2 CONTENTS 3 BILANZ EDITORIAL CONCEPT 4 DEADLINES/PUBLICATION SCHEDULE 5 BILANZ SPECIALS 6 SPECIAL FOCUS ISSUES & SUPPLEMENTS 7 ICON & HOMES

Transcription

1 2015 MEDIA DATA

2 2 CONTENTS 3 EDITORIAL CONCEPT 4 DEADLINES/PUBLICATION SCHEDULE 5 SPECIALS 6 SPECIAL FOCUS ISSUES & SUPPLEMENTS 7 ICON & HOMES 8 MEDIA DATA 9 FORMATS & PRICES 10 SPECIAL FORMATS & PLACEMENTS 11 DISCOUNTS 12 TECHNICAL DATA 13 LOOSE, BOUND & TIPPED INSERTS 15 ONLINE ADVERTISING 16 CONDITIONS 17 CROSSMEDIA CONCEPT 18 ADVERTISING TERMS AND CONDITIONS 20 CONTACTS

3 3 EDITORIAL CONCEPT 1. BONJOUR Biting humour to begin: Peter Gut s razorsharp pen has caricatured stars and scandals in business for over a decade. 2. START The magazine gets underway with the latest news, plus columns that enjoy cult status: Caustic conversation: I beg your pardon? Tracking down: What s up to now? Who s hooked up with who: power network Life among the billionaires: the richest column and barometer Things you d never hear from a CEO or board chairman: small talk. 3. UNTERNEHMEN The heart of any business magazine and the prime focus of : exhaustive research, broad-based company features, in-depth portraits, enlightening graphics. Plus the interview: the big interview with a business personality. 4. KARRIERE & TRENDS How to manage your boss? How to climb up in the hierarchy in the digital era? Those are the questions about carriers which are discussed in this section. As well as themes like political economy, conjuncture, trends and so on. Columnists like Oswald Oelz, clinic manager at Trimli hospital, and extreme alpinist, or Kurt Zimmerman, the testosterone expert. 5. INVEST 12 to 16 pages of practical value for investors. How do I invest profi - tably? How good are structured products? How do I optimise my portfolio? Who offers the best mortgages? Stock portfolio analysis. Plus tips for taxes, pensions, fi nancing and inside stories from the world of the Swiss stock exchange ( Frank Goldfi nger ). 6. LUXUS The beautiful pages. Attractive service for high earners and refi ned tastes. Watches, accessories, private jets, yachts, exclusive safaris, wines. Plus many insider tips for leisure-seekers, for the gourmet (Food), the early adopter (Selection), the discriminating car afi cionado (Auto Column). 7. DER ABGANG Two pages on the most important Swiss business events with ratings, plus the section Best of on the last page. EDITORIAL CONTENT is the leading Swiss business magazine covering all facets of economic affairs: research on the corporate world, analyses of the economic situation, investment service topics and advice on how to spend money tastefully. stands for personalised, well-researched business journalism in magazine form, also taking an international perspective. One expression of this is in our editorial partnership with the German magazine WirtschaftsWoche and Fortune. places a particular emphasis on ratings and league tables in a wide range of different areas: hotels, airlines, private banks, investment funds, annual reports, the most powerful fi gures in commerce and of course Switzerland s 300 richest. subscribers can download detailed information from consult the archives and benefi t from additional services.

4 4 DEADLINES/PUBLICATION SCHEDULE 2015 Issue Focus topic Print run copies On-sale date Adertising deadline Print material 1/15 Invest Guide /15 Funds / Structured products / Watches (SIHH) /15 WEF / Continuing education / Tax tips / Succession planning /15 Company ratings / Beauty highlights / HOMES* /15 Exclusive travel / Digital living / Energy effi ciency / ICON* /15 WATCHES /15 Golf rankings / Private banking ratings / CARS /15 BRANDS SPECIALS (big prints runs) sets the tone compellingly with 9 special focus editions published each year. The sophisticated design of these SPECIALS means they are something that people will wish to keep: WATCHES, BRANDS, THE 100 RICHEST UNDER 40, INNOVATIONS, SWITZERLAND, HEALTH, THE GOLDEN AGER and LUXURY Print run increased by copies = Big print run of copies 9/15 City rankings / SME / HOMES* /15 THE 100 RICHEST UNDER 40 / ICON* / BUSINESS AVIATION /15 INNOVATIONS /15 Artist ratings / Airline ratings &14/15 SWITZERLAND / MEN &16/15 Hotel ratings / Outdoors /15 HEALTH /15 The best bankers / Telecom ratings / FASHION / HOMES* /15 Annual Report ratings / Energy effi cienty / ICON* /15 THE GOLDEN AGER / CARS NEW NEW NEW NEW 21/15 LUXURY /15 Tax planning / Exclusive travel / ICON* /15 ETF-Report / Wine / CHRISTMAS SPECIAL / HOMES* /15 RICHEST &26/15 WHO IS WHO / Delicatessen / Sparkling wines / Real estate RICHEST Print run increased by copies = Big print run of copies Please note that different prices apply for the SPECIALS than for regular issues. The prices are set out in light blue and red in each case (see Formats & Prices, and Loose, Bound & Tipped Inserts). Special focus issue BUSINESS AVIATION, FASHION (Booklet) and CHRISTMAS SPECIAL.Please note that different formats apply for the special focus issues (magazine in a magazine) than for the main magazine (see Formats & Prices). Supplement CARS, MEN and WHO IS WHO. These supplements have the same formats as the main magazine. *See separate media data for HOMES and ICON

