App and Desktop Virtualization XenDesktop delivers virtual apps and desktops as mobile services

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1 App and Desktop Virtualization XenDesktop delivers virtual apps and desktops as mobile services Jürgen Wand Senior Systems Engineer Citrix Systems GmbH September 2014

2 By the Numbers $2.9B+ Revenue 9,000+ Employees 330,000+ Customers 10,000+ Partners in 100 Countries 2

3 Market Leadership #1 App & Desktop Virtualization #2 Cloud Networking #1 Public Clouds #2 Web Collaboration 3

4 Connecting people to remote apps Separating physical from logical Transforming workplace & workforce Remote Access Virtual Computing Mobile Workstyles 4

5 Workspace Mobile Virtual Secure Desktops Apps Data Collaboration Personal 5

6 Citrix is the leader in Securely unite apps, Mobile data and services Workspaces on any device over any network or cloud 6

7 Mobile Workstyles Empowering people to work when, where and how they choose 7

8 Mobile workstyles are about people, not devices Work Better Mobile workstyles are about how people work better With mobile workstyles, people are more productive, collaborative and creative 8

9 Live Better 9

10 End user computing is increasingly complex Security Risks 1 IN 10 Laptops is lost or stolen Consumerization The percent of employees purchasing devices for work: SMARTPHONES TABLETS PCs Telecommuting From 2005 to 2014, telecommuting increased by nearly 85%. Device Innovation Tablet shipments are expected to exceed notebook PC shipments as soon as

11 Challenges for business Employees/Contractors bringing own devices regardless of BYOD policy Rewriting apps to support mobile OS which is costly and time consuming Organization exposed to risks from security, compliance gaps and IT complexity BYOD Mobile Apps No mobile apps Designers & Engineers stuck to workstations Can t access/share designs remotely in real time Designers & Engineers Remote & Branch Workers Critical data replicated between headquarters and branch office Network connection between headquarters and branch office gets congested 11

12 Challenges for IT Operating system upgrades, updates & patches on individual distributed PCs Maintain large set of desktop images to deal with complex mix of laptop hardware Can t redirect funds towards more innovative IT initiatives PC Refresh Corporate Laptops Problems supporting users offline or on intermittent connections Access and modify files locally on external devices that don t adhere to corporate standards No data security Contractor & Partner Access Call Centers Maintain expensive office real estate No flexibility to keep up with increasing business needs 12

13 Traditional app and desktop management Tightly coupled apps and data managed on device Apps Apps IT forced to manage and secure devices Devices Data 13

14 Virtualization delivers workforce mobility Eliminate / Reduce device support / Support BYO Apps Deliver apps and desktops as an on-demand service Secures data for anywhere access Devices Data 14

15 What is driving IT demand for app & desktop virtualization? Supporting employees to work from anywhere 53% Increasing manageability, including patching Lowering costs Providing flexible remote access 45% 48% 48% Improving our ability to restore functionality and Better security 38% 38% Improving compliance Reducing PC energy consumption expenses Supporting access for tablets 23% 22% 21% Enabling employees to use their personal PCs Supporting use of Apple Mac computers 16% 14% Combination of IT efficiency AND empowering the business Sample Size = 977 IT Decision Makers who are interested, planning, or adopted PC alternative Source: Forrsights Hardware Survey, Q

16 Increase employee productivity with anywhere access Simplify support and enable choice of BYO devices Centralized security to protect sensitive information Reduce cost and complexity of app and desktop management 16

17 Citrix is the clear leader A leader in IDC MarketScape 2013 IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name. IDC MarketScape: Worldwide Client Virtualization Software Vendor Assessment, doc #245100, December

18 Increase employee productivity with anywhere access Cut transaction times of client/server applications by as much as 300% Simplify app compatibility by delivering 5 generations of windows apps on-demand to any Windows or non-windows device Accelerate product design cycles by 50% through secure, centralized any time access to 2D and 3D designs Improve business continuity by maintaining operations in redundant datacenters for immediate anytime access 18

