Financial Year 2012 Analysts and Investors Conference Call. February 28, 2013 Page 1

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1 Financial Year 2012 Analysts and Investors Conference Call February 28, 2013 February 28, 2013 Page 1

2 2012 Keynote Thomas Ebeling Chief Executive Officer February 28, 2013 Page 2

3 Strong operational and financial progress in 2012 Record year for ProSiebenSat.1 in terms of revenues and recurring EBITDA Dynamic performance in key growth areas Digital & Adjacent, Content Production and Distribution Realization of significant shareholder value through operational performance and Nordic disposal Strong progress in the transformation of P7S1 into a broadcasting, digital entertainment and commerce powerhouse February 28, 2013 Page 3

4 ProSiebenSat.1 has achieved important operational milestones in 2012 Dynamic growth of Ventures & Commerce business of 121% First time distribution break even in Germany achieved Red Arrow: Dynamic expansion into key production territories US & UK Continued price increases in German TV ad market External recurring EBITDA. February 28, 2013 Page 4

5 Financial highlights in FY 2012 [in EURm] Revenues 2, % Recurring EBITDA % Underlying net income % February 28, 2013 Page and 2012 incl. Nordic and CEE operations, 2011 excl. BE/NL operations.

6 We are ahead of our 2015 revenue growth target including and excluding Broadcasting International Revenue growth and degree of achievement [2015 vs. 2010, in percent and EURm] 2015e >250 >150 >250 >100 > e % Broadcasting German-speaking 68% 67%* Broadcasting International Digital & Adjacent 82% Content Production & Global Sales 54% EUR 56m EUR 101m EUR 167m* EUR 82m EUR 406m P7S1 Group FY 2012 FY 2010 FY % realized 40% linear projection of CMD target February 28, 2013 Page 6 Continuing and discontinued operations. *Revenues excl. 9Live.

7 Three out of four segment grew dynamically in 2012 Broadcasting Broadcasting 1 2 German-speaking International 3 Digital & Adjacent 4 Content Production & Global Sales Revenue growth vs. FY EUR 6.5m +0.3% +EUR 47.7m +8.4% +EUR 96.8m +38.1% +EUR 57.7m % February 28, 2013 Page 7 Continuing and discontinued operations.

8 Growth of Broadcasting German-speaking slowed by two factors Negative effect due to lower program sales Backloaded nature of key growth topics Revenue growth effect Less program sales Adjusted real growth Total BCGS segment February 28, 2013 Page 8

9 Attractive high growth profile maintained after Nordic exit Revenue growth [in EURm] >250 >100 2,651 >150 Digital Entertainment >600 2,051* >250 >150 >50 >50 Germany AUT/CH Carriage revenues >100 Commerce & Ventures Implied CAGR >+5% Thereof already realized Degree of achievement Broadcasting German-speaking EUR 56m 22% Digital & Adjacent EUR 167m* 67%* Content Production & Global Sales 2010* 2015e EUR 82m February 28, 2013 Page 9 Continuing operations. *Revenues excl. 9Live. 82% EUR 305m 51%

10 As a leading TV broadcaster we can uniquely exploit digital opportunities Our vision is to become a broadcasting, digital entertainment and commerce powerhouse by using our TV power and idle ad inventory. February 28, 2013 Page 10

11 TV driving Digital & Adjacent business Online Games Music Market Places Travel & Events Sports & Outdoor Online Video Ventures & Commerce Beauty & Perfumes Health TV Power Home & Living Fashion & Accessories Dynamic long-term growth potential as well as revenue and cost synergies February 28, 2013 Page 11

12 Our three key unique strategies Multi-channel/platform portfolio driven broadcasting strategy Free/basic pay mass and well targeted niche channels (covering attractive ad target groups) 360 integration Ping-Pong TV/Digital Innovative distribution income models/partnerships Two-pillar digital business strategy Entertainment: video, games, music Commerce: 7 verticals in adjacent segments Complimentary and synergistic presence in adjacent segments Music, live, artist management, production, sports February 28, 2013 Page 12

13 Our three core assets Content Idle Ad Space Cross-promo/ Bundling Power Significant quantity and quality of content, access to studios Unparalleled promotion power Complimentary adjacent business fields with good cross-promotion potential Continued value creation through these assets February 28, 2013 Page 13

14 can uniquely and competitively drive e-commerce value and revenues Media/ad breaks Appropriate on-screen integration Intra-/intervertical synergies D&A bundles (e.g., games, video, music) Internationalization of D&A partnerships with other TV groups February 28, 2013 Page 14

15 supported by other levers traditional e-commerce players do not have Ad space selling (display, video) via video/blogger content and selling skills/teams Sales listing/promo fee (WKZ) leverage through idle ad space utilization Driving membership fees via unique P7 offerings Launching exclusive brands via our unparalleled TV and internet promotion power February 28, 2013 Page 15

