USAe e-Media Marketing System

Transcription

1 USAe 2015 Rates & e-media Media Kit

2 USAe e-media Media Kit Table of Contents USAe-e-Media Media Kit Description Page 1 USA ...Page 2 Enhanced E-Blasts Page 5 Splash Page Sponsorship...Page 8 Webinar Calendar Sponsorship..Page 11 Rich Media.Page 13 The Fine Print.Page 16 Contact Us..Page 18

3 USAe e-media Media Kit Description USAE weekly print newspaper is published every Tuesday. It is also ed every Tuesday to over 32,000 unique registrants. All print ads run in these turning page weekly e-editions at no additional charge and include links to advertiser s websites. In addition to the above, USAE offers several individual e products. The following e-media media kit provides full details on: e-blasts, e-splash Page Sponsorships, USA , Rich Media, and Webinar Calendar Sponsorships. Our e-audience is 100% association executives as well as corporate and independent meeting planners. 1

4 USA is published every Tuesday and Thursday. Rate includes logo, link and up to 50- words of text. List Composition: Our audience is approximately 75% association executives, corporate and independent meeting planners and 25% CVB and hotel executives. We have over 43,000 unique registrants. Metrics: USA guarantees over 387,000 impressions per month. Ad Specifications: Logos can be static GIF or JPG dpi, x pixels.7k maximum weight. Body copy limited to 50-words. Deadline: Space reservations and copy are due not less than five calendar days prior to the date of issue. If ad content is delayed beyond the due date, copy that appeared in the preceding insertion will be used. Location No. Issues Guaranteed 1 Month 3 Month 6 Month In Per Mo. Impressions/Mo. Gross Rate Gross Rate Gross Rate First ad on pg 8 387,000 $3,765 $3,500 $3,235 Second ad on pg ,000 $3,500 $3,350 $3,060 Third ad on pg ,000 $3,350 $3,175 $3,000 Fourth ad on pg 8 387,000 $3,175 $3,000 $2,700 Photo of Week Sponsorship 8 387,000 $4,115 $3,825 $3,500 Note: Ads are sold in month-long increments but the issues in which they appear can be spread out over time. Merchandise Value-Addeds: Weekly after each ad runs, USAe will send advertisers a spreadsheet containing the following information: Circulation, Total Received, Unique Opens, Open Rate, Total Opens, Total Clicks and Unique Clicks. For all Unique Clicks, USAe will provide addresses for advertiser follow-up.

5 CAN-SPAM Disclaimer The click-through addresses of individuals responding to your USA ad or e-blast provided by USAE s E-Metrics Plus are being sent to you as a courtesy. It is a violation of the federal CAN-SPAM Act to send unsolicited s to individuals who have not opted-in to receive since recipients of must give Affirmative Consent to the sender. Accordingly, by accepting these USAE s E-Metrics Plus addresses you agree to only contact individuals associated with these addresses by telephone or other means until these individuals explicitly and affirmatively grant you permission to contact them by .

6 Sample of USA Page A service of USAE weekly newspaper Tuesday, September 25, 2012 Loews Hotels Offers Loyalty Program Members Participation in Expedited Immigration Program Hyatt Regency at Pittsburgh International Airport in Arears $8.4 Million in Taxes MPI and HSMAI Offering Joint Membership CEIR Releases Semiannual Study HOTS Photo of the Week Photo of the week sponsored by: Destination Marketing INSIGHTS Loews Hotels Offers Loyalty Program Members Participation in Expedited Immigration Program...Members of the program can skip lines when flying back into the United States. Using an automated kiosk, travelers can scan their passports and fingerprints, answer the customs declaration questions, and proceed with a receipt to the exit. Buffalo features the recently-renovated Buffalo Niagara Convention Center with 110,000 total square feet of flexible meeting space, conveniently surrounded by more than 1600 downtown hotel rooms; an accessible location with one of the nation s most affordable airports; 400 independently owned restaurants; and world-class nightlife, entertainment, art, architecture and culture. Hyatt Regency at Pittsburgh International Airport in Arears $8.4 Million in Taxes...The hotel owned by the Dauphin County General Authority was built in It has yet to pay any of its taxes to regional taxing authorities.

