FACEBOOK VOOR SAAIE MERKEN.! Utrecht, !!

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1 FACEBOOK VOOR SAAIE MERKEN! Utrecht, !!

2 @YuneSocial

3 #congresfb KLANTEN

4 #congresfb Facebook voor saaie merken.

5 #congresfb Facebook voor saaie merken.

6 It s an unfortunate reality that some brands have a built- in disadvantage when it comes to producing engaging social media Source: Jasmine Henry, InboundMarkeFngAgents.com

7 SOCIAL CONTENT MARKETING SOCIAL CONTENT MARKETING Content (& campaigns) Result ConversaEon management Targeted

8 CONTENT MARKETING What you want to tell What you should talk about What people want to Bron: Aart Lensink

9 CONTENT MARKETING What you want to tell What you should talk about What people want to

10 VERKLARING POSITIE Brand heritage Love brands Boring Natural interest in product domain

11 CONTENT DESTINATION What do people like tot talk about? Your content desenaeon What s your product

12 CONTENT MARKETING Hoe blijf ik gezond? Jouw gids voor een gezonder en gelukkig leven Zorg- verzekeri

13 CONTENT MARKETING FascinaFe voor technologie en innovafe en prestafe! InspiraFe: hoe (Intell) innovafe ons dagelijks leven verrijkt Micro-

14 CONTENT MARKETING Leven als een god in Frankrijk! InspiraFe: een tweede huis (en evt. een derde) Chic

15 CREATING VALUABLE CONTENT All branded content is either, entertaining, inspira*onal or

16 SOCIAL CONTENT MARKETING PASSION SOCIAL CONTENT MARKETING PRIDE Resultaat

17 #congresfb SALESFORCE

18 #congresfb SALESFORCE

19 INTELL Make it

20 #congresfb MAERSK

21 MAERSK

22 The whole strategy is to get closer to our customers. Source: Jonathan Wichmann, Maersk Line

23 #congresfb OZU UNIVERSITY

24 Source: Pivot.com, september 2012

25 UPS HEROES heroic

26 MARKETO We see Facebook as a place to have Source: Interview with Jason Miller, Marketo s social media strategist

27 #congresfb MARKETO

28 #congresfb MARKETO

29

30 AGILENT TECHNOLOGIES

31 @YuneSocial

32 @YuneSocial

33 @YuneSocial

34 SUNLIFE FINANCIALS

35 SUNLIFE FINANCIALS Sun Life wanted to engage Canadian consumers earlier in the sales cycle, before they had considered Sun Life or were even aware that their needs might be met by a financial product. Source: Brenda Spiering, the editor of Brighter Life

36 #congresfb Engagement / traffic

37 #congresfb Traffic

38 Conversie

39 GENERAL ELECTRIC

40 GENERAL ELECTRIC

41 GENERAL ELECTRIC

42 GENERAL Source: h`p://gespringbreakit.tumblr.com/

43 #congresfb GENERAL ELECTRIC

44 #congresfb GENERAL ELECTRIC

45 #congresfb GENERAL ELECTRIC

46 AMERICAN EXPRESS American Express OPEN is where you can discover insights, make connecnons and get exposure to help you grow your

47 #congresfb AMERICAN EXPRESS

48 #congresfb AMERICAN EXPRESS

49 #congresfb AMERICAN EXPRESS

50 #congresfb AMERICAN EXPRESS

51 #congresfb KEY TAKE AWAYS

52 KEY TAKE AWAYS 1. Find your content desfnafon! 2. Invest (soc sell)! 3. Put the passionate ones in control! 4. Showing your personality & find your heroes! 5. Ask your fans what they want (real life sehng) 6. Explain / showcase how your brand adds value to peoples life! 7. Create great & happy visuals (graphics!)! 8. Consider a blog!! 9. Publish weird stuff (GE)! 10. Don t be shy: use

53

54 CONTACT YuneSocial.nl @YuneSocial

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