16 Our new pillars of growth Digital & 1 TV 2 Distribution 3 4 Adjacent Production Grow the market, SOA growth Create new powerful channel bundles Strengthen e-commerce portfolio, grow VoD, launch gaming platforms Gain scale and explore low-cost production models February 28, 2013 Page 16

17 2012 Financial Performance Review Axel Salzmann Chief Financial Officer February 28, 2013 Page 17

18 We have achieved our FY 2012 targets FY 2012 financial targets and achievement [incl. discontinued operations] 2012 outlook 2012 achievement Group revenues mid-single digit growth EUR 2,969.1m +7.7%* Recurring EBITDA >EUR 850m EUR 871.7m +2.6%* Interest result and finance cost reduction >EUR 50m EUR 66.7m n/a Underlying net income further improvement EUR 415.1m +34.2%* February 28, 2013 Page 18 *2011 and 2012 incl. Nordic and CEE operations, 2011 excl. BE/NL operations.

19 FY 2012 continuing Group financials Ext. revenues, ext. recurring EBITDA, ext. EBITDA [FY 2012, in EURm] Total Group* Discontinued operations Group (continuing operations) Revenues 2, ,356.2 Recurring costs -2, ,624.6 Recurring EBITDA Recurring EBITDA margin 29.4% 20.7% 31.6% Non-recurring result EBITDA EBITDA margin 26.7% 18.4% 28.9% February 28, 2013 Page 19 *Incl. Nordic and CEE operations.

20 FY 2012: Recurring EBITDA of continuing operations increased by EUR 19m Consolidated revenues [in EURm] Recurring EBITDA [in EURm] +7.1% +2.7% 2,500 2,000 2, , , , , FY 2011 FY FY 2011 FY 2012 Recurring EBITDA margin: 31.6% Continuing operations. February 28, 2013 Page 20

21 FY 2012: Digital & Adjacent and Content Production & Global Sales together delivered revenue growth of >EUR 150m External revenues [in EURm] Broadcasting German-speaking +0.3% Digital & Adjacent +38.1% Content Production & Global Sales % 2,000 1, , ,500 1, * 137.5* FY 2011 FY 2012 FY 2011 FY 2012 FY 2011 FY TV advertising revenues: +1.0% Revenue growth excl. 9Live*: +47.7% February 28, 2013 Page 21 Continuing operations. *Total revenues incl. internal revenues.

22 Broadcasting German-speaking: Solid TV advertising revenue growth in Q External revenues and recurring EBITDA [in EURm] Q Q y-o-y FY 2012 FY 2011 y-o-y Comments Ext. revenues % 1, , % Growing TV advertising and carriage revenues have more than offset lower program sales Thereof ad revs % 1, , % Rec. EBITDA % % Maintained profitability despite reduced highmargin program sales Continuing operations. February 28, 2013 Page 22

23 Digital & Adjacent: All key business units achieved strong double-digit revenue growth in FY 2012 External revenues and recurring EBITDA [in EURm] Q Q y-o-y FY 2012 FY 2011 y-o-y Comments Ext. revenues % % 2 Revenue growth driven by strong performance of Ventures unit, maxdome, Online Games and Music business Rec. EBITDA % % 4 Segment continues to deliver strong profit growth as earlier investments pay off February 28, 2013 Page 23 Continuing operations. 1) 9Live adjusted revenue growth: 52.5%. 2) 9Live adjusted revenue growth: 47.7%. 3) 9Live adjusted rec. EBITDA growth: 34.2%. 4) 9Live adjusted rec. EBITDA growth: 52.0%.

24 With limited investment of less than EUR 10m for acquisitions revenue growth accelerated to 48% in Digital & Adjacent External D&A LTM revenues, LTM recurring EBITDA [in EURm] % (y-o-y) +36% (y-o-y) +40% (y-o-y) +41% (y-o-y) +48% (y-o-y) Our LTM revenue growth improved from +29% to +48% in the past five quarters While revenues grew strongly we have maintained a recurring EBITDA margin of ~25% Q Q Q Q Q Q Q Q Revenues Recurring EBITDA February 28, 2013 Page 24 Continuing operations excl. 9Live. Growth rates based on LTM revenues.

