AdWords Training - How to Get More Clients From Google

Transcription

1 The Slides Will Be Available At The End of the Session

2 You own any Small Business and are struggling to get affordable leads via your website You are interested in becoming AdWords Qualified and offering AdWords services yourself

3 SET UP FOR SUCCESS How to set your AdWords account up to generate instant leads - within minutes AVOID LEAKING CASH You'll learn to avoid the 3 (extremely expensive) Common Mistakes that all new AdWords advertisers make TOP TIPS My 5 Top Tips to get your AdWords Account attracting motivated buyers into your website STOP COMPETITORS How to STOP your competitors from clicking your Adverts repeatedly and prevent them from ever seeing your ads again!

4 First degree in Maths, Stats, Computing to 2000 Worked in Medical Statistics between 2000 and 2003 Trained in 2003 as a teacher Taught IT and Business in Secondary Schools In 2006 started teaching parents after school Investigated training adults and started freelancing Paid 200 daily to train adults in Microsoft packages BUT the company was charging me out at 900! Made decision to set up my own training company and get the whole of the 900..

5 Computer Training Solutions was BORN! I set up a website in Microsoft Frontpage Devoured online information and courses on how to get selling on the web First clients were the RAC who came through and booked 12 courses in one go Started improving site and AdWords campaign Spending 2k per month on AdWords I was hooked! Grew to 4 training centres across the UK, holding 30 scheduled courses per month within 12 months Hit Monthly turnover of 30k within first year

6 In early 2008, created first public AdWords courses on the market Developed the courses to train Small Business Owners in exactly what they would need to know Held bi-monthly training courses I ve trained: Other web marketing agencies such as Gold Search, Lavora, RH Advertising and many others Marketing departments of larger companies such as Fasthosts & Names.co.uk Ecommerce website teams such as Wheelies & David Shuttle Dozens of Business owners in industries such as florists, locksmiths, builders, gyms, childrenswear, security companies and many many more 5

7 Published my first book in 2009 «Successful Google AdWords Strategies» In 2012 I wrote «How to Get Selling Fast on AdWords!» Also recorded AdWords DVD set in August 2009 Soon started receiving lots of referrals for AdWords enquiries.. 5

8 From 2009 to 2012 single-handedly built the agency to 65 monthly clients Took on 7 staff mainly graduates I trained inhouse Number 1 in Google.co.uk for «AdWords Managers» Developed solid processes for every area of the business AdWords setup, management, and reporting Sold the agency in November 2012 to concentrate on consulting and training

9 Am the top ranked «AdWords Trainer» in Google worldwide Am working as a consultant with a handful of larger clients such as Names.co.uk Web Hosting as well as other marketing agencies Also manage a few smaller business accounts Am developing my training courses to reach more business owners So, let s get started..

10 MISTAKE NUMBER 1 = NOT REALISING YOUR ADVERTS NEED TO MATCH KEYWORDS THAT PEOPLE TYPE

11 Keywords are the most important part of your campaign To start with, the Google AdWords Keyword Tool is fine and it s FREE! Enter a starting keyword phrase such as «Adwords Courses» Google will come back with related suggestions I will now demo it MISTAKE NUMBER 2 = NOT USING A KEYWORD RESEARCH TOOL

12 Choose a handful of keywords to start with Take out poor keywords as negatives Save your spreadsheet and then over the coming days go through all of them Some keywords will become negative keywords saving you tons of cash Each keyword will become an Ad Group and have a matching advert MISTAKE NUMBER 3 = NOT INCLUDING NEGATIVE KEYWORDS

13 In AdWords, we will now set up an Ad Group for a keyword, with a matching advert I will now demo adding in a new Ad Group and at the same time we will discuss the Campaign Settings ONE KEYWORD = ONE AD GROUP

14 Your Keywords go in the Advert Heading Now Use lines 1 and 2 for maximum impact Write In Title Case = proven to increase Click Through Rate! Try asking a question Looking For AdWords Training? Test adding figures such as dates and numbers London 13th & 14th May, Book Now! Do NOT include phone numbers Do NOT include your company name LITTLE TIPS THAT WILL DOUBLE YOUR CLICK THROUGH RATE OVERNIGHT!

15 Take your list of negative keywords from your earlier research Add them to your Campaign Wherever possible reduce them down to one keyword For example all these keywords Free courses Free online courses Get courses Free Will be replaced with the word free I will now demonstrate where to add them ADDING IN NEGATIVES WILL SAVE YOU HUNDREDS OF POUNDS!

16 Competitors can make or break an AdWords account They WILL repeatedly click Stop them by getting their IP address (a number that looks like this You can use this tool to get it: This is code you must install on the website like Google Analytics Once the code is live and been running a few days, look at the Most Active Visitors tab for suspicious repeated clicks Write down their IP addresses IDENTIFY THEIR IP ADDRESSES IN CLICKY

17 Type their IP addresses into Campaign Settings Ip Exclusions BLOCK THEIR IP ADDRESSES FOR EVER!

18 How to avoid the top 3 mistakes all new AdWords advertisers make Realise your ads MUST match your keywords Do thorough Keyword Research Include negative keywords How to set up a new Campaign and a new Ad Group How to write really great Adverts How to prevent your competitors from clicking or even viewing your Adverts! 17

19 EXACTLY WHICH KEYWORDS TO BID UPON STEAL YOUR COMPETITORS KEYWORDS AND ADVERTS HOW TO TRACK YOUR RESULTS TOOLS TO BUILD HUNDREDS OF AD GROUPS FAST KEYWORDS THAT BRING IN LEADS PROCESSES FOR YOU TO FOLLOW STEP BY STEP CREATE AMAZING ADVERTS SET UP ADVERTS FOR MOBILE PHONES & IPADS KEEP UP TO DATE WITH ALL LATEST ADWORDS CHANGES NETWORKING WITH LIKEMINDED PEOPLE

20 Get the Slides at: