November mybet Holding SE. Corporate presentation November 20141

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1 November 2014 mybet Holding SE Corporate presentation November 20141

2 Contents mybet at a glance Business figures 2014 milestones German sports betting licence WestLotto case Success factors Outlook Shares 2

3 mybet at a glance 3

4 mybet at a glance Established 1998; listed since 1999 Financial holding company with investments in the gambling sector and adjacent service areas Brands / investments (including): mybet.com; mybet.de; pferdewetten.de AG; C4U-Malta Ltd. Operational locations in Hamburg, Berlin, Cologne, Malta Licences in Germany, Malta, Cyprus, Belgium and elsewhere Approx. 160 employees 2013 revenue: 67 million Market capitalisation (current): 35 million 4

5 mybet at a glance Guidance for 2014 increased to million Turnaround initiated by following measures: Overhead cost-cutting Reduction in fixed costs (cost of sales such as commissions etc.) Improved technical performance and stability Products on a par with the competition (push fixed / mobile web, sports betting capability, self-service terminal, shop infrastructure) by end of 2015 Proof of concept for profitable acquisition of new customers and definition of scalability Interim results very positive but an ongoing process 5

6 Clear focus Sports Betting Casino & Poker 6

7 mybet at a glance Sven Ivo Brinck (CEO) Chief Executive Officer of mybet Holding SE (since January 1, 2014) Born 1974 Previous companies: Freenet, Tipp24 15 years of experience in online business 10 years of gambling experience Marketing / product expert 7

8 mybet at a glance Markus Peuler (CFO) Chief Financial Officer of mybet Holding SE (since November 15, 2014) Born 1972 Previous companies: Deloitte, Jamba, Jesta Digital 10 years in digital industry Finance and accounts, IFRS and mobile commerce expert 8

9 Business figures 9

10 Business figures development Revenue of mybet Group, e by segment ( million) 60,4 4,5 13,7 17,1 25,1 69,2 67,0 7,5 7,1 6,2 3,2 21,7 23,4 33,8 33,3 75,0 5,0 70,0 Horse Betting / Other Lotteries Casino & Poker Sports Betting Upper guidance Lower guidance e 9M 2014 = within guidance 10

11 Business figures planned / actual (9M 2014) Revenue and EBIT of mybet Group, 9M 2014 ( million) Revenue EBIT ,9 52,3 Target Actual 0,3 0,2 0,1 0,0-0,1-0,2-0,3-0,248 Plan 0,214 Ist 11

12 Business figures Balance Sheet Balance Sheet of mybet Group, 9M 2014 ( million) Assets Shareholders equity & liabilities ,1 17, ,3 18, ,6 11,5 8,0 9,0 31/12/ /09/ ,3 19,7 31/12/ /09/2014 Non-current assets Current assets Cash & cash equivalents Shareholders equity Current liabilities 12

13 2014 milestones 13

14 2014 milestones We have achieved much together since the change of management: Significant reduction in overheads of 1.7 million Professionalisation of organisation, planning and reporting Establishment of a relevant internal communications approach: vision mission strategy as guide for all employees Increased transparency and improved communication with shareholders and customers Entrepreneurial outlook and responsibility as overriding corporate value 14

15 2014 milestones Improved system stability (outage times down by >90 %) Revised online marketing Realisation and roll-out (Q3 2014) of own terminal solution Using and promoting mobile Internet as sales channel Revision of mobile solution relaunch on August 28, 2014 ongoing optimisation and expansion Project for further mobile stand-alone solutions kicked off (launch Q4 2014) Declared aim: 10 % of total betting stakes in 2015 via mobile Since September 2014 betting partner of BILD.de for BUNDESLIGA 15

16 Sports betting licence A great opportunity 16

17 Sports betting licence Starting position Applied for one of the 20 sports betting licences offered On September 2 the Hesse Ministry of the Interior and Sports (HMdIS) announced its decision to awards such a licence to Personal Exchange International Ltd. (group company) Granting of licence delayed by interim ruling of Wiesbaden Administrative Court Date of awarding of licence is not foreseeable 17

