Marketing Operations: Personalization in Sight

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Marketing Operations: Personalization in Sight"

Transcription

1 Accenture Interactive Point of View Series Marketing Operations: Personalization in Sight Why operational effectiveness is essential for customer relevance at scale

2 Make every customer feel like one in a million Digital technologies empower companies to personalize marketing and customer communications in new and engaging ways. But enabling one-to-one connections with countless customers requires delivering customer relevance at scale. This starts with increasing the operational effectiveness of the marketing organization. Marketers have been evolving toward one-to-one marketing communications for over two decades. Now with the capabilities of digital and mobile channels, companies can move beyond direct mail and to deliver the next level of personalization which consumers have come to expect. They want personalized communications from companies that understand who they are, remember what they like and deliver what they need. Most companies have a vision for personalization, and many are on the path to executing it. Yet marketing organizations are struggling to operationalize the vision at speed and scale. Many are exhausted by the effort and have realized that working harder and applying more resources to the challenge is simply not sustainable. How can marketers deliver personalization to every customer, every time? Marketing organizations that are delivering personalization in a streamlined and agile way have recognized the need to change marketing operations for the digital reality. They have developed new ways of working that are powered by new operational disciplines and new technologies. In addition to becoming more productive, the leaders have lowered costs, reduced regulatory compliance risks and improved marketing spend effectiveness. All this while communicating with personalized messages to millions.

3 Taking a hard look in the mirror Recent Accenture research reveals a surprising self-assessment about marketing operations today. Nearly three-quarters of marketing leaders (73 percent) believe that marketing operations is extremely important or very important to achieving their marketing strategy. However, just less than half (49 percent) of executives rate their company s overall marketing operations as industry leading or above average. 1 Considering this widespread acknowledgment of its critical role, why the lukewarm satisfaction for marketing operations? The simple answer is because marketing executives are realists with keen insight into the challenges of their environments. Yet many are in a difficult position. Despite continued tight budgets, chief marketing officers (CMOs) are expected to improve both marketing spend effectiveness and operational performance. Marketing strategy execution is more complex than ever before. Digital transformation creates pressure for fresh, real-time content. Consumers expect consistent, omni-channel experiences on their terms. 1 Accenture, CMOs: Time for Digital Transformation or Risk Being Left on the Sidelines, June

4 Reflecting on success It is one thing for marketers to understand the influence of change; it is another to take action and to help achieve results. Consider how three leading companies across different industries transformed marketing operations to increase their effectiveness. From separated to streamlined A global pharmaceutical company needed to reduce marketing spend and regulatory risk. Yet multiple content production processes and agencies across countries and tremendous volume hampered progress. By increasing marketing operational effectiveness, the company reduced content production cycle times by 25 percent, enabled more than 20 percent reuse of existing marketing assets and reduced regulatory compliance risks. From bottlenecks to breakthroughs After a global telecommunications provider introduced new marketing processes, it reduced campaign cycle times by 20 to 35 percent. The company also transformed an inability to link marketing spend to promotions into new visibility into marketing investments, which supported better decision making and improved return on investment. From errors to efficiencies A U.S. insurance company wanted to increase the quality of customer communications as content production costs and regulatory fines were increasing. The company made changes to increase marketing productivity and reduce marketing costs. Where key communications were once consistently delivered late and in error, the changes drove a 15 to 25 percent decrease in communications cycle times and significantly reduced the cost of quality. Done well, improving operational effectiveness can result in business benefits beyond cost reduction, such as: Improved agility for shorter cycle times and faster times to market. Better brand consistency. Less wasted effort. Increased visibility into budget and spend. Reduced regulatory compliance risks. By reallocating these savings into growth drivers such as increased media placements or marketing program spend, organizations can help support the top-line revenue growth agenda. (See Figure 1.) As Angela Tribelli, CMO, HarperCollins Publishers, has said, First we put the operational side of the house in order Getting the operational basics right means everyone has more breathing space to focus on the bigger picture. 2 Figure 1: Reducing marketing operations costs can fuel growth drivers Typical spend allocation Cost breakdown of $1 million marketing spend: 30% media placement ($300,000) 30% creative concepting ($300,000) 40% production ($400,000) Transformed spend allocation Cost breakdown of $1 million marketing spend: 40% media placement ($400,000) 30% creative concepting ($300,000) 30% production ($300,000) 2 Keith Loria, The CMO Interview: Angela Tribelli, CMO, HarperCollins Publishers, March 10, 2014, accessed May 20,