5 5 SPECIALS (big print runs) NEW NEU WATCHES WATCHES The Swiss watch market: innovations and trends. On-sale date: Print run: copies BRANDS BRANDS The most valuable Swiss brands. On-sale date: Print run: copies THE 100 RICHEST UNDER 40 THE 100 RICHEST UNDER 40 Junior rich list. The 100 richest under 40. On-sale date: Print run: copies INNOVATIONS INNOVATIONS The logics of growth for the future. On-sale date: Print run: copies SWITZERLAND SWITZERLAND What moves the Swiss economy. On-sale date: Print run: copies HEALTH HEALTH The lucrative business with health On-sale date: Print run: copies NEW THE GOLDEN AGER THE GOLDEN AGER 50 at last everything for active golden agers with money to spend. On-sale date: Print run: copies LUXURY LUXURY Focus on sophisticated spending On-sale date: Print run: copies RICHEST RICHEST The 300 richest from Switzerland On-sale date: Print run: copies

6 6 SPECIAL FOCUS ISSUES & SUPPLEMENTS SPECIAL FOCUS ISSUES NEW BUSINESS AVIATION BUSINESS AVIATION Special issue for EBACE in Geneva, the world s leading business aviation trade show. On-sale date: Print run: copies FASHION BOOKLET FASHION BOOKLET The fashion guide with the latest trends: a wardrobe in booklet form. On-sale date: Print run: copies CHRISTMAS SPECIAL CHRISTMAS SPECIAL The shopping guide with the most delightful gifts for the 2015 festive season. On-sale date: Print run: copies SUPPLEMENTS CARS CARS The sleekest cars and the best engines: CARS by and PME Magazine. On-sale date: Print run: copies ( & PME Magazine) MEN NEW MEN The modern man s style guide setting out the latest trends. On-sale date: Print run: copies WHO IS WHO WHO IS WHO Portraits of the 100 most important persons in the Swiss business world by and PME Magazine. On-sale date: Print run: copies ( & PME Magazine)

7 7 ICON & HOMES ICON HOMES ICON The Style Magazine by and Handelszeitung. Four times a year Handelszeitung and produce an opulent and sensuous magazine which is particularly appreciated by female readers. Published in a big format, the ICON magazine provides photographers, illustrators and authors with a platform on Switzerland s Germanlanguage magazine market, revelling in luxury and extravagance! ICON sees itself as a source of inspiration especially for consumption-conscious and brandconscious readers who appreciate the editorial team s personal touch and their individual perspective. On-sales dates Print run: copies* homes The lifestyle and real-estate magazine by. With delightful reports, fantastic pictures and valuable tips, homes is designed as an enjoyable read, as well as providing added benefi t. With interviews, an expert forum and company portraits, homes takes a close-up look at the players in the property and residential sector. The Design News and Style News sections devote plenty of space to innovations and trends among producers and manufacturers. With more than 50 pages of properties on offer, the magazine presents dream homes in every issue with links for interested readers to follow. On-sales dates Print run: copies * Including special distribution by Modehaus Grieder

8 8 MEDIA DATA : THE LEADING SWISS BUSINESS MAGAZINE Publication frequency: 23 times a year Annual subscription price: CHF 218. Cover price: CHF 9.80 Total paid circulation: copies : THE SWISS BUSINESS MAGAZINE Publication Projection Coverage Circulation Readers per copy ,7% ,9 Handelszeitung (HZ) ,8% ,2 Finanz und Wirtschaft (FuW) ,9% ,6 Source: MACH Basic , WEMF circulation certifi cation 2013 : THE LEADER TITLE Readers range in % HZ FuW not analysed by MA-Leader 2011 Leader Top-Leader : ESTABLISHED AMONG HIGH-SPENDING CONSUMERS Annual gross personal income Structure Coverage Affinity D-CH Structure CHF to CHF ,4% 9,7% 74 53,5% CHF to CHF ,8% 15,7% ,2% CHF and over 14,3% 22,2% 169 8,5% Source: MA Leader 2013 We also create documentations that are specifi cally tailored to your requirements, in other words, in line with your goals and target groups. Your direct line for more details: sophia.muscella@axelspringer.ch ,2 18, ,8 16,2 Source: MA Leader 2013 READERSHIP DEMOGRAPHIC PROFILE : readers Structure in % German-speaking Switzerland: people Affinity Structure % One in three readers is female Male 75, ,6 Female 24, ,4 78% of the readers are aged between 30 and years 10, , years 15, , years 24, , years 21, , years 14, ,7 70 and over 13, ,0 readers have brains Compulsory basic education 6, ,6 College education 40, ,8 Graduate education 53, ,6 readers earn well Up to CHF , ,1 CHF to CHF , ,9 CHF and over 70, ,0 With you reach executives Self-employed 13, ,9 Management staff 39, ,9 Non-management staff 23, ,9 Residence City / suburbs 79, ,5 Rural 20, ,5 Source: MACH Basic Each subscriber picks up an average 3,31 times and takes at least a somewhat closer look at an estimated 70% of the content pages. Source: Publitest-mafo concept GmbH/average fi gure from No. 9/97

