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1 Nanci Knight IBM Academic Initiative Ecosystem Development Relationship Manager West Region cell:

2 IBM At A Glance IBM has 425,000 ee s worldwide 2012 Financials Revenue - $107B Net Income - $16B EPS - $13.44 Net Cash - $17B IBM operates in 170 countries Revenue Breakdown IT Services 44% Software 41% Hardware 15% 5 Nobel Laureates IBM s Leadership Changes First Female CEO 55% of IBM s Workforce is new to the company in the last 5 years ~ 120 acquisitions since 2001 More than 50% of IBM s workforce conducts business away from an office Corporate Recognition 2013 #1 company for leaders (Fortune) #1 green company worldwide (Newsweek) #2 best global brand (Interbrand) #2 most respected company (Barron's) #5 most admired company (Fortune) #18 most innovative company (Fast Company) Number 1 in patent generation for 20 consecutive years ~ 6,180 US patents awarded in 2013 Hundreds of IBMers sent to emerging markets every year to share their expertise with non-profits, small businesses & NGOs WATSON: The Smartest Computer On Earth Let s Build a Smarter Planet"

3 AGENDA IBM 5 IN 5 predictions for IBM Cyber Security Program Enterprise Demand for Specific Cyber Security Skills & the Growing Cyber Security Skills Gap IBM Academic Initiative Resources for Faculty & Non-Commercial Researchers

4 The classroom will learn you Buying local will beat online MDs will routinely use your DNA to keep you well A digital guardian will protect you online The city will help you live in it

5 IBM 5 in 5 for 2014 EDUCATION

6 IBM 5 in 5 for 2014 CYBER SECURITY

7 Cyber Security Program Creating stronger collaboration among Universities and IBM to build Cyber Security skills

8 Companies today cannot escape the challenges of keeping up with a perpetually evolving cyber security environment UNDERSTANDING THE THREAT LANDSCAPE What are the changes taking place that we need to be aware of? Who is attacking us and why? DEVELOPING AN APPROACH TO CYBER INTELLIGENCE With more data available from more security devices, what are the right capabilities to turn this data into actionable information? ADDING CYBER SECURITY CAPABILITIES Once we have our security analytics and intelligence feeds in place, how to we build an effective response strategy?. 8

9 The sophistication of cyber threats, attackers and motives is rapidly escalating st 2nd Decade of the Commercial Internet Decade of the Commercial Internet Motive National Security Espionage, Political Activism Monetary Gain Revenge Curiosity Nation-state Actors; Targeted Attacks / Advanced Persistent Threat Competitors, Hacktivists Organized Crime, Hackers and Crackers using sophisticated tools Insiders, using inside information Script-kiddies or hackers using tools, web-based how-to s Adversary

10 IBM clients & partners consistently mention four key skills they seek to hire Analytics and Big Data The Business Analyst Applies business intelligence, predictive analytics, and other techniques to turn information into business insight The Data Scientist Combines the skills needed to collect, store, manage, and understand patterns and trends in data 60% of enterprises face a shortage of business analytics skills today 40% of enterprises report a skills shortage in ability to manage information Information Security The Cyber Security Professional Requires a broad portfolio of security skills and systems thinking applied to business priorities 39% of organizations adding IT staff plan to hire information security professionals Software Engineering & Mobile Dev The Next Generation Software Engineer Employs the skills and methodologies needed to keep pace with the rapidly evolving software engineering discipline 65% of enterprises face a shortage of mobile development skills today Source: IBM Tech Trends report 2012

11 The lack of cyber security staff and skills is leaving organizations exposed Source: Forrester Report 'Surviving The Technical Security Skills Crisis' (2013)

12 CISOs struggle mightily to recruit skills How challenging is it in your experience to find and hire technical security staff that fit all of your requirements? 1 (not at all difficult: minimal effort/resources needed) (very difficult:: substantial effort/resources needed) Overall 1% 3% 16% 61% 19% 19.00% 61% 80% 4% US 19% 57% 20% 2% 2% EMEA 29% 49% 17% 2% 0% 2% Latin America 77% 19% Source: Forrester Report 'Surviving The Technical Security Skills Crisis' (2013)

13 Marketplace skills which are top priority for IBM to serve our customer s needs Most common skill sets required: Risk Management Consultants Security Architecture Incident Management & Response Forensic Analysis Network monitoring/noc or SOC support Malware Analysis Server Security Administration Security Project / Account Management IBM serves 9,000+ customers globally with its Cyber Security solutions representing significant demand & opportunity for your students Most common desired certifications: CISSP (includes all variations of the ISC2 credential) CISA / CISM (ISACA) Technology certifications of interest: IBM Products, including all IBM Security Systems portfolio; Modulo and EnCase certified examiner; PCI QSA and PA-DSS; network security certifications Bold: indicates High Priority

