Object Innovation Presentation

Transcription

1 Object Innovation Presentation

2 The Company Object Innovation, Inc.

3 Object Innovation History Object Innovation was incorporated 1999 Originally formed to develop customized IT solutions Built ecommerce platform for SkyMall Added 20 th Century Fox & TV Guide (television ecommerce) Developed BridgeGate

4 Object Innovation History After BridgeGate was developed Changed our focus from a services-based company to Products & Services Growth in multiple verticals (retail, logistics, healthcare, government) Expanded our market penetration to include Asia

5 Gartner Report Cool Vendor 2006 B2B Integration & Managed File Transfer

6 The Product BridgeGate

7 What is BridgeGate? BridgeGate is an application infrastructure that provides: Universal Data Translation Business Process Management Data Synchronization and Collaboration Integration and Communication BridgeGate does this within organizations as well as among external trading partners, and does this in a fraction of the time required by most traditional approaches, saving time and money on integrationrelated projects.

8 BG Transformation & Exchange Infrastructure

9 Internationalizing BridgeGate s Market BridgeGate

10 Why Take BridgeGate into Japan? Why expand into Japan and Asia? Unique market opportunity Force BridgeGate to become an even better product Opportunity to leverage Japanese success for the U.S., and vice-versa

11 How Did BridgeGate Get into Japan? How BridgeGate was adopted in Japan Relationships Product excellence Relationships

12 Keys to Success BridgeGate

13 Keys to Success - Product Product tailored for the local market Language translation Product promises were met or exceeded Quality built-in at every developmental stage Design reduced the perception of complexity User interface contributed to rapid acceptance Clients stress-tested BridgeGate with extremely high transaction loads Product supported at the local level

14 Keys to Success - Partnership Object Innovation Hired native-japanese as a member of OI management team to manage vision/strategy Willingness to follow the Japanese way Forval Corporation Shared OI vision on the future of integration Had enough confidence to provide seed capital to enable Japanese-language version Helped to create Object Innovation Japan

15 Keys to Success - Distribution Local Presence Object Innovation Japan Corporation Local Partnerships OIJ tasked with establishing Japanese brand OIJ developed Japanese distribution model Established partnerships with market leaders BridgeGate adopted by Toshiba and others Patience Business practices are not always identical

16 Challenges BridgeGate

17 Challenges United States The Japanese language Japanese business culture & practices Time & distance Developing a product that was originally intended for the U.S. but now international Japan Cultural gaps The English language (although not as great a challenge as US to Japanese) Limited ability to access source code for support Time delay when delivering product enhancements to local customers

18 Future Goals BridgeGate

19 Future Goals Japan Establish branding for B2B, EAI, ETL, VAN, and Web Portal Use Japan to test newer and more capable versions Develop more channel partners to enhance int l markets Other Asian Markets Currently interviewing potential partners for China market Chinese language 90% completed Negotiating with Shanghai government on BridgeGate solution Opportunities in Malaysia, Singapore, India, Australia and NZ

20 Object Innovation Presentation

21 Case Study: U.S. National Guard Bureau

22 Core BridgeGate Value Proposition VERY Rapid implementation Minimal downside exposure Incremental Adoption (not BIG Bang approach) Out-of-the-box, pre-configured solutions Universal compatibility Scalability/adaptability Optimized for Business Analyst use NO Changes Required by Customer End Users