The CCL Advantage. The Benefits of Coaching

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3 The CCL Advantage You want the best. Organizations want the best leadership talent at the helm. To help achieve this, working with partners with recognized expertise is critical. The Center for Creative Leadership (CCL ) has devoted itself exclusively to the study and practice of leadership development for more than 40 years. And coaching practices have been an integral part of our training for decades. Today, CCL has over 500 multilingual, multicultural executive coaches in 30 countries with the ability to coach across most industries. Our global management personnel and technology infrastructures enable CCL to provide an unparalleled continuum of services at all levels: from individual to team to large-scale organizational initiatives. The Benefits of Coaching Coaching helps: Increase the impact of learning experiences by translating them into action. Accelerate learning and on-boarding to a new role. Develop critical thinking, learning agility and confidence. Support a significant increase in responsibilities. Retain key leadership talent. Improve individual or team performance. Develop high-performance teams. Promote transformation, both at an individual and organizational level. Sustain shifts in organizational culture. 3

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6 Tracking and Reporting Services CCL s reporting software is highly flexible, capable of incorporating a variety of presentation options, and powerful enough to handle the largest global projects. Our sophisticated scoring and reporting rules-based engine allows CCL to customize reports, scoring and reporting criteria and configurations. CCL is able to capture real-time data about the type, length and status of coaching engagements and create utilization reports that can show the status of participants during any stage of the process. Development goals and progress toward those goals over time are also tracked within this system. CCL compiles data to generate reports on goal trends and success rates. Evaluating Impact Services CCL is the creator and exclusive provider of the Coaching Evaluation Assessment (CEA), a customizable product that measures the impact of executive coaching. The CEA tracks goal progress, critical behavior change in the leader being coached, and individual, team and organizational impact as judged by others. The flexibility of the CEA allows for an accurate measurement of impact with a low investment of time by raters. In addition to measuring the impact of single coaching engagements, the CEA also provides coaches with feedback about their style and organizations with data that is critical to maintaining coach quality. CCL s Evaluation and Measurement department can also create custom evaluations to fit a client s specific needs. 7

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8 CCL s Coaching Model CCL s coaching model, called RACSR, is a comprehensive, researched-based, dynamic framework. The five key components of this model, when used in proper proportion, guide the coaching engagement, and produce optimal personal and professional results. Relationship Establish Boundaries R e l a t i o n s h i p assessment R e l a t i o n s h i p Build Trust Assessment Create Awareness through Feedback Encourage Discovery and Insight i o n s h i p R e l a t support results challenge R e l a t i o n s h i p Support Listen for Understanding Sustain Momentum i o n s h i p i o n s h i p R e l a t Challenge Challenge Thinking & Assumptions Promote Practice R e l a t Results Set Clear Goals 9

9 Coaching Process Step: Phase 1 Key Outcomes Introduction and Orientation to Coaching Process Clarity about roles, responsibilities and confidentiality. Clarity about what the leader wants out of the experience, initial outcomes desired, ways of working, and establishment of rapport. Clarity about how and when to involve key stakeholders. Leader Assessment Collect qualitative and quantitative data to investigate leadership style, natural strengths, and challenges associated with the work situation. Leader being coached asks for feedback on his/her leadership style and behaviors from colleagues and other key individuals. Completes self-assessment instruments. Insight Session Integration of the various assessments and data collected. Identification of themes and patterns. Increase self-awareness, insight, and commitment on the part of the leader. Draft a Development Plan that reflects target goals and outcomes. Alignment Session and Development Planning Final Development Plan that: reflects target goals and outcomes necessary for success. is aligned with the expectations of key stakeholders. is aligned with the needs of the business. is clear about process and outcomes. Full buy-in and support from key stakeholders. Step: Phase 2 Key Outcomes Ongoing Coaching Coach supports and challenges the leader to achieve outcomes. Maintain commitment and motivation. Overcome obstacles and explore options to help achieve goals and outcomes. Learn from mistakes. Mid-Point Check-In Key stakeholders are brought up to speed on the leader s progress. Feedback from key stakeholders is shared with the leader. Development Plan is adjusted as needed. Final Alignment and Evaluation Thorough evaluation of progress including perception of progress, behavior change, and organizational impact. Coach and coachee discuss best way forward to sustain momentum and build next generation development goals

