Employees Speak Up About Benefits Communications

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Morgan Stone
8 years ago
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1 Employees Speak Up About Benefits Communications Find out what employees want Featuring the Millennial point-of-view April 2014 Survey Report

2 The Employee Handbook Is it useful? Not really. 30% of non-millennials and 43% of Millennials report that they haven t read most of their employee handbooks. 11% of Millennials have not even opened their handbooks significantly higher than non-millennials. 23% of non-millennials and 36% of Millennials don t even know where their handbooks are anymore. Only 1 in 4 Millennials find employee handbooks helpful (compared to only 1 in 3 non-millennials).

3 But do benefits matter to employees? Yes, very much. 87% 86% Despite the importance, OVER HALF of Millennials don t have a complete understanding of all of the benefits options that their employers provide. More than 87% say that benefits play a significant role in their choice of employer And 86% say that benefits play a significant role in their decision to stay with their employer

4 What methods do employers use today to communicate benefits? 36% Use Snail Mail 79% Use 23% Meet Face-to-Face Only about 3-5% are utilizing the newly popular communications methods such as text messaging and social media. 3% Use Texting 5% Use Social Media

5 How do employees want to receive benefits-related communications from their employers? -30% SnailMail: Millennials are 30% less likely, than non-millennials, to want to receive communications via snail mail. +154% = +18% Both Millennials and non-millennials rated equally as a method of communicating benefits. Face-to-Face: Millennials are 18% more likely, than non-millennials, to want to receive benefits communications face-to-face. Texting a link to a mobile device: Millennials are 154% more likely than non-millennials to want to receive a benefits-related link texted to their mobile device.

6 How are employers currently packaging the benefits communications? 16% Only 16% are using videos to communicate benefits options There is a huge opportunity to educate and engage employees using technology they use as consumers. 38% 87% 38% are using in-person presentations 87% are using print materials as one of their methods of communication. Each month, more than 1 billion unique users visit YouTube and watch a total of over 6 billion hours of video that s almost an hour for every person on Earth. Mobile data traffic is expected to grow 300% globally by 2017 and it is primarily due to video traffic. Sources: Youtube and TechCrunch

7 What do Millennials want? 61% Almost 44% of Millennials would like to receive critical benefits-related communications on their mobile device. 56% of Millennials wish their employers would communicate benefits in a way that is easier to understand. (compared to 46% overall) 61% of Millennials want to leverage their benefits, but would like to spend as little time as possible to learn about them. (compared to 51% overall)

8 What devices are available to employees at work? 87% have computers at their desk and over half have their personal mobile phones at work. Computer (At Desk) Computer (Shared) Kiosk Mobile Phone (Personal) Mobile Phone (Work) Tablet (Personal) Tablet (Work) Other For industries where employees are harder to reach, there may be an opportunity to leverage employees personal mobile phones.

9 About the survey The 2014 Employee Benefits Survey Report is based on a survey of 551 full-time employees conducted in March 2014, by GuideSpark. Participants included employees based in the U.S., from companies with 500 or more employees. Millennials in this survey are defined as employees between the ages of

10 About the survey Size of Company, by Employee Age Bucket Millennials Non-Millennials < 1000 Employees In-Between > 10,000 Employees

11 About the survey Gender Male Female

12 About the survey In which industry do you work? Technology Retail & Restaurant Manufacturing Healthcare Government Financial Education Other

13 About the survey Household Income $0 $24,999 $25,000 $49,999 $50,000 $99,999 $100,000 $149,999 $150,000+

14 About the survey How long have your worked for your current company? < 1 year 1 2 years 3 5 years > 5 years Not currently employed

15 About the survey What is your current level? VP or higher Director Manager Individual contributor Other

16 About GuideSpark GuideSpark, the leader in employee communications, offers a robust employee communications platform, which includes short, engaging, and cost-effective videos on HR-related content. The platform is accessible from any device, including mobile, and provides an interactive user experience and deep analytics on user engagement. GuideSpark, recently named to Forbes Most Promising Companies list, serves hundreds of enterprise customers and more than 1 million employees. By transforming the traditional methods of employee communications, GuideSpark significantly increases employee engagement while decreasing overall HR costs. For more information, visit

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