9 9 FORMATS & PRICES 1/1 PAGE CHF CHF CHF Text area: mm Trim size: mm 2/3 PAGE HORIZONTAL CHF CHF CHF Text area: mm Trim size: mm 2/3 PAGE VERTICAL CHF CHF CHF Text area: mm Trim size: mm Only possible with 3-column page imposition 1/2 PAGE HORIZONTAL CHF CHF CHF Text area: mm Trim size: mm 1/2 PAGE VERTICAL CHF CHF CHF Text area: mm Trim size: mm Only possible with 4-column page imposition INVEST* DISPLAY ADS CHF CHF CHF Text area: mm Only possible with 3-column page imposition 1/3 PAGE HORIZONTAL CHF CHF CHF Text area: mm Trim size: mm 1/3 PAGE VERTICAL CHF CHF CHF Text area: mm Trim size: mm Only possible with 3-column page imposition 1/4 PAGE HORIZONTAL CHF CHF CHF Text Area: mm Trim size: mm 1/4 PAGE VERTICAL CHF CHF CHF Text Area: mm Trim size: mm Only possible with 4-column page imposition INVEST TEASER DISPLAY ADS CHF CHF CHF Text Area: mm Fixed placement INSIDE BAHNHOFSTRASSE* DISPLAY ADS CHF CHF CHF Text Area: mm Only possible with 2-column page imposition PRICE MODEL 2014 issues with print run SPECIALS WATCHES, BRANDS, THE 100 RICHEST UNDER 40, INNOVATIONS, SWITZERLAND, HEALTH, THE GOLDEN AGER and LUXURY : Print run copies RICHEST issues with print run TEXT FOLLOW-ON/DISPLAY ADS Ads with text follow-on border on editorial content on one side at least. The number of ads per issue with text follow-on is limited. Please reserve as early as possible! Display ads are placed on an editorial page. * Further display ads upon request. BLEED FORMATS Allow +3 mm trim on each outer edge SPECIAL FOCUS EDITIONS The prices for regular issues are applicable. Formats: 1/1: Text area: 171 x 236 mm Trim size: 195 x 270 mm 1/2 horizontal: Text area: 171 x 118 mm Trim size: 195 x 135 mm 1/2 vertical: Text area: 85 x 236 mm Trim size: 96 x 270 mm

10 10 SPECIAL FORMATS & PLACEMENTS 2/1 PAGE ACROSS GUTTER CHF CHF CHF Text area: mm Trim size: mm 2 1/2 PAGE HORIZONTAL ACROSS GUTTER CHF CHF CHF Text area: mm Trim size: mm 2 1/3 PAGE HORIZONTAL ACROSS GUTTER CHF CHF CHF Text area: mm Trim size: mm 2 1/4 PAGE HORIZONTAL ACROSS GUTTER CHF CHF CHF Text area: mm Trim size: mm GATEFOLD 2 PAGES (FOLDING OUTWARDS) incl. technical costs CHF CHF CHF Total length: 386 mm, Hight: 275 mm GATEFOLD 3 PAGES (FOLDING INWARDS) incl. technical costs CHF CHF CHF Total length: 386 mm, hight: 275 mm GATEFOLD 4 PAGES (FOLDING INWARDS) upon request COVER WITH FLAP (whole circulation) incl. technical costs CHF CHF CHF Format: mm 2nd + 4th INSIDE FRONT COVER CHF CHF CHF Text area: mm Trim size: mm INHALT I+II CHF CHF CHF EDITORIAL CHF CHF CHF INDEX CHF CHF CHF STARTERS TEASER CHF CHF CHF COVER SPREAD CHF CHF CHF Format: mm SPLIT FRONT COVER CHF CHF CHF incl. technical costs Format: mm BANDEROL (SUBSCRIBERS) (Abo circulation) (Whole circulation on request) (RICHEST) CHF CHF CHF Width: mm Prices do not include technical costs for banderoling. ca. CHF 280. /1000 ex. PERFORATED CUSTOMER COVER (Abo circulation) CHF CHF CHF Format: mm, Excluding customer cover production costs. Further special formats on request. BANDEROL / SPECIAL FORMATS Special formats and banderols have to be booked early. Prior reservation and approval are mandatory. Banderol: The desired banderol must be submitted to the editors for approval. Special formats and banderols must be submitted two weeks before the copy deadline. SERIAL ADVERTISEMENTS Serial advertisements are charged at 1/1 pages less a special discount of 10% and are eligible for volume and AC/ASB discounts. ADVERTORIALS Price CHF Must be delivered ready to print and are eligible for volume and AC/ASB discounts. CONDITIONS Orders: Cancellations or postponements of orders placed can only be accepted up to the advertising deadline. reserves the right to invoice the advertising in the event of later suspensions. Reservations: Reservations confirmed in writing by the customer or that are cancelled after the booking deadline will also be invoiced. GENERAL REMARKS Prices valid for 1- to 4-colour advertisements (standard price) based on the Euroscale colours cyan, yellow, magenta and black. Prices subject to change All prices excl. 8% VAT