7 Standard USAe-Blasts Frequency: Standard USAe-Blasts can be sent at any time. Inventory Limitation: To guarantee client exclusivity, the maximum number of Enhanced USAe-Blasts in any week is limited to three. List Composition: Our list includes some 32,000 opt-in association planner names including national, state and regional association accounts. Key contacts include top association executive decision-makers, top meeting planners and professional tradeshow planners, association management firms and government meeting buyers: (SGMP). Gross Rate/ Blast/ 12-Month Period 1 E-Blast 3 E-Blasts 6 E-Blasts $4,650 $4,425 $4,150 Ad Specifications: The maximum file size 300k. Images should not exceed 600 pixels in width. If we are hosting, please include images along with your HTML file. If you are hosting no need to send image files. Please include a subject line without punctuation or dashes. We do not accept third party tracking. We will provide metrics three-to-four business days following your e-blast. Stats are saved for 90 days. Impressions: USAE guarantees over 32,000 impressions with each e-blast. Deadline: Space reservations and copy are due not less than five calendar days prior to the date of sending. If ad content is delayed beyond the due date, copy that appeared in a prior e-blast will be used. Terms: 2 percent discount if paid in advance or within 10 days of billing; net 30 days. CAN-SPAM Disclaimer The click-through addresses of individuals responding to your USAE eblast provided by USAE s E-Metrics Plus are sent as a courtesy. It is a violation of the federal CAN-SPAM Act to send unsolicited s to individuals who have not opted-in to receive since recipients of must give Affirmative Consent to the sender. Accordingly, by accepting these USAE s E-Metrics Plus addresses you agree to only contact individuals associated with these addresses by telephone or other means until these individuals explicitly and affirmatively grant you permission to contact them by .

8 Enhanced USAe-Blasts Now it is possible to target over 65,000 opted-in contacts involved in event planning by utilizing USAe s enhanced database solution. Deliver your message to key decision-makers involved with planning and recommending meetings, tradeshows and other special events at hotels, resorts, convention centers and other venues interested in learning about your facility or service. Frequency: Enhanced USAe-e-Blasts can be sent at any time. Inventory Limitation: To guarantee client exclusivity, the maximum number of Enhanced USAe-Blasts in any week is limited to three. List Composition: Database of over 65,000 contacts features meeting buyers from corporations, associations, government, other third-party travel intermediaries. Associations: 40,000 contacts Reach key contacts from state, regional and national associations, societies, federations and other related organizations involved in planning meetings, conventions and tradeshows. Corporate: 28,529 contacts Reach buyers involved with booking events from Health, Insurance, Hi-tech, Consumer products, Pharmaceutical, Manufacturing, Financial, Brokerage, etc 3rd Party Planners: 1,200 contacts Target key intermediary contacts at Helms Briscoe, Conferon, Conference Direct, primary & secondary incentive accounts and independent planners. Government: 2,266 contacts Reach planners from SGMP and independent planners that book government meetings. SMERF: 6,360 contacts Reach buyers from social, military, educational, religious and fraternal organizations. Gross Rate/ Blast/ 12-Month Period 1 E-Blast 3 E-Blasts 6 E-Blasts $7,200 $6,850 $6,500 Ad Specifications: The maximum file size 300k. Images should not exceed 600 pixels in width. If we are hosting, please include images along with your HTML file. If you are hosting no need to send image files. Please include a subject line without punctuation or dashes. We do not accept third party tracking. We will provide metrics three-to-four business days following your e-blast. Stats are saved for 90 days. Impressions: USAE guarantees over 65,000 impressions with each e-blast.

9 Deadline: Space reservations and copy are due not less than five calendar days prior to the date of sending. If ad content is delayed beyond the due date, copy that appeared in a prior e-blast will be used. Merchandise Value-Addeds: Here are special Merchandise Value-Addeds offered only to Enhanced e-blast clients: For each e-blast purchased, one word news release including four-color photo in a show daily issue of your choice; value $1,500. If at least three e-blasts are purchased, one half-page island four-color ad in any USAE issue of your choice. Your ad is also included in the turn the page version of USAE ed that week to over 29,000 subscribers; value $5, Complimentary subscription to print USAE; value $150.00: Terms: 2 percent discount if paid in advance or within 10 days of billing; net 30 days. CAN-SPAM Disclaimer The click-through addresses of individuals responding to your USAE eblast provided by USAE s E-Metrics Plus are sent as a courtesy. It is a violation of the federal CAN-SPAM Act to send unsolicited s to individuals who have not opted-in to receive since recipients of must give Affirmative Consent to the sender. Accordingly, by accepting these USAE s E-Metrics Plus addresses you agree to only contact individuals associated with these addresses by telephone or other means until these individuals explicitly and affirmatively grant you permission to contact them by . Contact : James DiChiara Vice President Special Projects jimd@usae- .com