19 Increase employee productivity with anywhere access HDX user experience technology delivers better than local performance HDX user experience optimization Industry leading performance with multimedia redirection, collaboration, and USB device support HDX 3D Pro optimizes 2D and 3D graphics for secure, global access to sophisticated design apps and data HDX Mobile Transforms Windows apps for tablets and smartphones by hosting and securing sensitive client /server apps for lowcost mobile delivery WAN optimized networking with finegrained QoS eliminates need for local support while leveraging low-cost public network connections Unified Communications optimization takes secure collaboration anywhere, reducing latency with local voice and video media processing 19

20 Simplify IT support of BYO devices Drive productivity, employee retention and recruiting by supporting BYO demands Nearly eliminate costs of employee onboarding, moves and exits Eliminate best-efforts support for executives and top performers already using BYO Leverage new devices without needing to support the hardware Citrix Confidential Do Not Distribute

21 Simplify IT support of BYO devices Any device access with follow-me apps secures apps and data from over a billion devices including Windows, Mac, ios, and Android or any HTML5- enabled browser Universal Printing services speeds workflow delivering a bandwidth optimized, printanywhere solution eliminating the need for native drivers Enterprise app store eliminates support tickets offering user self-service selection of authorized apps Broad compatibility with support for 16, 32, 64-bit apps on Windows Server or Desktop minimizes migration challenges 21

22 Centralized security to protect sensitive information Secure against data loss of intellectual property and sensitive private information by keeping data off the device Reduce the risk of intrusion through insecure devices or network connections leveraging granular access policy enforcement and eliminating unnecessary VPN holes 22

23 Centralized security to protect sensitive information Centrally secured apps or desktops in the data center delivered to any device eliminates VPN holes with ICA / NetScaler proxy Multi-factor authentication, including SafeWord, SecureID, and RADIUS; smartcards and biometrics with activity logging for auditing and compliance ShareFile integration for optimized on-demand, on or off-premise data sync and sharing (ShareFile purchased separately) SmartAccess fine-grained contextbased policy controls for scenario-based access restrictions with NetScaler end point analysis User authorization required Enable local USB devices Allow local storage Control cut-and-paste Control audio/video record Local Printing allowed Control geographic location 23

24 Reduce cost and complexity of app and desktop management Eliminate costs of moves, adds, and changes Reduce application management labor costs by as much as 90% Improve success rate of desktop image updates to nearly 100% Eliminate capex for excess capacity for seasonal workloads and unexpected demand Resolve end user issues on the first call and decrease expensive support escalations 24

25 Reduce cost and complexity of desktop management Simple to deploy workflows minimizes training costs with industry leading Studio console Automated app and desktop thin provisioning reduces the time and effort to provision and update Hybrid Cloud Provisioning eliminates CAPEX for excess capacity and seamlessly flex or grow from the datacenter to nearly any public cloud NetScaler load-balancing (optional) for % high availability AppDNA app compatibility testing and migration tools cuts 90% of app testing and packaging effort Microsoft AppV integration streamlines provisioning and updates for physical and virtual management Integrated Profile Management reduces need for expensive dedicated desktops by streaming personalization on-demand Simplify operations with Director TM helpdesk console and built-in EdgeSight performance analytics with NetScaler HDX Insight technology Open Architecture protects your investments and options allowing any hypervisor, storage and 3 rd party management integration Microsoft System Center integration streamlines lifecycle operations and reduces training costs 25

26 Microsoft and Citrix better together Jointly Integrated, Unified Management User State Virtualization Application Virtualization OS Virtualization 26

27 Deliver Windows apps to any device with the best user experience, security and manageability 27

28 Instant Access to Apps Superior User Experience Security by Design Simplified App Management & Monitoring Hybrid Cloud-Ready Platform 28

29 Management Security Access Performance 29

30 XenApp virtual apps and desktops Extreme efficiency and scalability 4x 6x density compared to VDI I Ideal for fixed-task use cases I Familiar Windows look and feel 30

