Proceedings of the 7th International Conference on Innovation & Management

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Proceedings of the 7th International Conference on Innovation & Management"

Transcription

1 846 An Empirical Research on Influencing Factors of Customer Experience of Retail Industry Aiming to Improve Customer Satisfaction: Taking Supermarket as an Example Tang Wenwei, Zheng Tongtong School of Management, Wuhan University of Technology, Wuhan, P.R.China, ( Abstract Based on existing research,this paper which conducts a prilimary research to explore customer experience in retail industry is conducted in Wuhan China. And it is concluded 45 key factors that indicate customer experience perception. These factors are the base of further factor analysis. Seven dimensions such as the service, price, convenience, product, store atmosphere, brand image and relationship are concluded as the key factors that indicate customer experience in retail industry. Correlation analysis finds out that there is a positive correlation between customer experience and customer satisfaction in retail industry. Key words Customer experience; Customer satisfaction; Retailing; Supermarket 1 Introduction In this Experience Economic world, customers need turns to be higher than before thinking about the pyramid of hierarchy of need. Customers behavioral characteristic and psychological requirements are increasingly complex. For example customers prefer to decide what to buy freely. And customers focus more on value rather than product itself than before, such as being respected, relaxing of body and soul, feeling self-realization and so on. More and more entrepreneurs and scholars began to pay attentions to customer experience in order to meet customer needs accurately, consequently to improve customer loyalty and customer value. Thus, customer experience management was proposed in this background. So far there are few empirical researches on this field in China, especially in retail industry. This paper was composed by the research which is based on almost every detail of the process when customer purchasing. The aim is to differentiate customers experience and to try to find key dimensions, key factors of customer experience in retail industry. This could be some help for practitioner of retail industry. Retail industry takes various forms, such as discount store, convenience store, and supermarket(sm). In this research, SM was chosen as the scope of research. The reasons are as following. Firstly, SM has a large area and a great variety of goods and it can meet customer s one-time shopping needs and daily demands of necessity. Secondly, SM is one of the most important forms in Fast Moving Consumer Goods (FMCG) industry. Today, retail giants of foreign countries entered Chinese market aiming at the huge demand in China. With China s entrance to WTO, many restrictions on foreign retailers are cancelled. So retail industry, especially in SM, competition will become fiercer. 2 Overview of Customer Experience Many scholars defined and illustrated customer experience. According to Joseph Pine and James H. Gilmore, experience is the fourth economic form after product, commodity and service, and is a new value resource. In a word, customer experience is customers beauteous feeling, which is the result of interactive events planned by providers. And he or she could reach to a particular level of emotional mind, physical power, intelligence and spirit. Customer experience is not only a marketing concept, but also a management tool. Refer to the concept of service marketing, Joseph Pine and James H. Gilmore constructed an experience theatre model, and pointed out that organizations must have a clear theme for customer experience management, and carry out an accordingly experience activity centre on this theme. As for customer involvement and relationship types, these kinds of experiences conclude entertainment experience, education experience, in addition to reality experience and aesthetic experience [1]. According to Bernd H. Schmitt, experience is the internal responses of individual for certain stimulus in the process of watching or participating in events personally, and is a psychological state of perception which customers are pursuing. Today, customers are not pure rational decision-maker; they buy something just for the sake of emotion, intuition and impulsion [2]. Moreover, from the standpoint of physiology, psychology, and sociology, Schmitt proposed that experience includes sensory experiences

2 847 (SENSE), affective experiences (FEEL), creative cognitive experiences (THINK), physical experiences, behaviors and lifestyles (ACT), and social-identity experiences, which is result from relating to a reference group or culture (RELATE) [3]. Ramesh Venkat held that customer experience of retail industries contains three levels: the first level contains place experience, sensory experience, product experience and service experience; the second level contains edutainment experience and multi channel experience; and the third level contains brand experience and relationship experience [4]. Sampson Lee, the founder and president of G-CEM (Global Customer Experience Management Organization), proposed that customer experience takes six main forms: product, service, relationship, price, convenience and brand image [5]. 3 Segmentation of Customer Experience Dimension Taking account both former research and the characteristic of SM, this research classifies customer experience into seven dimensions: store atmosphere, product, service, relationship, price, convenience and brand image. Store atmosphere is customer s feeling to the entity environment and atmosphere, including a series of sensory experience such as sight, hearing, taste, touch and smell. Product contains physical product and service, including something enjoying right now, such as restaurant, and others for further use, such as durable goods. The key point of product experience is to meet customer s requirement of diversification. Service contains basic service and additional service, such as after-sale service, consulting service and so on. Focusing on details is important in the process of providing services. Relationship is customer s attitude toward the state of relation for the both sides: the customer and retailer. This contains to take every means to improving customer relationship, such as VIP club. Price contains pricing policy, high rate of costs, customer-segment pricing and so on. Convenience exists in whole process of customer buying, including time-saving, effort-saving and easy to get. Brand image is an impression brand value leaves on customer, including brand direction for different market and target customer. 4 Research Design and Data Acquisition Data of this research were collected by delivering questionnaires at the gate of supermarkets, and interviewing customers randomly. The geographical scope of the research is in China, Wuhan, an almost ten million populated big city, with multilevel-ownership supermarket exist, such as state-owned, foreign invested, private owned, and shareowner invested supermarket. Research design and investigation include three stages: personal interview, preliminary research and formal research. On the basis of literature review, we derived 45 indicators and thus designed questionnaires to assess customer experience in preliminary research. There are two parts of this questionnaire: one is 45 assessment indicators related to customer experience, this part uses 7-scale Likert form to evaluate. Another part is respondents demographic characteristics, including gender, age, education and average monthly income. In the stage of preliminary research, 70 questionnaires were delivered and 62 effective questionnaires were returned. Through exploratory factor analysis, we finally identified 27 assessment indicators related to customer experience. Consequently, questionnaire for formal research is determined. In the stage of formal research, 170 questionnaires were delivered and 140 effective questionnaires were returned. Effective responding rate is 82.4%. 5 Statistical Analysis This research analyzed data by using spss13.0. Statistical method includes reliability analysis, validity analysis, and correlation analysis. 5.1 Validity analysis and reliability analysis of customer experience This research did factor analysis using the principal component analysis and varimax orthogonal rotation, intercepting date with characteristic value of 1 for standard. KOM= It is significant by Bartlett Test of Sphericity (P<0.000), so data is fit for factor analysis. The analytical outcome is illustrated in Table 1.