5 Through the smoke and mirrors The barriers to change real and perceived are entrenched in the marketing organization. Fully three-quarters (78 percent) of the respondents to Accenture s CMO research believe that marketing will undergo fundamental changes over the next five years. 3 Because of several barriers, many marketing organizations have been slow to refine their marketing operations even though they acknowledge the need to do so. (See Figure 2.) These barriers have their roots in marketing s traditional position in the business. Consider that most organizational areas, such as finance, human resources and supply chain management have already refined their operations through multiple generations of enterprise resource planning (ERP) projects. However, these projects passed marketing by for a number of reasons. In some cases, this occurred because marketing was thought of as too unique even too creative for such process and technology-driven structures. Even so, technology challenges are not the only barriers to improving operational effectiveness. The marketing function attracts big ideas people who typically focus on design over process discipline. They often act as right-brain creatives before they think like left-brain project managers. As a result, marketing teams tend to be less oriented toward thinking about efficiency and effectiveness. However, with digital transformation increasing the workload on organizations, there is a critical need to increase the operational effectiveness of marketing. Throwing more money at the problem, either with more employees or more agency partners, is not a sustainable solution. Until marketing organizations refine their operating models, they will continue to struggle to keep up with the volume of work required to scale their personalization strategies. Figure 2: Which of the following have been the most significant barriers that prevent your organization from furthering performance in marketing operations? Lack of technology and tools 21% Inefficient business processes 20% Lack of funding 18% Lack of integration with other business functions 17% Lack of skills 16% Insufficient senior leadership 9% (Source: CMOs: Time for Digital Transformation or Risk Being Left on the Sidelines) 3 Accenture, CMOs: Time for Digital Transformation or Risk Being Left on the Sidelines, June

6 The art of the possible in marketing operations The operational side of marketing has never been more connected to delivering the marketing strategy and to driving customer relevance. Delivering customer relevance at scale requires three elements: delighting customers, re-orienting the business and flexing the platform. Next-generation marketing operations require both a reorientation of the business with an updated operating model and a flexing of the platform with new technologies. Think robust, scalable and fast. To get there, marketing organizations must make changes across these recommended four areas of the marketing operating model: Processes Most marketing organizations have evolved into their current operating model with little attention paid to the design and effectiveness of current processes. However, without a standardized and industrialized set of marketing execution processes, most organizations are doomed to slower cycle times, higher labor costs and increased costs of quality. Technology Just as ERP systems have increased the productivity of organizations financial, human resource and supply chain management, technology can also help increase the operational effectiveness of marketing. Capabilities provided by MRM (marketing resource management) software enable improved workflow management, increased marketing spend management and visibility into the operational metrics and performance of the marketing organization. Organization/People Misalignment of organizational roles and responsibilities is also a barrier to meeting the challenges of personalization at scale. This causes missed opportunities for reducing duplicative work efforts, capturing economies of scale and utilizing leading practices across local, regional and global marketing activities. Governance To help achieve maximum operational effectiveness, an empowered governance structure needs to provide the leadership and direction over marketing operations. This structure will provide the necessary stewardship and decision-making capabilities to achieve continued optimization of the organization s operating model, to direct the future technology investments and to confirm compliance with the legal and regulatory policies governing marketing and customer communications. With a high-performing operating model and the new digital marketing capabilities working together, organizations can achieve the personalization goals at scale that have eluded many for years. It s a big responsibility an art, a science and a balancing act between too generic and too personal but personalization powered by streamlined marketing operations is the future of marketing.

7 Three steps to a next-generation marketing operations model There are exciting opportunities for marketing organizations that rethink how they work to become more efficient. Success begins with three key actions. 1. Assess where your organization is today. Marketers should take an objective view of the current state of their marketing organization. Conducting this assessment includes asking questions to understand the key issues and desired outcomes. 2. Create a capability blueprint and operating model. With a view of the current state, marketers can then create a realistic blueprint for their future vision. The operating model transforms the blueprint into the necessary processes, organizational elements, technologies and governance. 3. Develop a road map. Marketing organizations can change the operating model through a well-disciplined road map, which typically involves an 18- to 30-month timeline of quick wins, long-term initiatives and continuous change management. It includes a business case, which is critical for program approval and accountability.

8 To learn more about marketing operational effectiveness, please contact: Rob Davis About Accenture Interactive Accenture Interactive helps the world s leading brands delight their customers and drive superior marketing performance across the full multichannel customer experience. As part of Accenture Digital, Accenture Interactive works with over 23,000 Accenture professionals dedicated to serving marketing and digital clients to offer integrated, industrialized and industry-driven digital transformation and marketing services. or visit accenture.com/interactive. About Accenture Accenture is a global management consulting, technology services and outsourcing company, with more than 293,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$28.6 billion for the fiscal year ended Aug. 31, Its home page is Copyright 2014 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. This document makes descriptive reference to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of ownership of such trademarks by Accenture and is not intended to represent or imply the existence of an association between Accenture and the lawful owners of such trademarks. Information regarding third-party products, services and organizations was obtained from publicly available sources, and Accenture cannot confirm the accuracy or reliability of such sources or information. Its inclusion does not imply an endorsement by or of any third party. The views and opinions in this article should not be viewed as professional advice with respect to your business.