11 11 DISCOUNTS SURCHARGES STANDARD FRANC DISCOUNTS (DELIVERY PERIOD 12 MONTHS) CHF % CHF % CHF % CHF % CHF % CHF % STANDARD REPEAT ORDER DISCOUNT 3 x 5% 6 x 10% CHF % CHF % CHF % Standard volume discounts for and Homes (cumulative). 10 x 12% 12 x 15% AC II / ASB II FOR ADVERTS Agency commission II: 15% Annual sales bonus II: 15% over CHF gross, 4 pages per year Franc discounts are eligible for AC II / ASB II. ACII / ASB II for inserts, see Loose, bound & tipped inserts CHF % CHF % CHF % 18 x 20% 23 x 25% Valid up to 1/3 page. No size changes permitted. Change of motif with delivery of full templates. May not be accumulated with franc discounts. CHF % CHF % further discounts on request ADVERTISEMENTS Follow-up advertisements plus 25% positioning surcharge on the gross price. Placement requests will be honoured wherever possible, but cannot be guaranteed. Positioning orders will only be accepted from 1/2 page with a 25% surcharge. Box number (chiffre) charges: domestic CHF 20., international CHF 25. SUPPLEMENTS Brochures with third-party advertising: a surcharge of 30% of the gross price of a page of advertising in (or corresponding format) will be made per ad. Split surcharge: CHF Piggyback surcharge: CHF SPECIAL DISCOUNTS Charity discount as per ZEWO list: 50% reduction on gross rate. Not eligible for volume or AC II / ASB II discounts. NATIONAL COVERAGE WITH PME MAGAZINE The business publications and PME Magazine together reach readers in Switzerland, of whom are leaders and top leaders. Consequently, the combination of and PME Magazine achieves the highest coverage of top leaders among all publications in Switzerland s fi nancial and business press. Sources: MACH Basic and MA Leader 2013.

12 12 TECHNICAL DATA Magazine format: 205 x 275 mm Type area: 179 x 240 mm Bleed ads: +3 mm trim on all sides. Keep all non-bleed elements at least 10 mm from edges to allow for trim. Print process: Rotary offset, colour sequence K, C, M, Y. Total area coverage 300% Screen count: 70 screen, elliptical dot shape Density value: For full tone and tone value increase, ISO standard applies. For ISO standard, EURO standard, see Printing paper: Cover: white, wood-free, gloss-coated, 250 gsm Content pages: white, matt-coated, 70 gsm, with wood-pulp Cover: ISO coated, content ISO web coated Proof prints: For colour-accurate printed reproduction of your material, we require a proof made on paper similar to that used for actual printing. The proof must incorporate a UGRA/FOGRA media wedge in order to check colour values. Printer: Swissprinters AG,, Brühlstrasse 5, 4800 Zofingen delivery address for Swissprinters AG, Brühlstrasse 5, 4800 Zofingen, Herr Patric Frei, print material: Telephone Digital artwork: High-end PDF (with embedded fonts). PC/Windows: PDF or TIFF files only. Combination and Pantone colours must already have been redefined as Euroscale colours (CMYK) in the data supplied. Logos, images and fonts used must be supplied in the same folder. Software in use: Data delivery: Data delivery Print Online: Information on POLDIRECT: Data transfer on storage media: Completeness check: Data correction/ editing: Data management: All standard industry graphics and layout applications By to bilanz@swissprinters.ch, with all order information such as title, issue date, ad format, motif description and sender plus telephone number for queries We prefer the POLDIRECT industry solution from Print Online for electronic data transfer. Using this service, adverts are transmitted quickly and directly, centrally checked and archived, at no additional cost to the sender. info@printonline.ch or Telephone Preferred medium: CD or DVD. Others possible by prior agreement. Storage media must be accompanied by a contract proof matched to the printing process, on similar paper, incorporating a FOGRA media wedge and labelled with:, publication date, ad format, motif description, sender, telephone number for queries. Please mail to: Swissprinters AG, Brühlstrasse 5, 4800 Zofingen We require a copy of the advertisement (proof, laser printout, etc.) to carry out a completeness check. We do not accept responsibility for correct publication if this is not submitted in good time. Typesetting costs, modifications, etc. are charged separately by work performed. Data storage media sent to us will only be returned on request. Storage media will be deleted and/or disposed of 3 months after the last publication.