3 848 Service Price Conveni ence Product Store atmosph ere Brand Image Relation ship Table 1 Rotated Component Matrix (a) Component Complete after-sale service Handle complaints timely Convenient to complain friendly and trustworthy attitude Employees have good professional skills, can provide effective services Service response time within acceptable limitation Feel the expected value This supermarket supplies discount goods or bargain Compared with other retailer, it has price competitiveness Price is reasonable Advertising for sales promotion Convenient to ride bus Toilet clean and easy to find Clean facilities for rest Have convenient facilities such as parking lot Sufficient supply, never out of stock Offer a variety of options to each commodity Complete goods Fresh air Smell comfortable Retail atmosphere is warm Suitable temperature, environment clean Enterprise has a good reputation, and provide guarantee for its product Enterprise values its social responsibility Distinctive brand logo The identity of VIP is helpful in getting preferential information The identity of VIP is helpful in getting price concessions Because the above mentioned assessment factors of the questionnaire are based on existing research and practice outcomes, we could think it has good Content validity. From the outcome of factor analysis, 7 factors are extracted, and the 7 factors explain % of population variance. Rotated component matrix is shown as above. According to the relationship between assessment items and factors we can believe that factor 1 is service, factor 2 is price, factor 3 is convenience, factor 4 is product, factors 5 is store atmosphere, factor 6 is brand image and factor 7 is relationship. All the items are integrated into corresponding factors, and all loading coefficient are greater than 0.5, so the structure validity is well. From the Table 2, it can be seen that every factor s Cronbach's Alpha Coefficient are greater than 0.7, so these factors have a high degree of consistency, and the internal structure is good.

4 849 Table 2 Reliability Statistics N of Cronbach's Factor N of Items Samples Alpha Service Price Convenience product Store atmosphere Brand image Relationship Validity analysis and reliability analysis of customer satisfaction This research did factor analysis using the principal component analysis and varimax orthogonal rotation, intercepting date with characteristic value of 1 for standard. KOM=0.826, it was significant by Bartlett Test of Sphericity (P<0.000), so data is fit for factor analysis. The outcome is analyzed in Table 3. From the outcome of factor analysis, only one factor is extracted, and this factor explains % of population variance of the samples. The matrix can t rotate, so component matrix is shown as follow. All the items are integrated into one factor, and all loading coefficient are greater than 0.7, so the structure validity is well. Table 3 Component Matrix (a) Component 1 Generally speaking, you are satisfied with this retailer.904 This shopping experience is very pleasant.859 You believe choosing this supermarket is a correct decision.824 You are satisfied with its product.705 You are satisfied with its service.660 From the Table 4, it can be seen that the Cronbach's Alpha Coefficient of customer satisfaction is 0.849, so the degree of consistency is high, and the internal structure is good. Table 4 Reliability Statistics Factor customer satisfaction N of Items N of Samples Cronbach's Alpha Correlation analysis of customer experience and customer satisfaction Correlation analysis is a statistic mind used to analyze closeness of relationship among variables, which is described by correlation coefficient. In this research we use Pearson Correlation Analysis. Table 5 Correlation Analysis of Customer Experience and Customer Satisfaction Price Convenience Product Store Brand Service Relationship Customer Satisfaction Pearson Correlation atmosphere image 0.237** ** 0.303** 0.304** Sig.(2-tailed) N (*p<0.05, **p<0.01) From the result of correlation analysis, we can see that although customer s perceived difference in term of convenience, product and relationship is not significant(p<0.05). customer s perceived difference in terms of price, store atmosphere, brand image and service is significant (p<0.01). In other

