Take part in an event of pure innovation for meetings professionals hosted!

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1 Take part in an event of pure innovation for meetings professionals hosted! The Meeting & Incentive Summit is a one-day event made for meeting & incentive professionals, in Madrid, 24th April One day to experience the latest meeting formats, discover the meeting strategies of large corporates, and learn from some of the best speakers for meetings. Enjoy a day of learning and connecting, in a creative and informal environment. Welcome to the Lab of tomorrow s Meetings and Incentives Major industry associations support this event, and will provide their knowledge and prescription power: Strategic education partner: Sponsor: 1

2 The event Key professionals The public consists exclusively of 150 to 200 Spanish and international event planners: Corporate clients (event managers, travel managers, sales managers) Association managers Travel, incentive and event agencies, DMCs, PCOs, venue finders Suppliers cannot come as visitors, but can exhibit. Attendance fee is 150 euros, except if they come as VIP or invited buyers. The best education The MIS educational programme includes three thematic blocks, thought to add distinctive and practical value: Challenges: Strategic meeting management (optimization of the company s event portfolio), ROI measurement, virtual/hybrid events. Meeting design: Meeting architecture, gamification, collaborative environments in meetings, technology integration Trends: neuromarketing, technology New formats Innovative networking The MIS is oriented to facilitate contact and exchange of ideas with other attendees. For this, it has different activities, areas and technology, in addition to scheduled meetings between suppliers and buyers. How is networking promoted? From chill out areas to a mobile App; from team building activities to sessions encouraging participation and opinion exchange The event will be highly interactive. Each session follows a different format The MIS is a real Lab where you will experiment the lastest formats in meetings: Freudian Walk, campfire, superbrainstorming, pechakucha, open space These formats are a solution for tomorrow s events to be truly effective. 2

3 The venue An innovative event requires an innovative venue. We open our mind and hold the Meeting & Incentive Summit at the Museo del Traje in Madrid: a unique open space with plenty of natural light, great spaces and spectacular exterior. The Museo del Traje was born with the Exhibition of Costume History in 1925 and, after a long journey in research into the overall interpretation of culture, in 2004 started presenting collections of costumes from a modern perspective. 3

4 Speakers Meeting design Mike van der Vivjer, co-founder at Mindmeeting Using concepts of theater to create a big impact, Mike will reveal the keys to design meetings aligned with the strategic objectives of the company. Effective Learning Environments Ib Ravn, founder at Learning Lab Denmark This expert in teaching and live communication techniques will show you how to design participative sessions and techniques for participants of meetings to digest the information. Visual Facilitation Alexandra Etel, owner of dbintersection Alexandra will show how to use this technique to create visual meetings to generate ideas, visualize opportunities or streamline communication processes. Super Brainstorm Peekel Erik founder Ahaaa! The actor factory In a Super Brainstorm session attendees participate in speed dating centered on a particular issue and come together to bring their experience, knowledge and creativity. Strategic Meeting Management Catherine McGavock, regional director of GBTA Europe Strategic Meeting Management aims to optimize control costs, standardize processes and control better the ROI. One of the hottest issues now. The LEGO SERIOUS PLAY Methodology: How These blocks can make a meeting more Effective Alan McShane, founder of Considiom This powerful communication tool accesses the creative side of our brain, reaches 100% of a group participation and can be adapted to almost every subject and audience. Crisis Management: taking care of people and corporate reputation Mar Garcia Ruiz, CEO of Grass Roots We cannot always predict what will happen but we need to know how to act in each case, both for the well-being of the attendants and the strength and security that the organization must convey. Keys to optimize shopping events Bernard Gracia, general manager at European Institute of Purchasing Management (EIPM) This key European expert will explain how cooperation and synergies between actors in the value chain we can help manage better purchases and save costs. Event management portfolio: the IKEA case Lotten Tegstam Welinder, meeting Concept Owner / Regional Manager at IKEA Lotten will explain a strategy that has saved more than $ 100 million to the corporation. Strategic Meetings Management: The Nike case Thessa van der Plas, Meeting & Event Space Manager at Nike Led by the responsible for all areas of campus events Hilversum (Netherlands) learn what strategies have helped optimize the operation of the meetings department at Nike. Creative sponsorship William Thomson, founder of Tech-Fest William will cover the case of the British Dietetic Association to demonstrate how a creative approach not only increases sponsorship revenue, but also improves the value of the experience of the day. Yes, you can! Mr. Corrales, founding member of PROCOM A conference with touches of humor that combines examples of self-confidence and motivation techniques getting regain the enthusiasm, energy and professional confidence. Session: How to integrate sustainability into the events Juan Ramón, Head of Sustainability at Acciona When a large corporation puts CSR in the core of its activity, how does it impact events? Together with their agency, they will explain how CSR can get real in events, what choices to make and what benefits you can reap. The keys to employee (and delegate) motivation Inma Puig, expert in group dynamics and behavioral analysis These are hard times to keep employees motivated. But this ESADE professor, consultant and coach of sports teams will explain the key drivers of motivation, both in the office and in events. The management of the Congressman experience before, during and after the event Ricardo Buron, CEO of the Spanish Society of Digestive Pathology In this session Ricardo will help you to understand the strategy for the medical congresses success. 4

