The KFAN Connection. Listeners connect with KFAN through their love of sports scores, sports talk, and outdoor.

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Gwendolyn Armstrong
8 years ago
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1 Sports Is Community!

2 The KFAN Connection Listeners connect with KFAN through their love of sports scores, sports talk, and outdoor. Heard over 121,000 miles in 5 states tt Broadcast on 9 local stations across the upper midwest KFAN now boasts more male audience aged than any other media KFAN.com is the most visited local sports website and #3 in the country Fan Outdoors is the longest running local outdoor program in the Midwest and features 4 hours of programming per week

male audience aged 25 54 than any other media KFAN.

3 KFXN FM Minneapolis St. Paul Sports AQH Persons, M-Su 6a-12m, P6+, Sep-Oct-Nov 2013 Nielsen Audio, Minneapolis-St. Paul Metro Median Age 41 Median Income: Aug12-Jul13 Minneapolis-St. Paul Metro Scarborough, M-Su 6a-12m. Household Income Ranges: Sep-Oct-Nov13 Nielsen Audio, Minneapolis-St. Paul Metro, Weekly Cume, M Su 6a 12m

4 <Placeholder> Insert Your Station Logo Here. <Delete this box> consumers enjoy KFAN each week Mostly Male, (P18+ AQH) 76.5% 23.5% Men Women 427,700 Total Radio Listeners (P18+ Weekly Cume) Source: Scarborough 12-mo August 2012-July 2013 M-Su 6a-12m

5 More than of KFAN listeners live in households generating or more! 139,000 85,300 20, ,700 77,400 KFAN listeners 18+ Household Income Under $25K $25 $35k $35 $50k 86,100 $50 $75k$75k $75k$100k $100k+ 427,700 Total Radio Listeners (P18+ Weekly Cume) Source: Scarborough 12-mo August 2012-July 2013 M-Su 6a-12m

Under $25K $25 $35k $35 $50k 86,100 $50 $75k$75k $75k$100k $100k+ 427,700 Total

6 of KFAN listeners have attended or graduated from college Level of education completed by KFAN listeners 18+ High School Graduate College Graduate+ Attended College High School Grad Some College College Graduate (4yr) + Other Source: Scarborough 12-mo August 2012-July 2013 M-Su 6a-12m

Graduate+ Attended College High School Grad Some College College

7 is #1 with Adults Mon-Sun, 6a-12Mid #1 with Men Mon-Sun, 6a-12Mid #1 with Men who earn $75k+ Annually #1 with Men who earn $75k+ Annually #4 with Persons who earn $75k + Annually #2 with Men who earn $75k+ Annually #4 with Men Median Income: Aug12-Jul13 Minneapolis-St. Paul Metro Scarborough, M-Su 6a-12m. Household Income Ranges: Aug-Sep-Oct13 Nielsen Audio, Minneapolis-St. Paul Metro, Weekly Cume, M-Su 6a-12m.

35-64 who earn $75k+ Annually #4 with Men 18-49 Median Income: Aug12-Jul13 Minneapolis-St.

8 Monday-Friday Line Up 6:00AM - 9:00AM The Power Trip Morning Show with Chris Hawkey & Cory Cove 9:00AM - 12:00N Paul Allen 12:00N - 3:00PM The Common Man Show with Dan Cole 3:00PM - 6:30PM Bumper to Bumper with Dan Barreiro & Justin Gaard 6:30PM 7:00PM FAN on Demand on the Air 7:00PM - 8:00PM (Tuesday) Video Games Weekly 7:00PM - 9:00PM (Thursday) FAN Outdoors 7:00PM 9:00PM (Monday Wednesday Friday) 7:00PM 9:00PM (Monday, Wednesday, Friday) Dan Patrick Show

Justin Gaard 6:30PM 7:00PM FAN on Demand on the Air 7:00PM - 8:00PM (Tuesday) Video Games Weekly 7:00PM - 9:00PM

9 The Power Trip Morning Show Weekdays: 5:30a-9am CORY 'SLUDGE' COVE - Cory has been with KFAN Sports Radio since 2002 when he began as an intern on the morning show. Sludge can also be heard on Vikings FAN Line which airs for two hours after every Minnesota Vikings game and is also host of Gopher Sports Weekly. Sludge is very knowledgeable when it comes to the NBA. He rarely misses a Minnesota Timberwolves game and knows the ins and outs of most NBA teams! When he is not following the NBA Sludge loves to plays poker in his free time. He hosted a weekly Poker Show on KFAN. He also likes to travel, go to concerts and eat chicken fingers. CHRIS HAWKEY - Hawkey has been with KFAN Sports Radio since 1998 where he hosted The Motorsports t Show. Shortly after he began to work with Mike Morris on a show called The Hour of Power, a one hour afternoon show. The feedback and listenership was so strong that Hawkey and Morris began working together on a three hour morning show, The Power Trip. Which has been on the air for 10 years as of Nov 25,2011. Outside of KFAN Sports Radio Hawkey is married with two kids. He also sings in two bands, Rocket Club and The Chris Hawkey Band. Hawkey likes riding motorcycles and going to movies. MEATSAUCE PAUL LAMBERT - Meatsauce a man who went from bringing food to the guys at KFAN, to being one of the best radio personalities on The Power Trip morning show!