5 850 word, customer s perceived level of price, store atmosphere, brand image and service is positive to customer satisfaction. This tells that to create and promote customer experience is helpful for promoting customer satisfaction. 6 Conclusions According to this research we could get conclusions as following: (1) Customer experience is decomposable. In retail industry, it can be decomposed into service, price, convenience, product, store atmosphere, brand image and relationship; (2) There are several key influencing factors of different customer experience dimension; (3) Feeling level of customer experience is positive to customer satisfaction in some extent. Thus, as retailers seeking measures to create competitive advantage, a new service mode and brand image, which is different from others should be build. Customer experience management (CEM) is right an efficient strategy. Retailers may take following practical measures to improve promote customer experience. (1) Retailers could focus on the key factors which influence customer experience. Take Product for example, the key factors that influence customer s product experience are: sufficient supply, complete goods, and a variety of options to each commodity. Except these, although there are other many factors have impact on product, but they are not the key points. (2) Retailers should construct a complete and systemic CEM model based on customer experience dimensions, and provide right experience to customers correctly. One thing that needs to claim is that: different customer will have different perception for the same experience because of different customer s requirement level, personality preference, psychological features, education, and income level. Future research will focus on how to measure customer experience and how to conduct CEM systematically in retail industry in China. References [1] B. Joseph Pine Ⅱ, James H. Gilmore. The Experience Economy: Work is Theatre & Every Business is a Stage[M]. Boston: Harvard Business School Press, 1999 [2] Bernd H. Schmitt. Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers[M]. New York: John Wiley & Sons, 2003 [3] Bernd H. Schmitt. Experiential Marketing[J]. Journal of Marketing Management,1999(15):53-67 [4] Sampson Lee, Focusing on Limit Recourse, Design Win-Win Experience[J]. The Journal of China Computer Users,2005,(43):40-41 (In Chinese)

Cooperation Performance between E-Commerce and Sports Commodity based on Online Marketing Strategy

Cooperation Performance between E-Commerce and Sports Commodity based on Online Marketing Strategy , pp.281-292 http://dx.doi.org/10.14257/ijmue.2016.11.1.27 Cooperation Performance between E-Commerce and Sports Commodity based on Online Marketing Strategy Yadong Ren Huaiyin Normal University, 223300

More information

TAM Analysis of College Students Online Banking Brand Selection Factors

TAM Analysis of College Students Online Banking Brand Selection Factors ISSN(Print): 2377-0082 ISSN(Online): 2377-0163 EQUILIBRIUM, CHAOS, AND CONERGENCE IN DYNAMICAL NETWORK In Press TAM Analysis of College Students Online Banking Brand Selection Factors Jing Xu*, Xue Liu,

More information

Consumer Purchase Intention Research Based on Social Media Marketing

Consumer Purchase Intention Research Based on Social Media Marketing International Journal of Business and Social Science Vol. 5, No. 10(1); September 2014 Consumer Purchase Intention Research Based on Social Media Marketing Maoyan College of Management Shanghai University

More information

Research of Female Consumer Behavior in Cosmetics Market Case Study of Female Consumers in Hsinchu Area Taiwan

Research of Female Consumer Behavior in Cosmetics Market Case Study of Female Consumers in Hsinchu Area Taiwan usiness, 2010, 2, 348-353 doi:10.4236/ib.2010.24045 Published Online December 2010 (http://www.scirp.org/journal/ib) Research of Female Consumer Behavior in Cosmetics Market Case Study of Female Consumers

More information

How experiential marketing can be used to build brands a case study of two specialty stores

How experiential marketing can be used to build brands a case study of two specialty stores Innovative Marketing, Volume 4, Issue, 008 Rajesh Kumar Srivastava (India) How experiential can be used to build brands a case study of two specialty s Abstract Study was conducted basically on how experiential

More information

The Impact of Consumer Interactions in Social Networking Sites on Brand Perception

The Impact of Consumer Interactions in Social Networking Sites on Brand Perception IBIMA Publishing Journal of Internet and e-business Studies http://www.ibimapublishing.com/journals/jiebs/jiebs.html Vol. 2015 (2015), Article ID 197131, 7 pages DOI: 10.5171/2015.197131 Research Article

More information

The Effect of Kiosks Service Quality and Kiosks Product Quality on Customer Satisfaction

The Effect of Kiosks Service Quality and Kiosks Product Quality on Customer Satisfaction The Effect of Kiosks Service Quality and Kiosks Product Quality on Customer Satisfaction Nitchara Saeheng Faculty of Commerce and Accountancy, Thammasat University, Thailand Email: nitchara_cho@hotmail.com

More information

BRAND EXPERIENCE'S INFLUENCE ON CUSTOMER SATISFACTION AND LOYALTY: A MIRAGE IN MARKETING RESEARCH?

BRAND EXPERIENCE'S INFLUENCE ON CUSTOMER SATISFACTION AND LOYALTY: A MIRAGE IN MARKETING RESEARCH? Int. J. Mgmt Res. & Bus. Strat. 2013 Nadine Walter et al., 2013 ISSN 2319-345X www.ijmrbs.com Vol. 2, No. 1, January 2013 2013 IJMRBS. All Rights Reserved BRAND EXPERIENCE'S INFLUENCE ON CUSTOMER SATISFACTION

More information

Journal of Internet Banking and Commerce

Journal of Internet Banking and Commerce Journal of Internet Banking and Commerce An open access Internet journal (http://www.arraydev.com/commerce/jibc/) Journal of Internet Banking and Commerce, August 2011, vol. 16, no.2 (http://www.arraydev.com/commerce/jibc/)

More information

CHAPTER-VIII FINDINGS AND SUGGESTIONS

CHAPTER-VIII FINDINGS AND SUGGESTIONS CHAPTER-VIII FINDINGS AND SUGGESTIONS The present study has brought some novel contributions towards the knowledge of online shopping and found the reasons for the shift in buying behavior from the traditional

More information

Relationship Quality as Predictor of B2B Customer Loyalty. Shaimaa S. B. Ahmed Doma

