SOCIAL MEDIA AS AN EFFECTIVE RECRUITING TOOL. August 2013

Transcription

1 SOCIAL MEDIA AS AN EFFECTIVE RECRUITING TOOL August 2013

2 +MEET OUR TEAM Tansley Mike

3 FILENE S APPROACH THINK. DO. CHANGE.

4 TODAY S AGENDA Why Social for Recruiting How to Get Started Social Recruiting 101 Samples of Recruiting through Social Demo of QUEsocial Next Steps & Solutions Questions

5 FOLLOW & #Filene

6 WHY, WHY, WHY? SOCIAL RECRUITING & CREDIT UNIONS

7 REASON #1 IT WORKS & PEOPLE ARE USING IT! From an employer perspective: Over 90% of employers will use social recruiting in /3 of Companies now recruit via Facebook; over half use Twitter and almost all use LinkedIn 43% of respondents felt that the quality of applicants has improved thanks to social media 20% said it takes less time to hire when using social recruiting From an employee perspective: 88% of all job seekers have at least one social networking profile; 64% have two profiles and 44% have three 75% of the American workforce is comprised of job seekers 69% of employed Americans are actively seeking or open to a new job

8 REASON #2 YOU WANT SUPERSTARS

9 REASON #3 CU RECRUITING IS AN UNENDING ROAD

10 REASON #4 A PICTURE IS WORTH 1,000 WORDS

11 REASON #5 WE HAVE A GREAT STORY TO TELL

12 REASON #6 YOU AND YOUR COMPETITION ARE VERY SIMILAR Social media Talent Page & blog Recruiter & employee Broadcas9ng tool

13 SOCIAL RECRUITING 101 How To Get Started

14 create your marketing plan your branding strategy define your ownable position Identify your target audience what are your objectives? what do you want to be known for? what is your positioning and value proposition? who is your target audience? how will you engage? plan your engagement

15 your brand.

16 DEVELOPING & NURTURING YOUR NETWORK fishing researching and contacting target audience working out consistently developing and sharing content to your target audience partying developing a social presence that is inviting, relevant and conversational

17 GO " FISHING! develop your social networks Ø connect with people you know Ø find new people that fit your criteria Ø look at competitors Ø look at key influencers and prospects

18 FIND PEOPLE BY JOINING INDUSTRY GROUPS use group advanced key word search typing marketing and chicago can produce hundreds of groups in your region opportunities to find prospects who need help with a question create your own group relevant to your target audience

19 FIND PEOPLE BY WHAT THEY RE TALKING ABOUT use twitter key word search typing #cio and twitter can produce hundreds of people to follow opportunities to find prospects who need help with a question find influencers who can help promote you

20 FIND EVENT ATTENDEES & FOLLOW CONVERSATIONS event hashtags connect you to the action and tweeters are cio s part of your target audience? google cio events hashtags click on the hashtag i.e. #emcworld and see anyone tweeting about the event

21 CHECK OUT WHO HAS VIEWED YOU measure your content impact on network based upon who views you after a post passively engage target audience by viewing them engage directly with target audience in an InMail

22 WORKING OUT get into a groove, see results Ø share the right content Ø consistency, consistency, consistency = sharing 3-5 times per week Ø pithy tweets = notice Ø link accounts

23 PROVIDE A MIX OF USEFUL & INTERESTING CONTENT

24 CONNECT LINKEDIN & TWITTER TO EFFICIENTLY INCREASE YOUR REACH connect LinkedIn and Twitter settings page on the LinkedIn settings page tweet through your LinkedIn update follow LinkedIn contacts

25 CREATE LINKEDIN POLLS customized content branded content easy to create and share engaging research and valued insight

26 KEYS TO PARTYING create interesting, relevant and compelling conversations Ø create hashtags Ø ask and answer questions Ø be confident Ø abbreviate and be creative

27 C AT C H Y L A N G U A G E INCORPORATE #KEYWORDS HYPERLINK TO COMPANIES AND INDIVDUALS ON LinkedIn UPDATES always THANK SOMEONE who retweet your post publicly thank NOTABLE PEOPLE who follow you incorporate OTHER COMPANIES twitter handle highlight industry news, individual s and companies

28 H O W T O S E T- U P Y O U R O W N # H A S H TA G 1. search if hashtag is taken 2. if it s not, own it by starting the thread" in your posts 3. include other hashtags to tap into other conversations

29 ASK QUESTIONS AND RESPOND TO OTHERS ON TWITTER Drive dialogue by asking your network questions Promptly respond to anyone who asks you a question or makes a statement including you in the tweet Connect two followers through a tweet what are your biggest challenges in #IT on todays biggest IT challenges?

