DISTRIBUTION CHANNELS, PROCESSES AND ECONOMICS

Size: px
Start display at page:

Download "DISTRIBUTION CHANNELS, PROCESSES AND ECONOMICS"

Transcription

1 MDER

2 DISTRIBUTION CHANNELS, PROCESSES AND ECONOMICS Course description The course has the aim to show a general picture of current distribution channels and formats within Fashion & Luxury, at international level, underlining differences among the main regions and countries. For each of them will be deepen end users, size, location, product & price mix, retail business model from the marketing and sociological perspective and evaluating the different performance implications. Fil rouge of this course is the need to pursue a multi-channel and multi-format distribution strategy, mixing both traditional and innovative formats, both off line and on line channels, without losing an unique brand identity and positioning on the market, at worldwide level. Test A group field project will requested at the end of the course (a PPT presentation), through guided observations of a sample of retail stores in Milan, a codification of managerial, sociological and economic variables, a rationalization of each retail model. Bibliography Martìnez Barreiro A. (2008), Hacia un nuevo sistema de la moda. El modelo Zara, Revista Internacional de Sociologia, LXVI, pp Augé M. (1992), Nonluoghi, Eleuthera, Milano. Noble S, Guggenheim Shenkan A., Shi C., The promise of Multi-channel Retailing, McKinsey Quarterly Review, October Pedroni M. (2012), Sellers of Experience. The New Face of Fashion Retail, working paper Professor Salvo Testa Since 1981 Professor at Management Department of bocconi University in Milan. Since 2001 Director of Major in Fashion & Design of Master of Sciences in Management, International Management and Arts Management at Bocconi University. Since 1981 Professor of Strategic Department at SDA Bocconi Business School of Management. Since 1981 Professor of Strategic Department at SDA Bocconi Business School of Management. Since 1992 until 2009 Founder and Director of Fashion & Design Platform at SDA Bocconi. Since 2009 Board Executive Director General Management and Corporate Relations- and Program Director of Master in Multichannel Distribution and Experiential retail at Milano Fashion Institute. Consultant for several Fashion & Luxury Companies and author of articols and books on fashion management: Stefania Saviolo-Salvo Testa, Le imprese del sistema moda, ETAS 2000 e 2005 (Strategic Management in Fashion Companies, ETAS 2002; La gestion de las empresas de moda, Gustavo Gili, 2007); Archetipi di partenership tra licenzianti e licenziatari in Barbara Giannelli-Stefania Saviolo, Il Licensing nel sistema moda, ETAS 2001; Salvo

3 Testa, La specificità della filiera italiana della moda in Marco Belfanti, Annale della Moda, Einaudi Gianluca Meloni Since 2010 Senior Lecturer at SDA Bocconi. Clinical Professor in several courses at Bocconi University (Planning and Control Systems, Performance Measurement, Managament Control Systems for Performance Evaluation). Consultant for several Retail Companies (also in the Fasshion Industry). Autors of several articols and books: M. Agliati, G. Meloni Digitalizzare i processi amministrativi, Milano, EGEA, 2007, Misurare le prestazioni di punto vendita: dalla rilevazione all interpretazione dei risultati e delle loro determinanti, in Castaldo S., Mauri C. (eds), Store management il punto vendita come piattaforma relazionale, Milano, FrancoAngeli, 2005, M. Agliati, A. Caglio, G. Meloni, F. Miroglio - L impatto dei sistemi ERP sulle attività e sulla professionalità amministrativa, Milano, EGEA, Marco Pedroni (Cattolica) has a PhD in Sociology and Social Research Methodology from the Università Cattolica of Milan, Italy, where he collaborates with the Centre for the Study of Fashion and Cultural Production (Department of Sociology). He is a lecturer of Sociology of Fashion at the Milano Fashion Institute, and has published articles and books on fashion and creative professions. Scholar on the works of Georg Simmel and Pierre Bourdieu. Currently his research and writing are devoted to explore coolhunting and its role in the cultural production. His last works are Coolhunting. Genesi di una pratica professionale eretica [Coolhunting. Genesis of a Heretical Professional Practice] (FrancoAngeli, Milano, 2010) and Moda e arte [Fashion and Art], with Paolo Volonté (FrancoAngeli, Milano, 2012). Planning N. DATE HOUR 1 Monday 12/03/ Monday 12/03/ Monday 12/03/ Tuesday 13/03/ Tuesday 13/03/2012 PROFESSOR LESSON Testa Testa Testa Meloni Meloni Distribution Channels and Formats in the Fashion Markets: criteria of differentiation and specificities of different geographic areas. Interrelations between formats and performances in the different market segments: from top end Retail to Mass Market Retail. Examples. Retail Value-Chain, overview of Retail Processes: Planning & Development, Buying & Stock Management, Visual Merchandising, CRM, Administration Measuring retail performances: from retail company to store Measuring performances at store level: financial indicators

4 6 Tuesday 13/03/ Tuesday 13/03/ Wednesday 14/03/ Wednesday 14/03/ Wednesday 14/03/ Thursday 15/03/ Thursday 15/03/ Thursday 15/03/ Monday 19/03/ Monday 19/03/2012 Meloni Meloni Pedroni Pedroni Pedroni Testa Testa Measuring drivers of performances at store level: non-financial indicators (the typical KPIs of a retail company 1/2) Measuring drivers of performances at store level: non-financial indicators (the typical KPIs of a retail company 2/2) The new face of fashion retail: sociological and anthropological features. Retail, fashion and modernity. The distribution channels of fashion between brand and experience. Trends Impacting Fashion Retail. Evolution of fashion retail From central standardisation to local customisation of Formats and Locations 1/2. From central standardisation to local customisation of Formats and Locations 2/2. Guest Speaker Visit to a Retail Department inside a Fashion Company. Testa Testa Emerging role of Genius Loci inside the Retail Strategy. Examples. 1/2 Emerging role of Genius Loci inside the Retail Strategy. Examples. 2/2 Coordinator Salvo Testa

5 BUYING AND STOCK MANAGEMENT Course description This course will focus on the key leverages for the management of store, assortments, products (category management and buying) and, last but least, space management. The whole course will be inspired from a customer-centric perspective. In order to do that, both managerial processes and operating tools included in the course will be ideally related to basic topics like customer segmentation and channels and retail formats differentiation. In particular, a strong focus will be put on the product management topic, which is essential in order to achieve good economic results in store. Furthermore, all managerial processes related to retail will be observed from a two dimension s perspective: the one of timing/delivery (offer renewal, collections, mass fashion retailers); the one of place (store clustering based on store location; customized assortments; Design & Luxury Model). Test: Written Exam; On field Project Bibliography: Suggested Readings: Underhill P., Why we buy. The science of shopping, Simon and Schuster, 1999 Professors: has been Marketing Professor at Sda Bocconi School of Management since 2007, with a focus on strategic marketing and retail. He is lecturing at the MAFED (Master in Fashion, Experience and Design) in Sda Bocconi, on the topics of Category Management and Communication. Meanwhile, he is actively consulting in retail industry. He has recently published a book on the impact of the Web and Green on Economics ( GreenWebEconomics, the New Frontier ), and has written many articles on retail ( Retail Horizon, Detail in Retail Magazine, Denmark, December 2011; Architecture and Marketing to generate value in Retail, Mark up, September 2008). Prior to 2007, had been working as a manager and director of multinational companies, in consumer goods and retail, in EU and China. He graduated with honor from Bocconi University, and achieved an MBA at Vlerick Leuven Gent Management School, in Belgium.