31 One touch access to your virtual apps Any Device Any Network Any Windows app 31

32 HDX User Experience Superior app performance on any device Real-time voice and multimedia optimization Industry leading bandwidth utilization and latency tolerance Industry leading peripheral support Advanced quality of service metering Point to point unified communications Industry s only shared GPU accelerated 3D graphics support 32

33 Secure by design Keep data safe keep it in the datacenter No data on device No data through the firewall NetScaler Gateway Seamless remote access Granular access policies End point analysis 33

34 Granular Control Powerful security policies keep information secure Is Anti-virus updated? Scan Connect SmartAccess Is malware present? Access Granular security control Turn On/Off multiple channels Print Screen USB peripherals Client drive mapping 34

35 Design philosophy People-centric Embrace consumer devices Bandwidth is precious Secure by design Open architecture 35

36 Mobilize Windows Apps Empowers workforce for: Apps requiring large amounts of data Apps requiring frequent data transactions Apps leveraging sensitive data Existing apps too complex to rewrite for mobile platforms 36

37 HDX Mobile Touch navigation for Windows apps Multi-touch gestures Touchpad or direct curser Inertia-sensed scrolling Pop-up keyboards HDX Mobile SDK: GPS Sensors Cameras 37

38 Mobilizing Windows Apps HDX Mobile Edit box Combo Box Keyboard Pop-up Translates keyboard / mouse tasks to a touch environment Picker Pop-up 38

39 Mobile SDK for Windows Apps HDX Mobile: Autosense and refactors hosted apps Optimized for screen resolution and orientation 39

40 Mobile SDK for Windows Apps HDX Mobile: Local device features translated for virtual apps Citrix Mobility Pack permits: GPS data access Camera access 40

41 What s New Instant Access to Apps Superior User Experience 7.6 Improved Security Simplified App Management & Monitoring Breakthrough Storage Performance Hybrid Cloud-Ready Platform 41

42 Instant Access to Apps Providing users with fast, instant-on access to mission-critical apps Pre-Launch and Session Linger Expedite user logon Easy to configure Termination based on load 42

43 Anonymous Access Fast, secure access to healthcare apps Healthcare professionals need fast, instant access to healthcare apps No user logon process Two-step admin configuration Anonymous and authenticated apps, together Troubleshoot issues with Director 43

44 Highly Available Connectivity Ensure user access to apps & desktops, even in the event of a database failure Apps Connection Leasing Desktops 44

45 Superior User Experience Extending HDX Technology What s New Accelerated graphics performance Improved USB Integration Virtual IP loopback HDX Mobile SDK v2 HDX RealTime Optimization Pack for Lync 45

46 XenApp 6.5 Smartphones Tablets Laptops Desktops 46

47 Key Highlights of StoreFront 2.6 Enriching the XenApp and XenDesktop user experience XenApp 6.5 Increased Usability Improved Receiver for HTML5 (apps & desktops) Receiver for Web access on mobile browsers My Apps folder Simplified configuration FQDN Extended Functionality & Security XenApp & XenDesktop 7.6 updates Advanced RSA Adaptive Authentication Extensible authentication SDK Smart Card authentication options Kerberos constrained delegation for XenApp

48 Improved Security Worldwide recognition as the industry standard for app security XenApp & XenDesktop are FIPS compliant, simplifying highly regulated compliance FIPS Compliant & Common Criteria evaluation XenApp & XenDesktop has achieved Common Criteria evaluation milestone, first & only in industry 48

49 Balance Security with Productivity Granular policy control of clipboard content Enabling professionals to securely work from anywhere Read-only setting for local files Read local files, but restrict saving edits Read-only setting for clipboard Restrict copy/paste outside published app 49

50 Simplified App Management and Monitoring Enhancements to Citrix Director and EdgeSight XenApp 6.5 What s New App Usage Reporting (Platinum) Real-time License Alerts Hotfix Inventory Monitoring of Anonymous users Machine Details 50