14 New factors complicate security planning and response It is no longer enough to protect the perimeter sophisticated attacks are bypassing traditional defenses, IT resources are moving outside the firewall, and applications and data are becoming distributed across multiple devices. 1. Advanced Threats Sophisticated, targeted attacks, designed to gain continuous access to critical information, are increasing in severity and occurrence. 2. Cloud Computing Security is one of the top concerns of cloud, as customers drastically rethink the way IT resources are designed, deployed, and consumed. Advanced Persistent Threats Stealth Bots Designer Malware Targeted Attacks Zero-days 3. Mobile Computing 4. Regulations and Compliance Managing employee owned devices and securing connectivity to corporate applications are top of mind as CIOs broaden their support for mobile devices. Regulatory and compliance pressures continue to mount as companies store sensitive data and become susceptible to audit failures.

15 Solving a security issue is a complex, four-dimensional puzzle People Employees Consultants Hackers Terrorists Outsourcers Customers Suppliers Data Structured Unstructured At rest In motion Applications Systems applications Web applications Web 2.0 Mobile apps Infrastructure It is no longer enough to protect the perimeter silo ed approaches will not secure the enterprise 15

16 Teaching with IBM Security resources allows your students to develop hands-on skills across a comprehensive framework Only provider in the market with end-toend coverage of the security foundation 6K+ security engineers and consultants Award-winning X-Force research Largest vulnerability database in the industry Intelligence Integration Expertise

17 IBM University Relations & Academic Initiative MISSION: Work across the IBM enterprise to build relationships of mutual value with targeted universities, placing top priority on building the technical talent pipeline

18 Benefits include.no-charge software IBM Software Access to thousands of full-function, leading-edge software applications available for faculty to download at no charge. Faculty can make copies of the software for their students by: - - Installing the software on lab machines for students - - Provisioning the software on the IBM Academic Skills Cloud their students can access

19 Benefits include.no-charge courseware IBM Courseware More than 400 course modules created by IBM to help clients get the most from their software investment. Faculty can use them to enrich their students classroom experience at no charge

20 Getting started What Do You Teach? Working with 12,400 faculty across 4,500+ institutions, teaching 600,000 students worldwide. Source: 2013 AI membership data Cyber Security IBM is actively engaged with faculty at 50+ universities

21 Cyber Security Solutions Available Through AI 21

22 Security Fundamentals Curriculum Resources Importance of Security in Today's IT Environment Security Concepts and Principles X Force Reports/Trends Digital Identity and Identity Management Authentication Access Control Federation and SOA Cryptography Application Security Social Media Security Data Security Network Security SSL and IP Cloud Security Mobile Security Endpoint Management Embedded Security Security Intelligence and Threat Management Governance IBM Academy of Technology sponsored presentations/videos which can be leveraged as faculty develop curriculum. Little/no product content.

23 Alignment with government programs in cyber security education NIST/NICE focused on enhancing overall cybersecurity posture of the United States by accelerating availability of educational and training resources. NSA / DHS Centers of Academic Excellence presented IBM university programs to DHS leaders and universities. 180 Universities designated as Centers of Excellence Fordham University and FBI jointly hosted 300+ experts, including Head of NSA, Head of CIA and Head of FBI University of Rhode Island hosted notable speakers, US Senators Reed and Whitehouse, U.S. House of Representatives, Jim Langevin and David Cicilline. IBM at industry panel.

24 Skills taxonomy, courseware, curriculum design guidance & job descriptions Skills Taxonomy Courseware Designing Security Curriculum White Paper Example Job Descriptions

25 Redbooks and Guides /redpapers/pdfs/redp4528.pdf on/ssi/ecm/en/sew03016usen/s EW03016USEN.PDF edbooks/pdfs/sg pdf ssi/ecm/en/sew03027usen/sew03 027USEN.PDF

26 Case Studies: Real World Security Problems and Solutions Detecting threats others miss Discovered 500 hosts with Here You Have virus, which all other security products missed Consolidating data silos 2 billion log and events per day reduced to 25 high priority offenses Predicting risks against your business Automating the policy monitoring and evaluation process for configuration changes in the infrastructure Addressing regulatory mandates Real-time monitoring of all network activity, in addition to PCI mandates

27 Videos and Community Resources IBM Security Intelligence Blog IBM Security Channel on YouTube 2014 IBM Pulse Conference videos (coming soon 2013 resources featured) IBM X-Force 2013 Mid-Year Trend and Risk Report Knowledge Exchange

28 How to Engage Nanci Knight Relationship Manager West Region cell: Join the IBM Academic Initiative at: Review the AI software & courseware portfolios Consider IBM Smarter Planet resources to enhance curriculum case studies, C- level Reports, white papers, success stories, technical Red Books, expert blogs, videos, etc. Check out IBM YouTube Channels & Playlists Connect with your Relationship Manager to discuss adoption of AI resources in your curriculum

29 ibm.com/academicinitiative

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