Course Syllabus/Content Diploma in Business Management

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1 Revised Modules Course Syllabus/Content Diploma in Business Management Contact hours Contact hours (Part-Time) Assessment Introduction to Management Assignment & Written Principles of Marketing Assignment & Written Business Finance Assignment & Written Business Communication Assignment & Written Introduction to Business Economics Assignment & Written Business Quantitative Methods Assignment & Written Preparing for Business Assignment & Written Business Information Systems Assignment & Written Teaching Methods & Lectures & Lecture Passing Mark 1 of 9

2 Introduction to Management Students would be made to understand the history of management and the different approaches to the study of Management. They would also be exposed to the functions of planning, staffing, organizing, leading and controlling a functional system. Students should also be made to understand the internal & external environment in which an organization functions. The subject is geared toward providing a basic knowledge of the planning function, which involves setting goals and then deciding on how best to achieve them Explain the purpose of business organisations, and their relationship with the environment Identify and evaluate concepts and principles of business organisation and management, including the historical development of management theories and their application to contemporary business Analyse and apply to given situations the process of management, that is, planning, organising, leading and controlling within the framework of managerial decisionmaking, and understand the importance of good communication to successful management Understand fundamental skills and techniques in functional management areas of information management, operations and human resource especially in handling conflicts and change. Discuss the importance of quality management issues on business and management Assessment Course work - Final Examination 1. Examing the environment 2. Subcultures 3. Operations 4. Planning and scheduling work 5. Controlling work 6. Information as a resource 7. Decision making and problem solving 8. Quality issues 9. Managing change 10. Dealing with conflict s/workshop: 2 of 9

3 Principles of Marketing By going through this module, the students will gain a broader knowledge of the role of marketing, both within the within an organisations and the society. They will learn how to use the marketing principles within an organisation, so that the organisation can be more competitive and profitable. Identify and explain marketing s role within the firm and society Analyse controllable and uncontrollable variables in the market to assess their impact on the marketing mix variables and the target market Use marketing research and marketing information system as a mean to improve marketing decision making and organisational effectiveness Identify target markets and use principles of buyers behaviour to analyse consumer and organisational markets Analyse, identify and explain the elements of the marketing mix (product, price, promotion and distribution) Explain and discuss the steps in the strategic marketing planning process, and develop outline marketing plans Assessment Course work - Final Examination 1. the development of marketing 2. the Marketing environment 3. Foucs on Customers 4.Planning marketing strategy 5. Marketing research 6. Marketing Mix 7. Product 8. Price 9. Place 10. Promotion s/workshop: 3 of 9

4 Business Finance This module intends to provide a foundation for understanding the principles upon which accounting systems are based, by explaining underlying concepts, existing practices, and alternatives to existing practices. Therefore, this module reviews basic concepts and techniques of accounting and their use in the management practice of today s firm as well as in the preparation of corporate financial statements for external reporting Demonstrate an understanding of the principles and concepts of accounting Show an awareness of accounting methods and concepts and how this relates to satisfying internal and external obligation Demonstrate competence in the preparation of financial and related information Able to interpret financial statements and know its implications for businesses Assessment Course work - Final Examination 1. Introducing accounting 2. The rules of accounting 3. Double-entry accounting 4. Making Adjustment 5. The Financial Statements 6.The Accounting cycle 7. Merchandising operations s/workshop: 4 of 9

5 Business Communication This module intends to provide an introduction to the communication skills expected in a general business environment, including interpersonal, group, presentational, electronic, non-verbal and written communication, as well as techniques for adjusting to the communication culture of business organizations Understand the importance of good communication in the world of business Explain the various types of communication channel within an organisation and how external communication is carried out effectively Adopt the techniques to improve communication Acquire intercultural communication skills Understand and the use of modern technology for effective communication Acquire the knowledge of software, computer crime and viruses Assessment Individual assignment 25% Group Project 25% Examination Introduction to organisation and its responsibilities. Roles of employees in an organisation Various techniques used in communication Current methods of communication within the organisation and between organisation The communication culture of business Writing and editing of business documents Presentations to management Job search communication, interpersonal communication & team communication Computer software packages, legislation to eradicate computer crime and computer viruses s/workshop: 5 of 9