30 social best practices post content no more than 3x/day be consistent at least 2x/week spark interaction and conversation provide useful content and links be transparent use proper etiquette

31 LINKEDIN CONTENT DO S update your Status targeted LinkedIn groups confidence counts - be the expert! - be a News Ninja: - Google Alerts marketing and advertising - Read and share web articles update your profile: - 40% more likely to be found on LinkedIn with a 100% updated profile - 90% of info in a LinkedIn company page comes from employee personal profiles constant Targeted Network Expansion - always invite

32 SOCIAL RECRUITING IN ACTION They Are Getting it Right!

33 ANOTHER INDUSTRY WITH LOTS OF RECRUITING NEEDS TACO BELL

34

35 WIN SWAG What new social recruiting effort do you plan to try? Tweet your answer with #Filene. We ll select one random tweet to win some Filene swag!

36 The impact of social recruiting.

37 CONTENT MARKETING DRIVES SUCCESS FILENE RESEARCH / QUESOCIAL PILOT Conducted 3 month pilot with 38 credit unions More than 79% of the most active participants had a business win from the Pilot Growing social networks and posting frequently are the key factors to gaining business wins Twitter is the most popular social platform for the Pilot s best performers

38 120 PEOPLE WITH PROFILES Track of participants Recruiting Customer Service 6% 15% 46% Sales 33% Product Development

39 REACH AND INFLUENCE HAVE EXPANDED PILOT ACTIVITY TOTALS Articles shared: 3,338 times Twitter Posts: 16,910 LinkedIn Posts: 5,076 Facebook Posts: 2,318 LinkedIn Connection Growth: 10,429 Twitter Follower Growth: 11,024

40 ARTICLES SHARED Average number of articles shared < ,999 2,000-9,999 10,000 +

41 AVERAGE NUMBER OF POSTS BY SOCIAL PLATFORM 764 TwiLer Facebook LinkedIn < ,999 2,000-9,999 10,000 +

42 TANGIBLE BUSINESS WINS We have definitely gained more followers and have been able to create a lot of targeted, relatable, timely content from what we have learned with the Pilot. Have made some new contacts that I hope will open new relationships for the credit union. I have two loans in the pipeline based on a response to one of my posts. Hopefully they will complete and be disbursed. My LinkedIn followers are asking more questions about [CU] as well as on twitter. I m sharing relevant and informational pieces. I love the program!!! We've used social media to recruit, engage our audiences, and generate leads. During the pilot we've had 3 leads develop via social media which are currently in the process of closing. I have had multiple people reach out to me personally about my posts and wanting advice! I have been able to council people on credit reports and have gotten a loan out of the deal :)

43 KEY FINDING The more users shared, the more successful they were in achieving business wins!

44 ABOUT QUESOCIAL QUEsocial operationalizes social media across the organization to activate employees to become brand ambassadors while converting their social activities into measurable business wins.

45 QUESOCIAL MAKES CONTENT MARKETING EASY, ACTIONABLE AND MEASURABLE. Ensures employees are aligned with and extending the brand Saves employees time by delivering content to their fingertips Motivates employees to share content, grow their professional network, harness connections and convert to business outcomes Ensures cross-organizational best practices Reduces risk and ensures compliance Measures outcomes

46 QUESOCIAL EXTENDS REACH, SAVES TIME AND DRIVES OUTCOMES deliver sharable content to employee fingertips for one-touch sharing via or SMS training to ensure consistent best practices and compliance gamification focused on converting social activity into business outcomes measurable ROI open APIs integrate with CRM, recruiting tools and other enterprise systems

47 LET S TAKE A LOOK

48 FILENE CAN HELP WANT MORE? Impact Means Do QUEsocial Platform Available for All Credit Unions Engage your Employees as Ambassadors Access to Updated Curated Content Daily Customized Webinars/Presentations for your Team

49 +QUESTIONS

50 THANK YOU! Tansley Stearns