6 Cristina Poianella After graduating from Bocconi University in 2003 in Business Management with a Fashion Management major, she has worked with many luxury brands such as Fendi, Bottega Veneta, Christian Dior and Fratelli Rossetti. During her career she has held various roles specializing in Buying and in accessories Merchandising. After 5 years of experience as a Buyer for Europe Leather Goods & Accessories at Fendi, she specializes Leathergoods Merchandising through the collaboration with Bottega Veneta and Christian Dior. Since 2011 she serves as Retail Buying Manager and Leathergoods Merchandising Manager for Fratelli Rossetti. Planning N. DATE HOUR 1 Tuesday 20/03/ Tuesday 20/03/ Tuesday 20/03/ Wednesday 21/03/ Wednesday 21/03/ Wednesday 21/03/2012 PROFESSOR LESSON -Introducing Category Management: logics and tools -Structural variables: location, brand, product, customer -Category Matrix and category roles -Playing with margin, volumes, products -Exercise on Matrix -Category SWOT -Category Plan -Category management within the company -OVS case history -OVS case history -Exercise on Category 7 Thursday 22/03/ Thursday 22/03/2012 -Retail Value Chain: overview of process dynamics from a product s point of view -Retail Value Chain: overview of process dynamics from a product s point of view 9 Thursday -Retail Value Chain: KPIs for product

7 22/03/ Monday 26/03/ Monday 26/03/ Monday 26/03/ Tuesday 27/03/ Tuesday 27/03/ Tuesday 27/03/2012 Cristina Poianella Cristina Poianella Cristina Poianella Cristina Poianella Cristina Poianella Cristina Poianella management - Buying process as a key factor of Retail lifecycle - The Buying process: methodologies & techniques - The Buying process and the Product management: seasonal vs carry over - The Buying Process and the Product management: re-orders, re-assortments, stock balancing and makdowns - The importance of Buying process vs. other departments: Buying vs. Merchandising; Buying vs Production - The importance of Buying process vs. other departments: Buying vs. Visual Merchandising; Buying vs Retail Coordinator:

8 EXPERIENTIAL STORE DESIGN AND VISUAL MERCHANDISING Course description In an interdisciplinary perspective, the course program aims to cover the design process of distribution formats, taking as reference the experiential dimension of the store, in its communicative value and not just distribution. The main points of the design process are the coherence of the format with the reference brand, the market (final consumer), the location (place, space, etc..), the content (products, services, sales staff). The course will be enriched by a series of case studies that represent the most significant experiences in the various existing distribution formats. Bibliography Iannilli, V. (2010), Fashion Retail. Visualizzazione e rappresentazione del sistemaprodotto moda, Franco Angeli, Milano,K. ( 2008), Atmosfera e visual merchandising: ambienti, relazioni ed esperienze, Franco Angeli, Milano - (capp. 4, 6, 7) Professors Arturo Dell Acqua Bellavitis (Politecnico) Arturo Dell'Acqua Bellavitis, architect, Professor and Dean of the Politecnico School of Design in Milano, is vice president of the Foundation of Milan Triennale. He coordinated courses of Industrial Design at Milan Polytechnic in Como Campus (Textiles for Fashion and Furniture major; Wood / Furniture major) and is currently Chairman of the degree course in Fashion Design at the Milan campus. Is drafter of the project is the Museum of Design at the Milan Triennale, project funded by the Ministry for Cultural Heritage. He has taught courses and seminars in several universities in and outside Europe. He has lectured on design in numerous museums and Italian cultural centers abroad, Durin Triennale or ADI exibitions. Is also author of essays and memoirs for conferences and seminars. Valeria M. Iannilli She is Coordinator of the Fashion and Textile Design Research Unit at the Faculty of Design. She specialises in retail design, with a special focus on design experience strategies. She has conducted research into format innovation and sales concept processes through design tools, focusing on several specific segments, including the fashion system-product, jewellery, interior decoration/design, food and pharmaceuticals. She is Co- Director of Master in Interior Design Retail Management (POLIdesign /Innovacom). She has contributed to numerous research and training projects for businesses (including Etro, Unieuro, Oréal, Richemont, NEMO Future Lab, Gemeg, Consorzio Carrara Export and McDonald s) and public and

9 private research institutions (including MIUR, National Chamber for Italian Fashion and Expo Cts). Karin E lecturer presso l Università Bocconi dove insegna Marketing, Channel Management e Store Management. E docente Senior presso la SDA Bocconi dove coordina il corso di Trade Marketing e Category Management e il corso di Merchandising e Atmosfera. Collabora inoltre con l Osservatorio Retailing e l Osservatorio Vino della SDA Bocconi dove coordina attività di ricerca. La sua attività di ricerca è rivolta ai temi distributivi con particolare attenzione alla gestione del canale e, nell ambito delle politiche di retailing, allo shopping esperienziale, alla comunicazione nel punto vendita e al visual merchandising. Federica Vacca, PhD at the School of Design at Politecnico di Milano, after a Master Degree in Engineering. Research fellow and Member of the Fashion and Textile Design Research Unit, in 2008 she was visiting researcher at FIT -Fashion Institute of Technology of New York. She is a lecturer on Fashion Retail Design at the Politecnico di Milano, Milan Fashion Institute and other institutions of higher learning. In 2005 she obtained the title of Master in Interior Design at Politecnico di Milano. Since 2004 she has been working in the field of Interior Design and Fashion Design Claudia Baldi Graduated in Architecture at the University of Florence, she lives and works in Milan, where she has created a Planning and Design firm operating in Italy and abroad in the Interior, Fitting and Industrial Design. Her main activity focuses on the interior design (houses and apartments, shop fitting and sales areas) in general, often developed within the framework of co-ordinated image designs. She is Professor in Interior Design and teaches Retail Design and Store Planning in the Master Degree courses at the Design Faculty of the Politecnico di Milano, where she also performs research activity in the retail and communication sector dealing with design strategies for point of sales and shopping areas. Furthermore, she teaches in the course of Progettisti di Allestimenti Fieristici ed Eventi (Exhibition display stands and equipment and Events Designers) of Fondazione Fiera Milano, as well as for various private institutions and firms, like Federmobili and IKEA. Giulia Gerosa Graduated in architecture, she has worked in the field of urban planning and architecture, with particular reference to the technological culture. In the last years her interest turned to the project of the interior design spaces, with particular attention to the communicative component of the architectural project and the brand identity. She is PhD in Industrial Design and Multimedia Communication with a final thesis work about Retail spaces. She collaborate with the University of Design and Architecture of the Politecnico di Milano since Actually, she works at the INDACO Department of the Politecnico

10 Planning N. DATE HOUR 1 Wednesday 28/03/ Wednesday 28/03/ Wednesday 28/03/ Thursday 29/03/ Thursday 29/03/ Thursday 29/03/ Monday 2/04/ Monday 2/04/ Monday 2/04/ Tuesday 3/04/2012 PROFESSOR A. Dell Acqua Bellavitis A. Dell Acqua Bellavitis A. Dell Acqua Bellavitis LESSON Il punto vendita come strumento di comunicazione per la valorizzazione dell identità di insegna Gli stimoli ambientali: l atmosfera e le sue determinanti Il visual merchandising e le sue applicazioni all esterno del punto vendita Il visual merchandising e le sue applicazioni all interno del punto vendita Testimonianza o caso. experience design experience design experience design F. Vacca Fashion and textile distribution F. Vacca Design Research in retail design 11 Tuesday F. Vacca Design Research in retail design 3/04/ Tuesday C. Baldi Shopping experience 3/04/ Wednesday C. Baldi Multi sensorial experience 04/04/ Wednesday C. Baldi Retail environment 04/04/ Wednesday C. Baldi Visual Merchandising Supports Retail

11 04/04/ Wednesday 11/04/ Wednesday 11/04/ Wednesday 11/04/ Thursday 12/04/ Thursday 12/04/ Thursday 12/04/ Monday 16/04/ Monday 16/04/ Monday 16/04/ Tuesday 17/04/ Tuesday 17/04/ Tuesday 17/04/2012 Strategies C. Baldi Visual Merchandising Communicates with Customers C. Baldi Visual Merchandising Communicates Retail Brand Image G. Gerosa display and packaging design G. Gerosa Temporary space G. Gerosa Temporary space V. Iannilli, F. Vacca A. Dell Acqua Bellavitis A. Dell Acqua Bellavitis V. Iannilli, F. Vacca V. Iannilli, F. Vacca V. Iannilli, F. Vacca V. Iannilli, F. Vacca Creating Retail Atmosphere Workshop Event design Event design Creating Retail Atmosphere Workshop Creating Retail Atmosphere Workshop Creating Retail Atmosphere Workshop Creating Retail Atmosphere Workshop Coordinator Valeria M. Iannilli