6 Introduction to Business Economics This module introduces the way an economist thinks. Business Economics presents models and theories whereby business, social and economic issues can be addressed from an economic perspective 1. Explain how a market system co-ordinates and allocates scarce resources among competing uses and users 2. Apply marginal principles to determine price and output variables under perfect and imperfect competition, and understand the principles behind the contestable market structure 3. Outline how an economic models solves the efficiency and equity issues 4. Explain the reasons why market and government mechanisms may fail to achieve an optimal social outcome 5. Apply economic concepts to determine methods of minimising both market and government failure 6. Analyse the key macroeconomic areas of inquiry (unemployment, inflation, the external sector and economic growth) using a variety of intellectual frameworks. Assessment Course work - Final Examination 1. Economic scarcity 2. Theory of Value 3. The theory of the firm 4. Market Failures 5. Keynesian and Neoclassical school of Thought 6. Unemployment and inflation 7. The external sector and economic growth s/workshop: 6 of 9

7 Business Quantitative Methods To develop in our graduates not only skills in specific subject fields, but also skills that are common to many fields including: Interpret and use data for decision making Data problem solving skills Modes of thinking Regression techniques Data reading and interaction Data interpretation Approaches to research Analyse data from business or applied science and present the results graphically Performance criteria: Apply survey methodology to produce data to measure opinion and identify trends Apply formal methods of statistical reasoning to draw conclusions from data Performance criteria: Frame and define a problem Provide an explanation of a specific situation through an integration of concepts Access appropriate sources to gather information for answering a specific problem Categories information as satisfactory or unsatisfactory for use in a specific problem situation Explain a topic in a logical and coherent manner Assessment Course work - Final Examination 1. Introduction 2. Tables and diagrams in business 3. Measures of central tendency 4. Measures of variation 5. Position and shape 6. Skewness 7. Regression and correlation 8. Probability 9. Probability distributions 10. Data collection and sampling 11. Estimation and sampling distribution 12. Confidence intervals 13. Hypothesis Tests a population 14. Hypothesis test with two population 15. X 2 Test s/workshop: 7 of 9

8 Preparing for Business This module is designed to acquaint the students with the terminology, organisation and function of the business systems. Topics covered include business in a global environment, starting and growing your business, management, marketing, managing technology and information, managing financial resources, business laws and risks. Business Trends: Cultivating a business in diverse, global environment Business Ownership: Starting a Small Business Business Management: Empowering Employees to satisfy Customers Management of Human resources: Motivating Employees to produce quality Goods & Services Marketing: Developing and Implementing Customer- Oriented Marketing Plans Decision Making: Managing Information Managing Financial Resources Assessment Course work - Final Examination Describe business systems including effective communication technoloty, teamwork, legal aspects, social responsibility and business ethics Understand the major forms of business ownership and options for organising your business Explain the key aspects of managing business and managing human resources, including legal aspects, employee empowerment, the social responsibility and total quality management Explain how business account for their finances and report financial information to the public Explain the role of money and banks in our economy and describe how business manage their finances and obtain funds in the securities market Understand the use of technology and the Internet to succeed in business and the need for managing information Describe the future of business and the need for risk management and insurance The overall objective of the module is to help students learn the basics of business as they relate to today s climate. s/workshop: 8 of 9

9 Business Information Systems This module aims to provide students with an understanding of the nature and role of information in organisation. Students will be able to use a variety of techniques for presenting information. Identify an organisation s information needs and its sources Collect, analyse and store information for specific purposes Present information effectively in a variety of ways. Understand legal issues concerned with data management Identify appropriate methods for storing and disposing of data Assessment Course work - Final Examination 1. Information as a resource 2. Information source 3. Storing and retrieving information 4. Securing information 5. Information collection and analysis s/workshop: 9 of 9

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