51 Simplifying App Management and Monitoring Enhancements to Citrix Studio and System Center integration App Folders Citrix Connector Deploy software to XenApp & XenDesktop Create published apps using Conf Manager Operational enhancements like user logoff Support Citrix provisioning (PVS and MCS) Unified policy control for published app, MSI and App-V 51

52 AppDNA 7.6 simplifies App Migration for Windows EOL A robust tool integrated into XenApp and XenDesktop Platinum XenApp 6.5 What s New Dependency Mapping Interoperability Testing Build Assessment WorxWeb Compatibility Analysis Free AppDNA Training Course 52

53 Breakthrough Storage Performance New provisioning services obliterates the need for expensive shared storage solutions XenApp 6.5 Reduces IOPS by 99% Improves storage performance by 20X Shared Storage Shared Storage 53

54 Estimated Storage Cost Savings New Overflow technology cuts costs by more than 95% XenApp

55 XenApp 6.5 customers immediately benefit from new features Breakthrough storage performance New app usage reports and monitoring Enhanced Lync support Enhanced profile management Updated HTML 5 and Chrome Receivers New StoreFront support for SmartCards and folders 55

56 XenApp 7 Product Line Packaged and priced for broad adoption for all users Advanced Edition Enterprise Edition Platinum Edition High-performance hosted shared app and desktop virtualization solution with HDX technology Enterprise-class desktop virtualization with FlexCast delivery technology Comprehensive desktop virtualization solution with advanced networking, management and security 56

57 Simple to deploy and operate Integrated Personalization 5 generations of Windows apps Virtual, Cloud or Physical Provisioning and Image Management Automated App Store Publishing Integrated Secure Access Layer HDX User Experience 57

58 Top Business Drivers for Cloud 43% Enabling business Continuity 40% Greater Flexibility and agility 39% Speed of Deployment 38% Improving customer support 37% Reducing resource waste 58 Source: IDG Cloud Computing: Key Trends and Future Effects Report, 2013

59 Hybrid Cloud Provisioning Only XenApp and XenDesktop enable you to easily harness the flexibility, elasticity and economics of the largest, most popular public clouds Delivery Controller (coming soon) 59

60 Tactical or Strategic Use Cases Optimize CAPEX Build for Speed Think Differently Flex Examples: Seasonal Workers Citrix migrations testing Grow Examples: On-board M&A Organic usage growth Transform Examples: Don t Own Stuff Hardware Refresh 60

61 XenDesktop with CloudPlatform Deployment Models XenDesktop & XenApp CloudPlatform Private Cloud SP/Public Cloud High Enterprise Lighthouse Program Citrix Ready XD IaaS Managed XD IaaS CSP DaaS Customer Customizability, Cost Low Desktop, Image Management Customer Customer Customer SP Managed XD, XA Farm Management Customer Customer SP SP IaaS Management Customer SP SP SP 61

62 Top Use Cases for App and Desktop Virtualization

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64 Mobilize Apps for Windows apps and tablets Tablet shipments are expected to exceed notebook PC shipments as soon as Forecast: Desk-Based PCs, Notebooks, Ultramobiles and Tablets, Worldwide , 3Q13 Update, Gartner, September 2013 Personal and corporate-owned mobile devices are flooding the workplace. XenDesktop with HDX Mobile translates apps built for use with a mouse and keyboard to use on any touchscreen device. 64

65 Multi-national Mining Corp Challenges & opportunities Used traditional time card/clock to report worker entry and exit time Provide automated audit trail of worker entry & exit from mine sites Solution Implemented mobile device access to XenApp hosted employee time clock app named FacePunch Pop-up keyboard makes it easy to enter login credentials from smartphone display Leverages GPS radio to capture mine location of workers during entry and exit Results Provides more complete and accurate audit trail of worker entry, exit and mine location 65