12 CUSTOMER RELATIONSHIP AND HUMAN RESOURCES MANAGEMENT Course description CRM is a philosophy of doing business that focuses on keeping customers and improving relationship rather than constantly acquiring new customers, since it is far more cost efficient to build a base of loyal customers and maximize their lifetime customer value than do shortterm transactions. On completion of this course participants will understand - What is Customer Relationship Management? - How Does CRM Impact the Organization? - Why Does The Organization Need CRM? - Why Manage Existing Customers and How? This course will present innovative methods for determining whether a Customer Relationship Management (CRM) strategy for changing the way a company provides service, by adding for example new technology, processes and procedures, will realize the return on investment projected. Throughout the course, measurable data-containing examples will be provided on how CRM theory is applied with great success by various corporations. Case studies, in-class discussions and lectures, role plays, student presentations and in class participation will be the key delivery modes of learning. Test Written Exam. Open and Closed Questions. Closed book. Students must pass the comprehensive final exam to pass the course Bibliography Handouts/supplemental materials as provided by the professors. Suggested Readings: -Abbott J, Stone M, Buttle F, 2001, Integrating customer data into customer relationship management strategy, Journal of Database Marketing, 8(4): Bereron B, 2002, Essentials of CRM: a Guide to Customer Relationship Management, John Wiley - Bolton RN, 1998, A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction, Marketing Science, 17(1): Dowling, G, 2002, Customer Relationship Management: In B2C markets, often less is more, California Management Review, 44(3): Dyché J, 2001, The CRM Handbook: A Business Guide to Customer Relationship Management, Addison-Wesley Professiona - Freeland JG, 2002, The Ultimate CRM Handbook, McGraw-Hill -Ganesh J, Arnold MJ, Reynolds KE, 2000, Understanding the Customer Base of Service Providers An Examination of the Differences Between Switchers and Stayers, Journal of Marketing, 64: Gillies C, Rigby D, Reichheld F, 2002, The story behind successful customer

13 relations management, European Business Journal, 14(2): Glazer R, 1999, Winning in Smart Markets, Sloan Management Review, 40(4): Jain R, Jain S, Dhar U, 2003, Measuring Customer Relationship Management, Journal of Services Research, 2(2): Reichheld F, 2003, The One Number You Need to Grow, Harvard Business Review, 12: Reinartz W, Kumar V, 2002, The Mismanagement of Customer Loyalty, Harvard Business Review, 7: Winer RS, 2001, A framework for customer relationship management, California Management Review, 43(4): Professors Silvia PhD in Economics and Organization. Executive Marketing Professor at the SDA Bocconi School of Management, Milan and Strategy Advisor with global and diversified professional experience at Visionado. Silvia hosts a TV Show related to new media, innovation and technology, Smart&APP-The Technology Show, La3TV,143 Sky. In the past, Visiting Scholar at the Jesse H. Jones Graduate School of Management, Rice University, Houston, Texas; and Visiting Professor at ESE, European School of Economics, New York. Her research and consulting interests lie in studying online marketing issues such as social media strategy, web marketing metrics, innovation, pricing strategies, start-up development. She published in leading academic journals and management journals, such as European Journal of Operational Research and Sloan Management Review. Furthermore, her research and ideas has been reported in the commercial press, such as The Wall Street Journal, Sole24h, Espresso, Economy, La Repubblica, Corriere della Sera. She has recently published the books " GreenWebEconomics. The New Fronteer and "Online Consumer Behavior in Social Media: Successful Strategies to Get Engagement, Loyalty, and Sharing Behavior from Your Customers". Karin Karin is Professor of Marketing at Università L. Bocconi and Senior Professor at SDA Bocconi School of Management. She is Director of two Executive Programs: Trade Marketing and Visual Merchandising at SDA Bocconi. She has been teaching, researching and consulting in the fashion industries for many years. She published in leading academic journals and management journals such as Micro&Macro Marketing, Economia&Management, Largo Consumo. She has recently published the book: Atmosfera e Visual Merchandising. Marketing Professor at Sda Bocconi School of Management and Strategy Advisor at VISIONANDO. Prior to doing that, he had been working for around 12 years as a manager and director of multinational companies operating in Europe and Asia. In particular, he was Marketing Director of OVS, one of the leading retailers within the apparel industry in Italy, where he set up the OVS new retail-mix. His main focus, both at an academic and

14 professional level, is on the retail industry and the green economy. He is lecturing on Retailmix and Category Management at the MAFED (International Master in Fashion, Experience and Design) of SDA Bocconi School of Management. Recently he has written a book, GreenWebEconomics. The New Fronteer, analyzing innovative business models positioned at the intersection between the Green and the Web, and has published articles on the future of retail in international magazines like Detail in Retail. He graduated at Bocconi University and holds an MBA from Vlerick Leuven Gent Management School. Planning N. DATE HOUR 1 Wednesday 18/04/ Wednesday 18/04/ Wednesday 18/04/ Thursday 19/04/ Thursday 19/04/ Thursday 19/04/ Monday 23/04/ Monday 23/04/2012 PROFESSOR Reina Reina Reina LESSON Course Introduction: what is CRM? - Why Does The Organization Need CRM? Customer Satisfaction Gap Model: analysis, measurement, management of customer satisfaction. PART I Customer Satisfaction Gap Model: analysis, measurement, management of customer satisfaction. Part II -Tools for CRM. Use of Consumer Panels and Psychographic Maps, in order to define a proper CRM strategy -How to count and to evaluate customers -1- -Case History: OVS -Use of Consumer Panels and Psychographic Maps, in order to define a proper CRM strategy -How to count and to evaluate customers through these tools -2- -Case History: OVS -What's next in CRM: hybridization and "now and here" marketing. The role of distribution channels and retail formats in positioning a product/brand The distribution scenario The evolution of the competitive strategies

15 9 Monday 23/04/ Tuesday 24/04/ Tuesday 24/04/ Tuesday 24/04/ Wednesday 02/05/ Wednesday 02/05/ Wednesday 02/05/2012 Reina From satisfaction to loyalty: the customer relationship management The challenge of value Loyalty management and loyalty programs Managing personnel in store. Horizontal and vertical relations. Why incentives are essential. Marketing Metrics: Measurement of Marketing Performance with metrics such as LTV, NPS, CRR, Customer Equity PART I Marketing Metrics: Measurement of Marketing Performance with metrics such as LTV, NPS, CRR, Customer Equity PART II Web Marketing Metrics Course Conclusions Coordinator Silvia

16 DIGITAL FASHION Course description The course is aimed to provide students with the most updated and still developing knowledge about new and social media as innovative tools of communication, corporate strategies and e- business. Furthermore it provides skills to manage communication and corporate strategies as well as innovative e-commerce techniques. Test Students are expected to create a ppt presentation (about 20 slides) proposing a social media strategy for a fashion brand (according to teachers suggestions). They are allowed to work in team (2 ore 3 people). Bibliography digital and printed materials will be provided by teachers at the beginning of the course Professors Erica Corbellini Erica Corbellini is Senior Lecturer at SDA Bocconi School of Management. She s faculty member and field projects responsible of the Master in Fashion, Experience & Design Management (MAFED). In her role of Platform Leader of the Executive Training in Fashion and Design industries at Bocconi School of Management, she s in charge for open market and custom-made courses and research projects for top luxury and fashion companies. She was visiting professor at Fudan School of Management. She s an expert of communication and brand management for fashion and luxury brands. She is co-author of Managing fashion and luxury companies ETAS, Since 2010 she has successfully launched an open market course for executives on the topic of Fashion Digital Strategy. Giovanna Mascheroni holds a PhD in Sociology and Social Research, and is Lecturer in Sociology of Communication and Culture in the Department of Sociology, Università Cattolica of Milano. She is a senior researcher at OssCom, Research centre on media and communication, and ModaCult, centre for the Study of Fashion and Culture. She is the national contact of the EU Kids Online network, funded by the EC s Safer Internet Programme and coordinated by Prof. Sonia Livingstone, LSE, and is member of the Scientific Committee of the Advisory board of the National centre for online safety. For the EC s Safer Internet Programme she has also conducted two independent assessments of the Safer Social Networking Principles. Her research interests are devoted to: social shaping of online and

