A. Notice of Intent (See Appendix A)

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1 Academic Planning Committee Proposal Doctorate of Education (Ed. D.) in Student Affairs Administration and Leadership Department of Student Affairs Administration College of Liberal Studies Spring 2014 A. Notice of Intent (See Appendix A) B. Abstract The Department of Student Affairs Administration in the College of Liberal Studies seeks to create an online doctorate degree in Student Affairs Administration & Leadership (SAAL) at UW-La Crosse. This Ed. D. (Doctorate in Education) would prepare people for student service administrative positions at the director level and above in institutions of higher education. C. Program Identification 1) Institution Name: UW-La Crosse 2) Title of Proposed Program: Ed. D. in Student Affairs Administration and Leadership 3) Degree/major designation: Ed. D./Student Affairs Administration and Leadership 4) Mode of delivery: D2L (Distance Education) 5) Single institution or collaboration: Single institution (UW-L) 6) Projected enrollment by year five: 40 students 7) Tuition Structure: Will adhere to UW System Principles for Pricing Distance Education Credit Courses, Degree and Certificate Programs policy 8) Department: Student Affairs Administration 9) College: College of Liberal Studies 10) Proposed Date of Implementation: Summer 2015 D. Introduction 1) Why is program being proposed? What is its relation to the institution s mission? The Student Affairs Administration Department in the College of Liberal Studies is UW-La Crosse s only all-graduate department. We do not offer any programs at the undergraduate level. The department houses the master s degree program in Student Affairs Administration, which is one of the largest graduate programs at UW-L with a student population of over 90 students. The master s degree program has been offered for 45 years. Graduates of the master s degree program enjoy extremely high placement rates (95-100% consistently for the last 5 years) following graduation from the program. The master s degree is offered both oncampus and online. 1

2 The demand for student affairs professionals with terminal degrees is growing for student affairs positions at the Director level and above. Many of our graduates have inquired about the possibility of the department offering a terminal degree in the field. Our department is uniquely positioned to meet this demand with an online applied Ed. D. in Student Affairs Administration and Leadership because of our expertise in online teaching and learning and because of our success with the on-line master s degree. The proposed applied doctorate degree in Student Affairs Administration and Leadership aligns with the UW-La Crosse institutional mission in three important ways: it contributes to supporting student success, it is grounded in the liberal arts, and it fosters curiosity and life-long learning through collaboration and innovation. Students admitted to the Ed. D. program will be student affairs professionals already working in higher education in student affairs areas charged with supporting student success. The program requires students to apply theory to practice in their current profession and provides the leadership skills necessary to advance to more responsible positions in student affairs. Grounded in the liberal arts (education, history, psychology, sociology, and communication), the program models collaboration and innovation among higher education professionals and their institutions. 2) How does it fit into the institution s overall strategic plan? The UW-L Strategic Plan calls for academic programs that...foster and produce: critical thinkers, lifelong learners, skilled and collaborative practitioners and global citizens who use knowledge and technology with wisdom and ethics. The Ed. D. was purposefully designed as an applied doctorate with a focus on developing skilled and collaborative practitioners who are familiar and comfortable with administrative, teaching, and learning technologies being used in higher education today. The UW-L Strategic Plan also focuses on growing graduate programs and on raising the visibility of graduate studies at UW-L. This degree would do both. 3) Do current students need or want the program? In December 2012, UW-La Crosse hired a market research firm (Hanover Research) to assess the student and labor market demand for an online Ed. D. degree in student affairs administration. Hanover Research conducted a survey of prospective students. Results of the survey were extremely supportive of development of an online Ed. D. in Student Affairs Administration. Fifty-six percent of respondents indicated such a degree would be extremely or very valuable in furthering their career aspirations and 60% indicated they would apply within the next two to five years if the program is offered by UW-La Crosse. The 2