13 13 LOOSE, BOUND & TIPPED INSERTS LOOSE INSERTS LOOSE INSERTS Weight Total cost Regular issues copies SPECIALS see page copies RICHEST ISSUE copies up to 15 g CHF CHF CHF up to 25 g CHF CHF CHF up to 35 g CHF CHF CHF up to 50 g CHF CHF CHF up to 75 g CHF CHF CHF up to 100 g CHF CHF CHF up to 125 g CHF CHF CHF Other weights on request Loose insert Cost per 1000 copies CHF 540. CHF 620. CHF 640. CHF 660. CHF 790. CHF 870. CHF Miscellaneous Special print, split-run, piggybacking: on request Prices include shipping and technical costs Prices plus 8% VAT Technical specs Minimum format: 105 x 148 mm Maximum format: 195 x 270 mm Minimum paper weight: 120 gsm The closed folio of multi-page inserts must be at least 148 mm wide. BOUND INSERTS up to 15 g CHF CHF CHF up to 25 g CHF CHF CHF up to 35 g CHF CHF CHF up to 50 g CHF CHF CHF up to 75 g CHF CHF CHF up to 100 g CHF CHF CHF Other weights on request Bound insert CHF 460. CHF 520. CHF 560. CHF 590. CHF 680. CHF 730. SUPPLEMENTS Miscellaneous Special print: on request Prices include shipping and technical costs Prices excl. 8% VAT Technical conditions Format: 205 x 275 mm Head trim: 5 mm Face trim: 3 mm Foot trim: 3 mm Grind-off margin: 3 mm

14 14 LOOSE, BOUND & TIPPED INSERTS ADS WITH TIPPED INSERTS ADVERTISEMENTS WITH TIPPED INSERTS Weight Total cost Regular issues copies SPECIALS see page copies RICHEST ISSUE copies Postcard CHF CHF CHF up to 10 g CHF CHF CHF up to 25 g CHF CHF CHF Other weights on request CARTE PRESTIGE up to 10 g CHF CHF CHF With Fixplacement in the fi rst third of the issue Ad with tipped insert Costs per 1000 copies CHF 230. CHF 450. CHF 545. CHF 506. Miscellaneous Special printing: on request Price includes shipping and technical costs Prices exclude cost of ad Prices plus 8% VAT Technical specs Minimum format: 80 x 55 mm Maximum format: 195 x 250 mm Positioning subject to agreement Postal regulation: unfolded Special formats: must be booked early General: process suitability and price for sachets and 3D inserts on request with sample Booklets subject to agreement SURCHARGES Brochures with third-party advertising: a surcharge of 30% of the gross price of a page of advertising in (or corresponding format) will be made per ad. Split surcharge: CHF Piggyback surcharge: CHF AC II / ASB II FOR SUPPLEMENTS AND TIPPED INSERTS Agency commission: 5% Annual sales bonus: 5% from CHF gross Loose, bound and tipped inserts are eligible for volume and AC/ASB discounts. SAMPLES 5 samples must be sent to the advertising department for checking prior to fi nal approval. For tipped inserts, a dummy/position sketch must be sent to the advertising department for approval 5 weeks before publication. DELIVERY 1000 extra copies in each case No later than 8 days before on-sale date to: Swissprinters AG, Warenannahme, Brühlstrasse 5, 4800 Zofi ngen, Phone / Delivery note must include: title, issue number, date, quantity. In case of processing diffi culties, completing the print run takes precedence.

15 15 ONLINE AND MOBILE Hereunder you will find all our advertising formats for online, mobile and tablets. A complete overview is available under For all questions over integrations or customer specific solutions, Tino Grimm is at your disposal: telephone , tino.grimm@axelspringer.ch Formats size pixel homepage/sections (CPM) run of site (CPM) Business Net* (CPM) Standard formats Leaderboard, Skyscraper, Rectangle max. 80 KB 728 x 90 Pixel/160 x 600 Pixel/300 x 250 Pixel Maxiboard max. 80 KB 994 x 118 Pixel Halfpage Ad max. 80 KB 300 x 600 Pixel Monstersky max. 80 KB 245 x 770 Pixel Monsterboard max. 80 KB 600 x 400 Pixel Billboard/Wideboard max. 80 KB 994 x 250 Pixel Wallpaper max. 80 KB 728 x 90 Pixel/994 x 118 Pixel/160 x 600 Pixel Trenner max. 80 KB 600 x 75 Pixel Teaser max. 80 KB 300 x 200 Pixel Branding Day: Only in combination with Handelszeitung: fixed price Special formats Expandable Rectangle max. 80 KB 300 x 250 bis 500 x 500 Pixel Expandable Halfpage Ad max. 80 KB 300 x 600 bis 500 x 600 Pixel Expandable Wideboard max. 80 KB 994 x 250 bis 994 x 600 Pixel Mobile/tablets Interstitial max. 80 KB 640 x 960 Pixel Mobile Wideboard max. 80 KB 640 x 320 Pixel Banner 320 x 50 Pixel Additional formats Sticky (Sky), Capping, Targeting max. 80 KB costs for per additional display Other formats Bilanz newsletter bi-weekly and sent to about 5000 subscribers, text (350 signs) incl. image (148x148 px) and 2 urls 1200.

