ENTERPRISE WEBSITE DEVELOPMENT

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1 ENTERPRISE WEBSITE DEVELOPMENT Project Proposal Prepared for: Singapore Rope Access Association Prepared By: Cal Yeo 10/07/

2 Table of Contents I. Executive Summary... 2 Objectives Project Framework II. Website Study: 3 General Website Proposal Wireframe Landing Page Wireframe Static Page Wireframe III. Project Overview... 6 Market Research Web Design Web Development User Acceptance Testing Client CMS Training Migration and Commissioning IV. Web Hosting V. IRAS Productivity and Innovation Credit Eligibility for PIC Qualifying Period Conditions for cash payout PIC Grant Information Technology Software More Info on PIC

3 Executive Summary WDI Solutions is a Singapore based Web Development company, enterprise partner of DBS, we specialize in assisting enterprises with innovative website development solutions and online marketing services. With the rise of information age, your corporate website is a platform reaching out to billions of potential or existing clients, the online market offers endless opportunities for your business. Art, Design and Technology synthesizes at WDI solutions. Our main design principal being User Experience Design fully encompasses Human-Computer Interaction, and extends it by addressing all aspects of a website as perceived by users. Your website will be tailored with the objective of informing and impressing your target audience. Objectives Corporate website design for Singapore Rope Access Association. Front End: User interface design and information architectural restructuring. Back End: Content management system (CMS) integration, the CMS provides administration tools for adding, editing, and removing of contents on and off the website easily. Project Framework Market Research Identify and anaylze market needs and target audience Website theme and concept proposal Web Design Web elements artwork and illustrations Infomation Architecture structuring and layout Web Development Content Management System (CMS) modules development CSS styling and web structuring User Acceptence Testing Cross browser compatibility testing Mobile platform compatibility testing Bug Fixes Client CMS Training 1 day on site CMS tutorial for uploading of images and changing of content Hardcopy of user mannual will be provided Migration & Comissioning Admin panel handover and migration of website from WDI testing server to client's domain. 2

4 Website Study: General Website Proposal HOME About Our Programs News & Events Gallery Contact vision & mission Media publications Milestone Members 3

5 Wireframe The Wireframe is a line drawing look of the website. If shows how the elements on the webpages will be placed. Landing Page Wireframe 4

6 Static Page Wireframe A clean and minimalistic layout with a corporate scheme to give the site a modern and classy look feel, which will complement as well as elevate the association s branding. To allow your users to navigate the website with ease and comfort, adequate spacing and lines are used to section off/ separate content to prevent unsightly clutter and disorderliness. 5

7 Project Overview WDI Project methodology can be broken down in 6 simple steps, specifically, Market Research, Web Design, Web Development, User Acceptance Testing, Client CMS Training, and finally Migration and Commissioning Market Research In this information age, internet users behaviors and interaction with the website is constantly changing. WDI s market research team is in charge of identifying and analyzing the demographics of your company s target audience. What is the size of your potential customer base? Where are they and how are you going to let them know who and where you are and what you have to offer. When relevant information is gathered and specific analysis is done, the team would proceed to propose suitable design scheme and layouts of the website, the information architecture of the website is also confirmed at this stage. Internet Users Growth % growth over prior period 40% 35% 30% 25% 20% 15% 10% 5% Age Age 6-21 Age % With the rapid growth in internet users, market research is the key to building advantageous websites. 6

8 Web Design WDI user experience (UX) team consists of artistes, designers and architects who specializes in the front end interface and human-computer interaction of the web design. Web elements and illustrations are conceptualized and drawn out as per the market research and client s specific requirements. A website mock-up will be tailored and hosted on WDI s testing server. Clients will receive a preview link where they can go through the mock-ups on all platforms as long as there is internet access. Below are some graphic references sources mock-ups done by the team. Hyper Communications Pte Ltd 7

