FOOD FRAUD Vulnerability & Impact

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1 FOOD FRAUD Vulnerability & Impact THE INDUSTRY S RESPONSE Aldin Hilbrands, Royal Ahold

2 Outline Food Fraud Types Drivers Impact Food Industry s Response

3 Food Fraud in the Context of Food Safety Economically driven Motivation is GAIN Intentional adulteration Food Fraud Food Quality Food Defense Ideologically driven Motivation is HARM Unintentional / accidental adulteration Food Safety Science based Food borne illness

4 Terminology Sunflower oil partially substituted with mineral oil Hydrolyzed leather protein in milk Watered down products using non-potable / unsafe water Olive oil diluted with potentially toxic tea tree oil DILUTION SUBSTITUTION CONCEALMENT Poultry injected with hormones to conceal disease Harmful food colouring applied to fresh fruit to cover defects Copies of popular foods - not produced with acceptable safety assurances. COUNTERFEITING FOOD FRAUD MISLABELLING Expiry, provenance (unsafe origin) Toxic Japanese star anise labeled as Chinese star anise Mislabeled recycled cooking oil Melamine added to enhance protein value Use of unauthorized additives (Sudan dyes in spices) UNAPPROVED ENHANCEMENTS GREY MARKET PRODUCTION/ THEFT/ DIVERSION Sale of excess unreported product

5 Food Fraud: A Global Concern

6 Top Foods & Ingredients for Fraud Fish Olive Oil Milk Honey * Source: in Development and application of a database of food ingredient fraud and economically motivated adulteration from 1980 to J.C. Moore et al. (2012), J. of Food Science Vol. 77(4),

7 Why is Food Fraud increasing? complex food supply chains Challenging economic times Increasing pressure for unscrupulous suppliers to commit food fraud Food supply is becoming more global

8 Example of Complex Supply Chain The horsemeat scandal Source:

9 Example of Rising Price Vanilla: a classic case of supply and demand Current price: 30 / kg But in 2003: prices reached 500 / kg Food fraud risk Tonnes produced Euros/tonne

10 Some Numbers on Food Fraud Over 2,100 records Level of fraud est. 10% Cost to global food industry est. $ billion Cost of one incident between 2% to 15% of ann. rev. source: UK FSA source: J. Spink, MSU source: GMA

11 The Impact of Food Fraud Impact on business Consumer trust Lost sales Crisis management Impact on consumer Most cases of food fraud not harmful But there are some notable exceptions

12 Global Response

13 Food Fraud Think Tank - New Concept for GFSI Think like a Criminal

14 Recommendations by Think Tank Vulnerability Assessments Supply chain mapping Socio-economic Behavioural Geo-political Historical Think like a Criminal Vulnerability Control Plan Monitoring strategy Origin/label verification Specification management Supplier audits Analytical testing strategy Anti-counterfeit technologies

15 GFSI Position - Integral Part of FSMS Food Safety Food Defence Food Fraud Mitigation of unintentional / accidental adulteration Science based Mitigation of intentional adulteration Ideologically motivated Mitigation of intentional adulteration Economically motivated

16 GFSI Position Incorporation of new key elements in Guidance Document Cascade to food safety management schemes via benchmarking process Incorporation in company s food safety management system Many ongoing initiatives on food fraud Leading role for GFSI Direction & Alignment Schemes and companies need time for this new challenge GFSI Position Paper issued in 2014, followed by Incorporation in Version 7 in early 2016

17 Implementation of Food Fraud Mitigation Incorporation in GFSI Guidance Document Vs. 7 (2016) Incorporation in Food Safety Management Schemes Implementation and execution in companies FS Management System Certification via third party audits

18 Current Activities WHAT HOW Requirements Guidelines for implementation

19 Initiative on the HOW Practical Tool Help companies undertake a vulnerability assessment Help companies prepare a plan to control the identified vulnerabilities SSAFE is a non-profit organization aiming to strengthen recognized food protection systems through public private partnerships. For more information visit

20 Structure of the Food Fraud Vulnerability Assessment tool

21 What s next? FF Vulnerability tool (Q1 2015) FF Auditor competence reqts (Q1 2015) GFSI Guidance Document v7 (Q1 2016) FF & FD Key elements Auditor competency requirements for FF & FD Re-benchmarking certification schemes (2016) Supplier certification audits (2016) Be prepared to protect your own brand reputation and liability

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