17 mobile media; young people and the internet; social networks and new patterns of sociality; online participation; online political communication. Among her publications in English: (2007) Global nomads network and mobile sociality, Information, Communication & Society, 10(4); with Minucci S. (2010), European elections in the Italian web sphere: campaigning 2.0?, CEU; (2012) Online participation: new forms of civic and political engagement or just new opportunities for networked individualism in B. Loader, D. Mercea (Eds.) Social Media and Democracy, Innovations in Participatory Politics, London:Routledge. Stefano Mizzella holds a PhD in Information Society from Università Milano-Bicocca. He is the co-director of the Social Media Lab at IULM. He his an expert in planning strategies for consumers engagement, especially: Social Media Marketing Strategies, Social CRM Strategies, Social Media Monitoring, Community Management, Web Ethnography, Interaction Design, Enterprise Gamification. Recent publications: I nuovi media e il web 2.0, (Guerini, 2010) and Marketing 2.0 (Harvard Business Review, 2010). Viola Chiara Vecchi PhD at the Design Faculty of Politecnico of Milan, after a degree in Industrial Design. Currently she is working on research projects in partnership with the Design Faculty, several companies in Fashion Industry, in the field of innovation technology and Virtual Media Marketing. Lecturer in University seminars and curses for master in jewellery and graphic design. She has always committed itself in design projects for industry. Silvia PhD in Economics and Organization. Executive Marketing Professor at the SDA Bocconi School of Management, Milan and Strategy Advisor with global and diversified professional experience at Visionando. Silvia hosts a TV Show related to new media, innovation and technology, Smart&APP-The Technology Show, La3TV,143 Sky. In the past, Visiting Scholar at the Jesse H. Jones Graduate School of Management, Rice University, Houston, Texas; and Visiting Professor at ESE, European School of Economics, New York. Her research and consulting interests lie in studying online marketing issues such as social media strategy, web marketing metrics, innovation, pricing strategies, start-up development. She published in leading academic journals and management journals, such as European Journal of Operational Research and Sloan Management Review. Furthermore, her research and ideas has been reported in the commercial press, such as The Wall Street Journal, Sole24h, Espresso, Economy, La Repubblica, Corriere della Sera. She has recently published the books "GreenWebEconomics" and "Online Consumer Behavior in Social Media: Successful Strategies to Get Engagement, Loyalty, and Sharing Behavior from Your Customers". Planning N. DATE HOUR PROFESSOR LESSON

The fashion market: structure, players and success factors

The fashion market: structure, players and success factors The fashion market: structure, players and success factors Prof. Francesca Romana RInaldi Luana Carcano Federica Vacca Area: Business Session B: 28 June 8 July Duration: 2 weeks Campus: Milan Course description

More information

EXECUTIVE CERTIFICATE IN SALES LEADERSHIP NYIM executive certificate series

EXECUTIVE CERTIFICATE IN SALES LEADERSHIP NYIM executive certificate series EXECUTIVE CERTIFICATE IN SALES LEADERSHIP NYIM executive certificate series EXECUTIVE EDUCATION SUPERCHARGE YOUR SALES POTENTIAL. Transform Yourself. The landscape of sales has changed dramatically over

More information

DOCTORAL PROGRAMME IN MANAGEMENT ENGINEERING

DOCTORAL PROGRAMME IN MANAGEMENT ENGINEERING DIPARTIMENTO DI INGEGNERIA GESTIONALE DOCTORAL PROGRAMME IN MANAGEMENT ENGINEERING POLITECNICO DI MILANO SCHOOL OF MANAGEMENT 2 INDEX Why Us 4 Key Facts 5 International Research Environment 6 Aims and

More information

Master of Science in Management

Master of Science in Management Academic Percorsi Formativi Programs School of Economics Master of Science in Management A Two - Year Graduate Degree www.unicatt.it Milano A.Y. 2014-2015 www.unicatt.it Università Cattolica del Sacro

More information

POLITECNICO DI MILANO SCHOOL OF MANAGEMENT

POLITECNICO DI MILANO SCHOOL OF MANAGEMENT POLITECNICO DI MILANO SCHOOL OF MANAGEMENT Doctoral Programme in Management, Economics and Industrial Engineering Doctoral Programme in Management, Economics and Industrial Engineering KEY FACTS Format:

More information

MBA & MASTER PROGRAMS

MBA & MASTER PROGRAMS MBA & MASTER PROGRAMS 2016 2017 SDABOCCONI.IT/SDAMASTER MILANO ITALY SHAPE YOUR VALUE. CHOOSE, MAXIMIZE AND EMPOWER YOUR FUTURE Even the most talented individuals need an approach that brings out the best

More information

Creative Academy Srl Via Giovanni da Udine, 32 20156 Milan Italy Tel. +39 02 3026269 www.creative-academy.com

Creative Academy Srl Via Giovanni da Udine, 32 20156 Milan Italy Tel. +39 02 3026269 www.creative-academy.com CREATIVE ACADEMY LEARNING TO WORK MASTER OF ARTS IN DESIGN AND APPLIED ARTS Twenty young international designers are admitted every year to the exclusive Master of Arts in Design and Applied Arts focused

More information

OPTIMIZING YOUR RETAIL BUSINESS

OPTIMIZING YOUR RETAIL BUSINESS Short Focused Program OPTIMIZING YOUR RETAIL BUSINESS Industry Specific Barcelona, June 1-2, 2011 OPTIMIZING YOUR RETAIL BUSINESS: BEST-IN-CLASS OPERATIONS AND CUSTOMER SERVICE How can you boost profitability

More information

Master in International Business in China

Master in International Business in China Master in International Business in China A.A. 2015/16 Learn & Practice: a truly transforming experience in China MIBC The Alliance Università LUM School of Management Founded in 1995 in Casamassima (Bari,

More information

Prof. Ayşegül Özsomer. With. Prof.s Skander Esseghaier, Maik Eisenbeiss, Stefan Wiesel. and. the generous participation of

Prof. Ayşegül Özsomer. With. Prof.s Skander Esseghaier, Maik Eisenbeiss, Stefan Wiesel. and. the generous participation of Koç University - CEMS MIM Block Seminar Syllabus Customer Relationship Management (CRM) 3-7 September 2012 Koç University, Rumeli Feneri Campus, Istanbul Turkey By Prof. Ayşegül Özsomer With Prof.s Skander

More information

Master in Creativity and Entrepreneurship

Master in Creativity and Entrepreneurship Master in Creativity and Entrepreneurship Master in Creativity and Entrepreneurship Why an Italian Master in Creativity and Entrepreneurship? Why studying in Pavia? 3 3 Objectives and motivations Why should

More information

Michele Mauri. Academic Affiliation. Areas of specialization & competence. Professional Experience. PhD Student Politecnico di Milano +39 320 3132068

Michele Mauri. Academic Affiliation. Areas of specialization & competence. Professional Experience. PhD Student Politecnico di Milano +39 320 3132068 Michele Mauri PhD Student Politecnico di Milano +39 320 3132068 michele.mauri@polimi.it http://www.densitydesign.org/person/michele-mauri/ Born: 15 July 1984 Nationality: Italian Academic Affiliation POLITECNICO

More information

EXECUTIVE MASTER IN. Increasing corporate value in today s complex digital world through reputation management and communication with stakeholders.