3 most common reasons given by prospective students for their interest in the online Ed. D. in Student Affairs Administration and Leadership from UW-La Crosse was career advancement/promotional potential, anticipated program cost, and reputation of the Student Affairs Administration department at UW-La Crosse. 4) Does market research indicate demand? Hanover Research also conducted market research on the feasibility of an on-line Ed. D. in Student Affairs Administration. This research confirmed a growing demand for doctorate level prepared administrators in Student Affairs. It also revealed a lack of online Ed. D. programs in Student Affairs nationwide. In fact, the report from Hanover Research discovered that there are only seven full doctoral programs in student affairs administration nationally and none of them are offered in a fully online format. In addition, none of them are offered by institutions located in Wisconsin. 5) How does the program represent emerging knowledge, or new directions in professions and disciplines? While the need for people to assist college students has been in existence for over 375 years, the profession and discipline of student affairs is relatively new, having emerged during the 1960 s in response to unprecedented growth in higher education. The diversification of the college student population and the emergence at that time of major national issues that impacted college students like the Vietnam War and the civil rights movement all contributed to the growth of student personnel professionals. The profession began to establish national professional associations and a body of research to inform the profession. Most student affairs administrative positions did not require doctorate degrees and most administrators came either from the faculty or from people working in direct student services areas. Today, however, there is emerging increased demand for student affairs administrators at the Director level and above who hold a doctorate degree in student affairs or related disciplines. The proposed Ed. D. in Student Affairs Administration and Leadership seeks to address this new direction in the student affairs profession. E. Description of Program 1) Describe general structure of program, including: i. Ways in which program fits into institutional program array and academic plan, including positive and negative impacts of program on existing programs The program enhances graduate education at UW-La Crosse and follows the pattern of professional degree development at the terminal level started 3

4 by the Department of Health Professions with the Doctorate in Physical Therapy. Development of the Ed. D. in Student Affairs Administration and Leadership (SAAL) will not have a negative impact on any of the existing programs at UW-La Crosse because it will follow the model established by the existing Master s degree in Student Affairs Administration (SAA), which includes the self-supported on-line Master s degree program in the department. Positive impacts of the new Ed. D. include increased visibility of graduate programs at UW-La Crosse, both locally and nationally since this program would be the only Ed. D. in Student Affairs Administration and Leadership offered on-line in the nation. In addition, once fully functional, the program will provide additional financial resources to both the department and the institution. ii. Extent to which program is duplicative of existing programs in UW System There are no other applied doctorate degrees in student affairs administration in the UW System. In fact, UW-La Crosse has the only Master s degree in student affairs available in the UW-System. UW- System does have doctorate degrees in higher education administration and in educational leadership (many primarily focused on K-12 education), but it does not offer a doctorate degree that focuses exclusively on the administration of student services in higher education within the existing program array. iii. Collaborative nature of program, if appropriate, including community partners and specific institutional responsibilities The program will not have established partners but it will have students enrolled who are working at other higher educational institutions. While those institutions will not have any specific responsibility for any area in our program, we do expect students to apply what they are learning in the Ed. D. to their current institutions. In addition, students will be encouraged to research areas of value to their current institutions and are likely to have faculty from their institutions serving on dissertation committees. These faculty will be vetted through a process developed by the Department of Student Affairs Administration at UW-La Crosse and will be required to achieve ad hoc graduate faculty status here prior to serving on a dissertation committee. 2) Brief overview of program outcomes and curriculum See Appendix B The program outcomes and curriculum are attached in appendix B. This program 4

5 is designed to serve people who are already employed as professionals in higher education student services areas. The program is designed as a cohort group and the students take classes year-round. The learning outcomes and curriculum are both based on best practices from similar programs across the country and from our professional organization s professional practice standards. 3) Discussion of any need for external accreditation for program viability UW-La Crosse will seek accreditation by the Higher Learning Commission (HCL), a commission of the North Central Association of Colleges and Universities. The program will utilize the Council for the Advancement of Standards in Higher Education (CAS) to conduct a self-study which will provide valuable documentation for accreditation processes and will adhere to the standards set forth by CAS for graduate programs in Student Affairs. 4) Additional projected resource needs and sources for these resources The Dean of the College of Liberal Studies is planning to commit two 102 positions over the next three years that will allow the department to reallocate program revenue to cover the start-up costs of the Ed. D. program. This includes expenditures for personnel, marketing, recruitment, travel, supplies and expenses. A UW-La Crosse CATL online education grant will cover the curriculum development cost for the first year of the program. The SAA Department will seek additional UW-La Crosse support to cover the anticipated amount of $48,000 for the remaining two years of curriculum development. Once the program is established, on-going costs of the Ed. D. will be covered by program revenue. 5) Letter of support from Dean of CLS See Appendix C 5

