Unique pages for every location turn site visitors into store visitors

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2 Pages Unique pages for every location turn site visitors into store visitors Create unique, SEO-optimized websites for each location Direct customers to the best location for them Manage all your digital locations at once

3 Pages: Location Pages Every location is special, so the same should be true on your website. Easily set up integrated pages for each of your locations, completely synced with listings and social. Create dynamic pages that show locally relevant content like menus, promotions, and staff bios alongside the basic listings info customers need to find you in person. With up-to-date content, optimized SEO, and consistency across the web, you re sure to be noticed. Seamless Integration with Location Manager: Keep your local presence consistent across the web, right out of the box. Sync all your geodata and enhanced content including custom Products & Services and Staff Bio lists, Calendars, or Menus across your pages, listings, and social profiles. Multi-Language Pages: Match your location pages to the language your customer uses to search. With language-specific versions of each page, you can boost SEO and target native speakers with specific messaging. Map Display: Ensure every location s page pinpoints where it is and how to get there. Enhanced Custom Fields: Customize your content to suit your brand and anything specific to your customers wants and needs. Fully Customizable Templates: Start with templates designed from best practices and tweak your content & visual treatment from there. Localized Pages: Build pages for your locations abroad in their local languages. No matter where you re based, native-language page content shows search engines your digital presence is inherently local. Secure Serving: Choose the right HTTPS implementation for your brand, with options to provide Yext a certificate or to use one generated by our content delivery network. Mobile Pages: Go beyond responsive design! Create an experience specific to mobile users. Hosting Flexibility: Multiple integration options for hosting your pages make merging precise and painless. Secure Serving: Choose the right HTTPS implementation for your brand, with options to provide Yext a certificate or to use one generated by our content delivery network. Build & Publish Architecture: Most platforms build pages only when they re requested, which slows load times and keeps customers waiting. Yext builds pages proactively whenever you update content in the Location Manager, so your customers never have to wait for updated info. Safe & Scalable Updates: Don t risk losing potential customers to downtime when you update a page. Yext s flexible production and staging versions ensure accurate testing and optimization with every update, while the most recent version of each page always stays live. Fast Site Speed: Yext stores pages on a Content Delivery Network that keeps the most updated versions ready to go when a customer clicks. This also lets Google and other engines crawl your local pages more quickly, which boosts SEO. Keywords: Optimize keywords for searches by customizing location pages text, meta description tag, and title tag. Portable Site Content: You own your local pages. Since Yext pages are built proactively, you can always get a copy of your entire site, ready to be redeployed anywhere. Built-In SEO Best Practices: Building pages is just the first step. Updates to local search algorithms are fast and furious, and you need the flexibility to adapt as they happen. All pages from Yext use built-in SEO best practices, which we keep in line with the most recent updates to ensure you re never behind the curve. Crawlable Site Titles & URLs: Target the search results you want with crawlable customized site titles and distinct URLs for each location page aligned with your brand guidelines and location hierarchy. Links & Sitemap: Built in a breadcrumb-like format with an HTML and SEO sitemap for Google indexing. Basic Page Content & Semantic Markup: The basics of your information formatted according to SEO best practices, including H1 Tag formats, Schema.org local business schema, geotagged images, and links to social media profiles. In addition to HTML tags, major search engines crawl pages to find rich data about locations, including business type, name, and address.

4 Pages: Store Locator Help your customer find the location closest to where she lives, where she works, and that carries her favorite product. A powerful, flexible store locator allows customers to search all your location pages not just by where they are, but by what they offer to ensure that they arrive at the best location for them. Seamless Integration with Location Manager: Through the Yext Location Manager, seamlessly integrate your geodata and location pages to sync with your store locator. Customizable Search Results Template: Customize the look and feel of your search results to match your brand. Geocoded Free-Form Search: Geocoding fills in the blanks and powers the most relevant results, even from partial addresses. Custom Filters: In addition to searching by location, enable customers to filter by stores that have certain features, like carrying a certain brand or having an in-store service center. Maximum Radius: Limit the radius of customers searches to keep the results hyper-relevant. Map Display: Show a geographic spread of all the locations that match what the customer is looking for. Search from Any Pages Site: Allow customers to search all your stores from any individual location s page on your site speeding up their journey to the information they need. Mobile Optimization: Use responsive design or best practice templates for desktop and mobile to show results how you want. Maximum Number of Results: Reduce the noise by setting a custom maximum number of search results.

