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1 FRONT COVER <TITLE> Xerox Creative Services <STRAPLINE> Expressing creativity, applying technology, mastering process Author: Peter Travers ( ) Page 1 of 12

2 INSIDE FRONT COVER Documents beyond expectation Brand documents. The DNA of your business. The lifeblood of your processes. The crucible of your success. Design and production are essential to their purpose imaginative, inventive, creative design, matched by controlled, efficient and cost-effective production. Xerox Creative Services will do it all. Our knowledge begins with design. It is the first and fundamental phase of your document lifecycles. It requires high levels of expertise, represents the greatest cost, yet is often subject to the least control. From design onwards, and across the range of documents from simple text to rich digital, Xerox Creative Services provides the experience and expertise needed to drive the complete lifecycle of your strategic promotional documents. Documents beyond expectation; we understand and excel customers worldwide choose us as their preferred document outsourcing partner to provide inspired designs, the latest technologies, efficient production and document lifecycle processes integrated into their businesses. Author: Peter Travers ( ) Page 2 of 12

3 PAGE 3 <HEADLINE Least cost, minimum time, maximum value Your brand is precious, you committed time and money to its development. But development is only the first stage, effective deployment is essential to gain the ultimate value from your brand investment. And deployment requires different capabilities, Xerox capabilities. Unlike brand building agencies, brand deployment is our expertise and the deployment of your brand our business. Xerox Creative Services delivers significant added value by performing process and financial analyses of your document lifecycles, removing the costs associated with agency mark up, the inertia of internal attitudes and the delays caused by fractured processes. We streamline deployment of your documents to achieve the fastest time to market at least cost. Across the document lifecycle, from design to obsolescence, our expertise provides significant improvements in productivity and reduction in costs to maximise the return of your creative spend and realise the full value of your brand. <PULL OUT> Customer: COOP chain of 450 supermarkets Services provided: Graphic design, brand management, digital asset management, DTP, central reprographic department, print production, mailing and distribution Benefits: Integrated and simplified processes, seamless interaction between customer and external suppliers, brand protection, same day mailings to store network, 40% saving on agency costs Author: Peter Travers ( ) Page 3 of 12

4 PAGE 4 Brand integrity, asset control, cost constraint Your brand identities play a crucial part in the success of your business. They identify your products and they define the value you deliver. They differentiate, excite, motivate and command loyalty. And their creation, design and development represent a significant investment. Yet all too often brand assets are dispersed. Agencies, designers, printers, internal employees; all may hold assets locally which, at best, are hard to find and, at worst, are lost as relationships change. Designers waste time searching for assets and often duplicate effort re-creating them. The result is inconsistency, brand dilution, lost revenue and increased costs. Xerox Creative Services partners with Canto, the market leader in Digital Asset Management, to provide efficient, centralised control of brand assets throughout your business processes and your interaction with external agencies. Cataloguing, organising, searching, archiving, accessing via the web we protect the integrity of your brand, improve time to market, and reduce costs through re-use and re-purposing. <PULL OUT> Customer: SAS National Airline for Scandinavia Services provided: Central reprographics department, full-time graphic designers on-site, wide format service, finishing, production, storage and distribution of all technical manuals Benefits: Improved processes, shorter lead times and honoured deadlines, consistent branding, improved quality of output, reduced management time and cost Author: Peter Travers ( ) Page 4 of 12

5 PAGE 5 Design on demand Documents generate revenue, they promote your products and sell your services. Document time to market is an essential factor in their successful deployment. New opportunities demand agility. Speed in getting products to market is essential; to capture new business and the new customers it brings, to respond to change and to stay ahead of your competition. Design to delivery, Xerox Creative Services shortens the document lifecycle to help you respond quickly to market opportunities, initiatives and demands. We deliver managed on-site services, seamlessly integrated into your business to eradicate delay and shorten the whole production cycle. Xerox Creative Services shares the urgency of your need. <Graphic element: document lifecycle diagram> Saving time is more than just face to face collaboration. We use our latest digital technologies to introduce new levels of response design on demand, print on demand. We capitalise on our electronic document management expertise to provide documents of extended value. Your documents will be more effective by being of-the-moment and customised, they will have greater longevity through their initial speed to market.. <PULL OUT> Customer: Ericsson communications industry Services provided: Online digital document repository, in house graphic design and printing, global distribution, 500 users in 140 countries Benefits: Lead times reduced from 10 days to 24 hours, annual saving of 1m on obsolete stock, cost saving of 500k and 3000 sq. m. of storage space. Author: Peter Travers ( ) Page 5 of 12

6 PAGE 6 Communicating your unique capabilities Effective communication drives the success of your business. Bottom line performance, dominant market share and enduring brand loyalty will be a reflection of our ability to express your unique capabilities to prospects and customers, partners and colleagues, analysts and investors. Creative design we give life to your ideas using highly skilled, creative and experienced individuals to deliver services that include: design, brand management, image manipulation, illustration, e-design and localisation. Scaleable presentation services whether your need is for a little extra help in one department, or for an on-site centralised presentation capability integrated into your entire business, our specialist staff will create innovative presentations, control of your brand assets and provide artworking, presentation, data formatting, mail merge and authoring services. We illuminate your unique capabilities to cast your competition into shade. And we do more, lots more. We add world-leading document lifecycle expertise, from design to production, print to storage, distribution to obsolescence. Xerox Creative Services delivers the whole to awaken the world to the value you provide. <PULL OUT> Our credentials? They re worldwide: 6000 document management customers in 50 countries. Author: Peter Travers ( ) Page 6 of 12