6 Appendix A: Notice of Intent Doctorate of Education in Student Affairs Administration and Leadership February 2013 A. Proposed Degree 1. Doctorate of Education (Ed. D.) in Student Affairs Administration and Leadership 2. Institutional Setting: University of Wisconsin-La Crosse (UW-L) 3. Mode of Delivery: Online/Distance Education (D2L) 4. Institutional Contact: Chris Bakkum, Ph.D., 117 Main Hall, 1725 State St., La Crosse, WI 54601; Other required approvals: Higher Learning Commission (HLC) B. Alignment with Institutional Mission, Strategic Plan, and Existing Program Array The proposed applied doctorate degree in Student Affairs Administration and Leadership aligns with the UW-La Crosse institutional mission in three important ways: it contributes to supporting student success, it is grounded in the liberal arts, and it fosters curiosity and life-long learning through collaboration and innovation. Students admitted to the Ed. D. program will be working in higher education in student affairs areas charged with supporting student success. The program requires students to apply theory to practice in their current profession and provides the leadership skills necessary to advance to more responsible positions in student affairs. Grounded in the liberal arts (history, psychology, sociology, and communication), the program models collaboration and innovation among higher education professionals and their institutions. The UW-L Strategic Plan calls for academic programs that...foster and produce: critical thinkers, lifelong learners, skilled and collaborative practitioners and global citizens who use knowledge and technology with wisdom and ethics. The Ed. D. was purposefully designed as an applied doctorate with a focus on developing skilled and collaborative practitioners who are familiar and comfortable with administrative, teaching, and learning technologies being used in higher education today. The UW-L Strategic Plan also focuses on growing graduate programs and on raising the visibility of graduate studies at UW-L. This degree would do both. UW-La Crosse has offered the Master of Science in Education Student Affairs Administration degree for 45 years. In 2006, we expanded access to the degree by developing an online option for students who were already employed in higher education. This allowed working adults the opportunity to earn the master s degree without relocating to La Crosse. A scan of the UW System program array reveals that although the UW System has doctorate degrees in higher education administration and in educational leadership (primarily focused on K-12 education), it does not offer a doctorate degree that focuses exclusively on the administration of student services in higher education within the existing program array. UW-La Crosse is the only public institution in the state of Wisconsin that offers a degree in Student Affairs and would be the only public institution in the state to offer the Ed. D. in Student Affairs Administration and Leadership in higher education. The Ed. D. in Student Affairs Administration and Leadership would clearly fill a void in the UW System program array. C. Program description The degree will prepare student affairs professionals for increasingly responsible positions of leadership in increasingly diverse small and mid-sized institutions of higher education. The program is designed to provide students with the knowledge needed to develop competent and expert student affairs professionals and with the management and leadership skills needed to develop innovative student affairs managers and leaders. In addition, the program seeks to develop scholar practitioners 6

7 who utilize research-informed decision making and who are ambassadors of diversity, social justice, and globalization. Graduates of the program will also be skilled in interpersonal relationship development and will be ethical and people-focused leaders. UW-La Crosse will seek accreditation by the Higher Learning Commission (HCL), a commission of the North Central Association of Colleges and Universities. The program will utilize the Council for the Advancement of Standards in Higher Education (CAS) to conduct a self-study which will provide valuable documentation for accreditation processes. Utilizing the same financial model as the current SAA master s degree program, this proposed online doctorate degree is designed to be a self-supporting program. Thus, after initial investment by UW-La Crosse and UW-System in the development of the doctoral program, the program should generate enough tuition revenue to cover the cost of instruction and administration. A master s degree would be required for admission to the doctoral program. D. Need for Program According to the National Association of Student Personnel Administrators (NASPA), institutions of higher education are increasingly requiring doctoral degrees for director and senior student affairs level positions. A scan of recent student affairs job listings (Higher Education Recruitment Consortium, NASPA, American College Personnel Association, and Chronicle of Higher Education) revealed that more than 20% of the student affairs-related job listings require or prefer candidates with the doctorate degree. Given the challenges facing higher education and the call for greater accountability, it is not surprising that the demand for highly skilled administrators with terminal degrees in student affairs remains strong. In December 2012, UW-La Crosse hired a market research firm (Hanover Research) to assess the student and labor market demand for an online Ed. D. degree in student affairs administration. This research confirmed a growing demand for doctorate level prepared administrators in Student Affairs. It also revealed a lack of online Ed. D. programs in student affairs nationwide. In fact, the report from Hanover Research discovered that there are only seven full doctoral programs in student affairs administration nationally and none of them are offered in a fully online format. In addition, none of them are offered by institutions located in Wisconsin. Hanover Research also conducted a survey of prospective students. Results of the survey were extremely supportive of development of an online Ed. D. in Student Affairs Administration and Leadership. Fifty-six percent of respondents indicated such a degree would be extremely or very valuable in furthering their career aspirations and 60% indicated they would apply within the next two to five years if the program is offered by UW-La Crosse. The most common reasons given by prospective students for their interest in the online Ed. D. in Student Affairs Administration and Leadership from UW-La Crosse was career advancement/promotional potential, anticipated program cost, and reputation of the Student Affairs Administration department at UW-La Crosse. UW-La Crosse is uniquely positioned to offer an online applied Ed. D. in Student Affairs Administration and Leadership because of the expertise that is currently available in the Department of Student Affairs Administration in the College of Liberal Studies. Many of the alumni of this master s degree program are located in Wisconsin and throughout the country. They and other potential applicants are mid-career individuals who would benefit greatly by earning a doctorate degree in student affairs administration. In 2006, the department launched an online master s degree in Student Affairs Administration which has been extremely successful, with record applications to the program occurring every year. The proposed Ed. D. would build on that success. 7