Accenture Customer Engagement. A Comprehensive Digital Marketing Managed Service Built on Adobe Marketing Cloud

Accenture Customer Engagement. A Comprehensive Digital Marketing Managed Service Built on Adobe Marketing Cloud Accenture Customer Engagement A Comprehensive Digital Marketing Managed Service Built on Adobe Marketing Cloud Accenture Customer Engagement A Comprehensive Digital Marketing Managed Service Built on the

More information

Integrated Experience Design

Integrated Experience Design Accenture Interactive Point of View Series Banking on Digital: Enabling a digital first mindset Integrated Experience Design Digital Operating Model Socially Engaging Banking Digital Relationship Management

More information

Waste or Win? The Case for Just-in-Time Marketing

Waste or Win? The Case for Just-in-Time Marketing Waste or Win? The Case for Just-in-Time Marketing 2 Waste or Win? The Case for Just-in-Time Marketing Waste or Win? The Case for Just-in-Time Marketing CMOs estimate that fewer than 20 percent of the people

More information

2014 State of B2B Procurement Study:

2014 State of B2B Procurement Study: Accenture Interactive Point of View Series 2014 State of B2B Procurement Study: Uncovering the Shifting Landscape in B2B Commerce 2014 State of B2B Procurement Study: Uncovering the Shifting Landscape

More information

Accenture Interactive Joint Point of View with Adobe. Making it Relevant Optimizing the Digital Marketing Experience

Accenture Interactive Joint Point of View with Adobe. Making it Relevant Optimizing the Digital Marketing Experience Accenture Interactive Joint Point of View with Adobe Making it Relevant Optimizing the Digital Marketing Experience Making it Relevant Optimizing the Digital Marketing Experience Digital is no longer a

More information

Accenture Interactive Point of View Series. Marketing Analytics Being data smart requires a culture change to realize business benefits

Accenture Interactive Point of View Series. Marketing Analytics Being data smart requires a culture change to realize business benefits Accenture Interactive Point of View Series Marketing Analytics Being data smart requires a culture change to realize business benefits Marketing Analytics Being data smart requires a culture change to

More information

Agile Marketing Analytics Platform

Agile Marketing Analytics Platform Agile Marketing Analytics Platform Why wait until your marketing plan is in place to find out if it works? Utilize advanced and powerful marketing analytics. Analyze your current performance in real time.

More information

The Data Management Platform Unleashed

The Data Management Platform Unleashed Accenture Interactive Point of View Series The Data Management Platform Unleashed From untapped potential to customer relevance at scale Like Lightning in a Bottle Are you getting full power from your

More information

Multichannel Attribution

Multichannel Attribution Accenture Interactive Point of View Series Multichannel Attribution Measuring Marketing ROI in the Digital Era Multichannel Attribution Measuring Marketing ROI in the Digital Era Digital technologies have

More information

Content x Context = Customer Experience

Content x Context = Customer Experience Accenture Interactive Joint Point of View with Adobe Content x Context = Customer Experience Driving a More Personalized Experience through Web Content Management Content x Context = Customer Experience

More information

Unlocking potential with SAP S/4HANA

Unlocking potential with SAP S/4HANA Unlocking potential with SAP S/4HANA 2 Unlocking potential with SAP S/4HANA For businesses looking to take advantage of an always-on, digitally-connected and Big Data-driven world, Accenture has developed

More information

Accenture CAS: integrated sales platform Power at your fingertips

Accenture CAS: integrated sales platform Power at your fingertips Accenture CAS: integrated sales platform Power at your fingertips Understanding the market It is a tough market out there: margins are tightening, competition is increasing and the retail landscape is

More information

CUSTOMER VALUE MANAGEMENT PRINCIPLES. Top 5 Recommendations for Using Customer Lifetime

CUSTOMER VALUE MANAGEMENT PRINCIPLES. Top 5 Recommendations for Using Customer Lifetime CUSTOMER VALUE MANAGEMENT PRINCIPLES Top 5 Recommendations for Using Customer Lifetime Value to Build Profitable Customer Relationships Communications Service Providers (CSPs) live in a world where penetration

More information

Accenture NewsPage Distributor Management System: The engine behind your business

Accenture NewsPage Distributor Management System: The engine behind your business Accenture NewsPage Distributor Management System: The engine behind your business 2 Understanding the market The emerging markets are large and complex with thousands of distributors, millions of outlets,

More information

Accenture CAS: Retail Execution Create stronger customer connections

Accenture CAS: Retail Execution Create stronger customer connections Accenture CAS: Retail Execution Create stronger customer connections Understanding the market In an age of see it, buy it consumer activity, one of the biggest challenges facing today s business is shelf

More information

Is it time to upgrade to an easy-to-use, customer-centric policy system?

Is it time to upgrade to an easy-to-use, customer-centric policy system? Duck Creek Policy Is it time to upgrade to an easy-to-use, customer-centric policy system? To serve your customers at speed and scale, you need a broad, flexible policy system. Our proven software enables

More information

Life in the New Normal: The Customer Engagement Revolution. Accenture Life Sciences

Life in the New Normal: The Customer Engagement Revolution. Accenture Life Sciences Accenture Life Sciences Life in the New Normal: The Customer Engagement Revolution Accenture Research Note: Key Findings from a survey of 200 US-based Sales and Marketing Executives in the Pharmaceutical

More information

Accenture CAS: Solution Implementation Making change happen

Accenture CAS: Solution Implementation Making change happen Accenture CAS: Solution Implementation Making change happen Rooted in a strong culture of client service and success, our smart, committed and experienced professionals collaborate as global teams to create

More information

Enterprise Data Management for SAP. Gaining competitive advantage with holistic enterprise data management across the data lifecycle