10 Individual Coaching CCL s individual coaching provides one-on-one custom leadership development opportunities for senior managers and executives. Our coaching framework ensures that the coach and the coachee establish a sound and constructive relationship. The coach builds on this relationship, supervising the assessment, challenging the participant in a manner that encourages the stretch needed for development, and then supporting the participant to insure positive change. Individual Coaching offerings include Executive Coaching, Awareness Program for Executive Excellence (APEX), Executive Integration Coaching and Programmatic Follow-on Coaching. Best suited for: Desires a more personal approach to development. Welcomes the additional structure provided by a one-on-one experience. Is in an organization that recognizes the value of individual coaching. Leadership Team Coaching Leadership Team Coaching helps each member and the collective team excel. Depending on the needs of the team, the process may involve deepening awareness; strengthening team relationships, communication and collaboration; and enhancing the team s overall processes and performance. A leadership team coaching process, particularly at the Senior or Executive Team level, can effectively prepare a team to implement a large-scale organizational, strategic or cultural change. Leadership Team Coaching engagements may include: Custom assessment package to determine the team s readiness, strengths and development needs. A combination of face-to-face, telephone and video conferencing, as well as direct observation and feedback sessions depending on the team s needs. Motivational, consultative and educational process interventions designed to enhance team effectiveness. Coaching Skills Development Programs CCL offers open-enrollment and customized coaching skills development programs. Coaching for Greater Effectiveness and Coaching for Human Resource Professionals are CCL s open-enrollement, classroom-based programs designed for mid- to senior-level leaders who want to build their coaching skills. Program benefits: Develop new coaching skills that can be put to immediate use. Small group interaction, videotaped practice sessions and master coach facilitation and feedback. Results-driven development planning. 12 A follow-up coaching session to extend and reinforce classroom learning.

11 Highlighted Individual Coaching Offerings Awareness Program for Executive Excellence (APEX) This premier coaching offering is created specifically to help senior-level executives successfully meet the challenge of providing leadership at the highest levels in an organization. Leveraging a comprehensive mix of assessment, experiential learning and individual and team effectiveness coaching, APEX provides the senior executive with a nuanced understanding of his or her leadership impact and assists the leader to make changes that can offer an even stronger leadership presence. Special Features include: A custom assessment package that includes personality, style surveys and 360-degree feedback. Comprehensive in-person interviews with the executive s business associates, peers from other industries, LAP* participants, family members and friends. Multiple feedback/insight and goal-setting sessions. Customized team program to leverage the executive s learnings with direct reports to maximize team effectiveness. Customized reassessment of progress towards goals. *Must have attended Leadership at the Peak (LAP) Open-Enrollment Program. Executive Leadership Coaching Executive Leadership Coaching is a research-driven model of coaching that is a customized, one-on-one developmental experience for the mid- to senior-level executive who is preparing for a greater scope of responsibility or who needs to make a leap forward in leadership capability. Executive Leadership Coaching enables leaders to master new attitudes, approaches and behaviors. Executive Leadership Coaching may be either a stand-alone process or paired with additional CCL program offerings. CCL Executive Leadership Coaching Services are distinguished by: Comprehensive assessment package and interviews with selected work colleagues. In-person feedback and goal-setting sessions. Boss-alignment session to ensure agreement and support for development goals. Ongoing coaching utilizing a variety of media. On-site observations. 13