5 Event Programme Timing Activity Registration, welcome coffee Meeting Room 1 Meeting Room 2 Lounge area/ outdoors Surprise activity Strategic Meeting Management: the keys to optimizing a company s meetings & events portfolio Catherine McGavock, GBTA SMM in practice: the IKEA case Lotten Tegstam Welinder, IKEA Group Connect with the offer: Providers Elevator Pitch Actividad sorpresa Cómo integrar la sostenibilidad en los eventos Juan Ramón Silva, Acciona Francisco Javier Sánchez, GPD Conecta con la oferta: Elevator Pitch de proveedores Coffee break, exhibition visits, networking Express yourself with The LEGO SERIOUS PLAY Methodology ROI measurement: a case study Andrew Winterburn, Universal WorldEvents Lego Serious Play : how these blocks can make a meeting more effective Alan McShane, Considiom. Format: interactive session Sponsorship: get creative William Thomson, Gallus Events Mejorar la compra de servicios de eventos gracias a una verdadera estrategia Bernard Gracia, The European Institute of Purchasing Management. Format: TED style presentation Cómo crear equipos de trabajo altamente motivados Inma Puig Yes, you can! Sr. Corrales Campfire: Strategic Meeting Management, how to make it come alive Catherine McGavock, Lotten Tegstam Welinder Campfire: Mejorar la compra de servicios de eventos gracias a una verdadera estrategia Bernard Gracia 5

6 Lunch and coffee Cómo hacer más con menos (cuando los presupuestos se reducen) Format: Open Space Technology Meeting design: how to conceive truly impactful meetings Mike van der Vivjer, Mindmeeting and author of Into the heart of meetings Format: Interactive session Connect with the offer: Providers Elevator Pitch How to create effective learning environments Ib Ravn, LearningLab Denmark Format: Interactive session Gestión de riesgos: un caso concreto Mar García, Grass Roots Group Conecta con la oferta: Elevator Pitch de proveedores Freudian Walk (discusiones temáticas en el jardín) Campfire: Lego Serious Play Alan McShane Visual facilitation: a technique to represent concepts and boost the clarity of language in meetings Alexandra Etel Rodriguez, DB intersection Tecnología: cómo la web y las tablets revolucionan el incentivo 3 casos concretos Format: Pecha Kucha presentations New revenue sources for congresses Erik Peekel, the Ahaaa! Actor Factory. Format: Super Brainstorm Debrief, last contacts La gestión de la experiencia del congresista antes, durante y después del evento Ricardo Burón, Sociedad Española de Patología Digestiva Strategic Meetings Management: the Nike case Thessa van der Plas, Nike Encuentra tu solución Formato: interactive session Closing cocktail and special dinner for invited buyers Campfire. Sponsorship: get creative William Thomson Campfire Meeting design Mike van der Vivjer Campfire Visual facilitation Alexandra Etel Rodriguez 6

7 MIS for Invited Buyers Invited buyers have the opportunity to enjoy a unique experience: Free trip and hotel. Free of charge access to the event and to the training sessions offered by great national and international speakers, where you will know the innovations and trends in meeting & incentive. Arranged meetings with exhibitors of your interest. Possibility to establish contact with other key European professionals in the networking activities. Invitation to a special dinner on the day of the event. Possibility to advance the trip to the day before to the event to enjoy the city and sightseeing. The book Into the Heart of Meetings: Basic Principles of Meeting Design by Eric de Groot and Mike van der Vijver To guarantee the quality of the programme, all invited buyers have to meet specific professional requirements and have to attend the programme activities. For further information about the program, please contact Grupo eventoplus team: T

8 Registration form Contact Name and surname: Phone number: ID/Passport: Business Data Company: Position: Annual budget for meetings & events: Number of meetings & events organised per year: Typology of events organised (conventions, product presentations, incentives, etc.) What is your role in purchasing events? Tell us 2 events organized internationally in the last 12 months (location, client, type of event, size): Requirements to participate Attend 8 meetings with exhibitors, according to your interests Participate in the lunch and dinner of the event Name the reasons why you are interested in participating in the invited buyers programme: Observations Possibility to cancel your assistance up to 14 days before to the event. After this date the cost of the trip will be charged to your credit card. We will charge your credit card the proportional part of the meetings that you don t attend. P.E.: 50% non-attendance to arranged meetings = payment of 50% of the total cost of the trip. The validation of this form will be made in the next three business days of reception. Billing Name on the credit card Card number Expiration CVV2 Code* *Verification code 3 digits placed in the back of the card I accept the conditions of the invited buyers programme. Date, signature, name:, 2013 In accordance with the contents of this offer VAT not included 8

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