Enterprise Data Management for SAP. Gaining competitive advantage with holistic enterprise data management across the data lifecycle Enterprise Data Management for SAP Gaining competitive advantage with holistic enterprise data management across the data lifecycle By having industry data management best practices, from strategy through

More information

Delivering Exceptional Customer Experiences

Delivering Exceptional Customer Experiences The Digital Insurer: Delivering Exceptional Customer Experiences In today s insurance environment, where features and price can be quickly matched by competitors, customer experience is becoming one of

More information

Accenture Software for Banking Agile development platforms for an agile multichannel bank

Accenture Software for Banking Agile development platforms for an agile multichannel bank Accenture Software for Banking Agile development platforms for an agile multichannel bank Banks are pushing harder than ever from a business perspective to become agile and flexible in their product development,

More information

The power of collaboration: Accenture capabilities + Dell solutions

The power of collaboration: Accenture capabilities + Dell solutions The power of collaboration: Accenture capabilities + Dell solutions IT must run like a business grow with efficiency, deliver results, and deliver long-term strategic value. As technology changes accelerate

More information

Empowering Your Sales Force. It s Not Just Automation. It s Personal.

Empowering Your Sales Force. It s Not Just Automation. It s Personal. Empowering Your Sales Force It s Not Just Automation. It s Personal. 2 Empowering Your Sales Force: It s Not Just Automation. It s Personal. Empowering Your Sales Force It s Not Just Automation. It s Personal.

More information

Accenture Technology Consulting. Clearing the Path for Business Growth

Accenture Technology Consulting. Clearing the Path for Business Growth Accenture Technology Consulting Clearing the Path for Business Growth Mega technology waves are impacting and shaping organizations in a profound way When a company s executive management team considers

More information

Omni-channel Commerce

Omni-channel Commerce Accenture Interactive Point of View Series Omni-channel Commerce Think like the customer Omni-channel Commerce Think like the customer Fact: We live in an omni-channel world. Companies in the business

More information

Accenture Perfect Sales Part of the Accenture Commercial Services for Consumer Goods Business Service

Accenture Perfect Sales Part of the Accenture Commercial Services for Consumer Goods Business Service Accenture Perfect Sales Part of the Accenture Commercial Services for Consumer Goods Business Service Winning the War in the Store by Optimizing Field-based Sales Activities 2 The external environment

More information

Power play: Three new models for growth in the utilities industry

Power play: Three new models for growth in the utilities industry Power play: Three new models for growth in the utilities industry Power play: Three new models for growth in the utilities industry Traditional business models that have dominated the utilities industry

More information

Content: The H2O of Marketing

Content: The H2O of Marketing Content: The H2O of Marketing How Marketers Create and Manage A Brand s Most Essential Resource Accenture Interactive State of Content 2015 Content is as Essential as Water Content is arguably a marketer

More information

How successful is your campaign and promotion management? Towards best-practice campaign management strategies

How successful is your campaign and promotion management? Towards best-practice campaign management strategies How successful is your campaign and promotion management? Towards best-practice campaign management strategies Welcome to the new normal Businesses today are under unprecedented pressure to increase spending

More information

Accenture and Salesforce.com. Delivering enterprise cloud solutions that help accelerate business value and enable high performance

Accenture and Salesforce.com. Delivering enterprise cloud solutions that help accelerate business value and enable high performance Accenture and Salesforce.com Delivering enterprise cloud solutions that help accelerate business value and enable high performance 1 Businesses and governments around the world are increasingly adopting

More information

Capital Markets Report

Capital Markets Report Accenture 2014 High Performance Finance Study Capital Markets Report GROWTH REALIGNMENT INTEGRATION INTRODUCTION Capital markets institutions have been hit hard by the financial crisis, and face the challenge

More information

Developing an IT agenda to position the business for the future

Developing an IT agenda to position the business for the future IT Strategy Developing an IT agenda to position the business for the future IT leaders are accustomed to the balancing act between evolving business needs and demands to squeeze more value out of limited

More information

Services for the CFO Financial Management Consulting

Services for the CFO Financial Management Consulting IBM Global Business Services Services for the CFO Financial Management Consulting Financial Management Chief financial officers (CFOs) are currently in a highly visible, highly influential position. They

More information

Beyond Trust Build lasting relationships and brand loyalty by delivering superior client experiences

Beyond Trust Build lasting relationships and brand loyalty by delivering superior client experiences Beyond Trust Build lasting relationships and brand loyalty by delivering superior client experiences Build lasting relationships and brand loyalty by delivering superior client experiences As the dust

More information

Talent & Organization. Organization Change. Driving successful change to deliver improved business performance and achieve business benefits

Talent & Organization. Organization Change. Driving successful change to deliver improved business performance and achieve business benefits Talent & Organization Organization Change Driving successful change to deliver improved business performance and achieve business benefits Accenture Organization Change Distinctive solutions for transformational,

More information

Accenture: Digitizing Internal Audit

Accenture: Digitizing Internal Audit Accenture: Digitizing Internal Audit 2 The Internal Audit function at Accenture is essential for identifying and assessing financial, operational, and technology risks and controls. As Accenture has expanded

More information

Accenture HR Audit and Compliance as-a-service

Accenture HR Audit and Compliance as-a-service Accenture HR Audit and Compliance as-a-service Accenture HR Audit and Compliance as-a-service How can we help? Increase productivity Rapidly address quality, security and compliance in your HR operations

More information

Accenture cloud application migration services

Accenture cloud application migration services Accenture cloud application migration services A smarter way to get to the cloud Cloud computing can help make your apps extraordinarily agile and scalable. You know this. Your competitors know this. And

More information

Is your outdated billing system costing you time and money?

