2004 Master of Science in Business Administration (M.Sc.) Major: Marketing HEC Montréal, Montreal, Canada.

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1 Last update: July 2015 MARIE-AGNÈS PARMENTIER, PhD Associate Professor of Marketing HEC Montréal Département de marketing, Chemin de la Côte-Sainte-Catherine Montreal, QC, Canada, H3T 2A7 (514) , LANGUAGES, CITIZENSHIP & DATE OF BIRTH English and French (native, bilingual); Canadian; October 26 th, 1978 EDUCATION 2009 Doctor of Philosophy Business Administration (Ph.D.) Major: Marketing; Minor: Sociology York University, Toronto, Canada. Dissertation: Consuming and Producing Human Brands: A Study of Online Fans of Reality TV. Chair: Dr. Eileen Fischer Master of Science in Business Administration (M.Sc.) Major: Marketing HEC Montréal, Montreal, Canada Bachelor of Business Administration (B.B.A.) Major: Marketing Université du Québec à Montréal, Montreal, Canada College Diploma (CÉGEP) Major: Fashion Marketing LaSalle College, Montreal, Canada. ACADEMIC EMPLOYMENT June May 2016 June June May 2014 Visiting Professor SKEMA Business School, Paris, France. Associate Professor HEC Montréal, Montreal, Canada. Assistant Professor HEC Montréal, Montreal, Canada. 1

2 September June 2009 Course Instructor York University, Toronto, Canada. GRANTS AND SCHOLARSHIPS ($CAD) Fonds de Recherche Société et Culture (FQRSC), New Faculty Researcher Grant ($38,442) Social Sciences and Humanities Research Council of Canada (SSHRC), Insight Development Grants, Principal researcher ($71,886) (with Dr. Eileen Fischer, York University) Starting Research Fund, HEC Montréal ($5,000) Special Research Fund, HEC Montréal ($10,000) Doctoral Scholarship, Ontario Graduate Scholarship (OGS) ($15,000) Doctoral Scholarship, Canadian Graduate Scholarship-Social Sciences and Humanities Research Council of Canada (SSHRC) (Total: $105,000) Entrance Scholarship of Merit, York University (Total: $44,000) Master s Scholarship, Fonds Québécois de la Recherche sur la Société et la Culture (FQRSC) ($15,000) Undergraduate Scholarship A. Lassonde in Business Administration, Fondation de l Université du Québec à Montréal ($1500) Undergraduate Scholarship Raymonde et Maurice Tremblay in Business Administration, Fondation de l Université du Québec à Montréal ($1000) AWARDS AND HONORS 2012 Honourable Mention for Best Paper Award, Consumption Markets and Culture Reviewer Excellence Certificate, Family Firm Institute-Family Business Review Doctoral Fellow, American Marketing Association (AMA)-Sheth Foundation Best Master s Thesis in Marketing Award, HEC Montréal. 2

3 PUBLICATIONS (refereed unless otherwise noted) Journal Articles 11. Parmentier, Marie-Agnès and Eileen Fischer (2015), Things Fall Apart: The Dynamics of Brand Audience Dissipation, Journal of Consumer Research, 41, (February): Béroard, Élodie and Marie-Agnès Parmentier (2014), «Les rôles et les pratiques des médias lors d un scandale impliquant une marque-personne,» Revue Gestion, 39 (1): Parmentier, Marie-Agnès, Eileen Fischer, and Rebecca Reuber (2013), Positioning Person Brands in Established Organizational Fields, Journal of the Academy of Marketing Sciences, 41 (3), Tuncay Zayer, Linda, Katherine Sredl, Marie-Agnès Parmentier and Catherine Coleman (2012), Consumption and Gender Identity in Popular Media: Discourses of Domesticity, Authenticity and Sexuality, Consumption, Markets & Culture, 15 (4), (Honourable Mention for Best Paper Award) 7. Parmentier, Marie-Agnès and Eileen Fischer (2012), How Athletes Build their Brand, International Journal of Sport Management and Marketing, 11 (1/2), Parmentier, Marie-Agnès (2011), When David Met Victoria: Forging a Strong Family Brand, Family Business Review, 23 (3), Parmentier, Marie-Agnès and Eileen Fischer (2011), You Can t Always Get What You Want: Unsustainable Identity Projects in the Fashion System, Consumption, Markets & Culture, 14 (1), (Lead article) 4. Bonsu, Samuel K., Aron Darmody, and Marie-Agnès Parmentier (2010), Arrested Emotions in Reality Television, Consumption, Markets & Culture, 13 (1), Colbert, François, Alain d Astous, and Marie-Agnès Parmentier (2005), Consumer Perception of Private vs. Public Sponsorship of the Arts, International Journal of Arts Management, 8 (1), Colbert, François, Alain d Astous, and Marie-Agnès Parmentier (2005), Consumer Perceptions of Sponsorship in the Arts, International Journal of Cultural Policy, 11 (2), Colbert, François, Alain d Astous, and Marie-Agnès Parmentier (2005), «La commandite des arts et de la culture par le secteur privé par opposition au secteur public: Qu en pensent les consommateurs?,» Revue Gestion, 30 (2),

4 Book Chapters 2. Parmentier, Marie-Agnès and Eileen Fischer (2013), Interactive Online Audiences, in The Routledge Companion to Digital Consumption, eds. Russell W. Belk and Rosa Llamas, London: Routledge, Parmentier, Marie-Agnès and Eileen Fischer (2007), Working to Consume the Model Life: Consumer Agency under Scarcity, in Consumer Culture Theory I, Research in Consumer Behavior Series, eds. Russell W. Belk and John. F. Sherry Jr., Oxford: Elsevier, Conference Proceedings 17. Parmentier, Marie-Agnès and Eileen Fischer (2015), Managing Successive Co-Branding Alliances in Fashion Firms, 2015 Global Fashion Management Conference at Florence, (June), Savignac, Benoit M., Marie-Agnès Parmentier and Jean-Sébastien Marcoux (2012), Consumer-Bloggers Mobilized in Marketing Campaigns: A Study of Opinion Leaders Authenticity Management in a Streetwear Community, in Advances in Consumer Research, Vol. 40, eds. Zeynep Gurhan-Canli, Cele Otnes, Juliet Rui Zhu, Duluth, MN: Association for Consumer Research. 15. Parmentier, Marie-Agnès and Eileen Fischer (2011), The Role of Brand Community in the Construction of Celebrity, in Advances in Consumer Research, Vol. 38, eds. Darren W. Dahl, Gita V. Johar and Stijn M.J. van Osselaer, Duluth, MN: Association for Consumer Research, Fischer, Eileen and Marie-Agnès Parmentier (2011), The Construction of Celebrity in Contemporary Consumer Culture, in Advances in Consumer Research, Vol. 38, eds. Darren W. Dahl, Gita V. Johar and Stijn M.J. van Osselaer, Duluth, MN: Association for Consumer Research, (special session) 13. Coleman, Catherine and Marie-Agnès Parmentier (2011), Source 2.0: Reading Source Cues in Online Communities, in Advances in Consumer Research Vol. 38, eds. Darren W. Dahl, Gita V. Johar and Stijn M.J. van Osselaer, Duluth, MN: Association for Consumer Research, (poster) 12. Fischer, Eileen, Marie-Agnès Parmentier and Daiane Scaraboto (2010), We ve Come a Long Way Baby: But Where to Next in Research on Gender, Markets, Marketers, and Consumption? in 10 th Conference on Gender, Marketing and Consumer Behaviour, eds. Helen Woodruffe-Burton and Lisa Penaloza, Ambleside, UK: Association for Consumer Research, Parmentier, Marie-Agnès and Catherine Coleman (2010), Gender 2.0: Reading Source Cues in Online Communities, in 10th Conference on Gender, Marketing and Consumer 4

5 Behaviour, eds. Helen Woodruffe-Burton and Lisa Penaloza, Ambleside, UK: Association for Consumer Research, Parmentier, Marie-Agnès (2010), The Pitfalls of Fame: Insights from Human Brands, in Advances in Consumer Research, Vol. 37, eds. Campbell, Margaret C, Jeff Inman, and Rik Pieters, Duluth, MN: Association for Consumer Research. (special session) 9. Parmentier, Marie-Agnès and Eileen Fischer (2010), Branded Like Beckham? An Examination of Dynamic Processes in Human Branding, in Advances in Consumer Research Vol. 37, eds. Campbell, Margaret C, Jeff Inman, and Rik Pieters, Duluth, MN: Association for Consumer Research. 8. Fischer, Eileen and Marie-Agnès Parmentier (2010), Doing Qualitative Research with Archival Data: Making Secondary Data a Primary Resource, in Advances in Consumer Research, Vol. 37, eds. Margaret C. Campbell, Jeff Inman and Rik Pieters, Duluth, MN: Association for Consumer Research. (poster) 7. Parmentier, Marie-Agnès (2009), Consumer Entrepreneurs: A Netnographic Study of Facebook s Next Top Model, in Advances in Consumer Research Vol. 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN: Association for Consumer Research, (poster) 6. Tuncay, Linda, Katherine Sredl, Marie-Agnès Parmentier and Catherine Coleman (2009), Examining Discourses of Gender and Consumption in the Media, in Advances in Consumer Research Vol. 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN: Association for Consumer Research: Coleman, Catherine, Marie-Agnès Parmentier, Katherine Sredl and Linda Tuncay (2008), Gendered Discourses of the Home as Portrayed in the Media: An Examination of Sex and the City and Entourage, in Gender and Consumer Behaviour Vol. 9, eds. Shona Bettany, Susan Dobscha, Lisa O Malley, Andrea Prothero, Boston, MA: Association for Consumer Research: CD-ROM. 4. Parmentier, Marie-Agnès, Eileen Fischer and Rebecca Reuber (2008), Pick Me! Pick Me! An Extension of Theory regarding Human Branding through Investigation of Editorial Fashion Models, in Advances in Consumer Research Vol. 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN: Association for Consumer Research, Parmentier, Marie-Agnès and Eileen Fischer (2007), Not so Happily Ever After: Narrative Escapes from Unsustainable Identity Projects, in European Advances in Consumer Research Vol. 8, eds. Stefania Borghini, Mary Ann McGrath and Cele Otnes, Duluth, MN: Association for Consumer Research, Scott, Linda, Marie-Agnès Parmentier, Katherine Sredl and Catherine Coleman (2006), Women s Empowerment and the Positive Role of the Market, in Gender and Consumer 5