Relationship Quality as Predictor of B2B Customer Loyalty. Shaimaa S. B. Ahmed Doma Relationship Quality as Predictor of B2B Customer Loyalty Shaimaa S. B. Ahmed Doma Faculty of Commerce, Business Administration Department, Alexandria University Email: Shaimaa_ahmed24@yahoo.com Abstract

More information

Mobile Phone Buying Behavior Of Consumers; A Comparative Study Of Rural And Urban Consumers In Pakistan

Mobile Phone Buying Behavior Of Consumers; A Comparative Study Of Rural And Urban Consumers In Pakistan Global Journal of Management and Business Research Volume 12 Issue 6 Version 1.0 March 2012 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Online

More information

How emotions drive value. Benefits from Customer Experience & Involvement Dirk van der Laan Windesheim University of Applied Sciences April 2014

How emotions drive value. Benefits from Customer Experience & Involvement Dirk van der Laan Windesheim University of Applied Sciences April 2014 How emotions drive value. Benefits from Customer Experience & Involvement Dirk van der Laan Windesheim University of Applied Sciences April 2014 How to make the difference? 2 Content Introduction How customers

More information

Relationship between Business Intelligence and Supply Chain Management for Marketing Decisions

Relationship between Business Intelligence and Supply Chain Management for Marketing Decisions Universal Journal of Industrial and Business Management 2(2): 31-35, 2014 DOI: 10.13189/ ujibm.2014.020202 http://www.hrpub.org Relationship between Business Intelligence and Supply Chain Management for

More information

Experience Economy. How to survive in the 21 st century

Experience Economy. How to survive in the 21 st century Experience Economy How to survive in the 21 st century Agenda: Experience Economy Background for the development: From commodity to experience Indirect use of experiences: Experience as value adding Experience

More information

Online Customer Experience

Online Customer Experience Online Customer Experience What is the experience and how is it difference for frequent and infrequent purchasers, age cohorts and gender groups? Prepared by Jillian Martin and Gary Mortimer for Coles

More information

Developing and Validating Customer Relationship Management (CRM) Practices Construct

Developing and Validating Customer Relationship Management (CRM) Practices Construct International Journal of Business and Behavioral Sciences Vol., No.; January 0 Developing and Validating Customer Relationship Management (CRM) Practices Construct Zuliana Zulkifli, *Izah Mohd Tahir Faculty

More information

The Customer Satisfaction Research of 7-ELEVEn Stores in Hong Kong *

The Customer Satisfaction Research of 7-ELEVEn Stores in Hong Kong * Journal of Service Science and Management, 2013, 6, 46-55 http://dx.doi.org/10.4236/jssm.2013.61006 Published Online March 2013 (http://www.scirp.org/journal/jssm) The Customer Satisfaction Research of

More information

Investigation the Effect of Customer value on performance of Customer Relationship Management (Case Study: Parsian E-Commerce Company)

Investigation the Effect of Customer value on performance of Customer Relationship Management (Case Study: Parsian E-Commerce Company) Investigation the Effect of Customer value on performance of Customer Relationship Management (Case Study: Parsian E-Commerce Company) Seyyed Mohammad Nopasand Asil 1, Mostafa Ebrahimpour 2, Zahra Saberdel

More information

Impact of Utilitarian and Hedonic Shopping Values on Individual s Perceived Benefits and Risks in Online Shopping

Impact of Utilitarian and Hedonic Shopping Values on Individual s Perceived Benefits and Risks in Online Shopping Impact of Utilitarian and Hedonic Shopping Values on Individual s Perceived Benefits and Risks in Online Shopping Abhigyan Sarkar Marketing Management at ICFAI University-Dehradun, India [Abstract] An

More information

Customer Experience Management-As a Key strategy to build Brands in International Markets

Customer Experience Management-As a Key strategy to build Brands in International Markets Customer Experience Management-As a Key strategy to build Brands in International Markets Ms.Sunitha Chakravarthy* Prof.G.V.Bhavani Prasad** * Assistant Professor, Department of Management, Kakatiya Institute

More information

Unit 4: Marketing Principles

Unit 4: Marketing Principles Unit 4: Marketing Principles Unit code: F/601/0556 QCF level: 4 Credit value: 15 credits Aim This unit aims to provide learners with understanding and skills relating to the fundamental concepts and principles

More information

Using Choice-Based Market Segmentation to Improve Your Marketing Strategy

Using Choice-Based Market Segmentation to Improve Your Marketing Strategy Using Choice-Based Market Segmentation to Improve Your Marketing Strategy Dr. Bruce Isaacson, President of MMR Strategy Group Dominique Romanowski, Vice President of MMR Strategy Group 16501 Ventura Boulevard,

More information

Sport Celebrity Influence on Young Adult Consumers. Keywords: Advertising, Execution, Strategy, Celebrity

Sport Celebrity Influence on Young Adult Consumers. Keywords: Advertising, Execution, Strategy, Celebrity Page 1 of 9 ANZMAC 2009 Sport Celebrity Influence on Young Adult Consumers Steve Dix, Curtin University of Technology Email: Steve.Dix@cbs.curtin.edu.au The paper investigates how sports celebrities can

More information

CUSTOMER SERVICE AND ORGANIZATIONAL GROWTH OF SERVICE ENTERPRISE IN SOMALIA

CUSTOMER SERVICE AND ORGANIZATIONAL GROWTH OF SERVICE ENTERPRISE IN SOMALIA CUSTOMER SERVICE AND ORGANIZATIONAL GROWTH OF SERVICE ENTERPRISE IN SOMALIA Ismail Ali Yusuf Hassan Faculty of Business and Accountancy, SIMAD University, Mogadishu, SOMALIA. ismartyou@gmail.com ABSTRACT

More information

Antecedence for Valuable MBA Projects: A Case Study of Graduate School of Business, Universiti Sains Malaysia

Antecedence for Valuable MBA Projects: A Case Study of Graduate School of Business, Universiti Sains Malaysia Antecedence for Valuable MBA Projects: A Case Study of Graduate School of Business, Universiti Sains Malaysia Rajendran Muthuveloo Graduate School of Business, Universiti Sains Malaysia, Penang, Malaysia

More information

Analysis on Personnel Dispatched Business Management of Software Service Outsourcing Enterprise: Based on Psychological Contract

Analysis on Personnel Dispatched Business Management of Software Service Outsourcing Enterprise: Based on Psychological Contract 512 Proceedings of the 8th International Conference on Innovation & Management Analysis on Personnel Dispatched Business Management of Software Service Outsourcing Enterprise: Based on Psychological Contract

More information

AN ASSESSMENT OF SERVICE QUALTIY IN INTERNATIONAL AIRLINES

AN ASSESSMENT OF SERVICE QUALTIY IN INTERNATIONAL AIRLINES AN ASSESSMENT OF SERVICE QUALTIY IN INTERNATIONAL AIRLINES Seo, Hwa Jung Domestic & Airport Service Office, Seoul, Asiana Airlines, hjseo36e@flyasiana.com Ji, Seong-Goo College of Economics and Commerce,

More information

Consumers attitude towards online shopping: Factors influencing employees of crazy domains to shop online

Consumers attitude towards online shopping: Factors influencing employees of crazy domains to shop online Journal of Management and Marketing Research Consumers attitude towards online shopping: Factors influencing employees of crazy domains to shop online ABSTRACT Saad Akbar Bangkok University, Thailand Paul

More information

Consumer Perception of Mobile Phone Attributes

Consumer Perception of Mobile Phone Attributes Consumer Perception of Mobile Phone Attributes Tao Zhang 1, Pei-Luen Patrick Rau 2, Jia Zhou 2 1 Department of Electrical Engineering and Computer Science Vanderbilt University, TN 37211, USA 2 Department

More information

Study of Determinants of e-crm in Influencing Consumer Satisfaction in B2C Websites

Study of Determinants of e-crm in Influencing Consumer Satisfaction in B2C Websites 444 Study of Determinants of e-crm in Influencing Consumer Satisfaction in B2C Rui Liu, Weijun Wang Department of Information Management, HuaZhong Normal University, Wuhan 430079, China liuruiccnu@hotmail.com

More information

Customer Experience Management Influences Customer Loyalty: Case Study of Supercenters in Thailand

Customer Experience Management Influences Customer Loyalty: Case Study of Supercenters in Thailand DOI: 10.7763/IPEDR. 2012. V50. 11 Experience Management Influences Loyalty: Case Study of Supercenters in Thailand Songsak Wijaithammarit 1 and Teera Taechamaneestit 1 1 Faculty of Business Administration,

More information

IJMSS Vol.03 Issue-02, (February, 2015) ISSN: International Journal in Management and Social Science (Impact Factor- 3.

IJMSS Vol.03 Issue-02, (February, 2015) ISSN: International Journal in Management and Social Science (Impact Factor- 3. (Impact Factor- 3.25) Impact of Store atmosphere on Customers Buying Behavior in Super Market Environment Dr. Brij Sharma, Pharmacist, General Hospital, Ballabgarh, India Dr. Naval Garg, Administrative

More information

List of Tables. Page Table Name Number. Number 2.1 Goleman's Emotional Intelligence Components 13 2.2 Components of TLQ 34 2.3

List of Tables. Page Table Name Number. Number 2.1 Goleman's Emotional Intelligence Components 13 2.2 Components of TLQ 34 2.3 xi List of s 2.1 Goleman's Emotional Intelligence Components 13 2.2 Components of TLQ 34 2.3 Components of Styles / Self Awareness Reviewed 51 2.4 Relationships to be studied between Self Awareness / Styles

More information

Applying CRM in Information Product Pricing

Applying CRM in Information Product Pricing Applying CRM in Information Product Pricing Wenjing Shang, Hong Wu and Zhimin Ji School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing100876, P.R. China shang_wj83@yahoo.com.cn

More information

A STUDY OF CONSUMER ATTITUDE TOWARDS ADVERTISING THROUGH MOBILE PHONES

A STUDY OF CONSUMER ATTITUDE TOWARDS ADVERTISING THROUGH MOBILE PHONES A STUDY OF CONSUMER ATTITUDE TOWARDS ADVERTISING THROUGH MOBILE PHONES Sunny Dawar*, Dr. Anil Kothari** Abstract Advanced technology plays a significant role in analysis of consumers psychology and their

More information

EFFECT OF ENVIRONMENTAL CONCERN & SOCIAL NORMS ON ENVIRONMENTAL FRIENDLY BEHAVIORAL INTENTIONS

EFFECT OF ENVIRONMENTAL CONCERN & SOCIAL NORMS ON ENVIRONMENTAL FRIENDLY BEHAVIORAL INTENTIONS 169 EFFECT OF ENVIRONMENTAL CONCERN & SOCIAL NORMS ON ENVIRONMENTAL FRIENDLY BEHAVIORAL INTENTIONS Joshi Pradeep Assistant Professor, Quantum School of Business, Roorkee, Uttarakhand, India joshipradeep_2004@yahoo.com

