2015 Business Plan. SEDA s Mission Create, grow and attract jobs and investment in the Savannah region.
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1 2015 Business Plan SEDA s Missin Create, grw and attract jbs and investment in the Savannah regin.
2 Business Develpment Wrk with new and existing industries t create new jb pprtunities and increase capital investment in Savannah. Target 18 expansins r annuncements. Target 695 new jb pprtunities. Target $161 millin in capital investment. Gal 2013 Actual 2014 Actual 2015 Target Expansins/Annuncements New Jbs 1,353* Capital Investment $330,000,000* $305,000,000** $161,000,000 *Includes $200 millin and 782 jbs (full-time equivalent) created by the Outlet Mall f Gergia Prject. **Includes Internatinal Paper incentive. Attractin Target 75 new prjects. Target 45 client visits. Gal 2013 Actual 2014 Actual 2015 Target New Prjects Client Visits Build strng relatinships with statewide ecnmic develpment prject managers, site selectin cnsultants and lcal, reginal and natinal real estate brkers. 100 lcal, reginal and state netwrking and utreach pprtunities. 13 cnsultant and brker utreach pprtunities. Gal Lcal/Reginal/State Netwrking and Outreach Opprtunities 2014 Actual 2015 Target Cnsultant/Brker Outreach 10 13
3 Cnferences/Tradeshws Develp and maintain a database f relevant cmmunity infrmatin including available prperties, demgraphics, wrkfrce data and ther infrmatin pertinent t Savannah s cmpetitive advantages. Prmte Savannah t targeted industries thrugh participatin in industryspecific tradeshws, cnferences and events, as well as custmized cmmunicatins effrts. Attend 10 cnferences and tradeshws. Targeted list: GA Freign Trade Cnference Janus Frum Suth by Suthwest IEDC Federal Frum Gergia Lgistics Summit SEDC Meet the Cnsultants SEUS Japan SEUS Canada Paris Air Shw SIOR IAMC Spring GEDA Spring Area Develpment Cns Frum NSSF Sht Shw SEDC Annual GEDA Fall IAMC Annual SIOR Fall NBAA Area Develpment Cnference Retentin Gal 2013 Actual 2014 Actual 2015 Target Existing Industry Visits Referrals Lcal/Reginal/State Meetings Practively engage and build meaningful relatinships with existing industries fr the purpse f business retentin and grwth.
4 110 existing industry visits. Cllabrate with lcal, reginal and state rganizatins t prvide a custmized respnse fr a slutin t each existing business challenges. 315 referrals t academia, human resurces, cmmunity rganizatins and ecnmic develpment prfessinals Facilitate and participate in lcal, reginal and state wrking grups, cmmittees and teams t raise awareness f industry challenges and create unique slutins t wrkfrce, permitting, supply chain and expansin issues. Increase the number f partners and the depth f services available t established businesses. Explre the creatin f a lcal expansin jb creatin credit fr established businesses creating under 15 jbs. Other Business Develpment Cntinue t develp land develpment strategy. Cntinue develpment f Reginal Jint Develpment Authrity with Chatham, Bullch, Bryan and Effingham. Aerspace Manufacturing In crdinatin with marketing, develp and execute strategy targeting the aerspace industry.
5 Wrld Trade Center Savannah Gal 2014 Actual 2015 Target Partnership Revenue $170,000* $170,000* FTZ Revenue $131,460 $155,000 Glbal Educatin Prgrams *Includes securing f City f Savannah at Funding Partner level f $50,000. Bard f Directrs Supprt the develpment, cntinued evlutin and prgressin f reginal bard. Hst bi-annual bard retreat. Partners Generate $170,000 in revenue thru partners/investrs. City f Savannah Partnership Maintain cntractual partnership plan with the City f Savannah as a Funding Partner at the $50,000 level. Freign Trade Zne Generate $155,000 in revenue. Prmte and grw active participatin in FTZ 104. Participate in & hst FTZ educatinal curses. Participate in Gergia Freign Trade Cnference, Gergia Ecnmic Develpers Assciatin, GA Lgistics Summit and NAFTZ Cnferences. EB-5 Secure apprval thrugh the United States Citizenship and Immigratin Services t designate Savannah Wrld Trade Center fr Investment as a Reginal Center. Advance Phase II f EB-5 t include marketing a prject with the Nrthern Rckies Reginal Center. Evaluate prpsals fr daily peratin f the reginal center. Research and Trade Services Cntinue t expand and imprve "Hw Savannah Cnnects t the Wrld" database. Bi-annual review and discussin f target cuntry results. Onging target cuntries research and analysis. Identify ptential partner & FTZ prspects.
6 Perfrm research specific t partners t include relevant internatinal trade shws, and pprtunities that might arise. Prvide research and supprt fr SEDA business develpment. Develp in-depth guideline n hw t set up a business in the regin. Develp system and prcess fr perating the reciprcity desk with the WTCA. Inbund/Outbund Cntinue t supprt SEDA s business develpment effrts with Germany. March/Savannah Music Festival delegatin frm Germany Plan & Execute Fall Business Trade Missin t Germany Hst Cnsular Crps and reginal guests fr Savannah Music Festival Receive and prmte ur regin t any and all inbund business delegatins. Prmte Internatinal Trade Shws & Cnferences. (Such as: SEUS Canada, SEUS Japan, CFIT, etc.) Glbal Educatin Plan and/r spnsr 10 Glbal Educatinal Prgrams. Prmte cuntry/industry specific prgrams thrugh inbund delegatins as they arise. Identify glbal educatinal curse tpics and markets. Intern Prgram Prmte thrugh reginal schls (Armstrng, Cllege f Castal GA, Gergia Suthern, SCAD, Savannah State, Savannah Tech and Suth) thrugh prfessrs, career fairs and speaking pprtunities. Maintain system & cntinue t streamline the year rund prgram, ffering 5 mnth internships 3 times per year. Marketing & Public Relatins Participate in and prmte the regin and WTCSav via lcal, state, natinal and internatinal cnferences and events including the fllwing: GDEcD Internatinal Reps Receptin, Atlanta Gvernr s Internatinal Awards, Atlanta State f the Prt, Savannah GEDA, Savannah Savannah Music Festival Update web site, partner resurces, SEO & review analytics. Maintain presence n scial media and ther media utlets. Spnsr Internatinal Business f the Year Award. Maintain presence in the WTCA Newsletter. Cntinue t educate the regin and create mre reginal engagement f WTCSav s prducts and services thrugh speaking engagements and meetings with ecnmic develpment authrities, chambers and reginal businesses.