Is your outdated billing system costing you time and money? Duck Creek Billing Is your outdated billing system costing you time and money? In a dynamic marketplace, being agile is essential to property and casualty (P&C) insurers that want to grow their business.

More information

Accenture NewsPage Sales Force Automation: Empower your people

Accenture NewsPage Sales Force Automation: Empower your people Accenture NewsPage Sales Force Automation: Empower your people 2 Understanding the market Your people are your most important business asset. But, with hundreds of staff, serving thousands of small retailers,

More information

High Performance BPO and the Value Multiplier Effect. Cras venenatis, est ac euismod viverra

High Performance BPO and the Value Multiplier Effect. Cras venenatis, est ac euismod viverra High Performance BPO and the Value Multiplier Effect Cras venenatis, est ac euismod viverra 1 Automation, analytics and talent are driving greater value in today s BPO. The Accenture 2015 High Performance

More information

Accenture Innovation and Product Development Services

Accenture Innovation and Product Development Services Accenture Innovation and Product Development Services Companies are under increasing pressure to deliver the top- and bottom-line returns that drive growth and underpin value creation. However, sustaining

More information

DEVOPS: INNOVATIVE ENGINEERING PRACTICES FOR CONTINUOUS SOFTWARE DELIVERY

DEVOPS: INNOVATIVE ENGINEERING PRACTICES FOR CONTINUOUS SOFTWARE DELIVERY Accenture Architecture Services DEVOPS: INNOVATIVE ENGINEERING PRACTICES FOR CONTINUOUS SOFTWARE DELIVERY Development Operations WHAT IS DEVOPS? IT delivery supporting the new pace of business Over the

More information

Accenture CAS: Trade Promotion Optimization

Accenture CAS: Trade Promotion Optimization Accenture CAS: Trade Promotion Optimization Develop winning promotions Understanding the market Increasingly, retailers and manufacturers expect more from their trade promotions: more sales, profitability

More information

Will today s graduates want to work for you?

Will today s graduates want to work for you? Will today s graduates want to work for you? Reshaping your talent supply chain to drive growth By Diana Barea and Payal Vasudeva The UK economy continues to expand. Large employers are competing for top

More information

Claims 2.0: Rethinking High Performance in Claims. White Paper. Changing Channels. Accenture Multi-Channel Distribution Insurance Consumer Survey

Claims 2.0: Rethinking High Performance in Claims. White Paper. Changing Channels. Accenture Multi-Channel Distribution Insurance Consumer Survey Claims 2.0: Rethinking High Performance in Claims White Paper Changing Channels Accenture Multi-Channel Distribution Insurance Consumer Survey Effective multi-channel distribution: the solution to an ever-changing

More information

Accenture Human Capital Management Solutions. Transforming people and process to achieve high performance

Accenture Human Capital Management Solutions. Transforming people and process to achieve high performance Accenture Human Capital Management Solutions Transforming people and process to achieve high performance The sophistication of our products and services requires the expertise of a special and talented

More information

Moving Beyond Listening and Monitoring

Moving Beyond Listening and Monitoring Accenture Interactive Point of View Series Moving Beyond Listening and Monitoring Social Media Marketing for Financial Services Don t just listen; learn and earn Social Media Marketing for Financial Services

More information

SAP CRM Upgrades with Accenture. Creating a value-based approach for your SAP CRM upgrade to drive high performance

SAP CRM Upgrades with Accenture. Creating a value-based approach for your SAP CRM upgrade to drive high performance SAP CRM Upgrades with Accenture Creating a value-based approach for your SAP CRM upgrade to drive high performance To achieve and sustain high performance, organizations today must maintain a strong customer-centric

More information

Accenture Interactive. Turbulence for the CMO Charting a path for the seamless customer experience

Accenture Interactive. Turbulence for the CMO Charting a path for the seamless customer experience Accenture Interactive Turbulence for the CMO Charting a path for the seamless customer experience The price sensitivity of clients is reducing marketing effectiveness. CMO, UK transport and travel company

More information

Accenture and Moven Join Forces to Transform Digital Banking Solutions

Accenture and Moven Join Forces to Transform Digital Banking Solutions Accenture and Moven Join Forces to Transform Digital Banking Solutions Joining Forces with Fintech Disruptors to Transform Digital Banking Solutions Accenture & Moven Partnership Digital Disruption is

More information

Rethinking Key Account Management: adapting and refining your Sales organization s response to the new realities

Rethinking Key Account Management: adapting and refining your Sales organization s response to the new realities Rethinking Key Account Management: adapting and refining your Sales organization s response to the new realities Managing the future Most executives recognize that the real assets of a company are embedded

More information

Accenture Cloud Platform Unlocks Agility and Control

Accenture Cloud Platform Unlocks Agility and Control Accenture Cloud Platform Unlocks Agility and Control 2 Accenture Cloud Platform Unlocks Agility and Control The Accenture Cloud Platform is at the heart of today s leading-edge, enterprise cloud solutions.