25 Content Production & Global Sales: Q4 segment profitability improved on lower integration costs for acquisitions External revenues, total revenues and recurring EBITDA [in EURm] Q Q y-o-y FY 2012 FY 2011 y-o-y Comments Ext. revenues % % Total revenues % % Rec. EBITDA % % Expansion into key territories US and UK as well as in the Nordic region drove revenue growth in 2012 Segment became profitable again in Q as integration efforts beared fruit Continuing operations. February 28, 2013 Page 25

26 In FY 2012 underlying net income from continuing operations exceeded EUR 350m Income statement [in EURm, continuing operations] Q Q y-o-y FY 2012 FY 2011 y-o-y Revenues % 2, , % Recurring EBITDA % % Liability for cartel fine./../../ /../. Other non-recurring items % % EBITDA % % Depreciation and amortization % % Operating result (EBIT) % % Financial result % % Thereof interest result % % Net income * % % Underlying net income % % February 28, 2013 Page 26 Continuing operations. *After non-controlling interests.

27 Net debt improved by EUR 38m despite acquisitions in the amount of >EUR 50m and EUR 246m dividend payment in 2012 Net debt [in EURm] 1,850 1,800 Net financial debt 38 Financial leverage improved to 2.0x on December 31, 2012, down from 2.1x last year 1,750 1,700 1,818 12/31/2011 Net debt reduction 1, /31/2012 Strong FCF 2 of ~EUR 350m before M&A enabled us to reduce net debt, carry out bolt-on acquisitions and to pay attractive dividend February 28, 2013 Page 27 1) Net debt before reclassification of discontinued operations cash of EUR 90.4m. 2) Incl. discontinued operations. Financial leverage: Net debt/ltm recurring EBITDA: LTM recurring EBITDA of EUR 871.7m for continuing and discontinued operations.

28 Use of Nordic disposal proceeds, 2012 dividend proposal ProSiebenSat.1 intends to use a partial amount of EUR 500 million of the proceeds for a partial prepayment of term debt under the syndicated facilities agreement of the ProSiebenSat.1 Group The remainder of the proceeds will be used for reinvestments in the business of the Group. Hence a significant portion of the operating cash flow will be available for other purposes In coordination with the company`s majority shareholder Lavena, a holding company which is jointly controlled by investment funds of KKR and Permira, the company intends to propose to the coming shareholders` meeting a total dividend distribution in the order of Euro 1.2 billion provided the transaction will be successfully consummated and the business performance is developing in line with expectations February 28, 2013 Page 28

29 Dividend and share class merger proposal Dividend proposal 1 Per preference share EUR 5.65 Per common share EUR 5.63 Total dividend payout 2 ~EUR 1.2bn AGM on July 23, 2013 Dividend payment on July 24, 2013 Share class merger proposal to the AGM The company intends to propose a mandatory 1:1 conversion of its non-voting preference shares into voting common shares In connection with the conversion, which shall be effected without requirement for the preference shareholders to pay any premium, all common shares would be admitted to trading at the stock exchange February 28, 2013 Page 29 1) The dividend proposal is subject to the successful consummation of the Nordic disposal and business performance developing in line with expectations. 2) Dividend payout calculated on the basis of common and preference shares excluding 6.5m treasury shares.

30 Our revenue growth assumptions for 2013 Broadcasting Digital & Adjacent 1 German-speaking 2 3 Content Production & Global Sales Revenues vs. FY 2012 low single- double-digit double-digit digit growth 0.3% growth 47.8%* growth 153.5% Continuing operations. February 28, 2013 Page 30

31 Financial targets for 2013 FY 2013 targets Group revenue growth mid-single digit Recurring EBITDA above prior year Net income further improvement Net debt <EUR 1.5bn Continuing operations. February 28, 2013 Page 31

32 2012 Operational Performance Thomas Ebeling Chief Executive Officer February 28, 2013 Page 32

33 1. Broadcasting German-speaking Thomas Ebeling, Chief Executive Officer February 28, 2013 Page 33

34 Ratings impacted by challenging sports year 2012 Austria with good performance Audience shares [in percent] FY 2011 FY 2012 Germany 28.9% 27.8% Austria 20.2% 20.8% Switzerland 16.1% 14.6% February 28, 2013 Page 34 Basis for GER: All German TV households (Germany + EU), years; Mon-Sun, 3-3h. Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland Audience Research. CH: Swiss channels SAT.1, ProSieben, kabel eins; key demographics 15 49, since 2011 include solely the use of the Swiss signal/program window. A: Austrian channels SAT.1, ProSieben, kabel eins, PULS 4 and sixx Austria from Jul 3, 2012, onwards. sixx Austria with 0.5% on FY 2012 basis and 1.1% in Q Figures for A and CH are based on 24 hours in key demographics (Mon-Sun).