16 16 CONDITIONS Online discounts CHF % CHF % CHF % CHF % CHF % CHF % CHF % CHF % CHF % CHF % Technical datas Data formats: advertising material can be supplied in GIF, JPEG or rich media formats up to 80 KB max. In case of trouble with documents in rich media formats, a price of CHF is calculated upon intervention. Data delivery: indicate clicks-through-url at online@axelspringer.ch Online utilisation title visitors unique clients bilanz.ch wirtschaftsmedien.ch Source: Net-Metrix-Audit, Ø Jan June 2014 General conditions Minimum order: CHF Price: the CPM rates are per 1000 ad impressions in CHF, except where specifically noted, and VAT excluded Discount: discount depend on the sale of delivered and invoiced banners per site Deadline for submission: at least 3 working days before publications Design changes: have to be submitted within one business day, excluding saturdays, sundays or public holidays Agency commission: 5% on all dispositions mediated by an advertising and/or media agency authorized for commission. 15% is charged on dispositions made abroad. Bilanz.ch user profile Source: NET-Metrix-Profile Structure Affinity Gender: male 64,5 % 125 female 35,5 % 73 Age: years years years years years years 70+years 7,9% 17,8% 22,3% 22,5 % 13,4 % 10,0 % 6,1 % Education: compulsory 9,3 % 53 college 39,3 % 77 graduate 51,4 % 164 Income: up to CHF CHF to ,6 % 15,7 % more than CHF ,3 % 139

17 17 BROAD PRODUCT RANGE FOR YOUR CROSS-MEDIA CONCEPT PRINT / ONLINE / MOBILE / EVENTS 360 Whether print, online or mobile print and digital channels can be optimally linked with each other using Axel Springer Wirtschaftsmedien. For your innovative cross-media concept, each channel offers various creative special advertising formats plus possibilities for integration and cooperation through which opinion-leading target groups with purchasing power can be attracted effectively and with pinpoint accuracy. We would be happy to provide you with any advice you need.

