CORPORATE PROFILE. European leader of fully automated packshot creation solutions. Packshot creation. 360 Product Animation. 3D Product Animation

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1 CORPORATE PROFILE European leader of fully automated packshot creation solutions Packshot creation 360 Product Animation 3D Product Animation 3D Product Modelization

2 Page 2 THE COMPANY PackshotCreator, European leader in packshot creation solutions for e- commerce and marketing.. In Europe the e-commerce business is still increasing, with revenues raising by 16,3% over the first half-year 2014 compared to Today, Germany, France and UK counts together the biggest online buyer population, number KEY NUMBER which is still raising each month. In Poland and Germany, online sales revenues increased by 22% compared to only 3% to 0.4% registered by traditional (offline) retail shops. This Date of creation: 2001 growing market is in the same time also facing an increasing Number of collaborators: competition. In France for instance, more than new e- 25 people at the head office, 40 in R&D commerce websites have been launched over the past 12 months. 4 ranges, 29 products, 3 showrooms In order to stay competitive, online shops needs continiously to empower their products while reducing their production Presence: costs. EMEA region PackshotCreator offers an adapted solution, allowing companies to internalise their packshot creation and to take advantage of a unique tool accessible to all. Number of clients: companies and users in 35 countries. The result: higher reactivity and efficent cost management thanks to preconfigured systems allowing automated and standardized product shootings. Innovation has alsways been in the core center of PackshotCreator s strategy. Its R&D department counts more than forty engineers, programmers and photographers, working daily on the development and improvement of the equipments and softwares. Users have today access tomore than 100 functionalities based on best practices of the product photography: - Studios offering a performing lighting system allowing users to adapt precisely the distribution of light all around the product - which is perfect to keep under control the shooting of white, transparent or reflective products. - Computer-controlled turntable systems adjustable to the degree allowing to set up 360 or multiangle views. - The possibility to integrate an HD zoom to emphasize finishes and details of the products. - Particularly useful functionalities, such as automatic background removal or the removal of progressive blur effects (Hyperfocus) All PackshotCreator innovations are available here.

3 Page 3 A UNIQUE CONCEPT Place. Preview. Create. PackshotCreator is offering a range of 29 equipments with integrated software for all type of products, and any kind of projects: online shops, photos for print, archives, internet image banks, R&D, quality control Create professional quality visuals in only three steps. «Place, Preview, Create»: the user places the object to be shooted in the PackshotCreator studio box and does all necessary settings over the software interface: framing, zooming, exposure verification, angle definition Each setting can be saved for a later use; and the result is visible instantly on the screen. Only one click is necessary to take a picture on a pure white background. Quality visuals usable immediatly: photos or 360 views of objects, created in few minutes and for less costs. PackshotCreator helps companies to face the e-commerce new challenges: automated and standardized shots of products allowing both, to put pictures online immediately and to maximize the sales attractiveness of the products. A system perfectly integrated to business workflows: PackshotCreator is shaped to be used by everyone in the company. No need of specific IT or photography knowledge. The PackshotCreator solutions are set up to guide every user, even the most novice, step by step and enabling companies to optimize their workflow and to reduce their production costs. PackshotCreator solutions allows every company, of any sector, to create an important volume of professional visuals, quickly and easily. E-commerce businesses and marketing departments are increasing productivity and performance when acquiring an internal turnkey photo studio, managing the global chain of photo creation or interactive 360 objects views.

4 Page 4 12 YEARS OF INNOVATION Lancement du PackshotCreator, premier studio photo contrôlé par ordinateur 2004 Gamme 360 : l animation 360 offre une nouvelle dimension à la communication Gamme HD : pour un rendu toujours plus exceptionnel des produits Gamme PackshotSpin : pour l animation à 360 de produits jusqu à 320 kg 2008 PackshotOffice : le studio de création 100% autonome intégrant un écran, un système d exploitation et un disque dur 2009 full lighting full lighting PackshotCreator X2: l inimitable PackshotCreator évolue : doublez vos performances 2012 PackshotMacro R: la solution photo et animation 360 dédiée aux professionnels de la bijouterie et de l horlogerie intégrant le rétro-éclairage sur 6 zones distinctes PackshotSphere : la première solution pour l'animation 3D de grands produits 2011 PackshotCreator R3 : la solution unique pour obtenir des visuels sur un fond blanc pur, sans aucune retouche grâce à son système d éclairage de 4000 LED modulables PackshotSphere X5: la station automatisée de création d animations 3D pour les produits XL LuminaPad: la table lumineuse pilotée par tablette : créez instantanément des visuels de vêtements et de textiles sur un fond blanc pur ou fond transparent PackshotOne: pour la photographie sur fond blanc ou transparent de produits jusqu à 91 cm de haut (bagagerie, maroquinerie ) MaestroBot 3D: la seule solution de création de modélisation 3D tout-en-un entièrement robotisée. MaestroBot R: la technologie Full Lighting au service de la modélisation 3D PackshotCreator 3D : la première solution tout-en-un pour les animations 3D 2010 PackshotAlto : la première gamme de studios grand format jusqu à 1m80 avec rétroéclairage modulable 2010 MaestroBot Start: la porte d entrée vers la modélisation 3D de produits.

5 SOLUTIONS TO ANSWER EVERY SPECIFIC NEED PackshotCreator is providing cost efficient packshot solutions to all companies regardless their size or sector of activity, their project, budget and the product characteristics. THE START RANGE Designed to answer the most basics needs of product photography, this range is the first step to PackshotCreator s technology, ideal for SME s. PackshotStart THE PRO RANGE Very polyvalent, the Pro range is declined in mini studios of different sizes, the biggest one is allowing 360 shoots of products up to 180 cm high perfect for packshots with a mannequin for exemple. PackshotCreator X2

6 Page 6 THE STUDIO RANGE The Studio range has been created to answer the needs of the most challenging projects: The possibility to mask automatically the photo or animation background in one click, macrophotography, XXL shooting, 360 and automated 3D capture, solid shoots PackshotCreator R3 THE MAESTROBOT RANGE The new MaestroBot range consolidates PackshotCreator s 12 years know-how in one: fix and multi-angle shootings, interactive 360 and 3D view capture are now added to automated 3D modelling. The result: automized 3D acquisition systems creating interactive 3D models with an ultra-realistic render.. SOME CLIENTS REFERENCES ATOLL CHRISTINE LOUBOUTIN CASQUADE, DÉCATHLON, DELL FRANCK PROVOST GROSBILL.COM HERMÈS, L ORÉAL LANCÔME, LANVIN NINA RICCI, NIVÉA, OSCARO.COM, PFIZER PHILIPS, SAGEM PROCTER & GAMBLE TISSOT, TUPPERWARE MaestroBot 3D Multi-angles Animation 3D Modeling Hyperfocus

7 Page 7 Laurent Wainberg, founder of PackshotCreator The company was founded in 2001 by Laurent Wainberg. Previously Laurent created Call Back in 1996, a company specialized in professional radio paging services, he sold several years later to a multinational telecom group. He then participated in 2000 in the launch of Digicall, the first VoIP operator in France. Thanks to his strong expertise in new technologies, he launches in 2001 a unique and innovative concept: PackshotCreator, the packshot creation studio. This solution paved the way to automated production of product visuals and animations. DEMONSTRATIONS AVAILABLE IN OUR SHOWROOMS France Germany Netherlands International press contact: Mona Piquet + 33 (0)

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