35 Five channel launches and extensions in six years; successful roll-out of female channel sixx across all German-speaking countries Germany Austria Switzerland Launch date May 2010 Jan 2013 MAXX upcoming in 2013 Jan 2008 July 2012 Jan 2013 Target audience Audience shares, years ~1m ** 0.4* households FY 2012 YTD FY 2012 H Technical reach February 28, 2013 Page 35 Basis for GER: All German TV households (Germany + EU), years; Mon-Sun, 3-3h. * SAT.1 Gold from Jan 17, 2013, onwards. Period: Jan 1-Feb 26, Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland Audience Research. CH: Due to panel/data conversion no reportable figures for sixx Schweiz available so fare. A: PULS 4 E and sixx Austria; ** sixx Austria from Jul 3, 2012, onwards with 1.1 % in H and 0.5% on FY 2012 basis. Figures for A and CH are based on 24 hours in key demographics (Mon-Sun).

36 P7S1 is the leading commercial German TV company in 2012 Audience shares in Germany [in percent] -1.1%pts -2.0%pts FY 2011 FY 2012 FY 2011 FY 2012 February 28, 2013 Page 36 Basis: All German TV households (Germany + EU), years; Mon-Sun, 3-3 h; RTL Group incl. RTL, Vox, Super RTL, n-tv and RTL Nitro from Apr 2012 onwards with 0.4% in Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland Audience Research.

37 Strong ratings position in Commercial Universe Definition of Commercial Universe Ratings in Commercial Universe Index in percent; delta vs in %pts Total TV usage Ad free publics Channels < 0.5 ratings TV usage commercial universe -0.1 P7S1-2.1 RTL February 28, 2013 Page 37 Basis: All German TV households (Germany + EU), years; Mon-Sun, 3-3 h. Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland Audience Research.

38 We have extended our prime time leadership position even in challenging sports year 2012 Audience shares in prime time [P7S1 vs. RTL; Δ 2011 and Δ 2012; in percent and %pts] 2011 Prime time % 28.5% 29.0% 25.6% -0.7%pts -2.9%pts Δ 2.2%pts February 28, 2013 Page 38 Basis: All German TV households (Germany + EU), years; Mon-Sun, hrs; RTL incl. RTL, Vox, Super RTL, n-tv and RTL Nitro from Apr 2012 onwards. Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland Audience Research.

39 Strong P7S1 channel positioning and growth opportunities: New channels and line extensions strengthen station family Target group structure after age and gender male Kids channel old Luxury channel MAXX young upcoming channel existing channels female February 28, 2013 Page 39 Basis: All German TV households (Germany + EU); Jan 1, 2012, till Dec 31, Structure features M 14+ and E based on E 14+. Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland Audience Research.

40 Strong position of key channels in relevant target groups Potential channel reference groups and ratings [in percent] years years 10.2% 15.7% 14.9% 16.7% February 28, 2013 Page 40 Basis: All German TV households (Germany + EU), TA 1-30, 3-3 hrs; 2012, E years. Source: SevenOn Media, Pricing & Media Strategy.

41 Successful launch of SAT.1 Gold in January 2013 Strong YTD ratings Top 3 format highlights* in core target group of Ø 0.4% female aged years* Fatale Mutterliebe 2.3% up to 0.9% daily market share in core target group of female aged years* Die Rache der Wanderhure 1.9% up to 0.8% daily market share in target group 14-49** Heiratsschwindlerin mit Liebeskummer 1.4% February 28, 2013 Page 41 Basis: All German TV households (Germany + EU), Mon-Sun, 3-3h; period: Jan 1-Feb 26, * Female, years; ** up to 0.8% on Jan 17, 2013 (launch day of channel): years. Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland Audience Research. SAT.1 Gold from January 17, 2013, onwards.

42 Goals for Establish new channels successfully Improve performance of SAT.1 Establish new hit franchises Become TV 3.0 leader February 28, 2013 Page 42

43 Strong portfolio of top Hollywood studios ensuring blockbuster line-up for 2013 February 28, 2013 Page 43

44 Strong access to Germany s most successful production companies Florida TV Creative Joint Venture of February 28, 2013 Page 44

45 One TV brand: multi channel multi screen HbbTV FREE TV MAXX FREE TV PAY TV.de MAXX.de.de ONLINE February 28, 2013 Page 45

46 The Voice of Germany II triggering interaction on ProSieben Connect Up to 30.2% (Ø 23.4%) share of viewing ~100k app users 1.7m website users 41 min: average length of stay on live polls February 28, 2013 Page 46 Basis: All German TV households (Germany + EU), years; Mon-Sun, 3-3h. Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland Audience Research.

47 providing brand awareness and improving TV viewing experience Effects of TV consumption of The Voice of Germany and The Voice Connect usage [in percent] Connect prompts me to watch the show on TV 63 I'm enjoying TVOG on TV even more 63 In ad breaks during the TV show I m using Connect instead of zapping through the channels 62 Through Connect I feel to be closely connected to the TV show 49 February 28, 2013 Page 47 Basis: 537 Connect users. Source: SevenOne Media / New Media Research.