8 Appendix B: Overview of Program Outcomes and Curriculum Ed. D. in Student Affairs Administration and Leadership MISSION To prepare student affairs professionals for increasingly responsible positions of leadership in increasingly diverse small and mid-sized institutions of higher education VISION Discover. Inspire. Transform. GOALS 1. Knowledge: To develop competent and expert SA professionals 2. Management and Leadership: To develop innovative SA managers and leaders 3. Assessment, Evaluation and Research: To develop scholar practitioners who advance research-informed decision making 4. Equity, Diversity and Inclusion: To develop ambassadors of diversity, social justice, and globalization 5. Interpersonal Relationships: To develop ethical and people-focused leaders LEARNING OUTCOMES 1. Through knowledge acquired in this program, graduates will be able to: a. Demonstrate mastery of student affairs and higher education content b. Synthesize information from a range of sources to analyze issues and apply solutions to professional practice 2. Through management and leadership skills acquired in this program, graduates will be able to: a. Develop a vision for a division, considering complexities of institutional culture and resources b. Effectively justify decisions, judgments and recommendations, weighing competing evidence and making connections to the values and beliefs of the institution 3. Through assessment, evaluation and research skills acquired in this program, graduates will be able to : a. Use assessment, evaluation and research methods to inform practice b. Defend data informed decision making in professional practice 4. Through an understanding of equity, diversity and inclusion skills acquired in this program, graduates will be able to : a. Challenge the manifestations of privilege and assess implications for practice b. Examine the diversity of students and colleagues within social and cultural context in which they live 5. Through the development of exceptional interpersonal relationship skills acquired in this program, graduates will be able to: a. Demonstrate respectful collaboration while seeking alternate points of view 8

9 b. Defend practices that promote the worth, dignity, potential, and uniqueness of each person CURRICULUM ---- Total 57 All courses equal 3 credits except for Current Topic which equals 1 credit Foundation (12) 21 st Century Learners Organization and Governance in Higher Education Finance and Budgeting in Higher Education Politics of Higher Education Administration (24) Enrollment Management Legal Issues, Risk and Crisis Management Interpersonal Communication Leadership Development and Ethical Practices in Higher Ed Administration Supervision and Human Resource Management in Higher Education Higher Education Public Relations and Marketing Strategic Planning and Change Management Current Topics (1 credit course taken each summer = 3 credits total) Research and Assessment (21) Quantitative Research Methods Qualitative Research Methods Dissertation Development Assessment & Program Evaluation in Student Affairs Dissertation Seminar Dissertation (6) Cohort Academic Schedule Foundation Year I Summer I SAA st Century Learners 3 SAA 805 Organization and Governance 3 SAA 820 Special Topic 1 Total : 7 Year I Fall I SAA 845 Finance and Budgeting 3 SAA 855 Politics of Higher Education 3 Total : 6 9