EXECUTIVE MASTER IN. Increasing corporate value in today s complex digital world through reputation management and communication with stakeholders. EXECUTIVE MASTER IN CORPORATE COMMUNICATION Increasing corporate value in today s complex digital world through reputation management and communication with stakeholders. COURSE DESCRIPTION At a Glance

More information

CURRICULUM VITAE ET STUDIORUM Eugenio Capra

CURRICULUM VITAE ET STUDIORUM Eugenio Capra CURRICULUM VITAE ET STUDIORUM Eugenio Capra (last updated in August 2008) contact appointment May 2008 - Politecnico di Milano Dipartimento di Elettronica e Informazione Via Ponzio 34/5, 20133 Milano,

More information

2015 2016 fashion pre-masters programme

2015 2016 fashion pre-masters programme 2015 2016 fashion pre-masters programme fashion pre-masters programme 02 1. Award Programme: Mode of delivery: 2. Entry Route: Progression to: Fashion Pre-Masters Full time Fashion Pre-Masters Master in

More information

CALL FOR APPLICATION Made in Italy and Italian style Specialization Course

CALL FOR APPLICATION Made in Italy and Italian style Specialization Course CALL FOR APPLICATION Made in Italy and Italian style Specialization Course By: ICE-Italian Trade Commission In collaboration with: Politecnico di Milano Sapienza Università di Roma Venice International

More information

MISB Bocconi the learning partner to bridge your growth gap and make you a change leader

MISB Bocconi the learning partner to bridge your growth gap and make you a change leader MISB Bocconi the learning partner to bridge your growth gap and make you a change leader Veronica Vecchi MISB Bocconi Executive Education Director, SDA Bocconi Professor of Business Government Relations

More information

Professional Diploma. in Digital Marketing. www.digitalmarketinginstitute.ie

Professional Diploma. in Digital Marketing. www.digitalmarketinginstitute.ie 2013 Professional Diploma in Digital Marketing www.digitalmarketinginstitute.ie Contents 2013 Professional Diploma in Digital Marketing 1. Introduction 2. Who is This Course For? 3. What Will You Learn?

More information

2 OBJECTIVES 2 DIMENSIONS

2 OBJECTIVES 2 DIMENSIONS MILAN MILAN 22-24 OCTOBER 2014 Smau Milan 2014 22-24 October 2014 Smau Milan is the most important Italian event dedicated to Information&Communication Technology designed to help main national and international

More information

FRANCESCA CALO. Date of Birth 13/04/1985, Modena, Italy Address Viale Col Di Lana 6 A, Milan Phone Number +39 3403213421. francesca.calo@unibocconi.

FRANCESCA CALO. Date of Birth 13/04/1985, Modena, Italy Address Viale Col Di Lana 6 A, Milan Phone Number +39 3403213421. francesca.calo@unibocconi. FRANCESCA CALO Date of Birth 13/04/1985, Modena, Italy Address Viale Col Di Lana 6 A, Milan Phone Number +39 3403213421 francesca.calo@unibocconi.it EDUCATION 2007-2009 Bocconi University Master of Science

More information

Martec International. Understanding Retail E-Learning Course

Martec International. Understanding Retail E-Learning Course Martec International RST66 Martec International is a leading consulting and training firm specializing in the retail industry. Its client base includes retailers from around the globe, technology suppliers

More information

Design and Luxury Management Entrepreneurship and Innovation Global Business and Management Finance Energy Management. www.mip.polimi.

Design and Luxury Management Entrepreneurship and Innovation Global Business and Management Finance Energy Management. www.mip.polimi. MIP- Politecnico di Milano was funded 30 years ago out of a partnership between the Politecnico di Milano and 17 leading businesses and institutions operating in Italy. MIP s mission: training and applied

More information

April, 2013. 26 July 2009-8 August 2009 42 nd Essex Summer School in Social Science Data Analysis and Collection, University of Essex, UK.

April, 2013. 26 July 2009-8 August 2009 42 nd Essex Summer School in Social Science Data Analysis and Collection, University of Essex, UK. Curriculum Vitae Sara Della Bella April, 2013 1. Contact Information Via ai Monti 94 21028 Travedona Monate (Va) Mobile: ++ 39 347 7549666 e-mail: dellabella.sara@gmail.com 2. Education November 2008-April2013

More information

GRADUATE CERTIFICATE COURSES ART & MUSEUM MANAGEMENT LUXURY GOODS MANAGEMENT. SUMMER 2014 Rome, June 30 th to July 18 th 3 weeks, full-time

GRADUATE CERTIFICATE COURSES ART & MUSEUM MANAGEMENT LUXURY GOODS MANAGEMENT. SUMMER 2014 Rome, June 30 th to July 18 th 3 weeks, full-time GRADUATE CERTIFICATE COURSES ART & MUSEUM MANAGEMENT LUXURY GOODS MANAGEMENT SUMMER 2014 Rome, June 30 th to July 18 th 3 weeks, full-time INDEX Introduction p. 3 Sole 24 ORE Business School p. 4 John

More information

FITS Florence International Trend School

FITS Florence International Trend School BUSINESS, MARketing and communication fashion design Interior/Industrial Design art of music FITS Florence International Trend School About us F&DL s courses combine both traditional/manual and technological

More information

2007 2014 Research activity at DIDA Department/Design Campus University of Florence position: research fellow

2007 2014 Research activity at DIDA Department/Design Campus University of Florence position: research fellow 2013 IX Conference of Color Florence (Italy) University of Florence Poster presentation: Color and interactive light. Emotional design through colors for high end products 2013 Magnetic days project between

More information

Who can attend the workshop. Architects, engineers, technicians, technical promoters are allowed to attend the course. Program

Who can attend the workshop. Architects, engineers, technicians, technical promoters are allowed to attend the course. Program In collaborazione con: SOVRAINTENDENZA AI BENI CULTURALI DEL COMUNE DI ROMA SSML SCUOLA SUPERIORE MEDIATORI LINGUISTICI GREGORIO VII Patrocini: MiBAC MINISTERO PER I BENI E LE ATTIVITA CULTURALI AIDI ASSOCIAZIONE

More information

Certificate Programs. interior design. fashion marketing. fashion design. jewelry design. restoration. fine arts graphic design.

Certificate Programs. interior design. fashion marketing. fashion design. jewelry design. restoration. fine arts graphic design. Certificate Programs jewelry design ARCHITECTURE fine arts graphic design fashion marketing interior design fashion design restoration Since 1973 Istituto Lorenzo de' Medici Certificate Programs LdM Mission

More information

Course Outline. BUSN 5050/1-3 Marketing Management (3,0,0)

Course Outline. BUSN 5050/1-3 Marketing Management (3,0,0) Course Outline Department of Marketing, International Business, Entrepreneurship School of Business and Economics BUSN 5050/1-3 Marketing Management (3,0,0) Calendar Description Students examine the key

More information

2 OBJECTIVES 2 DIMENSIONS

2 OBJECTIVES 2 DIMENSIONS Smau Milan 2013 Smau Milan is the most important Italian event dedicated to Information&Communication Technology designed to help main national and international suppliers of ICT solutions meet entrepreneurs,

More information

Online and Digital Marketing. Syllabus 2015/2016 Spring Semester. Department: Marketing and Media Institute Department of Media, Marketing

Online and Digital Marketing. Syllabus 2015/2016 Spring Semester. Department: Marketing and Media Institute Department of Media, Marketing Institute of Marketing and Media Department of Media, Marketing Communication and Telecommunication Online and Digital Marketing Syllabus 2015/2016 Spring Semester Department: Marketing and Media Institute

More information

IM4 INTERNATIONAL MASTER IN MULTICHANNEL MARKETING MANAGEMENT

IM4 INTERNATIONAL MASTER IN MULTICHANNEL MARKETING MANAGEMENT POLITECNICO DI MILANO GRADUATE SCHOOL OF BUSINESS IM4 INTERNATIONAL MASTER IN MULTICHANNEL MARKETING MANAGEMENT Courses Description A JOINT PROGRAM WITH POLITECNICO DI MILANO SCHOOL OF MANAGEMENT MANAGEMENT

More information

Segmentation strategies for retailers

Segmentation strategies for retailers Segmentation strategies for retailers Leverage customer insights to drive profitable growth As retailers compete to drive foot traffic and grow share-of-wallet, what varies is how well each retailer understands

More information

MASTER OF SCIENCE IN BUSINESS ADMINISTRATION UNIVERSITÀ DI ROMA TOR VERGATA

MASTER OF SCIENCE IN BUSINESS ADMINISTRATION UNIVERSITÀ DI ROMA TOR VERGATA MASTER OF SCIENCE IN BUSINESS ADMINISTRATION UNIVERSITÀ DI ROMA TOR VERGATA If academic excellence and a job-oriented specialisation is what you are looking for, our Master of Science in Business Administration

More information

INDUSTRIAL DESIGN FOR ARCHITECTURE

INDUSTRIAL DESIGN FOR ARCHITECTURE POLITECNICO DI MILANO, FIRST LEVEL UNIVERSITY MASTER PROGRAM MANAGED BY POLI.design, CONSORZIO DEL POLITECNICO DI MILANO INDUSTRIAL DESIGN FOR ARCHITECTURE THE MASTER PROGRAM WILL BE HELD IN ENGLISH Partner

More information

Continuous Customer Dialogues

Continuous Customer Dialogues Continuous Customer Dialogues STRATEGIES FOR GROWTH AND LOYALTY IN MULTI-CHANNEL CUSTOMER-ORIENTED ORGANIZATIONS whitepaper TABLE OF CONTENTS: PAGE Overview...3 The Continuous Customer Dialogue Vision...4

More information

PhD School. Bocconi University Contact Center 02 5836.3434 (from Italy) +39 02 5836.3535 (from abroad) Skype: www.unibocconi.