48 Development of channel concepts for attractive ad target groups - to be launched in 2013/14 MAXX Kids channel Luxury channel FTA channels Mature version of best channel brand Young target group High household income target group Basic Pay TV bundles years, male orientated sports channel 14+ years, knowledge/science channel 14+ years, premium channel with blockbuster movies and popular US series February 28, 2013 Page 48

49 Ad market performance Thomas Ebeling Chief Executive Officer February 28, 2013 Page 49

50 We achieved our sales priorities for 2012 Increase TV share in media mix Continue positive pricing development Maintain leading TV ad share position (Pilot decentral advertising model) February 28, 2013 Page 50

51 Sustained leading position in German TV ad market, strong performance in Austria and Switzerland P7S1 gross TV advertising market share [in percent] FY 2011 FY 2012 FY 2012: Net share development* Germany 42.3% 42.8% Austria 30.3% 32.2% Switzerland 25.2% 26.1% February 28, 2013 Page 51 Source: Germany: gross (excl. 9Live), Nielsen Media Research (data status Jan 2013). Austria: gross, Media Focus. Switzerland: gross, Media Focus. *Own estimates (as of January, 2013).

52 TV and Online gain advertising share at the expense of print Gross TV ad spendings, Germany [2012 vs. 2011] Δ EURm Media mix, in %pts Total % n.a. TV % 0.5%pts Online % 1.5%pts Radio % 0.2%pts Newspaper % -1.6%pts Magazines % -0.7%pts Outdoor, Cinema % 0.0%pts February 28, 2013 Page 52 Source: Nielsen Media Research (data status Jan 2013).

53 TV share rises in most top industries, slight decrease in business services and beverages Gross TV investments top 10 TV industries, Germany [2012 vs. 2011, in EURm and percent] in EURm Δ in % Δ TV in media mix, in %pts Total Food Cosmetics & Toiletries Trade & Shipment Business Services Motor Vehicles Telecommunication -33 White line , % 1, % 1,428 5,4% % % % % 0.5%pts 0.6%pts 1.6%pts 3.7%pts -0.4%pts 0.4%pts 3.4%pts Beverages Finance Pharmacy Detergents % -5.4% 5.3% 0.6% -0.5%pts 1.9%pts 3.2%pts 0.0%pts February 28, 2013 Page 53 Source: Nielsen Media Research (data status Jan 2013) / SevenOne Media, Market Intelligence, excl. Media.

54 Growing net TV ad market for the 3 rd consecutive year German net TV ad market growth [in percent] 2012 growth [in percent] 8.6% 0.7% % e Q1 Q2 Q3 Q4 February 28, 2013 Page 54 Source: Own estimates based on ZAW.

55 Market research firms expect continuing German TV advertising growth in 2013 German net TV ad market estimates 2013 [in percent] +1.5% +1.9% +1.3% February 28, 2013 Page 55 Source: ZenithOptimedia Advertising Expenditure Forecasts Dec 2012, Warc International Ad Forecast Nov 2012, PwC German entertainment and media outlook Oct 2012.

56 Germany: Sales outlook Positive start in January and February 2 Market expected to be flat to slightly positive for full year 3 TV and online will continue to gain at the expense of print 4 P7S1 in line with or slightly above market February 28, 2013 Page 56

57 Distribution Conrad Albert Member of the Executive Board for Legal, Distribution & Regulatory Affairs February 28, 2013 Page 57

58 Distribution established as key pillar of P7S1 strategy Distribution as growth pillar Roll-out of Break even Growth of existing Pay TV business HD in the German market in Germany Sustainable growth with more than EUR 100m revenue growth potential until 2015 Grow HD Grow Pay Launch new services Establish innovative business models and strategic partnerships February 28, 2013 Page 58

59 Three major growth drivers 1 HD Sale of HD ready devices increased by 70% in Proliferation of platforms Sale of tablets in Germany increased by more than 53% in 2012 Consumer demand for new services Platforms show increased need for attractive content and new functions February 28, 2013 Page 59

60 Distribution transformed from loss maker into generator of profit EBITDA [Germany, in EURm] Germany Distribution break even reached in Q Delta: EUR 19m DACH Distribution break even will be reached by Q February 28, 2013 Page 60

61 Customer growth supports revenue potential HD Free subscribers [Germany, AoP, in m] Pay TV subscribers [Germany, AoP, in m] Dec 2012 Dec 2015 Dec 2012 Dec 2015 February 28, 2013 Page 61 Source: P7S1 own inquiry. Note: Subscribers refers to paying subscriptions for Germany.

