Running a law firm is about more than just clients, dockets and discovery.

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1 DALLAS HOUSTON

2 Running a law firm is about more than just clients, dockets and discovery. It s about running a business too. At Androvett Legal Media & Marketing, we use our expertise in public relations, marketing and advertising to help lawyers and law firms create more business.

3 Need help with a case that s bound to generate plenty of media interest? We do that. Want to change your firm Web site or build one from scratch? We do that. Looking to create an ad campaign with nothing but a good idea? We do that, too.

4 Our business is helping you get more business. You could hire one company (a public relations firm) to tell the world about the work you do, a second company (a Web developer) to design a new firm Web site, and yet a third company (an ad agency) to Texas and other states. More than that, you ll have to explain your firm and your lawyers, your cases and culture to all those companies who may not understand how lawyers and law firms work. create and strategically place your next advertising campaign. Androvett Legal Media & Marketing is led by a lawyer, and our staff is comprised of former However, many PR firms don t know the difference between a case setting and a place setting, and few Web companies or reporters, editors and advertising professionals who have worked in the legal industry for most of their professional careers. commercial advertising agencies are equipped to navigate the various rules and restrictions governing lawyer advertising in We represent only lawyers and law firms, and we know what is important to our clients.

5 Here are just a few of the things we do to help lawyers and law firms every day:

6 Public Relations News Releases Media Relations Crisis Communications Media Training Commentaries Marketing Web Sites Brochures Mailers Announcements Advertising Advertisements Internet Advertising Advertising Regulation Expertise

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8 News Releases When you have a case, verdict or settlement that you d like people to know about, we not only write the news release, but we also make sure it looks and sounds the way reporters and editors expect it to look and sound. We identify key reporters and news outlets and distribute your release for maximum impact. Media Relations Since 1995, reporters in print, broadcast, and online media from across the country have come to rely on our firm as the go-to source when they need a legal expert. When they call us, we call you. Crisis Communications One day, a client may call and ask for your help because there are a half-dozen television cameras in the lobby. We know what to do. In addition to helping you deliver the most effective message, we can help spot trouble before it arrives and assist you and your clients through any rough media waters. Media Training Reporters and newsrooms have their own ways of doing business methods that are completely foreign to many people, especially lawyers. Our training uses real-world examples and mock interviews to help you understand what reporters need for a story and how you can provide it. Commentaries Clients and potential clients take notice when a lawyer appears as an expert source through a written commentary. We can help you identify timely and worthwhile commentary topics and the media outlets that will be interested in your perspective.

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10 Web Sites Web sites represent an electronic front door to your firm that more and more people rely on every day. Revising a Web site or creating a new Internet presence can be a huge task. We can develop Web site content geared to your needs, as well as insuring that your Internet home stands out among the crowd. Also, we can script, shoot and edit video that you can display on your firm Web page. Doing so allows you to define your practice and your approach in your own terms, and in a format video that people want. Brochures To be effective, brochures need to look great and communicate important information quickly. Whether you want to create a brochure that tells the firm s whole story or simply focuses on a specific practice area, we can craft text and create a design that works. Mailers If an article mentioning you or the firm makes it to the business page, but no one reads it, does it make an impact? We can help make sure your story gets noticed by reprinting the article and delivering it to your clients and potential clients. Announcements When the firm adds new lawyers, a new office or new practice group or when your attorneys earn awards or other honors tell the world about it. Your clients want to know they are working with the best. We ll make sure they do. Want to see examples of some of our latest ads, brochures and Web sites? Just go to

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12 Advertisements Our award-winning advertising team creates print and broadcast advertisements that get noticed and ultimately produce business. We can work with you from the idea stage through the design and placement of your ads. We tailor your ad campaign to be unique to the culture of your firm, while pinpointing the exact audience you want to reach. We make sure your advertising has a look and feel that matches your firm and your practice, and that it conveys the messages you want people to hear. Internet Advertising The Internet has become the first stop when laypeople and businesses look for lawyers. Our team knows the ins and outs of Internet advertising, from securing the best search terms to making sure your message gets in front of the right audiences. Advertising Regulation Expertise As in many other states, the State Bar of Texas Advertising Review Committee has a complex set of rules that apply to all lawyer advertisements. Run afoul of the rules, and regulators will be at the door. We know the playing field when it comes to lawyer advertising regulations (Mike Androvett is a past chairman of the State Bar of Texas Ad Review Committee) and we regularly communicate with the committee on behalf of our clients. We make sure your ads, brochures, mailers and Web site never fall outside the rules.

13 Success in legal public relations and marketing isn t a hit-or-miss proposition. With the right team in place, you can insure that your firm rises to the top. At Androvett Legal Media & Marketing, our team is ready. Give us a call when you want to enjoy the benefits of first-class public relations and marketing. Dallas 2501 Oak Lawn Avenue, Suite 650 Dallas, Texas Tel: Houston 1001 McKinney Street, Suite 470 Houston, Texas Tel: Online