Sludge is very knowledgeable when it comes to the NBA. He rarely misses a Minnesota Timberwolves game and knows the ins and outs of most NBA teams!

10 Paul Allen Weekdays: 9am-12Noon P.A. first hit the KFAN Radio Airwaves in the summer of 1995 as host of At The Races A weekly horse racing show, specifically at Canterbury Park where P.A. has held the title of Track Announcer since 95. From temporary lay-off to permanent payoff, P.A. initially was fill-in host for Jesse Ventura while he ran for Governor. Reality set in when Jesse was elected and P.A. was given the midday show on a permanent basis. Paul has been the voice of the Minnesota Vikings since 2002 and is often mentioned as one of the best play-by-play announcers in the NFL. He also hosts Vikings Game Plan on KARE 11. JOE NELSON is a sports fan with a passion for the local teams. He produces KFAN s Paul Allen Show, one of the top rated sports shows in the country. Joe enjoys the energy that the show brings to the airwaves. His favorite teams to cover are the Twins and Vikings, but he has a strong interest in college and high school sports. Joe hosts Friday Night Scoreboard which covers high school football, and does playby-play for the Prep Bowl and State Hockey Championship games.

Paul has been the voice of the Minnesota Vikings since 2002 and is often mentioned as one of the best play-by-play announcers in the NFL. He also hosts Vikings Game Plan on KARE 11.

11 The Common Man Dan Cole Weekdays: 12Noon-3p Bitten by a radio active program director in 1994, Cole became the Common Man, able to leap tall radio towers in a single bound. The seven or eight time City Pages award winner employs a radio style all his own, because, quite frankly, no one else would want it. The selfproclaimed radio dinosaur will make you laugh and cry as he spins yarns from his early childhood, his Haight-Ashbury days, to his current status as husband, father and teen heartthrob. Sports, sports, sports with an esoteric approach. You gotta hear it to believe it. The Official Unofficial Ambassador of Golf in Minnesota (self-given title) is also the host of Tee-To-Green in the summer. Brandon, (Tenna-B as he s known at The Fan,) has been on the Common Man Program for 5 years. He is very knowledgeable when it comes to hockey, whether it is pro, college or high school, he knows it all! He is the head coach at Coon Rapids High School. He also hosts, Beyond the Pond during the hockey season. According to Brandon, My biggest passion is hockey. I play boot hockey on a weekly basis. Love playing sports. Hockey, softball, golf, disc golf, football, yard games. Poker. Anything competitive! PS: he no longer wears glasses as he got lasik!

The selfproclaimed radio dinosaur will make you laugh and cry as he spins yarns from his early childhood, his Haight-Ashbury days, to his current status as husband, father and teen heartthrob.

12 Bumper-to-Bumper with Dan Barreiro Weekdays: 3p-6:30 Oh yes, Dan Barreiro will talk sports weekdays 3-6:30. He, along with fast-rising radio sidekick Justin Gaard, will definitely address the top 5 sports talkers of the day, each evening at 5. And in what might be the understatement t t of the decade, d he ll even offer an unvarnished opinion or two. But, what he might not do is pound the same 2 sports points over and over and over till his head explodes, and the listeners eyes glaze over. Instead, he might just talk immigration, or Lady Gaga, or Frank Sinatra, or kids playing 65 hours of organized sports a week. Every once in a while, he might even articulate your rage especially while your stuck in traffic or yelling at the weather terrorist on your flat screen TV. Justin Gaard is Barreiro s sidekick, co-host of Gopher Sports Weekly and is also the sideline reporter for Gopher Football. A former Iowa Hawkeye tennis player, Justin is one of the sharpest college sports minds on the FAN staff and is host of Gopher Football Fanline. With a background in coaching high school basketball and tennis, Gaardsy, offers multiple perspectives on the sports news of the day. His dream job came true when a successful internship with the FAN turned into a producer position with the top rated Paul Allen show. Now Justin brings humor and sometimes even insight to Bumper to Bumper with Dan Barreiro during the afternoon drive.

And in what might be the understatement t t of the decade, d he ll even offer an unvarnished opinion or two.

13 December 2013 KFAN.com had unique viewers in December 2013 desktop listeners facebook likes mobile listeners e-newsletter

14 Radio s Secret Formula How can we make these on-air and onlines audiences work for you? Your message is the bridge! Your commercial or digital tool is the connection! We are in the remembering business. How do people remember things. It s just like we learned the alphabet: 1. Frequency 2. Creativity 3. Consistency + the right audience = results/awareness/sales

We are in the remembering business. How do people remember things.

Lance Pitlick has built two careers from his passion for hockey

cover story l by Liz Kohman // Photos by Silas Crews Lance Pitlick has built two careers from his passion for hockey H ockey coach Lance Pitlick was trying to teach his team to improve their stick handling