12 Individual Coaching CCL Offering Description Best Suited For Format and Special Features CCL Coaching Services Overview APEX Coaching Typically lasts 12 to 24 months. Executive Leadership Coaching Typically lasts 6 to 12 months or longer, according to the executive s needs. Executive Integration Coaching Typically lasts 6 to 18 months. Programmatic Follow-on Coaching Typically lasts 6 to 12 months or longer, according to the executive s needs. Leadership Team Coaching Leadership Team Coaching Typically consists of 3-12 telephone sessions. Coaching Skills Development Programs Coaching for Greater Effectiveness Three-day program Assessment Certification Workshop Two-day workshop Coaching for HR Professionals Three-day program The most intensive and extended individually focused development opportunity offered. Provides a custom-designed whole-life development experience. A custom-built, one-on-one developmental experience for executives. This opportunity can be used in conjunction with another CCL program. An intense on-boarding process to quickly integrate a leader into a new role. Designed for individuals who are participating in a CCL program. Allows individual to build on individual assessments, program reflections and goal setting. Develops teams through increasing cooperation through a deeper understanding of others work styles and preferences, how the team shares information, how different individuals impact the team and team process norms. Open-enrollment program that provides a framework to assess personal style and increase the ability to carry out effective coaching. Add this workshop to your coaching program experience. Participants receive the certification required to administer all of the 360-degree assessments in CCL s assessment suite. Provides HR professionals the skills necessary to understand and build the coaching relationship. Very senior-level executives: CEOs, COOs, CFOs, CIOs, chairmen, board members, officers and ascending senior executives. Mid- to senior-level executives who: Are preparing for a greater scope of responsibility. Have recently taken a new position. Want to make changes in their approach to leadership in situations. Mid- to senior-level executives who are: Joining or adapting to a new organization and/or culture. Preparing for greater scope of responsibilities. Building a new stakeholder network. Any participant in a CCL program who wants to deepen the impact and value of his/her learning experience. Executive and senior management teams. Start Up teams. Teams that desire the value added by an external professional. Leaders responsible for managing, coaching or leading others. HR managers, executive coaches and consultants. Mid- to senior-level HR professionals. Custom assessment package that includes personality style surveys and 360-degree feedback. In-person interviews with executive s business associates, family members and friends. Multiple feedback/insight and goal-setting sessions. Customized reassessment of goals. At the conclusion of an individual APEX coaching engagement, there is a 2- to 3-day program designed in collaboration between CCL and the APEX executive for the executive s team. Comprehensive assessment package and interviews with selected work colleagues. In-person feedback and goal-setting sessions. Boss-alignment session to ensure agreement and support on development goals. Ongoing coaching utilizing a variety of media. On-site observations. Comprehensive assessments and interviews with key stakeholders. Insight session and goal setting. Boss alignment session. Ongoing coaching. On-site observation. Reassessment of goals and progress. Designed around program experience. Can be customized to include face-to-face sessions. Custom assessment package to determine the team s strengths and development needs. Coach uses motivational, consultative and educational process interventions to enhance team effectiveness. A combination of small group interaction and videotaped practice sessions. Results-driven development planning. Follow-up coaching session. Sharing best practices with other HR professionals. Take-home coaching skills. Coaching vignettes to practice giving feedback. Ability to customize exclusively to your organization. Many CGE participants add CCL s two-day Assessment Certification Workshop to their three-day coaching experience. Many Coaching for Greater Effectiveness participants add CCL s two-day Assessment Certification Workshop to their three-day coaching experience. Follow-up coaching session. Ability to customize exclusively to your organization. Action Learning Coaching Typically 3-12 months, depending on the project. A process aimed at maximizing individual leadership competencies, team and individual learning agility, and ability to work effectively within a team. Any level team or group of peers who come together for a project; often involves high potentials. Typically a team of peers with project sponsor rather than a formal team leader. Typically embedded in a broader leadership initiative. 14 Action Development Coaching Typically lasts 6-14 months. A process aimed at ensuring the successful implementation of strategic initiatives while increasing an organization s capacity to adapt to change. Any level as determined by the needs of the strategic change initiative. Generally delivered in three phases; engaging the steering committee and clarifying the strategic change initiative; designing the initiative; and implementing the strategic change projects. 15

13 CCL - Americas Greensboro, NC P: CCL Europe, Middle East, Africa Brussels, Belgium P: +32 (0) CCL - Asia-Pacific Singapore P: Other campus locations: Colorado Springs, Colorado, USA; San Diego, California, USA; Moscow, Russia; New Delhi (NCR), India; Addis Ababa, Ethiopia; Johannesburg, South Africa

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