5 Pages: Directory Show customers not only who you are, but that you re nearby and make it that much easier for them to visit you in person. A comprehensive directory of all your location pages keeps search engine crawlers informed, pushes your store pages to the top of customers organic search results, and allows site visitors to navigate to any location they d like. Seamless Integration with Location Manager: Through the Yext Location Manager, seamlessly integrate your geodata and location pages to sync with your directory. Global, State/City, & Custom Field Drill Down: Support to serve all your locations globally, organized the way you want with location lists at the brand, state, city, country, or regional level. Use Existing Pages: Smooth integration with your existing location pages. Built-In SEO Best Practices: Rest easy when it comes to search. Your individual location pages are built in line with established SEO best practices, and so is your directory. Crawlable Site Titles & URLs: Create distinct site titles and URLs for your location pages based on your brand guidelines that are crawlable with associated location hierarchy. Indexable Business Description: Tailor search results so you appear where you want with a keyword-rich description. Links and Sitemap: Built in a breadcrumb-like format with an HTML and SEO sitemap for Google indexing. Basic Page Content: The basics of your information formatted according to SEO best practices, including H1 Tag formats, Schema. org local business schema, geo-tagged images, and links to social media profiles. Keywords: Optimize keywords for searches by customizing pages text, meta description tag, and title tag.

6 Pages: Campaign Pages Turn paid ad clicks into foot traffic in your local stores. Maximize the value of paid media by directing customers who click on paid ads to a campaign landing page that s unique to your nearest location. Easily engage customers with fresh content through full integration with the Yext Location Manager and customizable templates designed from best practices. Connect to Any Paid Media: Maximize the value of what you re already paying for! Create landing pages that connect to any type of paid media including banner ads, PPC, and more. Production & Staging Versions: Flexible production and staging versions ensure accurate testing and optimization of your locationspecific campaign content. Mobile Pages: Go beyond responsive design! Create an experience specific to mobile users. Campaign-Specific Analytics: How much revenue did that campaign really drive? Measure not only how many clicks your campaign got, but also how many customers followed through to your local sites and took the steps you hoped. Customizable Campaign Links & URL Schema: Customize links based on your brand guidelines and to match your campaign schemes. Seamless Integration with Location Manager: Through the Yext Location Manager, seamlessly integrate your geodata to sync with your campaign pages so your paid ads drive not just clicks, but foot traffic in your stores. Fully Customizable Templates: Start with templates designed from best practices and tweak your content and visual treatment from there. Enhanced Custom Fields: Customize your content for each location while maintaining consistency with your overall campaign. Custom Call-to-Action: What s the next step? Create custom calls to action that spur customers to the desired next action whether that s booking an appointment, calling for more information, or visiting you in person. Single Location, Group, or Single Page Campaign: Link your marketing campaigns with your brick-and-mortar presence by creating campaign-specific landing pages for each location. Direct customers to a single location, a page with all locations in a group, or a single page with all your locations. Or, redirect to all pages within a group evenly to manage how your marketing dollars are distributed. Geolocated Campaign: Automatically detect where a customer is and drive them to your closest location.

7 Pages Location Pages Every location is special, so the same should be true on your website. Easily set up integrated pages for each of your locations, completely synced with listings and social. Create dynamic pages that show locally relevant content like menus, promotions, and staff bios alongside the basic listings info customers need to find you in person. With up-to-date content, optimized SEO, and consistency across the web, you re sure to be noticed. Seamless Integration with Location Manager Fully Customizable Templates Keep your local presence consistent across the web, right out of the box. Sync all your geodata and enhanced content including custom Products & Services and Staff Bio lists, Calendars, or Menus across your pages, listings, and social profiles. Start with templates designed from best practices and tweak your content and visual treatment from there. Enhanced Custom Fields Customize your content to suit your brand and anything specific to your customers wants and needs. Map Display Ensure every location s page pinpoints where it is and how to get there. Mobile Pages Go beyond responsive design! Create an experience specific to mobile users. Localized Pages Build pages for your locations abroad in their local languages. No matter where you re based, nativelanguage page content shows search engines your digital presence is inherently local. Multi-Language Pages Match your location pages to the language your customer uses to search. With language-specific versions of each page, you can boost SEO and target native speakers with specific messaging. Hosting Flexibility Multiple integration options for hosting your pages make merging precise and painless. Secure Serving Build & Publish Architecture Safe & Scalable Updates Fast Site Speed Portable Site Content Built-In SEO Best Practices Secure Serving Choose the right HTTPS implementation for your brand, with options to provide Yext a certificate or to use one generated by our content delivery network. Most platforms build pages only when they re requested, which slows load times and keeps customers waiting. Yext builds pages proactively whenever you update content in the Location Manager, so your customers never have to wait for updated info. Don t risk losing potential customers to downtime when you update a page. Yext s flexible production and staging versions ensure accurate testing and optimization with every update, while the most recent version of each page always stays live. Yext stores pages on a Content Delivery Network that keeps the most updated versions ready to go when a customer clicks. This also lets Google and other engines crawl your local pages more quickly, which boosts SEO. You own your local pages. Since Yext pages are built proactively, you can always get a copy of your entire site, ready to be redeployed anywhere. Building pages is just the first step. Updates to local search algorithms are fast and furious, and you need the flexibility to adapt as they happen. All pages from Yext use built-in SEO best practices, which we keep in line with the most recent updates to ensure you re never behind the curve. Choose the right HTTPS implementation for your brand, with options to provide Yext a certificate or to use one generated by our content delivery network.