More information

Marketing (Marketing Principles)

Marketing (Marketing Principles) Marketing (Marketing Principles) Main Aim(s) of the Unit: To provide students with a foundation for the analysis of marketing within organizations including decision making processes, segmentation, the

More information

INTERNAL MARKETING ESTABLISHES A CULTURE OF LEARNING ORGANIZATION

INTERNAL MARKETING ESTABLISHES A CULTURE OF LEARNING ORGANIZATION INTERNAL MARKETING ESTABLISHES A CULTURE OF LEARNING ORGANIZATION Yafang Tsai, Department of Health Policy and Management, Chung-Shan Medical University, Taiwan, (886)-4-24730022 ext.12127, avon611@gmail.com

More information

An Analysis of Aesthetic Evaluation on Interior Design Works

An Analysis of Aesthetic Evaluation on Interior Design Works An Analysis of Aesthetic Evaluation on Interior Design Works Hsiu-Tyan Chuang *, Shih-Yung Liu **, Yi-Ching Liu *** * hsiutyan@ntnu.edu.tw **lsy@cycu.edu.tw ***liu0129@mail.tnu.edu.tw Abstract: Beautiful

More information

Behavioural Aspects of ERP System of an Indian Steel Manufacturing Industry

Behavioural Aspects of ERP System of an Indian Steel Manufacturing Industry 10 Behavioural Aspects of ERP System of an Indian Steel Manufacturing Industry Dr. Shyam Prasad* Interaction between people, processes, data and technology is broadly referred to as Information System

More information

THE INFLUENCE OF MARKETING INTELLIGENCE ON PERFORMANCES OF ROMANIAN RETAILERS. Adrian MICU 1 Angela-Eliza MICU 2 Nicoleta CRISTACHE 3 Edit LUKACS 4

THE INFLUENCE OF MARKETING INTELLIGENCE ON PERFORMANCES OF ROMANIAN RETAILERS. Adrian MICU 1 Angela-Eliza MICU 2 Nicoleta CRISTACHE 3 Edit LUKACS 4 THE INFLUENCE OF MARKETING INTELLIGENCE ON PERFORMANCES OF ROMANIAN RETAILERS Adrian MICU 1 Angela-Eliza MICU 2 Nicoleta CRISTACHE 3 Edit LUKACS 4 ABSTRACT The paper was dedicated to the assessment of

More information

CHAPTER-III CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AT COMMERCIAL BANKS. performance of the commercial banks. The implementation of the CRM consists

CHAPTER-III CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AT COMMERCIAL BANKS. performance of the commercial banks. The implementation of the CRM consists 71 CHAPTER-III CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AT COMMERCIAL BANKS The implementation of the CRM is essential to establish a better performance of the commercial banks. The implementation of the

More information

1Current. Today distribution channels to the public have. situation and problems

1Current. Today distribution channels to the public have. situation and problems 1Current situation and problems Today distribution channels to the public have proliferated. The time when purchases were made at grocery stores which held all kinds of goods in a small space has long

More information

FACTORS AFFECTING CUSTOMERS BUYING DECISIONS OF MOBILE PHONE: A STUDY ON KHULNA CITY, BANGLADESH

FACTORS AFFECTING CUSTOMERS BUYING DECISIONS OF MOBILE PHONE: A STUDY ON KHULNA CITY, BANGLADESH FACTORS AFFECTING CUSTOMERS BUYING DECISIONS OF MOBILE PHONE: A STUDY ON KHULNA CITY, BANGLADESH Md Reaz Uddin 1 Nusrat Zahan Lopa 2 and Md. Oheduzzaman 3 1 Assistant Professor, Business Administration

More information

DETERMINANTS OF CUSTOMER SATISFACTION IN FAST FOOD INDUSTRY

DETERMINANTS OF CUSTOMER SATISFACTION IN FAST FOOD INDUSTRY DETERMINANTS OF CUSTOMER SATISFACTION IN FAST FOOD INDUSTRY Shahzad Khan, Lecturer City University of Science & I-T, Peshawar Pakistan Syed Majid Hussain, BBA (Hons) student, City University of Science

More information

FACTORS AFFECTING SUCCESSFUL IMPLEMENTATION OF NICHE MARKETING IN TEHRAN METROPOLIS

FACTORS AFFECTING SUCCESSFUL IMPLEMENTATION OF NICHE MARKETING IN TEHRAN METROPOLIS Revista Empresarial Inter Metro / Inter Metro Business Journal Spring 2012 / Vol. 8 No. 1 / p. 33 FACTORS AFFECTING SUCCESSFUL IMPLEMENTATION OF NICHE MARKETING IN TEHRAN METROPOLIS By Mehdi Noursina Management

More information

Potentiality of Online Sales and Customer Relationships

Potentiality of Online Sales and Customer Relationships Potentiality of Online Sales and Customer Relationships P. Raja, R. Arasu, and Mujeebur Salahudeen Abstract Today Internet is not only a networking media, but also as a means of transaction for consumers

More information

Impact of Rationality in Creating Consumer Motivation (A Study of State Life Insurance Corporation Peshawar - Pakistan) Shahzad Khan

Impact of Rationality in Creating Consumer Motivation (A Study of State Life Insurance Corporation Peshawar - Pakistan) Shahzad Khan (A Study of State Life Insurance Corporation Peshawar - Pakistan) Shahzad Khan Abstract This study primarily attempts to investigate the relationship among the variable to create rational motivation in

