THE EXECUTIVE CENTRE. Ms. Yvonne Lim, Regional Head of Australia and Singapore Ms. Iky Ng, Head of Singapore. Asia Business Journal 2014

Transcription

1 Asia Business Journal 2014 THE EXECUTIVE CENTRE Ms. Yvonne Lim, Regional Head of Australia and Singapore Ms. Iky Ng, Head of Singapore Premium Executive Services The Executive Centre is Asia Pacific s premium serviced office provider, with over 55 centres across 20 cities. It provides the highest quality of on-demand serviced offices, virtual office representation services, meeting facilities, and a broad range of business concierge services in the most prestigious Grade A office buildings in the central business districts of every city in which it operates. The company is dedicated to serving the business interests of multinational corporations, small and medium enterprises, local start-ups, regionally and internationally. With professional teams in several cities and leveraging their local expertise and full commitment to understanding the unique individual market characteristics while servicing clients, The Executive Centre richly deserves its reputation for premium office solutions and exceptional client-oriented services. Their Singapore branch was set up in 1999, in Raffles Quay. They later expanded their presence on the island, with centres in the Ocean Financial Centre and at 6 Battery Road. Their clients include tech giants Google and Amazon, as well as several law firms, banks, and companies in the oil & gas industry. In recent years, the Singapore serviced office market has matured dramatically, attributable to a multitude of businesses and industries starting to realise the advantages of deploying flexible workplace solutions, and is now perceived as a mainstream occupancy option by companies of all sizes, said Yvonne Lim, Regional Head of Singapore and Australia, The Executive Centre. Serviced offices give them the platform to adapt quickly and decisively to rapidly changing market conditions, resulting in better planning and therefore better business. Founded in 1994, this Hong Kong based company now has teams in Beijing, Chengdu, Shanghai, Guangzhou, Macau, Taipei, Tokyo, Seoul, Jakarta, Mumbai, Bangalore, Brisbane, Perth, and Sydney, amongst many others. 190.

2

3 In other words, the key to success nowadays is in finding short-term solutions, rather than risk investing in long term space, with the economy still so uncertain. The Executive Centre faces several challenges, mainly from stiff competition, especially in the busy Singapore market, which sees a lot of traffic. However, the company manages to overcome their competition by providing incredible quality in all of their services. Firstly, none of their service offices includes any branding, which allows their clients to feel as if the office space is their own. Considering that the average lease a client rents out is about 18 months, ensuring an environment that is comfortable and conducive to productivity is vital to retaining their clients. Secondly, the staff of each of the service offices were all formerly from the service industry. This means that each staff member of The Executive Centre is trained and adept at customer service, and they frequently go above and beyond the call of duty in order to give the customer what they need. The services that The Executive Centre provides goes down to the finest details from ensuring comfortable furniture and spacious desks from which a client can do work, to having onsite IT personnel to help a client setup or troubleshoot any networking or computer problems. The main philosophy behind The Executive Centre is to provide a space where their client can settle down and get their work done, without having to worry about the little details that are required to get an office up and running. Providing this peace of mind to their clients also requires a certain level of transparency from the company, especially when it comes to pricing. As such, The Executive Centre is firm on having very transparent pricing schemes, and not having any hidden costs. This transparency is a double-edged sword, however. The staff and management at the company must constantly improve themselves, and the level of quality they can provide to their clients. This includes the hardware in their centres and even the design of the centres themselves, keeping up-to-date with the most current trends. However, this is a challenge that the entire team at The Executive Centre takes up gladly. The Singapore branch of The Executive Centre is managed by Ms. Yvonne Lim, who also oversees the operations in the Australian branches. She is aided by Ms. Iky Ng, who heads the Singapore branch and oversees the business development team in Singapore, which involves getting new clients and maintaining close relations with their current and past clients, in order to retain their business. Communications within the company is also kept open and free-flowing, with weekly and monthly meetings within 192. Singapore Quality Medallion

4 and amongst the different teams. The direct communication is aided by the fact that the sales team visit the different centres every day, keeping updated with the status of each centre. At The Executive Centre, we uphold our mission of providing Excellent Locations, Excellent Service. Excellent Value and we put our customer s needs and interests at the centre of everything we do. Committed to delivering best-in-class services to meet different business needs, we hire and build professional teams with expertise, multi-languages, and passion about leading our clients into the future, said Iky Ng, Head of Singapore, The Executive Centre. The Executive Centre is a successful company filled to the brim with people who are intent on providing the best service possible. The company is also rapidly expanding to other major cities around the world, opening up centres to serve an increasingly global market.

5

6