PhD School. Bocconi University Contact Center 02 5836.3434 (from Italy) +39 02 5836.3535 (from abroad) Skype: www.unibocconi. Bocconi University Contact Center 02 5836.3434 (from Italy) +39 02 5836.3535 (from abroad) Skype: www.unibocconi.eu/contactcenter PhD School Office via Röntgen 1 20136 Milan, Italy Administrative Assistant:

More information

Kathie De Chirico, Leadership Specialist. Inspirational, Motivational, and Empowering

Kathie De Chirico, Leadership Specialist. Inspirational, Motivational, and Empowering Kathie De Chirico, Leadership Specialist Inspirational, Motivational, and Empowering Kathie De Chirico, Leadership Specialist Contents Bio 2 Speaking Engagements and Media Relations 4 Feedback 7 Keynotes

More information

Marketing Course Offerings Fall 2014 Graduate Level

Marketing Course Offerings Fall 2014 Graduate Level Marketing Course Offerings Fall 2014 Graduate Level Includes: Course Descriptions Why Take this Course About the Professor 1 SPECIAL TOPICS: SPORTS MARKETING MKTG6610 W 7:00 9:30 Mark Lev (www.linkedin.com/pub/mark-lev/5/2b3/b53)

More information

SARA VALENTINI. Personal Data. s.valentini@unibo.it www.unibo.it/faculty/s.valentini

SARA VALENTINI. Personal Data. s.valentini@unibo.it www.unibo.it/faculty/s.valentini SARA VALENTINI Personal Data University of Bologna Department of Management Via Capo di Lucca, 34 40126 Bologna Education Email: Web: s.valentini@unibo.it www.unibo.it/faculty/s.valentini 2008 Ph. D. in

More information

Certificate Programs. interior design. fashion marketing. fashion design. jewelry design. restoration. fine arts graphic design

Certificate Programs. interior design. fashion marketing. fashion design. jewelry design. restoration. fine arts graphic design Certificate Programs jewelry design ARCHITECTURE fine arts graphic design fashion marketing interior design fashion design restoration Istituto Lorenzo de' Medici Certificate Programs LdM Mission Istituto

More information

FULL TIME. International Master in Luxury Management. In partnership with. Understanding, creating and managing value in a luxury firm

FULL TIME. International Master in Luxury Management. In partnership with. Understanding, creating and managing value in a luxury firm FULL TIME International Master in Luxury Management In partnership with Understanding, creating and managing value in a luxury firm Become a blue-ribbon manager in the luxury industry. Emmanuelle Rigaud-Lacresse

More information

accademia italiana A R T E M 0 D A D E S I G N

accademia italiana A R T E M 0 D A D E S I G N Al accademia italiana A R T E M 0 D A D E S I G N The Accademia Italiana, founded in Florence in 1984, is one of the most prestigious private European Institutes for fashion, design and photography. Today

More information

LISAA School of Design Bangalore

LISAA School of Design Bangalore LISAA School of Design Bangalore Interior Design Interior Design Product Design Product design and the user experience of a product is defined by 1. Advertising 2. Interior Design & Visual Merchandising

More information

FASHION. Fashion Design. Fashion Styling. Fashion Retail. Fashion Buying. Luxury & Brand Management. Fashion Marketing & Communication

FASHION. Fashion Design. Fashion Styling. Fashion Retail. Fashion Buying. Luxury & Brand Management. Fashion Marketing & Communication FASHION www.fadacademy.com Fashion Design Fashion Styling Fashion Retail Fashion Buying Luxury & Brand Management Fashion Marketing & Communication FASHION School of Fashion at FAD International The School

More information

Francesco Merlo Curriculum Vitæ

Francesco Merlo Curriculum Vitæ Francesco Merlo Curriculum Vitæ CONTACT Address: Phone: Fax: E-mail: Politecnico di Milano Department of Electronics and Information Via Ponzio 34/5 I-20133 Milano (Italy) +39 02 2399 3474 +39 02 2399

More information

Technology-Enhanced Communication for Cultural Heritage (TEC-CH)

Technology-Enhanced Communication for Cultural Heritage (TEC-CH) 82 Technology-Enhanced Communication for Cultural Heritage (TEC-CH) TEC-CH is a Master of Science in Communication designed to train the next generation of communication professionals using state-of-the-art

More information

Collaboration with industry and doctoral education at Politecnico di Milano

Collaboration with industry and doctoral education at Politecnico di Milano Collaboration with industry and doctoral education at Politecnico di Milano Prof. Barbara Pernici Head of the PhD School Politecnico di Milano barbara.pernici@polimi.it Politecnico di Milano 2 State university

More information

STAMPATO IL 19/02/2014 PAG. 1. LIVING Presentation

STAMPATO IL 19/02/2014 PAG. 1. LIVING Presentation STAMPATO IL 19/02/2014 PAG. 1 LIVING 2 Founded: 2013 Editor in chief: Francesca Taroni Art Direction: Studio Blanco Issues calendar: monthly/10 issues Circulation: 453.000 copies in Italy distributed with

More information

Campus Abroad Summer 2014

Campus Abroad Summer 2014 MARKETS & EXTERNAL AFFAIRS International Relations Università Commerciale Luigi Bocconi Campus Abroad Summer 2014 6-26 July Graduate The Program Campus Abroad is a short-term study abroad program that

More information

BA (Hons) Fashion Marketing and Communication

BA (Hons) Fashion Marketing and Communication Biada 11, 08012 Barcelona BA (Hons) Fashion Marketing and Communication IED Barcelona is the only Spanish school offering Bachelor of Arts (Hons) validated by the University of Westminster. Since 2010,

More information

EUA BFUG Workshop Supervision, assessment and monitoring. Giancarlo Ferrigno

EUA BFUG Workshop Supervision, assessment and monitoring. Giancarlo Ferrigno EUA BFUG Workshop Supervision, assessment and monitoring Giancarlo Ferrigno A few figures about Politecnico Established 1863 40000 students 834 PhD students in 2005 600 students in mobility (in and out)

More information

Professional Diploma. in Digital Marketing

Professional Diploma. in Digital Marketing Professional Diploma in Digital Marketing RelevantLearning.ca www.digitalmarketinginstitute.com Contents Professional Diploma in Digital Marketing 1. Welcome 2. Programme overview 3. Programme content

More information

Customer Relationship Management: Perspectives from the Market Place Simon Knox, Stan Maklan, Adrian Payne, Joe Peppard, Lynette Ryals

Customer Relationship Management: Perspectives from the Market Place Simon Knox, Stan Maklan, Adrian Payne, Joe Peppard, Lynette Ryals Customer Relationship Management: Perspectives from the Market Place Simon Knox, Stan Maklan, Adrian Payne, Joe Peppard, Lynette Ryals Butterworth Heinemann 2003 ISBN:0750656778, 290 pages Theme of the

More information

OPERATIONS AND SUPPLY CHAIN MANAGEMENT

OPERATIONS AND SUPPLY CHAIN MANAGEMENT OPERATIONS AND SUPPLY CHAIN MANAGEMENT GLOBAL EXECUTIVE MASTER business school barcelona EADA EADA, founded in 1957 in Barcelona, was one of the first Spanish educational institutions to offer management

More information

IL NUCLEARE IN ITALIA: SI RIPARTE?