More information

Your Last Line of Defense. Service Agents in the Digital Age

Your Last Line of Defense. Service Agents in the Digital Age Your Last Line of Defense Service Agents in the Digital Age As customers embrace automated, always-on channels to access product information and assistance, will customer service agents become irrelevant?

More information

Modernizing your annuity platform to reduce costs, improve customer service and increase business agility

Modernizing your annuity platform to reduce costs, improve customer service and increase business agility Modernizing your annuity platform to reduce costs, improve customer service and increase business agility 1 Modernizing your annuity system can pay big dividends to insurers. It can enable them to increase

More information

A new era for the Life Sciences industry

A new era for the Life Sciences industry A new era for the Life Sciences industry Cloud computing changes the game Michael Whitworth Director, Clinical Data Strategy Accenture Accelerated R&D Services Michael.whitworth@accenture.com Agenda: Accenture

More information

Critical times for customers require exceptional service. Can your claims system deliver?

Critical times for customers require exceptional service. Can your claims system deliver? Duck Creek Claims Critical times for customers require exceptional service. Can your claims system deliver? Customers rely on property and casualty (P&C) insurers to meet their ever-changing needs during

More information

Transform Your Customer Service Design, Delivery and Operations Using Accenture s Service Cloud Quick Start Tool

Transform Your Customer Service Design, Delivery and Operations Using Accenture s Service Cloud Quick Start Tool Transform Your Customer Service Design, Delivery and Operations Using Accenture s Service Cloud Quick Start Tool In today s world of fastchanging customer dynamics, companies that fail to enhance their

More information

Achieving high performance with Accenture s on-demand solution for the chemical industry. Driving business performance with SAP Business ByDesign

Achieving high performance with Accenture s on-demand solution for the chemical industry. Driving business performance with SAP Business ByDesign Achieving high performance with Accenture s on-demand solution for the chemical industry Driving business performance with SAP Business ByDesign 2 Accenture helps small to mid-size companies and subsidiaries

More information

Accenture & NetSuite

Accenture & NetSuite Accenture & NetSuite Gray background is only to allow visibility of all elements on page. Delete as needed. Delivering High Performance Turn off NOTES in Layers menu to Through the Cloud eliminate these

More information

Convergence, personalization and high quality: Accenture helps Telecom Italia consolidate multimedia services to deliver a seamless customer

Convergence, personalization and high quality: Accenture helps Telecom Italia consolidate multimedia services to deliver a seamless customer Convergence, personalization and high quality: Accenture helps Telecom Italia consolidate multimedia services to deliver a seamless customer experience Leading the telecommunication, media and entertainment

More information

Agenda Overview for Marketing Management, 2015

Agenda Overview for Marketing Management, 2015 G00270720 Agenda Overview for Marketing Management, 2015 Published: 18 December 2014 Analyst(s): Richard Fouts Increased participation in strategic business decisions and an evolving organization put new

More information

Capturing the insurance customer of tomorrow. Three key questions to guide success

Capturing the insurance customer of tomorrow. Three key questions to guide success Capturing the insurance customer of tomorrow Three key questions to guide success Most insurers can confirm: customers want more, and more of what they want is digital. To sustain relevance in this new

More information

Creating a supply chain control tower in the high-tech industry

Creating a supply chain control tower in the high-tech industry Creating a supply chain control tower in the high-tech industry Creating a supply chain control tower in the high-tech industry A supply chain control tower gives high-tech leaders the ability to create

More information

Casual Male Retail Group Inc. Big Ideas Solve Tall Orders

Casual Male Retail Group Inc. Big Ideas Solve Tall Orders Casual Male Retail Group Inc. Big Ideas Solve Tall Orders Big Ideas Solve Tall Orders Launch a Digital Superstore With Casual Male Retail Group Acquity Group builds a sophisticated, multi-brand ecommerce

More information

High Performance BPO delivers game-changing business outcomes

High Performance BPO delivers game-changing business outcomes High BPO delivers game-changing business outcomes The benefits offered by BPO have long been clear, and have centered on the increased efficiency that comes with standardizing and streamlining processes

More information

Accenture Life Sciences Rethink Reshape Restructure for better patient outcomes. Accenture Accelerated R&D Services Overview

Accenture Life Sciences Rethink Reshape Restructure for better patient outcomes. Accenture Accelerated R&D Services Overview Accenture Life Sciences Rethink Reshape Restructure for better patient outcomes Accenture Accelerated R&D Services Overview 1 The first fully-integrated, technology-enabled, global business service that

More information

Change program breaks new ground at Large Global Manufacturing Company making the way for High Performance

Change program breaks new ground at Large Global Manufacturing Company making the way for High Performance Change program breaks new ground at Large Global Manufacturing Company making the way for High Performance This large global manufacturer is a leader in the agricultural and construction businesses. In