9 Senses Marketing and Communication Design Pte Ltd 8

10 SCA Industries Pte Ltd 9

11 Web Development WDI team of developers/programmers are highly trained in the most advanced & dynamic technologies including flash merging technologies, PHP, ASP,.Net & JSP, HTML5, CSS3, JQuery and AJAX just to list a few. This team integrates and translate the confirmed design mock-up into a live website based on a content management system (CMS) A content management system is a web application that keeps track of every piece of content on your website, much like your local public library keeps track of books and stores them. Content can be simple text, photos, music, video, documents, or just about anything you can think of. A major advantage of using a CMS is that it requires almost no technical skill or knowledge to manage. CMS is a powerful tool that allows you to update any contents on your website. Having a CMS website is cost-effective as you can update and publish web content directly without relying on a costly maintenance package from web design agency. Example of Wordpress CMS : 10

12 User Acceptance Testing WDI s web engineers then conducts a series of compatibility tests to determine if the requirements and specifications of the website are met. The website will then be fine-tuned for optimal viewing experience easy reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices (from desktop computer monitors to mobile phones) and platforms (Internet explorer, Mozilla Firefox, Google Chrome, Opera, Safari). 11

13 Client CMS Training Upon the completion of the full website, the project manager will conduct a onsite CMS training on some basic functionalities, including changing of images/texts, publishing and adding new contents. A hard copy of the user manual will also be issued. Migration and Commissioning Admin panel handover and migration of website from WDI testing server to client's domain. 12

14 Web Hosting With our understanding of web programming and design, WDI is able to better provide a hosting platform that can effectively serve our clients' needs, and give them reliable solutions quickly and accurately. We provide easy to use Control Panel, Virus and SPAM filter, Web mail, Unlimited FTP / Data Transfer, Sub-Domains, Daily Backups, Awstats Statistics, PHP, MySQL, MS FrontPage Extensions and much more. We offer a LIVE 24 X 7 phone support should you encounter any problem. 13

15 IRAS Productivity and Innovation Credit Businesses can enjoy 400% tax deductions/ allowances and/or 60% cash payout for investment in innovation and productivity improvements under the Productivity and Innovation Credit (PIC) scheme. The tax benefits under PIC are available from Years of Assessment (YAs) 2011 to 2015, on investment in any of the six qualifying activities. From YAs 2013 to 2015, your business may also enjoy a PIC Bonus, a dollar-for-dollar matching cash bonus given on top of the existing 400% tax deductions/ allowances and/or 60% cash payout. Invest in PIC Automation Equipment e.g. investment $50, % tax deduction (cap $400,000) / 60% Cash Payout (cap $100,000) e.g. $50,000 x 400% = $200,000 e.g. $50,000 x 60% = $30,000 Claim Process Claim in business' income tax return Submit 'PIC Cash Payout Application' Eligibility for PIC All businesses are eligible for PIC, if they have incurred expenditure in any of the six qualifying activities. Branches and subsidiaries with the parent or holding company being a foreign incorporated company are also eligible for PIC Qualifying Period The PIC scheme is effective for five years from YA 2011 to YA For example, if you incurred qualifying expenditure in Nov 2010 and your accounting year ended on 30 Jun 2011, you are eligible to claim PIC in your Income Tax Return for YA

16 Conditions for cash payout Businesses eligible to apply for the cash payout are sole-proprietorships, partnerships, companies (including registered business trusts) that have: incurred qualifying expenditure and are entitled to PIC during the basis period for the qualifying YA; active business operations in Singapore; and at least 3 local employees (Singapore citizens or Singapore permanent residents with CPF contributions) excluding sole-proprietors, partners under contract for service and shareholders who are directors of the company A business is considered to have met the 3-local-employees condition if it contributes CPF on the payroll of at least 3 local employees in the relevant month. PIC Grant Information Technology Software Data communications and networking equipment, including modem, multiplexor, network processor, servers, interface converter, routers, switches, networks, cabling infrastructure, IP telephony systems, broadband connectivity equipment and security and authentication infrastructure o The above reference is for hosting server Information technology software including office system software and software used in connection with provision of any office automation service, enterprise resource planning, customer relationship management such as reservations, registration, queue management, ordering, billings and collections, inventory management, record management, knowledge management, human resource and payroll management, financial information and business management such as accounting and assets management, and personnel business travel request, information and management. o The above reference is for ecommerce, Product Inventory, Custom Programming More Info on PIC o o Helpline: o 15

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