1 74 KOÇ HOLDİNG ANNUAL REPORT 2014 if not us, then WHO WE WORK DAY AND NIGHT TO PROVIDE THE BEST PRODUCTS AND SERVICES TO OUR CUSTOMERS AND EXPAND OUR SERVICE NETWORK IN THE FINANCE SECTOR
2 KOÇ HOLDİNG ANNUAL REPORT TL 195BILLION Yapı Kredi consolidated asset size BANKING AND INSURANCE KOÇ GROUP 20.8% Market share in credit cards*, sector leader * Outstanding volume
3 76 KOÇ HOLDİNG ANNUAL REPORT 2014 Banking and Insurance In 2014, total loans in the sector climbed to TL billion, up 18% compared to year-end Developments in the banking sector in 2014 The Turkish banking sector carried out its 2014 activities in a quite volatile environment because of the global and national developments. At global level, the major items on the agenda were: Fed s timing and amount of rate rise, European Central Bank s (ECB) policies, geopolitical risks and the slump in oil prices. In the country; the Turkish Central Bank s (TCMB) policies and national political developments like the local (municipality) elections and presidential elections had impacts on the business environment. Total cash loans in the banking sector climbed to TL 1,179 billion increasing by 18% on annual basis. This increase was caused particularly by TL denominated business loans and SME loans whereas a 6% decrease was recorded in credit cards due to legal regulations. Total deposit growth was 10% as the deposit base reached TL 1,050 billion. The ratio of cash loans to deposits (TL bonds included) rose to 116%, up 8 percentage points. Diversification of resources for funding in the sector continued as: TL denominated bond issues totaled TL 31 billion, FX denominated bond issues amounted to US$ 25 billion, subordinated bond issues totaled US$ 11 billion. Koç Holding Banking and Insurance Group Koç Financial Services, a Koç Holding and UniCredit Group 50%-50% joint venture, and KoçFinans, Turkey s first consumer finance company, operate in this segment under the Banking and Insurance Group. Koç Financial Services is the parent company of Yapı Kredi, established in 1944 as Turkey s first private nationwide bank, and of various subsidiaries that are leaders in their own segments. Yapı Kredi provides retail banking (which includes credit cards, individual banking and SME banking), corporate and commercial banking, as well as private banking and wealth management. Celebrating its 70 th anniversary in 2014, Yapı Kredi exceeded 1,000 branches and increased its number of new customers by 2.7 times. Besides its commercial outcomes, this success also brought more than 30 awards to the Bank. The only financial services company providing loans independent from brands in several sectors and various fields such as automotive, housing, education and home appliances, KoçFinans s loan portfolio in 2014 was TL 2.3 billion. In 2014, the net profit figure of the banking sector, excluding the sale of Yapı Kredi Insurance in 2013, reached TL 24.6 billion, increasing 10% while the capital adequacy ratio was 15.7%. The percentage of non-performing loans increased 20 basis points and reached 2.8% compared to year-end 2013.
4 KOÇ HOLDİNG ANNUAL REPORT Banking and Insurance/Yapı Kredi Bank Yapı Kredi s 70 th anniversary was marked by the start of the Bank s growth strategy aimed at strenghtening its market position and achieving long-term sustainable profitability. KOÇ GROUP Please use the adjacent QR code to reach detailed information about Yapı Kredi. TOTAL ASSETS 195 (TL billion ) SHAREHOLDER STRUCTURE 18.20% Free Float 81.80% Koç Financial Services MARKET SHARES 4 th among private banks in asset size 3 rd largest private bank in total cash and non-cash loans 5 th in total cash loans with a 10.2% market share 5 th in total deposits with a 10.0% market share Leader in credit cards outstanding volume with a 20.8% market share, credit cards revenues with 18.6%, POS revenues with 20.0% and number of credit cards with 17.9% shares RETURN ON AVERAGE EQUITY 11.3% (12.0% Return on Average Tangible Equity) Leader in financial leasing transaction volume with 18.3%, and in factoring revenues with 16.9% market shares 2 nd in mutual funds with a 18.0% market share and 3 rd in equity transaction volume with a 7.4% share 3 rd in branch number with an 8.9% market share 5 th in ATMs with a 7.9% market share Pioneer in internet banking with a 13.1% market share Pioneer in mobile banking with a 11.6% market share Turkey s 4 th largest private bank and one of the strongest institutions in the banking sector, Yapı Kredi celebrated its 70 th anniversary in The Bank serves 10.6 million customers in segments such as retail banking which includes card payment systems, individual banking and SME banking, corporate and commercial banking, private banking and asset management segments. Customer-focused smart growth Yapı Kredi s 70 th anniversary was marked by the start of the Bank s growth strategy aimed at strenghtening its market position and achieving long-term sustainable profitability.
