Build a Better Workplace: Engagement Edition

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1 Build a Better Workplace: Employee Engagement Edition

2 Employee engagement, that willingness of each employee to strive to do their best work on a daily basis, has become the leading indicator of performance and competitiveness across all organizations. Employee engagement is how each individual employee connects (emotionally and intellectually) with your company and with your customers. An engaged employee is fully involved in and enthusiastic about their work. Engaged employees are committed, passionate and inspired and they inspire others by example. They care about the future of the company and are willing to invest the discretionary effort to see that the organization succeeds. They are willing to go above and beyond as a standard practice. Introducing: Build a Better Workplace: Employee Engagement Edition Brought to you by Ipsos Reid and Canadian Management Centre For the first time ever we will be comparing the thoughts and opinions of HR professionals in conjunction with the Canadian workforce to understand where the real differences may lie and where the key pain points in employee engagement really are. The top two areas that drive engagement are leadership and communication. Improvements in these areas will have a significant impact on employee engagement. This research will conduct a parallel study among HR professionals and employees to gain their perceptions and measure the gaps between Canadian employees and HR departments. Many Organizations Conduct Employee Engagement Surveys, the issue that comes into play is when the results are revealed and are poor or unchanging. The question many HR professionals have is - Now what? This study will give organizations concrete now what information and actions. By drilling down into leadership communication, one of the largest drivers of employee engagement, this study will provide data previously unavailable to Canadians on where the issues truly lie, where they will possibly lie in the future and what we can do about them. P Build a better workplace: employee engagement

3 Canadian management centre How this study will help you improve employee engagement in your company You ll understand the measurable impact of leadership trust and how it effects the performance of the organization You ll understand if individuals who connect with the purpose of the organization are more engaged and satisfied employees. This study will prioritize which strategies are the most effective in driving employee loyalty related to leadership communication You ll learn how poor leadership and communication is linked to individual and organizational performance, success and outcomes. It will give you the evidence that will build a business case for executive commitment and action on employee engagement issues and opportunities It will provide you with ideas on how to improve leadership communication in your organization Understand how increased changes in diversity and generations in the Canadian workplace are changing the way organizations need to communicate. And how to effectively difuse possible tensions within the generations Understand if and how employees rely on informal communication channels for information and updates and what this means in keeping employee s engaged What are the effects and differences in keeping virtual employees engaged vs. disconnected within leadership communications Gain a solid understanding of what leadership and communication behaviors: Drive company loyalty among Canadian employees Drive collaboration among Canadian employees Drive innovation among Canadian employees Drive business results among Canadian employees Build trust between leaders and Canadian employees P. 03

4 About Canadian Management Centre and Ipsos Reid About Ipsos Reid In a global, competitive marketplace, choice is abundant but loyalty is a challenge. Ipsos is one of the world s leading survey-based marketing research firms and has offices in 84 countries. Since 1975 Ipsos has been delivering insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management. Over the past decade Ipsos has helped organizations align loyalty and engagement across the organization with feedback from employees and consumers. Ipsos research clearly shows that best performing organizations are characterized by strategic and cultural alignment: staff efforts and willingness to go the extra mile are oriented in the same direction, which contributes to the achievement of corporate goals. They help organizations improve employee commitment to your vision, mission, and strategy while measuring staff expectations because in high performance environments, expectations are taken into consideration and acted upon. About Canadian Management Centre We re passionate about one thing: Inspiring you to outperform. Since 1963, Canadian Management Centre s proven and continually evolving career development and management training programs have been a catalyst for positive change. Transforming immediate and long-term performance for generation after generation of individual leaders and organizations, opening up lines of internal communication and shortening learning curves with firsttime managers to engaging, keeping and advancing highpotential employees. Each year, we team up with more than 15,000 of tomorrow s aspiring and driven business leaders, teaching, guiding and motivating them with more than 100 highenergy high-calibre corporate onsite and open enrollment seminars. A strategic affiliate of American Management Association International, Canadian Management Centre is a trusted partner in worldwide training programs. P Build a better workplace: employee engagement

5 Canadian management centre What do we know already? Canadian Organizations are not communicating very well with their employees. Less than half (46%) of Canadian employees are satisfied with internal communications, more than a quarter are dissatisfied Communication is a two way street: only half (49%) of Canadian employees feel their company is listening to them Communications within teams is better, but there is still lots of opportunity to improve Satisfaction with quality of internal communication in your company 46% 26% 27% Satisfaction with opportunities that exist for upward communication 49% 26% 23% Communication is good within your team 64% 16% 19% Source: Ipsos Representative Employee Database 2012 (n=2,013) Leadership appears to be disconnected from employees. Less than half (47%) of Canadian employees feel that their Senior Management Team communicates a clear vision And less than half have confidence in the decisions made by their Senior Management Team Senior management team communicates a clear vision 47% 26% 25% You have confidence in the decisions made by the senior management 48% 26% 23% Strongly/Tend to agree Neither agree nor disagree Strongly/Tend to disagree Source: Ipsos Representative Employee Database 2012 (n=2,013) P. 05

6 Research Framework Goal: Gain perspective from Canadians on Communications and Leadership A detailed analysis of both method of communication, content of communications and leadership in the workplace Survey of Canadians from the isay panel: n= 1,200 Representative of the Canadian population (employees at organizations with > 100 employees) 20 minute survey Parallel survey of HR professionals on their perspective of communications and leadership in Canadian organizations Match as closely as possible the survey of Canadians for the analytic comparison of perspectives Estimate n= minute Survey Cost The report is available for $9,500, which include a full breakdown of the results, analysis and commentary. To purchase your copy, please contact us at P Build a better workplace: employee engagement

7 Canadian management centre Notes P. 07

8 Canadian Workforce Report Card Full (v1 Aug )

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