18 18 ADVERTISING TERMS AND CONDITIONS 1 Definition of insertion agreement The Terms and Conditions of Insertion govern contractual relations between the advertising client or advertising broker and the publisher, provided that nothing else has been agreed in writing. By entering into a written or verbal insertion agreement, the publisher undertakes to ensure that one or several advertisements appear in the designated publication, while the advertising client undertakes to pay the costs of insertion. 2 Applicable legal norms The publisher s terms of business and the provisions of the Swiss Code of Obligations (OR) are the principal regulators of the contractual relationship. 3 Swiss franc agreements and repeat orders 3.1 Permissibility Swiss franc agreements and repeat orders are only per missible for advertisements of an individual advertising client. Special SZW/VSW regulations apply to corporations and holding companies. 3.2 Contracts and their duration The size of the contract must normally be known at the time of first ordering, but always before the appearance of the first advertisement. The duration of the contracts and repeat orders begins at the latest on the date of the first insertion, unless a different date is agreed when the contract is concluded: it is valid for 12 months and cannot normally be altered. If the duration of a contract begins before or on the 15th of a month, then it runs to the end of the previous month in the following year. 3.3 Prices and changes in prices A contract is made at the basic price for each publication. The discount due for all categories of advertisement eligible to discounts will be calculated on the contract in accordance with the price list in effect at the time. Changes in prices, discounts and VAT come into effect immediately even on current orders. The client placing the advertisement has the right to withdraw from the contract within two weeks of notification of the new price. In this case, he is only entitled to the discount based on the discount scale that corresponds to the quantity actually taken. 4 Discounts 4.1 Swiss franc contract discount The client is entitled to the discount set forth in the price list for every contract made in Swiss francs. 4.2 Retrospective discount If the volume of advertisements placed within a year exceeds the number previously agreed, a retrospective discount will be calculated on the total volume according to the discount scale and granted to the client at the end of the accounting period. 4.3 Repeat order discount Repeat order discounts will be granted on orders for the number of advertisements (within 12 months) shown in the discount scale that are simultaneously allocated. The size may not be changed, text or subject matter only in cases of full printing material. Extensions and renewals of a repeat order are possible if the publisher is informed before the appearance of the last insertion in its previous form and within a period of 12 months. The discount will be calculated on the basis of the new total volume or according to the corresponding discount level and granted retrospectively, taking into account advertisements that have already been invoiced. Repeat orders are limited to those publications with price lists that allow for this option. 4.4 Discount adjustments The same discount rate is normally applicable throughout the duration of the contract. 4.5 Reclaim of discount If the number of advertisements taken up has not reached the agreed volume at the end of the period of the contract, the client will receive a reclaim of discount based on the discount scale. Discount is not generally reclaimed if the missing volume is no more than 3% of that originally agreed. 4.6 Agency commission, annual sales bonus Agency commission (AC): An agency commission (AC) of 15% of the net amount invoiced is granted on advertising orders from advertising and media agencies entitled to a commission. In such cases, the basic gross price is used as the basis of the calculation. An AC of 5% is granted on inserts/banderols. Annual sales bonus (ASB II): An annual sales bonus (ASB II) of 15% of the net amount invoiced is granted to all direct clients whose advertising order amounts to at least Fr in a given year. In such cases, the basic gross price is used as the basis of the calculation. An ASB of 5% is granted on inserts/banderols. Agency commission and annual sales bonus: Agency commissions and annual sales bonuses may not be cumulated. AC and ASB may be reclaimed if the terms of payment are breached. 5 Premature cancellation of contract 5.1 Suspension by the advertising client The cancellation or postponement of confirmed orders, even for compelling reasons, can only be accepted up to the advertisement deadline. 5.2 Cancellation of contract by the publisher If a newspaper ceases publication during the period of the contract, the publisher may withdraw from the contract without obligation for compensation. In this case, the client placing the advertisement is not released from the obligation to pay for advertisements which have already appeared. In the event of premature cancellation of the contract by the publisher, the entitlements to discounts calculated on the original total amount agreed remain valid. 6 Terms of payment 6.1 Date of payment Unless otherwise agreed, invoices are to be paid within 30 days without cash discount. Under the laws of debt collection, all entitlements to discount lapse on all unpaid invoices. These discounts will be invoiced subsequently. 6.2 Interest rate Interest may be charged on invoices not paid within 30 days. The interest rate is 5% (Section 104, OR). 6.3 Del credere risk The del credere risk of a third party is to be borne by the advertising client. In other words, the contractual partner of the publisher undertakes to vouch for the payment or other fulfilment of obligation of the mediating third party. 7 Other services Extraordinary services are invoiced plus VAT additionally, in accordance with industry standard rates. These include services

19 19 ADVERTISING TERMS AND CONDITIONS such as production of printing material, creative copy and artwork, text drafts, translations, media analysis and evaluations, etc., which exceed the usual services (e.g. simple media schedules, cost calculations, etc.) as well as desktop publishing costs, express surcharges, repeated alterations to orders, subsequent new regrouping of invoices, interim announcements for ongoing contracts, third-party services, and so on. 8 Requested positioning Requests by the client for particular positioning of an advertisement are not accepted as binding. If the advertisement appears in a different place to the position specified or requested for technical reasons, this does not constitute a reason to withhold payment or demand compensation. 9 Complaints If an advertisement is published incorrectly such that the sense or the effect of the advertisement is significantly affected, compensation will be offered in the form of advertising space of up to the same size as the faulty advertisement. Telephone orders, alterations or cancellations are made at the client s risk. Further liability is declined. Printing errors which do not affect either the sense or the effect of the advertisement do not confer entitlement to price reductions. The publishing house guarantees a good, technically correct reproduction of the advertisement. This is conditional upon the client supplying a perfect, ready-to-print copy for the relevant printing process. The client may be informed of deviations from the required standard. Slight differences in colour are within the range of tolerance of the printing process on account of the paper and inks used, and do not confer any entitlement to price reductions. Delayed delivery of editions due to technical problems does not confer entitlement to compensation. No responsibility is accepted for printed material which does not match the technical standards of the newspaper. Complaints must be made within one month of receipt of invoice. Complaints can no longer be accepted once this interval has elapsed. The disputing of one or more items on the invoice does not absolve the client from his obligation to pay the rest of the invoice within the time specified in the section Terms of payment. 10 Refusal of advertisements The publisher reserves the right to refuse advertisements without giving a reason. Clients cannot make advertising business conditional on publication of certain editorial articles. 11 Legal compliance The client bears full responsibility towards the publishing house, the authorities and the publication s readership for the content of the advertisement. If the newspaper is held responsible by a third party, the client undertakes to release the newspaper from any claim. Criminal and civil law: Subject to the mandatory provisions of press law, the client placing the advertisement bears sole responsibility and financial consequences if any laws are broken by the publishing of his advertisement. He undertakes to completely absolve the publisher and release him from all responsibility for any claim made by a third party in connection with the content of the advertisement. Laws of unfair competition (UWG): The client guarantees that his advertisement does not violate the Swiss legislation on unfair competition. Where this law is violated, the client bears full responsibility for any consequences which might affect the publisher. In particular, the client undertakes to assume all costs which might arise for the publisher from a UWG proceeding. Advertisements which are not clearly recognizable as such from their design will be marked with the word Anzeige. Neither the basic font of the newspaper/periodical nor the titles (script and imprint) of the newspaper/periodical may be used for advertisements in editorial form. 12 Counter-representation Pursuant to Section 28 g ff. of the Swiss Civil Code (ZGB), anyone whose character is directly affected by the representation of facts in periodically issued media has the right to counterrepresentation. The publishing house can refuse the right to counter-representation if it is obviously untrue or if it violates the law or good morals. The client who has made the contested assertions undertakes to assume any costs arising from the exercising of the right to counter-representation. 13 Electronic transfer of printed matter No responsibility whatsoever is accepted for data supplied by the client (on data storage media, via modem or ISDN) whose content is defective or incomplete. The publisher also declines all liability if data supplied cannot be processed or used by standard means and this gives rise to defects in the quality of the printed product. Additional expenses arising will be charged to the client based on the time involved. The publisher s liability is limited to errors on his part that can be attributed to gross negligence. 14 Approval for printing Only advertisements produced by ourselves (invoiced separately) from supplied repro-suitable originals will be sent to the client in proof form prior to printing, with details of the deadline for accepting corrections. Should the publisher receive no report by this deadline, approval for printing is assumed. Corrections that deviate from the original draft and require reworking of the litho can only be accepted if the necessary time is available and the client is willing to pay the associated expense. No test prints are made of supplied exposure-ready data. 15 Printing material The client is responsible for the timely delivery of printing material or loose inserts. Without express agreement, the publishing house or the advertising company is not obliged to keep or return the printing and data material. 16 Rate changes Rates are subject to change, with the revised rates applying to all advertising clients simultaneously. The client placing the advertisement has the right to withdraw from the agreement within two weeks of notification of revised rates. In this case, he is only entitled to the discount based on the discount scale that corresponds to the quantity actually taken. 17 Court of jurisdiction The court of jurisdiction is the applicable court for the territory of the company office that concluded the insertion agreement. In this instance, the court of jurisdiction is Zurich. The present Terms and Conditions of Business come into force on January 1, 2015 and supersede all previous versions. This English version is a translation of the original German version. In case of dissension or dispute the German version applies.