62 Six levers for future growth ARPU drivers Attractive channel package Basic pay at the edge of premium HD penetration Volume drivers Distribution on all platforms Attractive offerings beyond TV User-focused technical features February 28, 2013 Page 62

63 Distribution evolves into wholesale of bundled offerings Music and Games Free TV Increase ARPU Strategic rationale Utilize platform s technical reach Pay TV VoD Meet user s needs everywhere Use synergies February 28, 2013 Page 63

64 3. Digital & Adjacent Dr. Christian Wegner Chief Digital & Adjacent Officer February 28, 2013 Page 64

65 Dynamic growth of 48% and attractive margin of 25% Online Video Online Games Ventures & Commerce Music Dynamic revenue growth of 48% Attractive recurring EBITDA margin of 25% February 28, 2013 Page 65 Note: External revenue growth excluding 9Live. Recurring EBITDA margin based on external revenues.

66 Market leader with dynamic growth Online Video Online Games Ventures & Commerce Music #1 InStream Video Ad Sales #1 Pay VoD Leading publisher #1 Media investor #1 Independent label 2012 vs % +65% +121% +37% February 28, 2013 Page 66 Note: External revenue growth rates 2012 vs

67 We are overall well on track to exceed CMD target D&A revenue growth plan & delivery [in EURm] With revenues of EUR 352m we have already achieved 67% of our CMD growth target 435 CMD Target e 2014e 2015e February 28, 2013 Page 67 Continuing operations excluding 9Live.

68 We are the online video market leader Online Video 1 Sales market leader: 1.8bn video views, 49% SoA 2 MyVideo is combining the best of TV and Online 3 Best practice Social TV and strong mobile products 4 maxdome is VoD market leader with unrivaled content offering February 28, 2013 Page 68

69 1 InStream video market leadership with 1.8bn video views InStream video ad market [Gross, EURm, Germany] InStream video, advertising market share [Gross, Germany] % 214 Other 19% 2012 IP 32% SevenOne Media 49% SevenOne Media: 1.8bn video views* in 2012 February 28, 2013 Page 69 Source: Nielsen Media Research Note: *2012; incl. UGC, incl. mandates; source: own estimates and Webtrekk.

70 2 Successful online first events on MyVideo VVs: 5m VVs: 30m VVs: 3.7m VVs: 1.5m VVs: 5m upcoming Video views: own sources. February 28, 2013 Page 70

71 2 13 webstar channels successfully launched reaching more than 13.5m* total video views in 2012 Let s Play Together Pietsmiet s Hard Reset 7m Up to 200k 72k 1.5m Up to 200k 30k total video views views per show Facebook fans video views within 2 months views per show fans within 8 weeks February 28, 2013 Page 71 * P7S1 Webstars video views in total on MyVideo and YouTube.

72 2 Launch webstar live events: 8h gaming and poker Last Man Standing March 1 launch date Two webstar teams playing against each other for 8h Community base for both teams: 2.5m subscribers Community can support their teams with energy drinks, snacks, etc., through online voting Live Poker event with eight high-reach webstars Production sponsorship by Pokerstars.de Potential for serial format Webstar Poker Live Poker event with 8 high-reach webstars Production sponsorship by Pokerstars.de March Teasering and highlights on YouTube launch date February 28, 2013 Page 72

73 2 Leveraging innovation in digital production Web-only studios in Unterföhring and Cologne Mobile Streaming: Studio-to-go Up to 7 web-only sets in Unterföhring and Cologne High end quality through HD infrastructure with low budget production costs: below 100/min First Studio in a Box solution for web live streaming Live streaming from anywhere Developed and assembled by ProSiebenSat.1 Digital February 28, 2013 Page 73

74 3 Innovative Second Screen/Social TV apps: "Connect" Second Screen App Social Media Second Screen app of P7S1 Meeting point to interact with other viewers (~100k app users, 1.7m website users) Live polls enrich experience ("Applausometer") Ø length of stay 41min "The Voice of Germany" featured on top social media channels (0.7m Facebook fans) Formats trigger TV viewing, interaction, and provide background information Advertising deals with Volkswagen and Vodafone February 28, 2013 Page 74

75 4 maxdome is the leader in the German VoD market Other Significant growth of active users [k] 7% 9% 7% 3% 3% 1% SVoD + TVoD Market Germany % % % 17% Source: GFK February 28, 2013 Page 75

76 4 maxdome offers an extensive catalogue of titles Science and documentation Shows Movies Series Music TV Center Kids Access to local content In-house production capabilities Strong relationships with US studios Nightclub February 28, 2013 Page 76

77 4 Improve maxdome user experience on all platforms TV screen Web Mobile Finish rolling out new Smart TV client by end of Q Easier to use, better performance Improved content discovery and recommendations Launch of new portal in Q Enhanced user experience and interface Launch of mobile apps by March 2013 Available for ios and Android Step-by-step access to full maxdome SVoD catalogue February 28, 2013 Page 77