6 Behavior Vol. 8, eds. Lorna Stevens and Janet Borgerson, Edinburgh: Association for Consumer Research, (special session) 1. Colbert, François, Alain d Astous and Marie-Agnès Parmentier (2004), Consumer Evaluation of Government Sponsorship in the Arts, in Third International Conference on Cultural Policy: CD-ROM. Research papers (not refereed) Turcotte-Choquette, Audrey and Marie-Agnès Parmentier (2011), Le web 2.0: mieux le comprendre pour mieux l utiliser, 11-02, HEC Montréal. CONFERENCE PRESENTATIONS 24. Parmentier, Marie-Agnès and Eileen Fischer (2015), Managing Successive Co-Branding Alliances in Fashion Firms, 2015 Global Fashion Management Conference at Florence, June 25-27, Florence, Italy. 23. Sredl, Katherine, Catherine A. Coleman, Linda Tuncay Zayer and Marie-Agnès Parmentier (2014), A Feminism of a Generation: Examining Multi-Platform Consumption of GIRLS, 12th Conference on Gender, Marketing and Consumer Behavior, June 24-26, Helsinki, Finland. 22. Parmentier, Marie-Agnès (2013), Making Things Up: Exploring Materiality in a Serial Entertainment Brand Assemblage, Consumer Culture Theory Conference, June 13-16, Tucson, Arizona, USA. 21. Fischer, Eileen, Robert V. Kozinets, Marie-Agnès Parmentier and Sarah Scarborough- Wilner (2013), Crafting Consumer Research Contributions from Qualitative Data: A Sociological Perspective, 7 th Workshop on Interpretive Consumer Research, April 11-12, Brussels, Belgium. 20. Savignac, Benoit M., Marie-Agnès Parmentier and Jean-Sébastien Marcoux (2012), Consumer-Bloggers Mobilized in Marketing Campaigns: A Study of Opinion Leaders Authenticity Management in a Streetwear Community, Association for Consumer Research Conference, October 4-7, Vancouver, British-Colombia, Canada. 19. Parmentier, Marie-Agnès and Catherine Coleman (2011), Seeing Sources from All Angles: King Kong James?, Consumer Culture Theory Conference, July 7-10, Evanston, Illinois, USA. 18. Parmentier, Marie-Agnès and Eileen Fischer (2010), The Role of Brand Community in the Construction of Celebrity, Association for Consumer Research Conference, October 7-10, Jacksonville, Florida, USA. 6

7 17. Coleman, Catherine and Parmentier, Marie-Agnès (2010), Source 2.0: Reading Source Cues in Online Communities, Association for Consumer Research Conference, October 7-10, Jacksonville, Florida, USA. (poster) 16. Fischer, Eileen, Marie-Agnès Parmentier and Daiane Scaraboto (2010), We ve Come a Long Way Baby: But Where to Next in Research on Gender, Markets, Marketers, and Consumption?, 10th Conference on Gender, Marketing and Consumer Behaviour, June 26-29, University of Cumbria, Ambleside, UK. 15. Parmentier, Marie-Agnès and Catherine Coleman (2010), Gender 2.0: Reading Source Cues in Online Communities, 10th Conference on Gender, Marketing and Consumer Behaviour, June 26-29, University of Cumbria, Ambleside, UK. 14. Parmentier, Marie-Agnès, Eileen Fischer and Rebecca Reuber (2010), Building Person Brand through Effectuation, Consumer Culture Theory 5 th Conference, June 10-13, Madison, Wisconsin, USA. (poster) 13. Parmentier, Marie-Agnès and Eileen Fischer (2010), Celebrities and Wannabes: Why do Online Communities Invest Attention?, First International Colloquium on Consumer-Brand Relationships, April 22-23, Winter Park, Florida, USA. 12. Parmentier, Marie-Agnès and Eileen Fischer (2009), Branded Like Beckham? An Examination of Dynamic Processes in Human Branding, Association for Consumer Research Conference, October 22-25, Pittsburgh, Pennsylvania, USA. 11. Fisher, Eileen and Parmentier, Marie-Agnès (2009), Doing Qualitative Research with Archival Data: Making Secondary Data a Primary Resource, Association for Consumer Research Conference, October 22-25, Pittsburgh, Pennsylvania, USA. (poster) 10. Parmentier, Marie-Agnès (2008), Consumer Entrepreneurs: A Netnographic Study of Facebook s Next Top Model, Association for Consumer Research Conference, October 23-26, San Francisco, California, USA. (poster) 9. Tuncay, Linda, Katherine Sredl, Marie-Agnès Parmentier and Catherine Coleman (2008), Examining Discourses of Gender and Consumption in the Media, Association for Consumer Research Conference, October 23-26, San Francisco, California, USA. 8. Parmentier, Marie-Agnès (2008), Exploring the Knowledge Community of Fashion Modeling Reality Television, Consumer Culture Theory 3 rd Conference, June 19-22, Boston, Massachusetts, USA. (poster) 7. Coleman, Catherine, Marie-Agnès Parmentier, Katherine Sedl and Linda Tuncay (2008), Gendered Discourses of the Home as Portrayed in the Media: An Examination of Sex and the City and Entourage, 9 th Association for Consumer Research Gender, Marketing and Consumer Research Conference, June 16-19, Boston, Massachusetts, USA. 7

