Changing Environment Air Pollution and Global Warming Low Birthrate and Ageing Society Globalization and Localization Improving Information Technology

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3 Changing Environment Air Pollution and Global Warming Low Birthrate and Ageing Society Globalization and Localization Improving Information Technology Public Transport where we stand- Decreasing Demand, Shift to Automobiles share of public transport in Japan per person/km 1965 railway: 67%, bus: 19% 1998 railway: 27%, bus: 4% Severe traffic jams, terrible congestion during rush hours Deregulation in Transport Market Need for Enhanced Security In need of Sustainable Mechanisms for Public Transportation CRM (Customer Relationship Management) Strategy by utilizing Mobile Phones and Smart Cards 2

4 Revisit Major Functions of ITS Technologies Identify ITS Technologies that would serve as Sustainable Mechanisms for Public Transportation Propose CRM (Customer Relationship Management) Strategies for Urban Transportation Conclusion 3

5 How do ITS technologies function in transportation sector? 4

6 Provide safe, smooth and seamless operation of vehicles etc. Need for safe, smooth and seamless transportation 5

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8 Provide safe, smooth and seamless transportation Need for safe, smooth and seamless transportation Utilization of capacity, yield management, secured service Need for reasonable, convenient and secured service 7

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18 Contact-less (no need to take the card out of your purse) No need to consult fare table Multimodal Taxis Smooth transfer, easy extra charge settlement Useful for other transactions Railway No need to purchase a ticket Card loader Charged to your bank account Shopping Bus 17 Banks

19 Smart Cards Introduced in Public Transport Bus Railway 18

20 Step I: Electronic value is automatically loaded when the value on the smart card comes bellow a certain level. Additional value loaded is charged to your bank account. Step II: Trips data are compiled, volume discounts applied and charged to the card- holder on a monthly basis. This genuine post- payment system will be tested in Sapporo early 2003, and implemented as an on-going service in Osaka from mid

21 The innovation in the system is in the credit control rather than in the ITS technology. The Post-Payment Payment system would open the window of opportunity for CRM in urban transportation. 20

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27 30 million PC Internet Mobile Phone Internet Exceeds PC Internet Users Mobile Phone Internet (i-mode, EZweb, J-SKYweb) Dec/98 Jun/99 Dec/99 Jun/00 Dec/00 Jun/01 Dec/01 26

28 27 01/10/01 14: [1] 1 15 = =3100 * #14 22 * 14:25 # * [2]1 40 = =1540 * #14:17 * Screen Size PC PDA Mobile Phone 01/10/01 14: [1] : [2] #14: :41

29 Mobile Phone EKI-TAN Screen Size on the Mobile Phone 01/10/01 14: [1] 1 15 = =3100 * #14 22 * 14:25 # * Designated by using the key-board on the phone 28 Retrieval Results Roppongi Narita Airport 01/10/01 14:00 Dep [1] 1h15min =fare=3100 yen *Hibiya Line (sub) Roppongi Ginza #14 22 *Marunouchi Line Ginza 14:25 Tokyo # sub total-160yen *Narita Express#25 Tokyo Narita sub total-2940yen

30 Screen Size 29 PC PDA mobile Phone

31 Dynamic Railway Irregularity Information System On site irregularities Before (analogue) Information Railway operation centers Emergency operation plan From now (digital) XML format data Analogue info Operation command news release to the media Internet news display at stations information to other railway companies digital broadcasting internet provider mobile phone info service 30

32 theme Advanced Transport Forum 31

33 ITS-CRM Projects at Major Cities in Japan, etc. Multiple Application Smart Card Transport and Purchasing Activities by single Smart Card Multiple Currency Post Payment System shops Parking lot taxi stadium automobile Various places Smart Card Covering Area of Mobility Multi-modal terminals bus Multi-functional Transaction hotels Flexible Fare System and Incentives train Smart Card airport origin walk station taxi railway bus station walk destination stadium Tracking Information Survey Dynamic Probe Information System Location tracking by PHS Mapping Information on GIS Identifying Bottle-necks monitor network Location identification server network People mobility Vehicle mobility Improved Mobility in Large Events, Airport Access etc. Projects to be initiated at major cities in Japan in conjunction with Hong Kong, Singapore, etc. 32

34 Function of the contact-less smart card could be embedded in mobile phones. Transactions for public transportation and ETC, as well as such applications as traffic information and navigation could be integrated into mobile phones. MLIT is working on a pilot project to be demonstrated in the 11 th ITS World Congress in Nagoya,

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