More information

Driving an Upswing in a Downturn at PolyOne. High Performance through Business Transformation

Driving an Upswing in a Downturn at PolyOne. High Performance through Business Transformation Driving an Upswing in a Downturn at PolyOne High Performance through Business Transformation PolyOne Corporation is a premier global provider of specialized polymer materials, tailored services and end-to-end

More information

White Paper March 2009. Government performance management Set goals, drive accountability and improve outcomes

White Paper March 2009. Government performance management Set goals, drive accountability and improve outcomes White Paper March 2009 Government performance management Set goals, drive accountability and improve outcomes 2 Contents 3 Business problems Why performance management? 4 Business drivers 6 The solution

More information

Accenture Software for Life and Annuity. Achieving high performance through faster time to market, increased agility and improved cost control

Accenture Software for Life and Annuity. Achieving high performance through faster time to market, increased agility and improved cost control Accenture Software for Life and Annuity Achieving high performance through faster time to market, increased agility and improved cost control Accenture Software for Life and Annuity offers strategic solutions

More information

Achieving High Performance: The Value of Benchmarking

Achieving High Performance: The Value of Benchmarking Achieving High Performance: The Value of Benchmarking Now I have the ammunition to foster change. With benchmarking, change agents have the facts they need to convince executives that a transformation

More information

Achieving high performance in the media and entertainment industries through application outsourcing

Achieving high performance in the media and entertainment industries through application outsourcing Achieving high performance in the media and entertainment industries through application outsourcing Companies operating in today s global commerce rely on business application systems to energize supply

More information

Is Your Consumer Packaged Goods Innovation Engine Running on Empty? by Adi Alon and Brian Doyle

Is Your Consumer Packaged Goods Innovation Engine Running on Empty? by Adi Alon and Brian Doyle Is Your Consumer Packaged Goods Innovation Engine Running on Empty? by Adi Alon and Brian Doyle Far from firing on all cylinders, most Consumer Packaged Goods (CPG) innovation engines are sputtering. 2

More information

Accenture Federal Services. Federal Solutions for Asset Lifecycle Management

Accenture Federal Services. Federal Solutions for Asset Lifecycle Management Accenture Federal Services Federal Solutions for Asset Lifecycle Management Assessing Internal Controls 32 Material Weaknesses: identified in FY12 with deficiencies noted in the management of nearly 75%

More information

Accenture HR BPO Services helps parent company improve efficiencies, streamline workflows and reduce HR spend

Accenture HR BPO Services helps parent company improve efficiencies, streamline workflows and reduce HR spend Accenture HR BPO Services helps parent company improve efficiencies, streamline workflows and reduce HR spend Accenture never stands outside the marketplace looking in. It participates fully, examining

More information

Accenture Business Process Management Automation

Accenture Business Process Management Automation Accenture Business Process Management Automation Rapidly Build Next-Generation Efficient and Scalable Process-based solutions to Achieve Right Performance BPM Automation: A Key Driver of High Performance

More information

Driving Business Innovation Through Technology Innovation. CIOs critical role as digital innovators By David Quinney

Driving Business Innovation Through Technology Innovation. CIOs critical role as digital innovators By David Quinney Driving Business Innovation Through Technology Innovation CIOs critical role as digital innovators By David Quinney 2 Driving business growth through technology innovation Championing innovation In recent

More information

Tapping the Potential: The Accenture Industrial Equipment Industry Group

Tapping the Potential: The Accenture Industrial Equipment Industry Group Tapping the Potential: The Accenture Industrial Equipment Industry Group Industrial equipment is an industry that holds an untapped potential for growth across the globe. And that growth is fueled by

More information

Managing the Growing Appification of Business

Managing the Growing Appification of Business Managing the Growing Appification of Business Since the iphone mobile device burst onto the scene in 2007, companies have spent a lot of time, money and attention developing apps that enable them to engage

More information

Business resilience in the face of cyber risk. By Roger Ostvold and Brian Walker

Business resilience in the face of cyber risk. By Roger Ostvold and Brian Walker Business resilience in the face of cyber risk By Roger Ostvold and Brian Walker When it comes to experiencing failure of at least part of an enterprise s digital environment, it is a matter of when rather

More information

Accenture Insurance. Are you getting the most value from your policy administration investment?

Accenture Insurance. Are you getting the most value from your policy administration investment? Accenture Insurance Are you getting the most value from your policy administration investment? Most Property & Casualty (P&C) insurers now view replacing or modernizing their policy administration system

More information

Going Boldly from the Golden Age into the Digital Future of Media and Entertainment. How Warner Bros. and Accenture Did It

Going Boldly from the Golden Age into the Digital Future of Media and Entertainment. How Warner Bros. and Accenture Did It Going Boldly from the Golden Age into the Digital Future of Media and Entertainment How Warner Bros. and Accenture Did It Warner Bros. Entertainment a household name among consumers and industry peers

More information

Operating from the middle of the digital economy: Integrated Digital Service Providers. By Ed Bae, Sumit Banerjee and Tom Loozen