8 6. Parmentier, Marie-Agnès, Eileen Fischer and Rebecca Reuber (2007), Pick Me! Pick Me! An Extension of Theory regarding Human Branding through Investigation of Editorial Fashion Models, Association for Consumer Research Conference, October 25-28, Memphis,Tennessee, USA. 5. Parmentier, Marie-Agnès and Eileen Fischer (2007), Not so Happily Ever After: Narrative Escapes from Unsustainable Identity Projects, European Association for Consumer Research Conference, July 10-14, Milan, Italy. 4. Parmentier, Marie-Agnès and Eileen Fischer (2006), Working to Consume the Model Life: Consumer Agency under Scarcity, Consumer Culture Theory 1st Conference, August 1-3, South Bend, Indiana, USA. 3. Parmentier, Marie-Agnès, Eileen Fischer and Rebecca Reuber (2006), Alternate Reputational Types and Reputation Building Strategies: A Study of Competitors in an Aesthetic Field," 2006 Lally-Darden-Humboldt Young Entrepreneurship Scholars Retreat, October , Germany. 2. Parmentier, Marie-Agnès and Katherine Sredl (2006), Emancipation through Participation: The Case of the Slavic Fashion Model, 8 th Association for Consumer Research Gender, Marketing and Consumer Research Conference, June 29-July 2, Edinburgh, Scotland. 1. Colbert, François, Alain d Astous and Marie-Agnès Parmentier (2004), Consumer Evaluation of Government Sponsorship in the Arts, Third International Conference on Cultural Policy, August 25-28, Montreal, Canada. INVITED RESEARCH SEMINARS 2015 Writing for a Scholarly Audience, Université Lille 2, Doctoral Seminar, Lille, France, April 24. (Speaker) 2015 Brand Audience Dissipation, MERCUR Research Group, SKEMA Business School, Lille, France, April 23. (Speaker) 2013 Things Fall Apart: The Dynamics of Brand Dissipation, Marketing Research Seminar Series, Schulich School of Business, York University, Toronto, Canada, January 21. (Speaker) 2011 You Can t Always Get What You Want: Unsustainable Identity Projects in the Fashion System, Desautels Faculty of Management, McGill University, Doctoral Seminar in Qualitative Methods (MGPO-701), Montreal, Canada, March 21. (Speaker) 2010 Studying Value Creation and Altruism in Family Businesses: Advancing Research with Narrative-Interpretivist Methodology, 2010 Family Business 8

9 John Molson School of Business, Concordia University, Montreal, Canada, October 21. (Panelist) 2008 Brand as Resources for Virtual Communities of Consumption, Research Seminars, Concordia University, Montreal, Canada, October 29 ; HEC Montréal, Montreal, Canada October 15 ; Suffolk University, Boston, USA, October 7 ; HEC Paris, Jouy-en-Josas, France, September 22 ; Queen s University, Kingston, Canada, September 15. (All Speaker) TEACHING EXPERIENCE HEC Montréal Teaching innovation and course development Marketing du luxe ( ; BBA elective) Consommation, médias et culture participative ( ; M.Sc. elective) Consumption, media, and participatory culture ( A; M.Sc. elective; in English) Teaching BBA Gestion de produits et de marques ( ; elective) Marketing Management ( ; core; in English) Communication marketing intégrée ( ; elective) M.Sc. Consommation, médias et culture participative ( ; elective) Student Coaching-Academic Competition L Oréal Brandstorm Spring 2015: 2 nd place National Finals Spring 2014: 2 nd place National Finals Spring 2013: 3 rd place National Finals Spring 2012: 2 nd place National Finals Schulich School of Business, York University BBA Markets and Marketing (BFND4100; elective for honour students; in English) PEDAGOGICAL MATERIAL Parmentier, Marie-Agnès and Corinne Lalonde (2014), Sur le Web, Catherine Beauchamp déroule son... Tapis rose!, Revue internationale de cas en gestion, 12 (1). (Peer-reviewed) UNIVERSITY SERVICE HEC Montréal 9