5 78 KOÇ HOLDİNG ANNUAL REPORT 2014 Banking and Insurance/Yapı Kredi Bank In Capital Magazine s Turkey s Most Admired Companies survey, Yapı Kredi was named among the top 3 most admired banks. In 2014, Yapı Kredi undertook a large number of investments. The Bank increased its total workforce by around 1,850 to 18,500. It added 60 new branches to its network, closing the 70 th year with over 1,000 branches in total. In addition, over 200 branches underwent renovation. Customer acquisition was multiplied by 2.7 over the prior year and 600,000 new customers joined the Yapı Kredi family. The number of ATMs increased by 600 to reach 3,606. The Bank continued to extend its service network through a triple-award-winning call center, innovative internet banking, pioneer mobile banking, as well as the new generation banking platform, Nuvo, launched in Yapı Kredi is among the pioneers of the sector, with alternative distribution channels accounting for 83% of all banking transactions. In 2014, Yapı Kredi increased its total cash and non-cash loan volume by 27% up to TL billion. Accordingly, the Bank increased its sector positioning by one notch up to 3 rd place. Total cash loans volume grew 26%, above the sector average, to TL billion thanks to especially strong growth in SME loans, personal business loans and business loans in TL. The Bank brought up its market share in total loans by 70 basis points to 10.2%. During the same period, total deposits expanded 22%, more than double the sector average and reached TL billion. Yapı Kredi s share in total deposits increased 90 basis points to 10.0%. Yapı Kredi posted net profits of TL 2,056 million in The Bank s return on average tangible equity stood at 12.0% while its capital adequacy ratio reached the highest levels, at 15%, despite strong loan growth. In terms of asset quality, Yapı Kredi performed better than the sector. The Bank s non-performing loan ratio decreased 10 basis points during the year compared to a 20 basis point increase for the sector. Yapı Kredi raised its total revenues by 9% over the prior year to TL 8,754 million. Even as net interest margins shrank 20 basis points across the sector, Yapı Kredi s net interest margin fell only 10 basis points to 3.5%. In spite of the impact of legal regulations, the Bank s fees and commissions grew 10% YoY. The Bank s expenses expanded 17% due to investments for growth thanks to its disciplined cost management. Robust and diversified funding base The Bank continued to diversify its funding sources in During the year, the Bank raised US$ 5.7 billion through syndications, securitizations, issuance of bonds and other financial instruments. Awards received for a successful year Yapı Kredi is on the mark when it comes to identifying banking and social needs and has received considerable praise for its performance. The Bank received more than 30 awards from both national and international foundations in different fields. In Capital Magazine s Turkey s Most Admired Companies survey, Yapı Kredi was named among the top 3 most admired banks. The Bank was deemed worthy of the Most Innovative Bank of 2014 award by International Finance Magazine. Corporate Governance Rating In 2014, Yapı Kredi s Corporate Governance Rating was raised from to and beyond Yapı Kredi through its Unlimited Service approach plans to continue its investment drive, in line with its strategy of profitable growth and sustainable performance. The Bank aims to reinforce its leadership of the sector through a customer-oriented approach.
6 KOÇ HOLDİNG ANNUAL REPORT YAPI KREDI IS AMONG THE PIONEERS OF THE SECTOR, WITH ALTERNATIVE DISTRIBUTION CHANNELS ACCOUNTING FOR 83% OF ALL BANKING TRANSACTIONS. KOÇ GROUP Yapi Kredi Subsidiaries Yapı Kredi has many financial subsidiaries, each a leader in its respective sector, which support the Bank s performance. Yapı Kredi Leasing, the leader in financial leasing transaction volume, held an 18.3% market share. Yapı Kredi Factoring, having led in factoring receivables league, had a market share of 16.9% in Yapı Kredi Portföy Yönetimi (Asset Management) ranked 2 nd in investment funds with an 18.0% market share. Yapı Kredi Yatırım was the 2 nd largest securities house in Turkey with a 7.4% market share in equity transaction volume. Koç Finansman Please use the adjacent QR code to reach detailed information about Koç Finansman. Established to provide financing alternatives to customers at sales points, Koç Finansman is the only financing company to offer loan services in multiple sectors, primarily in automotive, but also in mortgage, education, durable goods and others, independent of the brand purchased. With the Culture Journey project launched in 2014, Koç Finansman redefined its vision, mission and values, and identified its future cultural focus as being Customer- Oriented and Innovative in line with the slogan We Are Here. With this approach, Koç Finansman included Dealer Inventory Financing Business Model among its product range. The Company differentiated this product from its rivals with the brand BAF-KoçFinans, and created customer-oriented content along the slogan We Are a Pioneering and Innovative Company. Koç Finansman s 2014 loan portfolio stood at TL 2.3 billion. As part of its redefined vision, Koç Finansman is keen on devising innovative projects that reach out to more and more customers in 2015 when it will celebrate its 20 th anniversary, diversifying its current business lines and other services, preserving the Company s competitive edge and strengthening its market position, and forging ahead towards the future with confidence.
We endeavor to maximize returns. Ayşegül Özel Yapı Kredi Bankası Private Banking Portfolio Manager Erdoğan Yücel Yapı Kredi Emeklilik Sales Manager FInance 4 th largest private bank (asset size) Leader
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