More information

Exploration Convenience Store Service Quality Phenomenon in Taipei by Experiential Marketing with Kano Model

Exploration Convenience Store Service Quality Phenomenon in Taipei by Experiential Marketing with Kano Model Exploration Convenience Store Service Quality Phenomenon in Taipei by Experiential Marketing with Kano Model Dr. Liu, Kuang-Tai, Assistant Professor of ChungHua University, Taiwan ABSTRACT Traditional

More information

How to Get More Value from Your Survey Data

How to Get More Value from Your Survey Data Technical report How to Get More Value from Your Survey Data Discover four advanced analysis techniques that make survey research more effective Table of contents Introduction..............................................................2

More information

5.2 Customers Types for Grocery Shopping Scenario

5.2 Customers Types for Grocery Shopping Scenario ------------------------------------------------------------------------------------------------------- CHAPTER 5: RESULTS AND ANALYSIS -------------------------------------------------------------------------------------------------------

More information

Supermarket Chains and Grocery Market in the UK

Supermarket Chains and Grocery Market in the UK Student projects/outputs No.008 Supermarket Chains and Grocery Market in the UK Emma Li MBA2008 China Europe International Business School, China China Europe International Business School, China 699,

More information

MBA. Specialization. 601 Prerequisites: None. 05B Prerequisites: None. 609 Prerequisites: BUS508. MIB International Business

MBA. Specialization. 601 Prerequisites: None. 05B Prerequisites: None. 609 Prerequisites: BUS508. MIB International Business MBA s Management MIB International Business 601 Prerequisites: None The course provides an overview of the means of conducting international business. The course will explore the effects of social, political

More information

UNLEASH POTENTIAL THROUGH EFFECTIVE SERVICE QUALITY DETERMINANTS

UNLEASH POTENTIAL THROUGH EFFECTIVE SERVICE QUALITY DETERMINANTS UNLEASH POTENTIAL THROUGH EFFECTIVE SERVICE QUALITY DETERMINANTS Viruli de Silva ABSTRACT This article is based on a recent research conducted in the Sri Lankan banking sector and it discusses how the

More information

An Empirical Study on the Influence of Perceived Credibility of Online Consumer Reviews

An Empirical Study on the Influence of Perceived Credibility of Online Consumer Reviews An Empirical Study on the Influence of Perceived Credibility of Online Consumer Reviews GUO Guoqing 1, CHEN Kai 2, HE Fei 3 1. School of Business, Renmin University of China, 100872 2. School of Economics

More information

Copyright subsists in all papers and content posted on this site.

Copyright subsists in all papers and content posted on this site. Student First Name: Raed Student Second Name: Algharabat Copyright subsists in all papers and content posted on this site. Further copying or distribution by any means without prior permission is prohibited,

More information

Marketing Boot Camp. Branding

Marketing Boot Camp. Branding Marketing Boot Camp Branding Advanced What is a Brand? What Branding IS: Emotional What the consumer thinks and feels A promise What a brand IS NOT: Logo Font Color The Importance of a Brand Promise or

More information

Consumer Buying Behavior towards Online Shopping Stores in Malaysia

Consumer Buying Behavior towards Online Shopping Stores in Malaysia Consumer Buying Behavior towards Online Shopping Stores in Malaysia Abstract Mehrdad Salehi MBA student, Management and Science University, Faculty of Management, Malaysia Ems_salehi64@yahoo.com The Internet

More information

Extracting Consumption Value from Big Data and its Application *

Extracting Consumption Value from Big Data and its Application * , pp.168-173 http://dx.doi.org/10.14257/astl.2014.52.28 Extracting Consumption Value from Big Data and its Application * Boeun Jung 1 and Sora Lim 2 Hankuk University of Foreign Studies, 107, Imun-ro,

More information

Effective customer relationship management of health care: a study of hospitals in Thailand

Effective customer relationship management of health care: a study of hospitals in Thailand Effective customer relationship management of health care: a study of hospitals in Thailand Bunthuwun Laohasirichaikul Siam University Sirion Chaipoopirutana Assumption University Howard Combs San Jose

More information

The Television Shopping Service Model Based on HD Interactive TV Platform

The Television Shopping Service Model Based on HD Interactive TV Platform , pp. 195-204 http://dx.doi.org/10.14257/ijunesst.2014.7.6.17 The Television Shopping Service Model Based on HD Interactive TV Platform Mengke Yang a and Jianqiu Zeng b Beijing University of Posts and

More information

Consumer behavior towards online marketing

Consumer behavior towards online marketing 2016; 2(5): 859-863 ISSN Print: 2394-7500 ISSN Online: 2394-5869 Impact Factor: 5.2 IJAR 2016; 2(5): 859-863 www.allresearchjournal.com Received: 14-03-2016 Accepted: 15-04-2016 Dr. Mohan Kumar TP Co-Ordinator,

More information

Maintenance Management Model for Industrial Smes

Maintenance Management Model for Industrial Smes 6th International Conference on Industrial Engineering and Industrial Management. XVI Congreso de Ingeniería de Organización. Vigo, July 18-20, 2012 Maintenance Management Model for Industrial Smes Ortiz