10 Administration Year I Spring I SAA 850 Enrollment Management 3 SAA 830 Risk and Crisis Management 3 Total : 6 Year II Summer II SAA 860 Interpersonal Communication 3 SAA 865 Leadership Development and Ethical Practices 3 SAA 820 Special Topic 1 Total : 7 Year II Fall II SAA 870 Supervision and HR Management 3 SAA 875 Strategic Planning and Change Management 3 Total : 6 Year II Spring II SAA 879 Public Relations and Marketing 3 SAA 880 Quantitative Research Methods 3 Total : 6 Research and Assessment Year III Summer III SAA 885 Qualitative Research Methods 3 SAA 920 Dissertation Development 3 SAA 820 Special Topic 1 Total : 7 Year III Fall III SAA 887 Program Assessment and Evaluation 3 SAA 920 Dissertation Seminar 3 Total : 6 Year III Spring III SAA 999 Dissertation 3 Total : 3 Final Summer SAA 999 Dissertation 3 Total for Ed. D

11 Appendix C: Letter of Support from Dean Ed. D. in Student Affairs Administration and Leadership 21 January 2014 To: From: Re: CLS Academic Oversight Committee UW-L Academic Planning Committee UW-L Faculty Senate Ruthann Benson, Dean College of Liberal Studies New Doctorate in Education in Student Affairs Administration and Leadership On February 14, 2011, I wrote a letter of support to the Faculty Senate for the creation of a new academic department: Student Affairs Administration, in the College of Liberal Studies. Previously, as either a graduate program in the Department of Psychology or a graduate program independent of any college affiliation, the Student Affairs Administration program had offered a master s degree at UW-L or the last 45 years. The Department of Student Affairs Administration has been very successful in terms of the quality of education being provided, the organization and management of the department, and the number of students who have graduated from the program and gone on to find careers in higher education. The Department of Student Affairs Administration has been an exceptional addition to the College of Liberal Studies! Now, three years later, I write to you again to express my full support for the proposed Doctorate of Education (Ed. D.) in Student Affairs Administration and Leadership being proposed by this very successful department. The Master s degree in Student Affairs Administration is currently being successfully offered in both the on-campus face-to-face format and the online format. The progression to offering the Ed. D. in Student Affairs Administration and Leadership is a natural next step for this graduate only department. Members of the department have thoroughly researched the student and market demand for an online Add. in Student Affairs Administration and Leadership and have worked with an external market research firm to confirm that such a degree would attract more students than the program would be able to admit. The demand for student affairs professionals with terminal degrees that prepare them to lead diverse and complex student affairs divisions is growing. UW-L will be well positioned to meet this demand once the new Ed. D. program is up and running. 11

12 Nothing shows strong support quite as well as a commitment of resources. I am prepared to commit a 102 funded tenure-track position to the department to fill in 2015 and will commit to funding a second 102 tenure-track position for the department, hopefully in 2016 or The addition of these positions to the department will provide not only for the addition of the Ed. D. degree, but will also strengthen the master s degree. The department was successful in attracting a fairly large grant from CATL that has supported the development of the Ed. D. program and will continue to support much of the development of the online courses needed for the Ed. D. The Ed. D. is designed to be a self-supporting program once start-up costs have been covered. The Department of Student Affairs Administration has a lot of experience with creating and maintaining this kind of fiscal model as they have offered an online master s degree in Student Affairs Administration under a revenue-generation model for the last 7 years. The online program is not only self-supporting, but has also supported the on-campus program. The new Ed. D. program will follow this very successful fiscal model. The addition of an Ed. D. in the department will enhance the sustainability of the department through the addition of two 102 tenure-track faculty positions. The department will be able to add a third full-time faculty member, funded through program revenue from the Ed. D. program, in 2017 and will also add a full-time administrative assistant to ensure effective marketing and student and faculty support. The creation of an Ed. D. in Student Affairs Administration and Leadership here at UW-L provides the university with unprecedented opportunity in this area. There is no other such degree in the UW-System program array and UW-L would be one of the first in the nation to develop this degree online. The Department of Student Affairs Administration is very well positioned for this and has the expertise, the motivation, and the experience to provide this degree in this format at this time. I am extremely excited and supportive of this new initiative and I hope you will be too. UW-L is already a leader in the UW-System in the education of student affairs professionals. This is our chance to become national leaders in preparing future student affairs administrators. I trust you will agree! 12

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