7 Prvide lg fr WTCSav partners t use in marketing. Brand and Facilities Agreements Explre signage/flags alng Hugh Tracy Blvd & Wayne Shackelfrd Blvd. Explre branding agreements with ther Hutchinsn Island prperties. WTCA Pursue hsting the 2018 WTCA General Assembly. Attend Wrld Trade Centers Assciatin General Assembly and Member Seminar t persnally cnnect t the netwrk f 300+ Wrld Trade Centers and mre than 1 millin businesses and advance the brand in which we have invested. Metr Exprt Initiative Further evaluate the pprtunity t develp a frmalized Metr Exprt Partnership and Plan as well as cnnectins t Brkings Institute. Emerging Industries Business Attractin Prject Management Hire full time, prfessinal Prject Manager t attract established, revenue-generating creative prductin, design and technlgy prspects t Savannah fr successful lcatin and jb creatin. Develp and implement marketing and sales plan that includes the fllwing: Identify and attend fur relevant industry cnferences. Develp cmpelling incentives Cultivate relatinships with allied rganizatins including target industry leaders, investrs, the Gergia Department f Ecnmic Develpment, The Creative Cast, Technlgy Assciatin f Gergia, SCAD, GT, GSU, ASU and SSU, etc. Call n Atlanta-based allies and participate in lead generatin activities in Atlanta at least six times per year. Generate leads, cultivate prspects and act as prject manager t insure client needs are met, facilitating at least eight prspect visits the first year. Business Creatin and Mentring Maintain and manage cntract with The Creative Cast t advance the creative and technical envirnment, mentr entrepreneurs and attract capital fr innvatin, business and jb creatin and grwth. Mnitr prgress by meeting at least quarterly Maintain presence n the Creative Cast bard f directrs Supprt and prmte the Creative Fundry Entertainment Prductin Attractin
8 Direct and supprt SEDA s Entertainment Prductin Liaisn in marketing and selling Savannah/Chatham Cunty as a lcatin fr prductin fcusing n the fllwing: prduct develpment fr industry in the regin (infrastructure); develpment f lcal incentives; prducing and implementing a marketing/sales plan; cultivating and maintaining essential relatinships with lcal prductin executives and cmpanies; and wrking clsely the with Savannah Film Office t advance these effrts. Marketing Develp, manage and execute SEDA messaging and cmmunicatins with a cnsistent vice and clear psitining thrugh all departments, activities and effrts. In crdinatin with business develpment, develp and execute strategy targeting the aerspace industry. Develp chesive advertising campaign that reflects current brand and target industries. Crdinate and send quarterly newsletter t target audiences. Integrate strategic SEO plan fr SEDA website. Develp and maintain strategic media relatinships nt nly at the lcal level but als at the reginal and natinal level. Tw media visits. Significant annuncements and news pushed t media utside f Savannah area. Supprt and develp relevant speaking engagements and events that advance reach, understanding and effectiveness. Wrk internally with all departments n practive sales and marketing effrts with identified target industries. Research and Wrkfrce Develpment Review ther cmmunities that have made strng gains in vercming wrkfrce deficiencies, i.e. Mbile Area Educatin Fundatin, Jacksnville Public Educatin Fund, Skill Pint Austin. Cntinue effrts with partners including but nt limited t Savannah Graduates, Castal Gergia Indicatrs Calitin and the SCCPSS Engagement Guiding Calitin fr the purpses f advancing pprtunities fr wrkfrce develpment in Chatham Cunty. Prmptly respnd t prject RFI's and client/partner needs and request. Prvide scheduled data updates fr cntent n the SEDA website, sales presentatin and ther marketing materials. Participate in Cuncil fr Cmmunity and Ecnmic Research s Cst f Living Index three times per year and serve as a representative t the C2ER annual meeting.
9 Research and pursue award and grant pprtunities. Mnitr and reprt prgress n annual gals t the SEDA and WTCSav teams. Manage Salesfrce by ensuring it is built prperly t supprt each department f SEDA and WTCSav while educating and training all users. Cntinue educatin in: Salesfrce Grants C2ER Research Analysis and Presentatin Other Cntinue in the effrts t build a sustainable applicatin fr WTC Savannah s target cuntry data. Perfrm fiscal impact analyses f prjects as necessary. Cllect research and manage databases. Imprve internal rganizatin (S-drive, Salesfrce, etc.) Finance, Prperty and Administratin Hld 3-4 finance cmmittee meetings. Oversee annual audit review. Update emplyee handbk. Hld prperty cmmittee meetings as needed. Ensure new SEDA bard members and staff receive ecnmic develpment training class. Hst retreat fr Bard f Directrs. Hst retreat fr Business and Cmmunity Leaders. Generate surplus f $1 millin r mre.
2016 Business Plan. SEDA s Mission Create, grow and attract jobs and investment in the Savannah region.
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