10 M.Sc. Prizes and Scholarships Committee, Juror Research Ethics Committee, Member 2013-ongoing Marketing Department Research Committee, Member 2013 AASCB Evaluation Process for Renewal, Participant (young faculty committee) 2012-ongoing M.Sc. Marketing Admissions, Department Reviewer Fall 2012 SSHRC M.Sc. Scholarship program, Department Reviewer M.Sc. Supervision (Chair) 11. Bergerot, Guillaume Le transfert d une communauté de fans dans un contexte d extension de catégorie sous forme de licensing, Majeau-Rajotte, Frédérique Comprendre les pratiques de upcycling en contexte collaboratif, Delisle, Marie-Pier Étude des pratiques constructrices ou destructrices de capital de marquepersonne chez les blogueurs de mode, Parenteau, Amélie Revue de la littérature sur l évolution de la mode dans une perspective marketing et web 2.0, Sauthier, Aurélie Made in Blog, Béroard, Élodie Étude du récit d un scandale chez une marque-personne par le discours médiatique: Le cas du scandale de Kate Moss, Dia, Lana Quo Vadis Canada: Stratégies des médias sociaux, Savignac, Benoît-Mykolas Blogueurs leaders d opinion et gestion de l authenticité, (co-chair with Dr. J-S. Marcoux) 3. Bellevue, Christina La Campagne My Black is Beautiful de Procter & Gamble, Couture, Geneviève Communauté virtuelle et légitimation d une marque responsable : le cas du Mouvement collectif de la Société de transport de Montréal, (co-chair with Dr. Y. St-James) 1. Turcotte-Choquette, Audrey Les communautés virtuelles de consommation vues à travers les réseaux sociaux, M.Sc. Supervision (Committee member) 16. Jurdak, Lana-Marie Consumers Representations of Social Media,

11 15. Dubé, Marie-Ève Cas pédagogique Lululemon Athletica Inc., Laliberté-Robert, Geneviève Le marché allemand de la mode: Plan marketing pour l entreprise Harricana par Mariouche, Matéan, Julia Blogues de mode, consommateurs et marques de luxe, Desjardins-Deschênes, Coralie Luxe et médias sociaux: Stratégies des marques et motivations des consommateurs, Ledoux, Laurence Le président de compagnie dans le rôle d'un endosseur de marque, Guyot, Baptiste Mundo Jeri, Aubin-Roy, Sarah Le cinéma et les Canadiens : Analyse du sondage omnibus 2012 de Téléfilm Canada, Mallette-Vanier, Guillaume L'endossement non sollicité par une célébrité: Étude du cas des alcools de luxe et de la culture hip hop, Haralambos, Christianis Brand endorser scandals : Possible spillover to competitor brands, Nemangou, Diane Les Bric countries : des néo-consommateurs de luxe à fort potentiel, Fortin, Josyanne Le tourisme influencé par les films et l'expérience de voyage du consommateur, Borisov, Catherine Villes olympiques: la persistence de l image de marque associée, Rossi, Charlotte La communication de l histoire des marques: une application au domaine des cosmétiques et parfums de luxe, Blanchette, Annie La communauté néo-burlesque : la négociation des idéologies féminines, Lacoste, Maude Alimentation conscientisée : Une étude des valeurs de consommation conflictuelles et des stratégies d accommodation des consommateurs, York University Professional Development Workshop Presenter & Guest Lecture Series Recruiter Faculty of Graduate Studies Representative Marketing Department Contact Student Graduate Studies Association Representative 11

