Emergency Alert System (EAS)

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1 Emergency Alert System (EAS) Making It Work For You monroe-electronics.com zeevee.com/smartbuy

2 EAS Market Opportunities Chris Scurto VP of North American Sales ZeeVee, Inc.

3 EAS Vertical Markets Academic Institutions Corporate Centers Health Care Airports, Bus/Train Stations Multiple Dwelling Units RV Parks Senior Living Stadiums Arenas

4 EAS - State of the Industry Bill Robertson VP of Development Digital Alert Systems Monroe Electronics

5 The Importance of Public Alerts The goal of Public Alerting (EAS) is to reduce damage and loss of life caused by a natural or man-made emergency: - Storms Earthquake Civil Emergency - Floods Hazmats Missing Child - Fire Evacuation Take Shelter Public alerts can help reduce casualties and property damage Public alerts can grow the trust relationship with an audience Public alerts may provide an additional income source for integrators

6 The Evolution of Public Emergency Alerting CONELRAD EBS EAS present - CAP + EAS Originally called the Key Station System, the CONtrol of ELectromagnetic RADiation (CONELRAD) was established in August Participating stations tuned to 640 & 1240 khz AM and initiated a special sequence and procedure designed to warn citizens. EBS initiated to address the nation through audible alerts. It did not allow for targeted messaging. System upgraded in 1976 to provide better and more accurate handling of alert receptions. Originally designed to provide the President with an expeditious method of communicating with the American Public, it was expanded for use during peacetime at state and local levels. EAS jointly coordinated by the FCC, FEMA and NWS. Designed for President to speak to American people within 10 minutes. EAS messages composed of 4 parts: Digitally encoded header Attention Signal Audio Announcement Digitally encoded end-ofmessage marker Better integration with NOAA weather and local alert distribution to broadcaster. IPAWS attempts to modernize and integrate the nation s alert and warning infrastructure. Federal, state and local public alert and warning systems adopt new alert information exchange format - the Common Alerting Protocol (CAP) Provides authorities a broader range of message options and multiple communications pathways. Original timeline info borrowed from: The Broadcast Archive by Barry Mishkind, The Eclectic Engineer

7 EAS / CAP Message Sources Federal Weather Radio Legacy EAS Multiple Monitoring Points Legacy EAS NOAA Weather Radio State CAP feeds e.g. EMnet IPAWS National CAP feed Other/local CAP feeds IPAWS Other Services State CAP Servers CAP Outputs Expanded CAP EAS text Audio Multimedia files

8 EAS/CAP Message Source Connections External AM/FM/WX antennas CAP Servers Legacy EAS Internet Firewall Device To ZeeVee distribution system

9 Monroe ZeeVee EAS Integration Monroe s One-Net uses EAS-Net for transferring messages over an IP interface ZeeVee devices become One-Net clients creating the alert message display and playing the associated audio EAS-Net supplies the message text and audio to the connected devices ZeeVee features an unique EAS-Net relaying function allowing all devices to share message data as a single client Simple one-wire Ethernet connection

10 Message Distribution using EAS-Net Monroe One-Net ZeeVee Encoding & Combining Network EAS-Net Protocol TCP/IP Switch To Unlimited TV Displays

11 ZeeVee A/V Distribution Side Monroe One-Net Out to TVs

12 TV Alert Message Displays Full Screen Display Video and audio are replaced with message Page sequenced or multi-page displays Page continues based on configuration Easy to deploy

13 Conclusions Adding emergency messaging can have a meaningful impact Rapid dissemination of critical information can Save lives Protect property Reduce potential injury / liability Proper and timely instructions matter most What to do What NOT to do Where to go Targeting alerting builds trust Regional - Weather, Floods, Evacuations Local Building issues, Fire, Gas leaks, etc Opportunity to upsell/re-sell customers Additional revenue and customer touch points Monroe & ZeeVee make implementation very easy Simple IP connection covers both audio and video

14 EAS Technical Setup Melanie Rodrigue Technical Support Director ZeeVee, Inc.

15 ZeeVee Only EAS Options Local Alerts In Maestro manually enter text to be sent to all channels Specify how long the alert should run Upload optional audio file to play with text message

16 EAS Local Alerts

17 EAS Options with Monroe One-Net Monroe One-Net with EAS-NET Alert sent via Ethernet with start/stop for message Both ZeeVee and One-Net must have NTP servers set properly to ensure messages display for specified time period Monroe One-Net with MPEG2 Streaming Alert sent via Unicast as mpeg2 stream No NTP required, when the stream starts, the alert goes to all TVs, when the stream stops alert is cancelled Monroe One-Net with MPEG2 streaming MCAST Alert sent via Multicast as mpeg2 No NTP required, when stream starts ZeeVee starts the alert, when stream stops alert is cancelled

18 EAS Maestro Configuration

19 Message Distribution Using EAS-Net Monroe One-Net ZeeVee Encoding & Combining Network EAS-Net Protocol TCP/IP Switch To Unlimited TV Displays NTP server access

20 Message Distribution Using MPEG Streaming Monroe One-Net ZeeVee Encoding & Combining Network EAS-Net Protocol TCP/IP Switch To Unlimited TV Displays

21 Questions

22 Final Reminders Additional Sessions Archived Sessions S Questions, Follow Up Today 11AM (EDT) Tomorrow 4PM (EDT) EAS and all our webinars zeevee.com/smartbuy Dealer / Distributor portal Webinars, Collateral, Co-op marketing@zeevee.com sales@zeevee.com

23 Thank You! monroe-electronics.com zeevee.com/smartbuy

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