Central and Eastern Europe

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1 Development and future of the SSL market in Central and Eastern Europe Arkadiusz Szczurowski CEO, SSLGURU

2 About us Table of content: SSL saturation worldwide: current situation E-commerce security in CEE Validation types popularity Vendors: global and local CA Financial Institutions in the region Endusers awareness Summary: Threats and opportunities Join us!

3 About us: SSLGURU.COM is a website designed to help consumers and companies who want a high level of online security. Our innovative SSL products are made for every level of ebusiness. We provide all types of SSL certificates. On our website you can find SSL technology to secure domain names (one or more), s, files, etc. SSLGURU.COM also delivers highly functional tools that effectively help you manage SSL certificates. Clients and partners are welcome to use our advanced API SSL and Reseller Program.

4 SSL saturation worldwide: current situation Source: https://www.trustworthyinternet.org/ssl-pulse/

5 E-commerce security in CEE Every year we probe some of the e-commerce markets to check SSL technology penetration. Here are some numbers from annual "Polish e-shops security report" In 2012 out of 462 tested e-shops: 39 % of them had any kind of SSL installed 9% Page: % of https Log in 26 Registration 31 had weak cipher (1024 bits or less) Purchase 6% of certificates expired 36 All 3 Source: Polish e-shops security report SSLGURU.com 23

6 E-commerce security in CEE We are now conducting tests for the 2013 edition of the report. Here are some preliminary results after 238 shops were tested. Almost all of tested websites have some sort of SSL technology implemented. The problem is a quality of certificates and their installation. 43% of certificates is issued for subject other then domain owner, most often external e-shop platform that provided complete e-commerce solution.

7 Validation types popularity Domain validation is dominating e-commerce market: 195 e-shops are using it. Second, comes Organization Validation: 38 e-shops. We encountered only one Extended Validation certificate so far. Most popular are one and two years validity periods.

8 Vendor Popularity Among e-shops in the region the most popular CA are Rapid and Alpha. Popularity of those vendors is caused by a high distribution of the biggest local hosting providers. Rising share of local CA such as Certum and Domeny.pl is worth noticing. It is disturbing that almost 10% of e-shops relays on self-signed certificates.

9 Financial Institutions in the region We have analyzed the websites of 145 small banks in the CCE region in order to survey the market. Nearly 25% of the analyzed small banks had already implemented EV certificates. Most of them rely on Organization Validation (OV) certificates that will not display the green bar in the upper left hand side of the browser. It is also worth to mention that the OV validation process is not strict enough for highly trusted institutions such as banks. There are a few banks that are using a DV level certificate that provides absolutely no confirmation of the website owners identity. Source: SSLGURU.com analysys of 145 small banks in CEE region

10 Financial Institutions in the region F-lowest grade MISMATCH SELF-SIGN Source: SSLGURU.com analysys of 145 small banks in CEE region

11 End User awarness We conducted surveys on events and conferences between different audiences to investigate what the actual end-users know about SSL technology. While casual users did not recognize different types of validation nor do they have a working knowledge of how the certificates work, they understand that the graphic signs like the green address bar, padlocks, and site seal signify a secure website.

12 Summary: Threats and opportunities At the beginning of 2013 the world is paying a lot of attention to online security concerns. Facebook, Twitter, and Evernote have admitted to being hacked. In the United States a big topic of conversation is the hacking operations that took part in China and cost the US economy billions of dollars. Because of this privacy and security are now more commonly recognized as very important issues for business and government.

13 Summary: Threats and opportunities So what lies ahead? We expect growth of the security market worldwide. Especially growing markets like CEE present big potential for security companies. Despite the financial crisis, sectors like e-commerce and e-banking are expanding rapidly. So is the sector of cyber-crimes. Source: APWG- Global Phishing Survey: Trends and Domain Name Use in 1H2012 The threat of hackers, phishing, and data theft are growing every year. Hence the growing need for secure and reliable transactions. Security solution providers will have a key role in the market.

14 Join us! RESELLER PROGRAM IS A SOLUTION FOR YOUR COMPANY Would you like to sell SSL certificates or are you planning to extend your offer? SSLGURU.COM opens new possibilities for you. You can start improving your offer with the most popular SSL certificates which guarantees the security of data transmissions via the internet and is the basis of protection for your network.

15 Reselling RESELLER PROGRAM IS A FREE CHOICE SOLUTION FOR

16 Contact: FACEBOOK.COM/SSLGURUCOM

17 Arkadiusz Szczurowski Thank you!

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