10 Sample of USAe e-blasts

11 USAe Splash Page Sponsorship USAe Splash Page Sponsors appear on the splash page where readers can click onto the week s issue of USAE. This page is sent each Tuesday to all paid subscribers and 19,000+ other association and non-association meeting planners. List Composition: Our audience is 100% association executives as well as corporate and independent meeting planners. We have over 32,000 unique registrants. Metrics: Four (and occasionally five) splash pages are published each month. USAe Splash Page Sponsors are guaranteed over 160,000 impressions per month. Ad Specifications: Logos can be static GIF or JPG dpi, x pixels. 7K maximum weight. Body copy limited to 50-words. Deadline: Space reservations and copy are due not less than five calendar days prior to the date of issue. If ad content is delayed beyond the due date, copy that appeared in the preceding insertion will be used. 1 Month 3 Month 6 Month Gross Rate Gross Rate Gross Rate $2, $2, $2, Note: Ads are sold in month-long increments but the issues in which they appear can be spread out over time. Merchandise Value-Addeds: Weekly after each ad runs, USAe will send advertisers a spreadsheet containing the following information: Circulation, Total Received, Unique Opens, Open Rate, Total Opens, Total Clicks and Unique Clicks. For all Unique Clicks, USAe will provide addresses for advertiser follow-up. 8

12 CAN-SPAM Disclaimer The click-through addresses of individuals responding to your USA ad or e-blast provided by USAE s E-Metrics Plus are being sent to you as a courtesy. It is a violation of the federal CAN-SPAM Act to send unsolicited s to individuals who have not opted-in to receive since recipients of must give Affirmative Consent to the sender. Accordingly, by accepting these USAE s E-Metrics Plus addresses you agree to only contact individuals associated with these addresses by telephone or other means until these individuals explicitly and affirmatively grant you permission to contact them by . 9

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14 USAe Webinar Calendar Sponsorship The USAe Webinar Calendar, published every Wednesday and ed to 43,000 association, hospitality and CVB industry executives on the USA list, contains chronological listings and links to association industry and meetings-related webinars. Sponsorship of the Webinar Calendar is exclusive and includes a top-of-page location, logo, link, and an up-to-60-word text ad. 1 Month 3 Month 6 Month Gross Rate Gross Rate Gross Rate $2, $2, $2, Metrics: USAe guarantees over 172,000 impressions per month. Ad Specifications: Logos can be static GIF or JPG dpi, x pixels.. 7K maximum weight. Body copy limited to 50-words. Deadline: Space reservations and copy are due not less than five calendar days prior to the date of issue. If ad content is delayed beyond the due date, copy that appeared in the preceding insertion will be used. Merchandise Value-Addeds: Weekly after each ad runs, USAe will send advertisers a spreadsheet containing the following information: Circulation, Total Received, Unique Opens, Open Rate, Total Opens, Total Clicks and Unique Clicks. For all Unique Clicks, USAe will provide addresses for advertiser follow-up. CAN-SPAM Disclaimer The click-through addresses of individuals responding to your USA ad or e-blast provided by USAE s E-Metrics Plus are being sent to you as a courtesy. It is a violation of the federal CAN-SPAM Act to send unsolicited s to individuals who have not opted-in to receive since recipients of must give Affirmative Consent to the sender. Accordingly, by accepting these USAE s E-Metrics Plus addresses you agree to only contact individuals associated with these addresses by telephone or other means until these individuals explicitly and affirmatively grant you permission to contact them by . 11

15 Webinar Calendar August 24, September 2, 2011 SPONSORED BY BUFFALO/NIAGARA CVB The Strategic CFO Using Cloud Computing to Change the Game for Finance What s HOT in Social Learning? Enjoy a PEACH treat How Can You Get the Most from the Data You Have? August 25, 2011, 1:00 pm EDT The Strategic CFO Using Cloud Computing to Change the Game for Finance August 25, 2011, 2:00 pm EDT "What s HOT in Social Learning? Enjoy a PEACH treat" August 30, 2011, 2:00 pm EDT HSMAI How Can You Get the Most from the Data You Have? SPONSORED BY BUFFALO/NIAGARA CVB There has never been a better time to meet in Buffalo. It features the newly-renovated Buffalo Niagara Convention Center with 110,000 total square feet of flexible meeting space, surrounded by more than 1600 new or renovated hotel rooms; the nation s 8th least expensive airport; 50% of the U.S. population within 500 miles; and world-class nightlife, dining, entertainment, art and architecture.