IL NUCLEARE IN ITALIA: SI RIPARTE? IL NUCLEARE IN ITALIA: SI RIPARTE? 27 maggio, Sala Sagittarius, Centro Congressi, Fieramilano - Rho Silvio Bosetti Energy Lab - Laboratorio dell Energia ENERGYLAB: SUPPORT RESEARCH, CREATE INNOVATION,

More information

Salone del Risparmio 2013

Salone del Risparmio 2013 FACTS & FIGURES 17, 18, 19 April Bocconi University 1 AN EVENT THAT CONTINUES TO GROW Since the 1st edition, the number of brands present at the Salone has grown by 100%, while exhibitors have increased

More information

Welcome to Milano, Italy

Welcome to Milano, Italy Welcome to Milano, Italy Italy, at a glance Centre of European Politics & Economy Founding member of EU Member of G8 World largest museum & human heritage Fashion and innovation World oldest history &

More information

THE DIGITAL TOURISM BUSINESS

THE DIGITAL TOURISM BUSINESS The Digital Tourism Business THE DIGITAL TOURISM BUSINESS etransformation, Entrepreneurship, Mobile & Social Business 4-Day International Executive Program June 7-10, 2016 Madrid, Spain THE DIGITAL TOURISM

More information

LUGANO SMALL & MID CAP INVESTOR DAY

LUGANO SMALL & MID CAP INVESTOR DAY LUGANO SMALL & MID CAP INVESTOR DAY VI Edizione Hotel Splendide Royal 25 settembre 2015 MOBILE MARKETING PERFORMANCE SOCIAL MOBILE DMP Feb 2015 Apr 2007 DigiTouch set up Jan 2009 DigiTouch becomes member

More information

Welcome to Milano, Italy

Welcome to Milano, Italy Welcome to Milano, Italy Italy, at a glance Centre of European Politics & Economy Founding member of EU Member of G8 World largest museum & human heritage Fashion and innovation World oldest history &

More information

BRANDS & SOCIAL MEDIA. Fausto Colombo, Andrea Cuman OssCom Centro di Ricerca sui Media e la Comunicazione dell Università Cattolica

BRANDS & SOCIAL MEDIA. Fausto Colombo, Andrea Cuman OssCom Centro di Ricerca sui Media e la Comunicazione dell Università Cattolica BRANDS & SOCIAL MEDIA Fausto Colombo, Andrea Cuman OssCom Centro di Ricerca sui Media e la Comunicazione dell Università Cattolica Transformations Networked markets are beginning to self-organize faster

More information

Digital Strategy. Gerd von Podewils, Senior Vice President Global Communication Paris, November 19, 2014

Digital Strategy. Gerd von Podewils, Senior Vice President Global Communication Paris, November 19, 2014 Investor Day 2014 Digital Strategy Gerd von Podewils, Senior Vice President Global Communication Paris, November 19, 2014 HUGO BOSS 19-Nov-14 2 Agenda Change in consumer expectations Omni channel business

More information

Fridays, 15:30-16:30 (prior appointment 2 days in advance at: antoniorso10@gmail.com)

Fridays, 15:30-16:30 (prior appointment 2 days in advance at: antoniorso10@gmail.com) TEACHING PLAN FOR ELECTRONIC COMMERCE 1. Basic description Name of the course: Electronic Commerce Area: Marketing - Market Research Profile: Marketing - Market Research Academic year: 2014-2015 Term:

More information

Curriculum Vitae Mario Morcellini. via Salaria, 113 00198 Roma, Italy + 39 06 4991 8407 mario.morcellini@uniroma1.it

Curriculum Vitae Mario Morcellini. via Salaria, 113 00198 Roma, Italy + 39 06 4991 8407 mario.morcellini@uniroma1.it PERSONAL INFORMATION Mario Morcellini via Salaria, 113 00198 Roma, Italy + 39 06 4991 8407 mario.morcellini@uniroma1.it Sex Male Date of birth 11/05/1946 Nationality Italian National Identification Number

More information

MASTER IN FASHION STYLING & VISUAL MERCHANDISING Curating Style OVERVIEW MASTER AWARDED BY NABA NUOVA ACCADEMIA DI BELLE ARTI MILANO

MASTER IN FASHION STYLING & VISUAL MERCHANDISING Curating Style OVERVIEW MASTER AWARDED BY NABA NUOVA ACCADEMIA DI BELLE ARTI MILANO 2 MASTER IN FASHION STYLING & VISUAL MERCHANDISING Curating Style www.domusacademy.com OVERVIEW MASTER AWARDED BY NABA NUOVA ACCADEMIA DI BELLE ARTI MILANO DOMUS ACADEMY SCHOOL OF FASHION A professional

More information

WHO WHAT WHY CLIENTS CONTACTS

WHO WHAT WHY CLIENTS CONTACTS PRESENTATION FOR: Deveyes Group is an agency established in 2010 for design, development and commercialization of digital solutions. Our team consists of experts working in the field for over 15 years.

More information

BA (Hons) Fashion Design

BA (Hons) Fashion Design BA (Hons) Fashion Design IED Barcelona is the only Spanish school that teaches Bachelor of Arts (Hons) validated by the University of Westminster. Since 2010, offers the possibility to students of studying

More information

CURRICULUM VITAE. Dr. Massimo Contrafatto EDUCATION. MSc, PhD, Post Doc

CURRICULUM VITAE. Dr. Massimo Contrafatto EDUCATION. MSc, PhD, Post Doc CURRICULUM VITAE Dr. Massimo Contrafatto MSc, PhD, Post Doc Lecturer and Assistant Professor with tenure Department of Business Administration at Bergamo University Via dei Caniana 2, 24127 Italy Tel:

More information

SECOND CYCLE DEGREE IN INTERNATIONAL BUSINESS AND DEVELOPMENT ACADEMIC YEAR 2013-2014

SECOND CYCLE DEGREE IN INTERNATIONAL BUSINESS AND DEVELOPMENT ACADEMIC YEAR 2013-2014 SECOND CYCLE DEGREE IN INTERNATIONAL BUSINESS AND DEVELOPMENT ACADEMIC YEAR 2013-2014 SECOND CYCLE DEGREE IN INTERNATIONAL BUSINESS AND DEVELOPMENT INTRODUCTION International Business and Development (IBD)

More information

A UNIQUE Ph. D. PROGRAMME IN MONEY AND FINANCE

A UNIQUE Ph. D. PROGRAMME IN MONEY AND FINANCE A UNIQUE Ph. D. PROGRAMME IN MONEY AND FINANCE The Programme offers: A challenging schedule: 2 semesters of classes and seminars, plus 4 semesters to complete the Ph. D. thesis. A prestigious Faculty:

More information

Course Syllabus Content Strategy & Development 3357 Fall 2015

Course Syllabus Content Strategy & Development 3357 Fall 2015 Course Syllabus Content Strategy & Development 3357 Fall 2015 Course: Branding and Social Media Class Time: Tuesday, August 26th 5:30-8:30 PM Room GB 307 TR LAB: 5:30-8:30, Room GB 218 Location: U of H

More information

1st semester Common Core subjects taught to all classes

1st semester Common Core subjects taught to all classes Course Description Purchasing Management/AP Degree in Business, Design and Technology Common Core projects done by all students from all lines in the 1 st, 2 nd and 3 rd semesters TEKO project (1 st semester)

More information

Master in Hospitality Management

Master in Hospitality Management Master in Hospitality Management Quality Excellence People Services Hospitality Innovation Talent Master in Hospitality Management CONTENTS WELCOME... p04 OUR AMBITION... p05 PROGRAMME OVERVIEW... p06

More information

Benefits of Implementing a B2B Social Media Strategy. Gianna Galle Top Shelf Digital & Social Media Marketing

Benefits of Implementing a B2B Social Media Strategy. Gianna Galle Top Shelf Digital & Social Media Marketing Benefits of Implementing a B2B Social Media Strategy Gianna Galle Top Shelf Digital & Social Media Marketing Today s Social Media Landscape Social Media Statistics Social Media Examiner s 2014 Social Media