8 Pages Location Pages (cont d). Crawlable Site Titles & URLs Target the search results you want with crawlable customized site titles and distinct URLs for each location page aligned with your brand guidelines and location hierarchy. Keywords Optimize keywords for searches by customizing location pages text, meta description tag, and title tag. Links & Sitemap Built in a breadcrumb-like format with an HTML and SEO sitemap for Google indexing. Basic Page Content & Semantic Markup The basics of your information formatted according to SEO best practices, including H1 Tag formats, Schema. org local business schema, geotagged images, and links to social media profiles. In addition to HTML tags, major search engines crawl pages to find rich data about locations, including business type, name, and address. Store Locator Help your customer find the location closest to where she lives, where she works, and that carries her favorite product. A powerful, flexible store locator allows customers to search all your location pages not just by where they are, but by what they offer to ensure that they arrive at the best location for them. Seamless Integration with Location Manager Through the Yext Location Manager, seamlessly integrate your geodata and location pages to sync with your store locator. Customizable Search Results Template Customize the look and feel of your search results to match your brand. Geocoded Free-Form Search Geocoding fills in the blanks and powers the most relevant results, even from partial addresses. Custom Filters In addition to searching by location, enable customers to filter by stores that have certain features, like carrying a certain brand or having an in-store service center. Maximum Radius Limit the radius of customers searches to keep the results hyper-relevant. Maximum Number of Results Reduce the noise by setting a custom maximum number of search results. Map Display Show a geographic spread of all the locations that match what the customer is looking for. Search from Any Pages Site Allow customers to search all your stores from any individual location s page on your site speeding up their journey to the information they need. Mobile Optimization Use responsive design or best practice templates for desktop and mobile to show results how you want.

9 Pages Directory Show customers not only who you are, but that you re nearby and make it that much easier for them to visit you in person. A comprehensive directory of all your location pages keeps search engine crawlers informed, pushes your store pages to the top of customers organic search results, and allows site visitors to navigate to any location they d like. Seamless Integration with Location Manager Through the Yext Location Manager, seamlessly integrate your geodata and location pages to sync with your directory. Global, State/City, & Custom Field Drill Down Support to serve all your locations globally, organized the way you want with location lists at the brand, state, city, country, or regional level. Use Existing Pages Smooth integration with your existing location pages. Built-In SEO Best Practices Rest easy when it comes to search. Your individual location pages are built in line with established SEO best practices, and so is your directory. Crawlable Site Titles & URLs Create distinct site titles and URLs for your location pages based on your brand guidelines that are crawlable with associated location hierarchy. Keywords Optimize keywords for searches by customizing pages text, meta description tag, and title tag. Indexable Business Description Tailor search results so you appear where you want with a keyword-rich description. Links and Sitemap Built in a breadcrumb-like format with an HTML and SEO sitemap for Google indexing. Basic Page Content The basics of your information formatted according to SEO best practices, including H1 Tag formats, Schema. org local business schema, geo-tagged images, and links to social media profiles.

10 Pages Campaign Pages Turn paid ad clicks into foot traffic in your local stores. Maximize the value of paid media by directing customers who click on paid ads to a campaign landing page that s unique to your nearest location. Easily engage customers with fresh content through full integration with the Yext Location Manager and customizable templates designed from best practices. Connect to Any Paid Media Maximize the value of what you re already paying for! Create landing pages that connect to any type of paid media including banner ads, PPC, and more. Production & Staging Versions Flexible production and staging versions ensure accurate testing and optimization of your location-specific campaign content. Customizable Campaign Links & URL Schema Customize links based on your brand guidelines and to match your campaign schemes. Mobile Pages Go beyond responsive design! Create an experience specific to mobile users. Campaign-Specific Analytics How much revenue did that campaign really drive? Measure not only how many clicks your campaign got, but also how many customers followed through to your local sites and took the steps you hoped. Seamless Integration with Location Manager Through the Yext Location Manager, seamlessly integrate your geodata to sync with your campaign pages so your paid ads drive not just clicks, but foot traffic in your stores. Fully Customizable Templates Start with templates designed from best practices and tweak your content and visual treatment from there. Enhanced Custom Fields Customize your content for each location while maintaining consistency with your overall campaign. Custom Call-to-Action Single Location, Group, or Single Page Campaign What s the next step? Create custom calls to action that spur customers to the desired next action whether that s booking an appointment, calling for more information, or visiting you in person. Link your marketing campaigns with your brick-and-mortar presence by creating campaign-specific landing pages for each location. Direct customers to a single location, a page with all locations in a group, or a single page with all your locations. Or, redirect to all pages within a group evenly to manage how your marketing dollars are distributed. Geolocated Campaign Automatically detect where a customer is and drive them to your closest location.

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