78 Online Games with strong licensing partnerships and international performance Online Games 1 Already 60% of revenues generated outside Germany 2 Successful start of licensing partnership with Sony 3 Expansion of international media partnerships Launch of mobile aggregation platform 4 February 28, 2013 Page 78

79 1 Dynamic growth of Online Games fueled by strong pipeline and international media partnerships Significant registrations growth [m] Share of international licensing business [%] +95% 16.0 Germany 42% % International February 28, 2013 Page 79

80 2 Two blockbuster titles successfully launched in 2012 June '12 >2 m Nov '12 >1.5 m launch date registrations launch date registrations February 28, 2013 Page 80

81 3 14 international TV and Online partnerships Lighthouse partnerships signed with TF1 and Doğan Existing partnerships Lighthouse examples Partnership with TF1 started in Aug French games market with 24m active gamers and EUR 3bn consumer spending Existing partner Under negotiation 34 leads currently under advanced negotiations Exclusive partnership signed with Doğan TV Holding in October Turkish games market with 22m active gamers February 28, 2013 Page 81

82 4 Launch of mobile aggregation games app replicating online channelling success Aggregator and curator of mobile games Stimulation of multidevice gaming activities Cross-promotion opportunities Officially launched in Germany in January 2013 supported by exclusive partnership with February 28, 2013 Page 82 Source: Newzoo 2012, PWC

83 Strong performance in Ventures & Commerce Ventures & Commerce 1 Unique position enabled dynamic revenue growth of 121% 2 Clear focus on 7 segments, 3 business models & strong ecosystem Portfolio of 52 ongoing deals, thereof 9 strategic deals 3 Launch of incubation with experienced leadership team February 28, 2013 Page 83

84 1 Unique position enabled dynamic revenue growth Significant revenue growth [EURm] +121% February 28, 2013 Page 84

85 2 Clear focus on seven segments, three business models & strong ecosystem Market Places Travel & Events Sports & Outdoor Beauty & Perfumes Health Fashion & Accessories Home & Living Opportunistic 43 deals Strategic In progress Incubation New Incubator: Epic companies Ecosystem Online marketing agency Creative agency February 28, 2013 Page 85

86 2 Focus on assets with 5 sources of synergies Sales promotion budgets (WKZ) Monetization of video content Transaction income Subscription/ membership revenues Private Label February 28, 2013 Page 86

87 2 Strategic: new SevenVentures deals Beauty & Perfumes Sports & Outdoor Fashion & Accessories Premium online beauty shopping (perfumes, beauty and personal care) Two-step investment based on milestones, P7S1 currently with 13.6% stake (up to 25.2%) Digital market place for outdoor products Path-to-majority investment (up to 100%) based on milestones, current stake of 19.9% Innovative and user-friendly fashion search engine Path-to-majority investment, current stake of 22.1% February 28, 2013 Page 87

88 3 New e-commerce incubator in Berlin led by strong team Uli Erxleben Previously MD USA at Rocket Internet Interim-CEO of 3 ventures Adrian Frenzel Previously senior engagement manager at McKinsey 5 years experience of production systems design Mato Peric Previously global partner at Rocket Internet GmbH CEO of Rocket Internet s global e-commerce portfolio Janosch Novak Previously Global CFO at Rocket Internet GmbH Led development of global finance standards February 28, 2013 Page 88

89 3 First incubation project "Gymondo launched within 10 weeks New online fitness portal with personal training videos Workout anywhere, anytime with mobile apps Users receive an individual training plan depending on personal workout targets Personal statistics & Facebook peer group comparison Monthly membership fee of EUR February 28, 2013 Page 89

90 P7S1 launched first accelerator program in Germany Application 3 months Demo Day Application criteria Early-stage Product or prototype 100+ applications 20 pitch finalists invited Up to 7 start-ups selected into program Coaching & Mentoring Contacts Networking Funding Office space Individual advice, workshops E.g., legal, finance, tech Media & online professionals Contacts into P7S1 world Dinners/networking events Access to industry experts EUR 25k "Media hub" Unterfoehring Present to VCs Angels Executives Raise capital Find customers Create awareness First program to start in April 2013 February 28, 2013 Page 90

91 60% of top 20 artists promoted by Starwatch; 8 Gold/Platinum albums Music 1 Strong growth: +37% in flat markets 2 Expansion into live events and ticketing Huge success story with Heino's new album 3 February 28, 2013 Page 91