18 Sports betting licence Requirements Licence to be collateralised by cash deposit or surety Specified number of shops per federal state Additional requirements facing employees Higher technical requirements for online solutions Various other requirements 18

19 Sports betting licence Opportunities Licence places mybet in preferred position Limitation of the market (reduced number of shops, high entry barriers) reduced cost of sales and growth opportunities from reapportioning processes Legal stability Scope for strategic partnerships Advertising for sports betting generally possible Increased social acceptance of sports betting 19

20 WestLotto case 20

21 WestLotto case Damages award from WestLotto Higher Regional Court of Düsseldorf ruling 11.5 million in damages plus interest No right of appeal granted WestLotto complaint to Federal Supreme Court over non-admission of appeal, arguments (submitted on October 28) as we expected Matter to be examined by Federal Supreme Court in early 2015, possible statement by mybet (to be checked) Definitive ruling by Federal Supreme Court on complaint over nonadmission of appeal not until

22 Success factors Product range Sales channels Service excellence 22

23 Product range: product quality Availability Most important factor behind customer satisfaction Goal: 100 % system stability Usability Optimum user processes and design Back-end processes Optimum design of payment, KYC etc. Goal: fewer hiatuses for users 23

24 Product range: product diversity Sports betting Dramatically improving performance and scope Goal: best live betting range in Germany Self-service terminal Roll-out began 10/2014 User front end Constant improvements ongoing Customer card Stand-alone products Legally binding; concept designed to create high customer loyalty online and offline (high mobile share for shop customers proof that goal achieved) Launch of various stand-alone products focus: mobile with a view to diversification and development of multi-brand approach 24

25 Sales channels Mobile Internet Using and promoting; product and multi-brand diversification Shop infrastructure Social media Qualitative growth Reapportioning of the market following announcement of granting of licence Opportunities from announcement of granting of licence Prospectively develop social media as nucleus for customer acquisition 25

26 Service excellence Inbound Goal: Best in class customer service along all relevant channels Outbound Goal: Pre-empt churn based on data modelling and prediction Dialogue Goal: Holistic action chain system for selective and targeted communication based on individual interests 26

27 Outlook 27

28 Outlook Systematically building on turnaround and stabilising successes Reinforcing mobile and social media potential as sales channels Online: offering best product in the market Offline: Optimising quality of existing structure Significantly more revenue from same number of shops through new products (customer card, terminals) and more consistent appearance Positive EBIT in

29 Shares 29

30 Shares Shareholder structure (current, in %) Free float 70, ,5 Faber Group 6,4 5,2 4,6 Clemens Jakopitsch (proxy) Scherrer Small Caps Europe Brickell 3,4 3,1 Arcalis Baléar Axxion S.A. Clemens Jakopitsch QED Group founders Facts & figures Stock exchange / Bloomberg code Securities identification number / ISIN XMY / XMY:GY A0JRU6 / DE000A0JRU67 IPO September 28, 1999 Market segment Indices Prime Standard Number of shares 25,584,924 Free float at November 1, 2014 Market capitalisation as at November 2014 Designated sponsor CDAX, Prime All Share, Classic All Share 70.8 % 35 million Close Brothers Seydler Bank AG, Frankfurt a.m. 30

31 Shares Share price performance Nov 2013 Nov 2014 ( ) 1,6 1,5 1,4 1,3 1,2 1,1 1,0 0,9 0,8 0,7 Nov Dez Jan Feb Mrz Apr Mai Jun Jul Aug Sep Okt Nov Financial calendar H Nov , 2014 Analysts Presentation at the German Equity Forum in Frankfurt am Main mybet SDAX 31

32 Your contacts at mybet Holding SE Sven Ivo Brinck CEO Markus Peuler CFO Yulia Link IR Manager (172)

Share 04. At a glance 04. Financial Calendar 07. Report of the Supervisory Board 11. Combined management report 15

Share 04. At a glance 04. Financial Calendar 07. Report of the Supervisory Board 11. Combined management report 15 Annual Report 2014 CONTENTS Share 04 At a glance 04 Financial Calendar 07 Management Board Interview 08 Segments 10 Report of the Supervisory Board 11 Combined management report 15 Basic profile of the

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