12 MEDIA Tamburri, Rosanna (2015), Ask not what your prospective employee can do for you, Business School Research, The Globe and Mail, March 17. Pash, Chris (2015), The diehard fans of America's Next Top Model may be killing what they love, Business Insider Australia, March 6. Pye, David (2013), Brand Management: The Changing Dynamics of Core Marketing Principles, HEC Montréal Magazine, Vol. 12 (1), p (2013), La Guerre des Marques, La revue du Fonds de Recherche du Québec Société et Culture, Recherches Innovations des sciences sociales et humaines, des arts et des lettres qui changent le monde, vol. 9, p. 26. Horibe, Kathlyn (2012), Fashioning Research, HEC Montréal Magazine, p. 13. Infantry, Ashante (2012), 10 memorable TV ads in 2012; Video still rules advertising, but has even more appeal for tablets, mobile, The Toronto Star, December 26 th, B1. Infantry, Ashante (2012), Why McDonald s, Red Lobster, Fisher-Price, Wal-Mart feature real people in ads, The Toronto Star, July 27 th. Infantry, Ashante (2012), Why Brad Pitt is doing a (usually) womanʼs job for Chanel No. 5, The Toronto Star, May 11. Wrye, Ashley (2011), "Branding Like Beckham: Establishing Family Brand Visibility and Distinctiveness", (published online September 7) Parmentier, Marie-Agnès (2011), Le cas Beckham: la famille comme outil de marketing, La Presse, November 14. Deglise, Fabien (2010), Les comportements humains cartographiés, Le Devoir, Saturday, November 13, A5. PROFESSIONAL SERVICE Editorial Review Board Member Consumption, Markets, & Culture (since January 2012) Family Business Review (since March 2011) Recherche et Applications en Marketing (RAM) (since October 2014) Revue Française du Marketing (January 2012-June 2014) Ad Hoc Reviewer Consumption, Markets & Culture 12

13 Family Business Review Recherche et Applications en Marketing (RAM) Journal of Consumer Research Journal of the Association for Consumer Research European Journal of Marketing Marketing Theory Journal of Marketing Management Journal of Family Business Strategy Canadian Journal of Administrative Studies Revue Française du Marketing Revue Gestion Psychology & Marketing Revue Internationale de Cas en Gestion Association for Consumer Research Conference Consumer Culture Theory Conference Society for Consumer Psychology Conference AMS World Marketing Congress European Association for Consumer Research MacroMarketing Conference Internationa Journal of Arts Management Grant Agency Reviewer 2014 Social Sciences and Humanities Research Council of Canada, Insight Grant proposal, Reviewer. Guest Panelist 2014 Schulich School of Business, York University, Doctoral Seminar: "How to Choose and Work with a Supervisor," Toronto, Canada. Guest Judge 2014, 2013 MadeInBlog Awards, Member of the Expert Jury, Montreal, Canada. Guest Mentor 2015 Consumer Culture Theory Consortium Qualitative Data Analysis Workshop, Mentor, Fayetteville, USA American Marketing Association (AMA) DocSig Mentor Networking breakfast, Chicago, USA. Guest Speaker 2011 L Association de la Recherche et de l'intelligence Marketing, La netnographie, Montreal, Canada Journée InfoPresse, La netnographie et l étude des communautés virtuelles d'une marque, Montreal, Canada (with Dr. Jonathan Deschênes). 13

14 PROFESSIONAL MEMBERSHIP Association for Consumer Research Consumer Culture Theory Consortium 14

2004 Master of Science in Business Administration (M.Sc.) Major: Marketing HEC Montréal, Montréal

2004 Master of Science in Business Administration (M.Sc.) Major: Marketing HEC Montréal, Montréal Last update : August 2012 MARIE-AGNÈS PARMENTIER, PhD Assistant Professor of Marketing, HEC Montréal Service de l enseignement du marketing, 4.733 3000 Chemin de la Côte-Sainte-Catherine Montréal, QC,

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