92 1 Starwatch is media major No. 1 in Germany unique combination of music label and "Power of TV" Significant revenue growth [EURm] +37% Gold 60% of top 20 artists promoted by Starwatch Alanis Morissette, Joe Cocker, Lena, Led Zeppelin, Adya Platinum Xavier Naidoo, Santiano, Peter Maffay & Tabaluga Exclusive Robbie Williams image campaign on ProSieben February 28, 2013 Page 92

93 11 2 Starwatch is expanding into live events and ticketing Live Ticketing Over 50 live media cooperations First sport project "Nitro Circus" Numerous branded entertainment cooperations (incl. Tarzan, Rocky, Apassionata) Launched in January 2013 Deep integration into ProSiebenSat.1 world Ticket sales across all channels as well as own event developments February 28, 2013 Page 93

94 3 Heino's cover album "Mit freundlichen Grüßen" going straight to No. 1 at launch New cover song album going straight to #1 chart position Amazon bestseller rank from #3,500 to #1 within one day Most legally downloaded German album ever Exceptionally positive reviews (4.5 stars on Amazon) Huge media coverage across all channels (TV, online, print, social) Media presence in key TV programs February 28, 2013 Page 94

95 We see further upside potential beyond our initial CMD target D&A revenue target [in EURm] Additional growth potential beyond our plan 435 A Bolt-on acquisitions 185* B New incubation activities C Increased digital market growth e February 28, 2013 Page 95 *Continuing operations excl. 9live.

96 3. Content Production & Global Sales Thomas Ebeling Chief Executive Officer February 28, 2013 Page 96

97 Solid growth in scale across portfolio of activities in 2012 Development More than 500 formats currently in development 350+ pitch-ready titles Production 600+ hours produced in 2012, covering both scripted and non-scripted content Sales 500+ titles in the 2012 catalogue Programs sold into more than 150 countries February 28, 2013 Page 97

98 Powerful footprint in key territories USA and UK established: Four acquisitions in m TV households 27m TV households August 2012 December 2011 August 2010 May 2012 March 2012 March 2012 April 2011 February production assets across nine territories Source: Nielsen / BARB. February 28, 2013 Page 98

99 generating top-rated shows for leading broadcasters 2 nd season February 28, 2013 Page 99

100 Stellar ratings for THE TASTE premiere on ABC (No.1 non-fiction debut in two years) Also picked up by Nine (AUS), FOX (India), M6 (FR) Food-based competition-elimination series Four superstar chefs, including Nigella Lawson Format innovation with first-time ever blind tasting February 28, 2013 Page 100

101 Recent global sales success and broadcaster traction in both scripted and non-fiction genres 1 February 28, 2013 Page 101

102 Red Arrow International is a preferred partner for sought-after programs Star comeback: Jean Reno s first TV lead role since 90 s Sold into 120+ territories Top partnership: Netflix secured as co-producer for second season Sold into 130+ territories International hit: Rose d Or and Emmy Award winner Sold to 30+ territories Unique content: high quality Englishlanguage TV movies with renowned cast Volume deals with top broadcasters (incl. M6 FR, Antena3 SP) Ability to secure distribution rights against strong competition driven by excellent track record of packaging and pre-selling shows February 28, 2013 Page 102

103 Rapid sales success since Hong Kong launch in Q India, Singapore, Philippines, New Zealand, Australia China, 26 eps. Thailand, 26 eps. Asia: Booming TV market and advertising revenues with >50% of TV households worldwide Source: IDATE, according to World Television Markets January China (CCTV), 52 eps. February 28, 2013 Page 103 Source: IDATE, according to World Television Markets January 2012.

104 From a start-up to top 10 in under three years Rank Independent production group FremantleMedia Endemol Shine All3Media Zodiak Banijay Eyeworks 8 Red Arrow Entertainment Group Rank Distribution company BBC Worldwide FremantleMedia ITV Global Entertainment Endemol (EWD) Red Arrow International Zodiak Rights Shine All3Media 9 10 Talpa Tinopolis February 28, 2013 Page 104 Based on est revenues. Source: Red Arrow analysis and company information. Based on 2011 gross revenues. Source: Red Arrow analysis and company information. 1 Defined as working independently regardless of ownership by a broadcaster group or studio. 1 Cut-off at EUR 50m gross revenues.

105 Strategic priorities for Continue to drive Red Arrow profitability and growth Grow global presence in key factual reality and entertainment genres Continuously optimize portfolio Drive IP rights portfolio Maintain healthy balance between original and 3 rd -party content February 28, 2013 Page 105

106 Summary and Outlook Thomas Ebeling Chief Executive Officer February 28, 2013 Page 106

107 Excellent performance in 2012 good start into 2013 Strong financial performance in 2012 Further successful progress in executing our growth strategy Promising start into 2013 in all segments Very dynamic growth outside traditional TV business continues Further revenue and earnings growth targeted for 2013 and beyond February 28, 2013 Page 107

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