20 20 CONTACTS PUBLISHER AND EDITORS Axel Springer Schweiz AG Förrlibuckstrasse 70 P.O.Box, 8021 Zurich Telephone Fax Advertising Fax Publisher Fax Editors EDITORS Editor-in-Chief Dirk Schütz Telephone PUBLISHER Publishing Director Dr. Thomas Garms Telephone Deputy Publishing Director Maike Juchler Telephone READER MARKETING Director of Marketing Patrizia Serra Telephone Product Manager Sabine Carrieu Telephone ADVERTISING / ADVERTIS- ING MARKETING Director of Advertising Marketing Sandra Bruderer Telephone Mobile sandra.bruderer@bilanz.ch Sales Central-CH / NW / Part of ZH Rolf Fischer Telephone Mobile rolf.fischer@bilanz.ch Sales CH East / FL / Part of ZH / Ticino Daniel Wiprächtiger Telephone Mobile daniel.wipraechtiger@bilanz.ch Head of Sales homes Project Manager Advertising Gordana Saric Telephone Mobile gordana.saric@bilanz.ch Office Team Liana Tatka Telephone liana.tatka@bilanz.ch Andrea Vucinic Telephone andrea.vucinic@bilanz.ch West Switzerland Axel Springer Suisse SA Rue de Lyon Genève Telephone Fax Office Sales Team West Switzerland Servais Micolot Telephone Mobile servais.micolot@axelspringer.ch Office Sales Team W-CH Martina Lügstenmann Telephone martina.luegstenmann@axelspringer.ch INTERNATIONAL SALES Germany IMV Internationale Medien Vermarktung GmbH Wolfgang Jäger Hauptstrasse 29 D Starnberg Telephone Fax w.jaeger@imv-media.com Austria proxymedia e.u. Michael Schachinger-Brauner Wiesengasse 3 A-2801 Katzelsdorf Telephone Fax michael.schachinger@ proxymedia.at Italy Axel Springer Media Italia Cristiano Merlo Via Leopardi 21 I Milano Telephone Fax info@axelspringer.it France Axel Springer Media France Madame Laura Barbier 93, Avenue Charles de Gaulle F Neuilly-sur-Seine Cedex Telephone Fax l.barbier@axel-springer.fr England Axel Springer Media Impact UK Patricia Meier Woster 6 th Floor 120 Charing Cross Road GB-London WC2H 0JR Telephone +44 (0) Fax +44 (0) patriciameier@axelspringer.co.uk Axel Springer Schweiz AG Postfach, CH-8021 Zürich