66 Designers & Engineers using 3D graphics is no problem XenApp with HDX 3D Pro enables IT to: of engineers work late nights or on weekends fixing design data. Host apps and desktops in the data center for secure, real-time, remote collaboration of organizations miss project deadlines because of design data problems. Keep pace with fast-moving competition, accelerate time-to-market and protect valuable IP 66

67 Challenges & opportunities Bridge the distance between India and Switzerland Engineers in India needed to be able to work as if they were sitting in Switzerland Infrastructure bottleneck - latency & bandwidth issues Solution Deployed Citrix XenDesktop 3D Pro to deliver E Series, Solid Edge, SAP GUI to engineers worldwide Results Central deployment of CAD workstations to worldwide distributed locations Good application performance when accessed through WAN links High security for sensitive design data Flexible use of CAD applications with different devices 67

68 Contractor & Partner Access where data security is toughest Contractors and partners need access to your data to be productive and that number is increasing. Percentage of contingent workers in American workforce by 2020: XenApp improves security with: Granular access control Advanced system monitoring Secure-by-design architecture 40% 68

69 Transform Call Centers where minimizing cost is key Virtualizing the workforce allows managers to: XenApp transforms call centers for centralized, agile capacity on demand. Gain flexibility Reduce costs Move away from large facilities 69

70 PC Refresh to make it simple and reduce costs Thin clients are rapidly gaining in popularity. Annual shipments are almost doubling in the next few years million million IDC Market Spotlight, sponsored by Citrix, Mobile Devices: The New Thin Clients, June 2013 Traditional PC refresh is becoming a thing of the past. XenDesktop with FlexCast technology helps IT deliver desktops and apps to any device including thin clients enabling IT to: Streamline desktop management Control PC refresh budgets Simplify the provisioning process 70

71 Challenges & opportunities Migration to Windows 7 for 1,600 people across various locations and divisions Needed to consolidate costs and management efforts across the whole organization Solution Migrate from distributed XP desktops to centralized Windows 7 virtual desktops with Citrix XenDesktop Utilize NComputing N500 terminals with SoC technology as the end point to reduce power consumption and maintenance Results Simplified and expedited the migration from XP to Windows 7 Reduced costs and energy consumption Centralized management of desktop and end points Delivered a high performance user experience 71

72 Corporate Laptops offline or online doesn t matter 1 IN 10 LAPTOPS IS LOST OR STOLEN Top places laptops are lost or stolen: WORK CONFERENCE MEETING ROOM Keep data out of the wrong hands. XenApp extends the benefits of desktop virtualization to corporate laptops, on or off the network, to centralize and secure corporate apps and data. 72

73 Remote & Branch Workers for branches of one to many 1 IN 5 AMERICANS works from home at least once a week. In fact, the growth of telecommuting is rapidly becoming the norm. XenDesktop with FlexCast delivers a work-from-anywhere solution that provides secure access to business resources on-demand. From 2005 to 2012, telecommuting increased by nearly 80%

74 Large Financial Institution Challenges & opportunities Employee productivity on the go Protecting sensitive corporate data Migration to Windows 7 initiative Solution Secure PC access for remote employees Any employee-owned devices Results Work gets done at the office, at home & while traveling Corporate apps and data secure in the datacenter Leverage existing investment in Desktop Virtualization infrastructure 74

75 BYOD for laptops and tablets you don t own The percentage of personal devices in the workplace is growing dramatically, as people seek the freedom to work their way. The percent of employees purchasing devices for work: SMARTPHONES TABLETS PCs From 2005 to 2012, telecommuting increased by nearly 80%. To help with your BYOD strategy, FlexCast services can be delivered: On-Demand Securely To any device 75

76 Challenges & opportunities Field engineer productivity IP protection & speed-to-market The solution Secure by design BYO Seamless access to desktops & apps Results Reduced time to recovery from days to minutes Speeds product time to market while protecting IP Faster customer response = competitive advantage 76

77 FlexCast Projects Prescriptive Guidance, Optimized for Simplicity and Cost 77

78 Citrix Validated Design Guides Prescriptive Guidance, Designs Optimized for Cost 78

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