI compliant, it should be. Every time a customer hands over their credit card, they trust your hotel to keep their information

More information

Small businesses: What you need to know about cyber security

Small businesses: What you need to know about cyber security Small businesses: What you need to know about cyber security March 2015 Contents page What you need to know about cyber security... 3 Why you need to know about cyber security... 4 Getting the basics right...

More information

Spyware. Michael Glenn Technology Management Michael.Glenn@Qwest.com. 2004 Qwest Communications International Inc.

Spyware. Michael Glenn Technology Management Michael.Glenn@Qwest.com. 2004 Qwest Communications International Inc. Spyware Michael Glenn Technology Management Michael.Glenn@Qwest.com Agenda Security Fundamentals Current Issues Spyware Definitions Overlaps of Threats Best Practices What Service Providers are Doing References

More information

Shop Online with Confidence

Shop Online with Confidence Shop Online with Confidence Table of Contents Introduction 3 Benefits and Drawbacks of Online Shopping Benefits Drawbacks 5 6 Tips for Safe Online Shopping Before You Buy When Making a Purchase After Your

More information

THREE KEYS TO COST-EFFECTIVE SECURITY FOR YOUR SMALL BUSINESS

THREE KEYS TO COST-EFFECTIVE SECURITY FOR YOUR SMALL BUSINESS THREE KEYS TO COST-EFFECTIVE SECURITY FOR YOUR SMALL BUSINESS Learn more about Symantec security here OVERVIEW Data and communication protection isn t a problem limited to large enterprises. Small and

More information

Don t Fall Victim to Cybercrime:

Don t Fall Victim to Cybercrime: Don t Fall Victim to Cybercrime: Best Practices to Safeguard Your Business Agenda Cybercrime Overview Corporate Account Takeover Computer Hacking, Phishing, Malware Breach Statistics Internet Security

More information

SMALL BUSINESS IT SECURITY PRACTICAL GUIDE

SMALL BUSINESS IT SECURITY PRACTICAL GUIDE SMALL BUSINESS IT SECURITY PRACTICAL GUIDE How to make sure your business has comprehensive IT security protection #protectmybiz Small businesses come in all shapes and sizes. But in today s world, no

More information

guide to staying safe online How to shop, bank, socialise and protect your identity online.

guide to staying safe online How to shop, bank, socialise and protect your identity online. THE Mcafee guide to staying safe online How to shop, bank, socialise and protect your identity online. contents 1 Introduction 2 Today s Internet: Proceed with Caution 3 Consider the Upsides 4 Be Aware

More information

National Cyber Security Month 2015: Daily Security Awareness Tips

National Cyber Security Month 2015: Daily Security Awareness Tips National Cyber Security Month 2015: Daily Security Awareness Tips October 1 New Threats Are Constantly Being Developed. Protect Your Home Computer and Personal Devices by Automatically Installing OS Updates.

More information

Practical guide for secure Christmas shopping. Navid

Practical guide for secure Christmas shopping. Navid Practical guide for secure Christmas shopping Navid 1 CONTENTS 1. Introduction 3 2. Internet risks: Threats to secure transactions 3 3. What criteria should a secure e-commerce page meet?...4 4. What security

More information

The USP Maker for the hosting industry Welcome to my presentation Christian Heutger WorldHostingDay 22.03.2011

The USP Maker for the hosting industry Welcome to my presentation Christian Heutger WorldHostingDay 22.03.2011 The USP Maker for the hosting industry Welcome to my presentation Christian Heutger WorldHostingDay 22.03.2011 PSW GROUP GmbH & Co. KG The USP Maker for the hosting industry! Germany's leading provider

More information

MAKE YOUR WEBSITE SAFE & SECURE

MAKE YOUR WEBSITE SAFE & SECURE MAKE YOUR WEBSITE SAFE & SECURE with industry recognized SSL (secure socket layer) Boost your rankings and customer conversions with SSL. BOOST YOUR GOOGLE RANKINGS and customer conversions with SSL. Google

More information

Web Protection for Your Business, Customers and Data

Web Protection for Your Business, Customers and Data WHITE PAPER: WEB PROTECTION FOR YOUR BUSINESS, CUSTOMERS............ AND.... DATA........................ Web Protection for Your Business, Customers and Data Who should read this paper For security decision

More information

Keeping you and your computer safe in the digital world.

Keeping you and your computer safe in the digital world. Keeping you and your computer safe in the digital world. After completing this class, you should be able to: Explain the terms security and privacy as applied to the digital world Identify digital threats

More information

Extended Validation SSL Certificates

Extended Validation SSL Certificates Extended Validation SSL Certificates A NEW STANDARD TO INSPIRE TRUST, improve confidence and increase sales... INDEX 1. Extended Validation (EV) SSL Certificates solving a trust problem 2. Traditional

More information

1. Any email requesting personal information, or asking you to verify an account, is usually a scam... even if it looks authentic.

1. Any email requesting personal information, or asking you to verify an account, is usually a scam... even if it looks authentic. Your identity is one of the most valuable things you own. It s important to keep your identity from being stolen by someone who can potentially harm your good name and financial well-being. Identity theft

More information

Managing Web Security in an Increasingly Challenging Threat Landscape

Managing Web Security in an Increasingly Challenging Threat Landscape Managing Web Security in an Increasingly Challenging Threat Landscape Cybercriminals have increasingly turned their attention to the web, which has become by far the predominant area of attack. Small wonder.

More information

High Speed Internet - User Guide. Welcome to. your world.

High Speed Internet - User Guide. Welcome to. your world. High Speed Internet - User Guide Welcome to your world. 1 Welcome to your world :) Thank you for choosing Cogeco High Speed Internet. Welcome to your new High Speed Internet service. When it comes to a

More information

The following information was provided by SANS and discusses IT Security Awareness. It was last updated in 2015.

The following information was provided by SANS and discusses IT Security Awareness. It was last updated in 2015. The following information was provided by SANS and discusses IT Security Awareness. It was last updated in 2015. By completing this module and the quiz, you will receive credit for CW 170, which is required

More information

PCI Compliance for Healthcare

PCI Compliance for Healthcare PCI Compliance for Healthcare Best practices for securing payment card data In just five years, criminal attacks on healthcare organizations are up by a stunning 125%. 1 Why are these data breaches happening?

More information