More information

The New Luxury World: l identità digitale nel lusso fa la differenza

The New Luxury World: l identità digitale nel lusso fa la differenza The New Luxury World: l identità digitale nel lusso fa la differenza Massimo Fubini Founder & CEO di ContactLab 7 Luxury Summit, Il Sole 24ORE, 10 giugno 2015 It may not be modified, organized or reutilized

More information

New omni-channel sales approach for personalized Customer Experience at a leading Media company

New omni-channel sales approach for personalized Customer Experience at a leading Media company New omni-channel sales approach for personalized Customer Experience at a leading Media company Customer Experience Management with Salesforce.com Prague June 17, 2014 Agenda The New Selling Experience

More information

CURRICULUM VITAE. Simone Poledrini. Home. Via Eremita, n2 - Perugia, address:

CURRICULUM VITAE. Simone Poledrini. Home. Via Eremita, n2 - Perugia, address: CURRICULUM VITAE Simone Poledrini Personal details Office Department of Economics Home Via Eremita, n2 - Perugia, address: University of Perugia address: 06100, Italy Via Pascoli - Perugia, 06123, Italy

More information

Advanced Dental Practice Management Programme

Advanced Dental Practice Management Programme Advanced Dental Practice Management Programme INDEX 1. INTRODUCTION 2. OBJECTIVES AND TARGETS 3. METHODOLOGY 4. CONTENT 5. PROGRAMME DIRECTOR 6. ESADE 7. WHY ESADE BUSINESS SCHOOL? 8. SPANISH SOCIETY OF

More information

10 Steps to a Multichannel Strategy and an Exceptional Customer Experience

10 Steps to a Multichannel Strategy and an Exceptional Customer Experience 10 Steps to a Multichannel Strategy and an Exceptional Customer Experience Jesús Hoyos CRM industry analyst and advisor Brad Herrington Principal Solutions Architect Interactive Intelligence, Inc. Contents

More information

DESIGN WHERE DESIGN MEETS INNOVATION

DESIGN WHERE DESIGN MEETS INNOVATION DESIGN Programs WHERE DESIGN MEETS INNOVATION DOMUS ACADEMY SCHOOL OF DESIGN AT NEWSCHOOL We re a community of people full of ideas, all helping you evolve your talents and push boundaries. Our culture

More information

Finance, International Business and Marketing

Finance, International Business and Marketing 304 Finance, International Business and Marketing Finance, International Business and Marketing Degrees, Certificates and Awards Associate in Arts: Finance Associate in Arts: International Business Associate

More information

LL.M. IN SUSTAINABLE DEVELOPMENT

LL.M. IN SUSTAINABLE DEVELOPMENT LL.M. IN SUSTAINABLE DEVELOPMENT UNIVERSITY OF MILAN, FACULTY OF LAW WHY CHOOSE THE LL.M. IN SUSTAINABLE DEVELOPMENT The LL.M. in Sustainable at the University of Milan is the first European Graduate Programme

More information

Improve Your Career Options with a Professional Certificate

Improve Your Career Options with a Professional Certificate InternetMktgBro 8/21/14 5:38 PM Page 3 Business and Management Internet Marketing Certificate Program Accelerate Your Career extension.uci.edu/im University of California, Irvine Extension s professional

More information

Studioddm snc via Malpighi, 8 20129 Milano - Italy. t. +39 02 295.368.12 f. +39 02 294.146.95 studioddm@studioddm.com www.studioddm.com (.

Studioddm snc via Malpighi, 8 20129 Milano - Italy. t. +39 02 295.368.12 f. +39 02 294.146.95 studioddm@studioddm.com www.studioddm.com (. Studioddm snc via Malpighi, 8 20129 Milano - Italy t. +39 02 295.368.12 f. +39 02 294.146.95 studioddm@studioddm.com www.studioddm.com (.net) pi IT-126.975.601.54 exhibit edutainment visual multimedia

More information

Stefania Filippone Director, Digital Marketing, EALA

Stefania Filippone Director, Digital Marketing, EALA Using customer engagement as a key differentiator Stefania Filippone Director, Digital Marketing, EALA Copyright 2012 Avanade Inc. All Rights Reserved. 1 Stefania Filippone A powerful and unique combination

More information

at Cologne Business School

at Cologne Business School www.cbs.de/en MBA and EMBA Programmes at Cologne Business School Academic excellence Cologne Business School Who we are The Hallmarks of a CBS Education CBS offrers students a rigorous and forward-minded

More information

The New Luxury World: l identità digitale nel lusso fa la differenza

The New Luxury World: l identità digitale nel lusso fa la differenza The New Luxury World: l identità digitale nel lusso fa la differenza Massimo Fubini Founder & CEO di ContactLab 7 Luxury Summit, Il Sole 24ORE, 10 giugno 2015 It may not be modified, organized or reutilized

More information

Dual Master of Science Degree Management Engineering Audencia Nantes Politecnico di Milano

Dual Master of Science Degree Management Engineering Audencia Nantes Politecnico di Milano Dual Master of Science Degree Management Engineering Audencia Nantes Politecnico di Milano Dual Master of Science Structure Audencia Nantes School of Management 3 Founded in 1900 Institution Audencia Nantes

More information

MARKETING STRATEGY, PLANNING & DEVELOPMENT

MARKETING STRATEGY, PLANNING & DEVELOPMENT MARKETING STRATEGY, PLANNING & DEVELOPMENT 1 DEFINITION OF ENTREPRENEUR (1) Schumpeter: the entrepreneur and his function are not difficult to conceptualize: the defining characteristic is simply the doing

More information

Italian mother tongue, fluent in English certified by TOEFL test (grade112/120), basic knowledge of German.

Italian mother tongue, fluent in English certified by TOEFL test (grade112/120), basic knowledge of German. Dr. Avv. Federico Parmeggiani Research Fellow of Corporate Law, University of Modena and Reggio Emilia Member of CeFin Center for Research in Banking and Finance, University of Modena and Reggio Emilia

More information

6 November 2015-11 March 2016

6 November 2015-11 March 2016 6 November 2015-11 March 2016 INDUSTRY SERVING INDUSTRY The HKMA s programmes are organized to meet the practical needs of companies and individuals. Based on our close ties with the business community,

More information

THE ULTIMATE ACCESS TO EUROPE S BIG DATA ANALYTICS LEADERS, EXPERTS, AND BUYERS ACROSS TOP INDUSTRY VERTICALS. 29-30 November 2016 RAI Amsterdam

THE ULTIMATE ACCESS TO EUROPE S BIG DATA ANALYTICS LEADERS, EXPERTS, AND BUYERS ACROSS TOP INDUSTRY VERTICALS. 29-30 November 2016 RAI Amsterdam 29-30 November 2016 RAI Amsterdam THE ULTIMATE ACCESS TO EUROPE S BIG DATA ANALYTICS LEADERS, EXPERTS, AND BUYERS ACROSS TOP INDUSTRY VERTICALS #AWCongress www.analytics-world-congress.com brought to you

More information

FM: Fashion Business Management

FM: Fashion Business Management FM: Fashion Business Management FM 101 Survey of Fashion Merchandising For students not majoring in Business and Technology programs. Explores the interrelationships between the consumer and the primary,

More information

PROSPECTUS AND ANSWERS TO FREQUENTLY ASKED QUESTIONS

PROSPECTUS AND ANSWERS TO FREQUENTLY ASKED QUESTIONS PROSPECTUS AND ANSWERS TO FREQUENTLY ASKED QUESTIONS The Certificate in Retail Management was developed in collaboration between National College of Ireland and the education group within Retail Excellence

More information

The OXIRM day: Retail and Supply Chain Emerging Trends in Retailing Panel

The OXIRM day: Retail and Supply Chain Emerging Trends in Retailing Panel The OXIRM day: Retail and Supply Chain Emerging Trends in Retailing Panel Dr Ana Roncha @anaroncha Background, recent and current research Future research ideas HELLO Dr Ana Roncha Post doctoral Research

More information

Business Education at the University of Bologna. mba

Business Education at the University of Bologna. mba Business Education at the University of Bologna mba design, fashion and luxury goods September 2014 - September 2015 The University of Bologna was established in 1088, the first in the western world: a

More information