Operating from the middle of the digital economy: Integrated Digital Service Providers. By Ed Bae, Sumit Banerjee and Tom Loozen Operating from the middle of the digital economy: Integrated Digital Service Providers By Ed Bae, Sumit Banerjee and Tom Loozen 2 Operating from the middle of the digital economy: Integrated Digital Service

More information

Navigating the Crude Cycle The Upside of Capex Postponement. Five actions to help achieve success with major projects in energy

Navigating the Crude Cycle The Upside of Capex Postponement. Five actions to help achieve success with major projects in energy Navigating the Crude Cycle The Upside of Capex Postponement Five actions to help achieve success with major projects in energy Executive summary Sustained low prices have prompted energy companies to retrench

More information

Wealth and Asset Management Services Spotlight. Redefining the Wealth Management Client Onboarding Experience

Wealth and Asset Management Services Spotlight. Redefining the Wealth Management Client Onboarding Experience Wealth and Asset Management Services Spotlight Redefining the Wealth Management Client Onboarding Experience Why is Client Onboarding an Imperative? As competition in the wealth management industry becomes

More information

Mergers and Acquisitions: The Data Dimension

Mergers and Acquisitions: The Data Dimension Global Excellence Mergers and Acquisitions: The Dimension A White Paper by Dr Walid el Abed CEO Trusted Intelligence Contents Preamble...............................................................3 The

More information

Technology. Building Your Cloud Strategy with Accenture

Technology. Building Your Cloud Strategy with Accenture Technology Building Your Cloud Strategy with Accenture 2 Cloud computing, in its simplest form, allows companies to procure technology as services, including infrastructure, applications, platforms and

More information

Why Traditional ESPs Aren t Cutting It for Email Marketers Results of an Adobe Study Conducted Across DMA Members

Why Traditional ESPs Aren t Cutting It for Email Marketers Results of an Adobe Study Conducted Across DMA Members Why Traditional ESPs Aren t Cutting It for Email Marketers Results of an Adobe Study Conducted Across DMA Members Why Traditional ESPs Aren t Cutting It for Email Marketers Table of contents 3 Email marketing

More information

Customer centricity drives business value

Customer centricity drives business value Customer centricity drives business value Integrated business services models organize around the customer in three key ways: they focus on customer outcomes; they measure success in terms of those outcomes;

More information

Three Benefits You Gain by Managing the Customer Journey

Three Benefits You Gain by Managing the Customer Journey Three Benefits You Gain by Managing the Customer Journey TABLE OF CONTENTS Three Benefits to Focusing on CX and Customer Journeys...1 Overcoming Roadblocks on The Path to Great Experiences...4 Keys to

More information

Listening to the Voice of the Advisor

Listening to the Voice of the Advisor Capital Markets Future of Investing Listening to the Voice of the Advisor The role of the wealth management advisor has changed dramatically in recent years. No longer does the advisor serve as the sole

More information

How software as a service is revolutionizing automated new business and underwriting systems

How software as a service is revolutionizing automated new business and underwriting systems How software as a service is revolutionizing automated new business and underwriting systems Life insurance and annuity carriers today face intensified pressures to reduce costs and improve efficiencies

More information

Technology. Building Your Cloud Strategy with Accenture

Technology. Building Your Cloud Strategy with Accenture Technology Building Your Cloud Strategy with Accenture 2 Cloud computing, in its simplest form, allows companies to procure technology as services, including infrastructure, applications, platforms and

More information

Marketing Automation User; 2010 marketing review notes and 2011 plans

Marketing Automation User; 2010 marketing review notes and 2011 plans Marketing Automation User; 2010 marketing review notes and 2011 plans Each December we ask our marketing customers if they would like to participate in a short, informal yearend review. The scope of the

More information

Accenture Perfect CPG Analytics. End-to-end analytics services for fact-based business decisions and high-performing execution

Accenture Perfect CPG Analytics. End-to-end analytics services for fact-based business decisions and high-performing execution Accenture Perfect CPG Analytics End-to-end analytics services for fact-based business decisions and high-performing execution Moving from insights to action at speed Consumer Packaged Goods (CPG) companies

More information

Achieving high performance with Accenture Utilities Business Process Outsourcing Services

Achieving high performance with Accenture Utilities Business Process Outsourcing Services Achieving high performance with Accenture Utilities Business Process Outsourcing Services Introduction Utility companies around the world are looking for ways to respond to industry and market changes,

More information

IBM Global Business Services White Paper. Insurance billing and payment transformation Why now?

IBM Global Business Services White Paper. Insurance billing and payment transformation Why now? IBM Global Business Services White Paper Insurance billing and payment transformation Why now? 2 Insurance billing and payment transformation Why now? IBM Global Business Services 3 Introduction Customer

More information

CMOs: Time for digital transformation

CMOs: Time for digital transformation Accenture Interactive CMOs: Time for digital transformation Or risk being left on the sidelines Insights from leading marketers around the world Executive Summary Digital is changing the world and chief

More information

Where the cool things are

Where the cool things are Your business is changing at a faster pace than ever before. Has your HR operating model HR s blueprint or organizing strategy kept up? Based on Accenture s research and experience, as well as the ongoing

More information