7 PAGE 7 Creative talent, imaginative resourcing Your greatest asset is your team. The value its members bring is determined by their productivity and their expertise. Xerox Creative Services will deliver the maximum value by maintaining the optimum levels of staffing and skills. We respond to your changing needs; no excess capacity, no excess capabilities, full utilisation. Xerox Creative Services takes a holistic view of your business. We eradicate inefficient departmental silos of expertise and replace multiple suppliers who provide individual commodity services with no regard for the whole. Instead, we apply Xerox creative excellence, business experience and technology expertise to facilitate the complete document value chain. Our on-site specialists work in face to face partnership with your teams, eradicating delay and minimising the errors that can occur when liaising externally. Our digital technologies allow immediate response to your new design requirements and ensure existing materials are quickly found and fully exploited, dramatically improving file management / creative time ratios and minimising asset recreation. Xerox Creative Services provides and manages expert and experienced people to meet your graphic design and publishing needs; people who will work on-site alongside your own staff, sharing your values, collaborating to achieve your goals. We enhance the benefits of outsourcing while removing the disadvantages We think of it as inside outsourcing. Author: Peter Travers ( ) Page 7 of 12

8 PAGE 8 Best practice, best technology, best of all Rapidly changing technologies, developing best practices and escalating market demands you face the constant challenge of adapting your business to respond to change. Xerox Creative Services provides the expertise and domain experience you need to evaluate your business, re-engineer and improve your processes and consolidate the whole document lifecycle. From design to obsolescence, we will introduce agility and deliver significant improvement in productivity and reduction in costs. We work with best of breed technology partners, such as Canto, Adobe and Apple, to install leadingedge technology. Configured to your specific requirements, these technologies will deliver improvements throughout the business processes that drive document creation, deployment and management. Supported by Xerox s global expert community, our partners and our world-leading printing technology, we manage the entire enterprise document management strategy; a global workflow of people, processes and technology, united in cultural synergy sharing your corporate ethos and delivering your business goals. <PULL OUT> Customer: GSK Canada Services provided: Graphic design, printing, production, shipping and receiving, mailroom, reception, fleet management Benefits: 16% saving in large format printing costs, monthly cost and control savings reports, revised document processes, management of 25,000 mail items and 800 print jobs per month (500 full colour) Author: Peter Travers ( ) Page 8 of 12

9 PAGE 9 Shared strategies, united in success As your success develops and the business evolves, so your needs for document management services will become more diverse and complex. Xerox Creative Services has the flexibility to respond to your changing circumstances, to control infrastructure costs while ensuring you always have available the resources and expertise to execute strategies for growth and to secure each new business opportunity. From your simplest, early requirements for our core services, to the fulfilment of the most complex document lifecycle business processes, Xerox Creative Services will grow with you. We provide scaleable solutions, from the smallest creative services studio to an holistic offering of integrated creative, operational and management services. We will work in partnership with you to seek out and respond to every business challenge. And we can deliver this capability worldwide. Xerox has the global presence and experience to build and develop the capacity you need, where you need it, as you need it, to support your enterprise document management strategy throughout the world. Author: Peter Travers ( ) Page 9 of 12

10 PAGE 10 The application of imagination Our strengths go far beyond our core services. E-Design and Development Xerox Creative Services offers a wide range of customer-focused web, multimedia and interactive services to complement our advanced print solutions and ensure your corporate identity is consistent across all public-facing media. Translation and Localisation Xerox have many years experience in localising and translating, across the range of business documentation, to provide cost-effective, global communications. Project management we specialise in the deployment of brand documents and remove the added costs of external outsourcing. We add value throughout the lifecycle, from design to production to distribution; making design recommendations, advising on appropriate media, directing your choice between off set and digital colour, and achieving strategic advantage by improving clock speed to market and reducing inventory, obsolescence and wastage. In fact, our commitment is to total document management. From concept to delivery, paper to web and multimedia, we endeavour for you to succeed. Author: Peter Travers ( ) Page 10 of 12

11 INSIDE BACK COVER Driving business success through document design Xerox is the global leader in document management solutions. Xerox Global Services is one of the four main divisions of Xerox and provides a range of services that help companies build real solutions to business problems. Xerox Business Services is the document outsourcing arm of Xerox Global Services. Xerox Creative Services is one of the portfolio of managed service offered by Xerox Business Services. It is the only document outsourcing provider with the capability to offer a full suite of creative services globally, to maximise your brand and drive your business results throughout the world. By understanding your image, values and goals we communicate your objective in document design. Author: Peter Travers ( ) Page 11 of 12

12 BACK COVER World-leading document management solutions driven by world-leading technology Inspired design on demand Fast time to market Assured brand integrity Digital asset management Expert creative talent Integrated business processes Complete lifecycle management Improved productivity Strategic cost reduction Scaleable global capability <Contact details here> Author: Peter Travers ( ) Page 12 of 12

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