16 USAe Rich Media Description: Rich Media ads are images that link to your advertising videos. They appear on Page 1of USAe s turn the page weekly issue. Only one Rich Media ad video appears each week, giving clients exclusivity. Frequency: Rich Media e-ads run weekly. List Composition: Our list of turn the page recipients includes approximately 32,000 association executives and meeting planners. Gross Rates / 12-Month Period 1x 3x 6x $4,650 $4,400 $3,995 Ad Specifications: You have three options for your USAe Rich Media ad. Option 1: Ad Box with video link: Supply your ad (3.875 x and at least 300dpi), plus the link to your video. On page 1 your ad will run in the lower left corner with a translucent Play button (arrow) which will link to your video; Option 2: Still Shot with video link: Supply a still shot from your video as well as the link. The video box on page 1 will show the still shot with a translucent Play button which will link to your video. (A sample of this kind of Rich Media ad is shown on the page opposite.) Option 3: Still Shot with logo and video link: Same as Option 2 but you may also supply a logo file. We do not accept third party tracking. We will provide metrics three-to-four business days following your e-blast. Stats are saved for 90 days. Impressions: USAE guarantees over 45,000 impressions for each Rich Media ad. 13

17 Deadline: Space reservations and copy are due not less than ten calendar days prior to the date of issue. Merchandise Value-Addeds: Here are special Merchandise Value-Addeds offered only to Rich Media e-ad clients: For each Rich Media ad purchased, one word news release including four-color photo in a show daily issue of your choice; value $1,500. If at least three Rich Media ads are purchased, one half-page island fourcolor ad in any print USAE issue of your choice. Value $4,530. Complimentary subscription to print USAE; value $150.00: Terms: 2 percent discount if paid in advance or within 10 days of billing; net 30 days. CAN-SPAM Disclaimer The click-through addresses of individuals responding to your USAE eblast provided by USAE s E-Metrics Plus are sent as a courtesy. It is a violation of the federal CAN-SPAM Act to send unsolicited s to individuals who have not opted-in to receive since recipients of must give Affirmative Consent to the sender. Accordingly, by accepting these USAE s E-Metrics Plus addresses you agree to only contact individuals associated with these addresses by telephone or other means until these individuals explicitly and affirmatively grant you permission to contact them by . Contact : USAe Advertising rheller@usae- .com 800/627-USAE (8723) 14

18 Sample of Rich Media

19 USAe e-media Kit The Fine Print Publication USA is published every Tuesday and Thursday. Webinar Calendar is published every Wednesday. USAe Splash Page is published every Tuesday. USAe-e-Blasts run on any date of an advertiser s choosing.. Deadlines: Space reservations and copy are due not less than five calendar days prior to the date of issue. If ad content is delayed beyond the due date, copy that appeared in the preceding insertion will be used. Ad Specifications: USA logos can be static GIF or JPG x pixels. 7K maximum weight. Main body copy limited to 50-words. Webinar Calendar Sponsor: logos can be static GIF or JPG x pixels. 7K maximum weight. Body copy limited to 60-words. Splash Page Sponsor logos can be static GIF or JPG x pixels. 7K maximum weight. Body copy limited to 60-words E-Blasts: The maximum file size 300k. Images should not exceed 600 pixels in width. If we are hosting, please include images along with your HTML file. If you are hosting no need to send image files. Please include a subject line without punctuation or dashes. We do not accept third party tracking. We will provide metrics three-to-four business days following your e-blast. Stats are saved for 90 days. Frequency Levels/Discounts: Frequency level applies for 12 months from date of first insertion. Frequency discounts are only per the published rate card. Cancellations: Advertiser or agency may cancel the insertion order without penalty by providing notice to USAE at least 30 days prior to first insertion date. Cancellations are not accepted within 30 days of insertion date. Payment Terms: Invoices will be rendered on publication of the first ad. Terms are 2% 10 days, net 30 days. Checks, Amex, Visa, MasterCard, Discover accepted for payment. Ad Copy: When ad copy is not received by closing date, copy run in the previous issue will be inserted. The publisher assumes no liability if, for any reason, it becomes necessary to omit an ad. 16

20 Responsibilities: Advertisers assume liability for all content (including text, representation and illustrations) of advertisements published and also assume responsibility for any claims arising therefrom against the publisher. The publisher reserves the right to reject any advertising copy or cancel any advertising. CAN-SPAM Disclaimer The click-through addresses of individuals responding to your USA ad or e-blast provided by USAE s E-Metrics Plus are being sent to you as a courtesy. It is a violation of the federal CAN-SPAM Act to send unsolicited s to individuals who have not opted-in to receive since recipients of must give Affirmative Consent to the sender. Accordingly, by accepting these USAE s E-Metrics Plus addresses you agree to only contact individuals associated with these addresses by telephone or other means until these individuals explicitly and affirmatively grant you permission to contact them by . 17