More information

A STUDY ON FACTORS AFFECTING INDIVIDUALS INVESTMENT TOWARDS LIFE INSURANCE POLICIES

A STUDY ON FACTORS AFFECTING INDIVIDUALS INVESTMENT TOWARDS LIFE INSURANCE POLICIES A STUDY ON FACTORS AFFECTING INDIVIDUALS INVESTMENT TOWARDS LIFE INSURANCE POLICIES *Heena Kothari Professor Altius Institute of Universal Studies, Indore (MP) India Email: heena.kothari@altius.ac.in **Roopam

More information

Empirical Study of the Effect of Website Information Architecture on Customer Loyalty

Empirical Study of the Effect of Website Information Architecture on Customer Loyalty Association for Information Systems AIS Electronic Library (AISeL) Eleventh Wuhan International Conference on e- Business Wuhan International Conference on e-business 5-26-2012 Empirical Study of the Effect

More information

Building Customer Loyalty among SMEs in Uganda: The Role of Customer Satisfaction, Trust, and Commitment

Building Customer Loyalty among SMEs in Uganda: The Role of Customer Satisfaction, Trust, and Commitment Working Paper No. 2014/06 Building Customer Loyalty among SMEs in Uganda: The Role of Customer Satisfaction, Trust, and Commitment Dr. Terry Najja Kakeeto-Aelen ¹ Prof. Jan C van Dalen ², Prof. H. Jaap

More information

Investors Perception for Stock Market: Evidences from National Capital Region of India

Investors Perception for Stock Market: Evidences from National Capital Region of India Investors Perception for Stock Market: Evidences from National Capital Region of India Dr. Gagan Kukreja Assistant Professor, Department of Accounting College of Business & Finance, Ahlia University P.

More information

Chapter Seven Customer-Driven Marketing Strategy: Creating Value for Target Customers

Chapter Seven Customer-Driven Marketing Strategy: Creating Value for Target Customers Chapter Seven Customer-Driven Marketing Strategy: Creating Value for Target Customers Customer-Driven Marketing Strategy: Creating Value for Target Customers Market Segmentation Market Targeting Topic

More information

Uncertain Supply Chain Management

Uncertain Supply Chain Management Uncertain Supply Chain Management 4 (2016) 43 48 Contents lists available at GrowingScience Uncertain Supply Chain Management homepage: www.growingscience.com/uscm Decision support systems: Detecting factors

More information

Chapter 3 Local Marketing in Practice

Chapter 3 Local Marketing in Practice Chapter 3 Local Marketing in Practice 3.1 Introduction In this chapter, we examine how local marketing is applied in Dutch supermarkets. We describe the research design in Section 3.1 and present the results

More information

BRAND EXPERIENCE EFFECTS ON CONSUMER SOCIAL MEDIA MARKETING PERCEPTIONS AND BRAND VALUE

BRAND EXPERIENCE EFFECTS ON CONSUMER SOCIAL MEDIA MARKETING PERCEPTIONS AND BRAND VALUE BRAND EXPERIENCE EFFECTS ON CONSUMER SOCIAL MEDIA MARKETING PERCEPTIONS AND BRAND VALUE ABSTRACT *Tugba Orten TUGRUL *Izmir University of Economics, Turkey Previous research demonstrates that customer

More information

Experiential Marketing: Analysis of Customer Attitude and Purchase Behaviour in Telecom Sector

Experiential Marketing: Analysis of Customer Attitude and Purchase Behaviour in Telecom Sector International Conference on Inter Disciplinary Research in Engineering and Technology [ICIDRET] 197 International Conference on Inter Disciplinary Research in Engineering and Technology [ICIDRET] ISBN

More information

Marketing Intelligence

Marketing Intelligence Unit 17: Marketing Intelligence Unit code: K/601/0955 QCF level: 4 Credit value: 15 credits Aim The aim of this unit is to enable learners to understand the purchase decision-making process and how marketing

More information

FACTOR ANALYSIS EXPLORATORY APPROACHES. Kristofer Årestedt

FACTOR ANALYSIS EXPLORATORY APPROACHES. Kristofer Årestedt FACTOR ANALYSIS EXPLORATORY APPROACHES Kristofer Årestedt 2013-04-28 UNIDIMENSIONALITY Unidimensionality imply that a set of items forming an instrument measure one thing in common Unidimensionality is

More information

The Influences of Perceived Value on Consumer Purchase Intention: The Moderating Effect of Advertising Endorser

The Influences of Perceived Value on Consumer Purchase Intention: The Moderating Effect of Advertising Endorser The Influences of Perceived Value on Consumer Purchase Intention: The Moderating Effect of Advertising Endorser Dr. Hsinkuang Chi, Nanhua University, Taiwan Dr. Huery Ren Yeh, Shih Chien University, Kaohsiung,

More information

Strategic Brand Management Building, Measuring and Managing Brand Equity

Strategic Brand Management Building, Measuring and Managing Brand Equity Strategic Brand Management Building, Measuring and Managing Brand Equity Part 1 Opening Perspectives 开 放 视 觉 Chapter 1 Brands and Brand Management ------------------------------------------------------------------------

More information

An overview of Retail Branding and Positioning as Marketing Management concepts. The advantages of establishing a strong brand image for retailers

An overview of Retail Branding and Positioning as Marketing Management concepts. The advantages of establishing a strong brand image for retailers An overview of Retail Branding and Positioning as Marketing Management concepts. The advantages of establishing a strong brand image for retailers Abstract by George Cosmin Tănase Even though retailing

More information

The Empirical Analysis Model on Critical Success Factors for Emergency Management Engineering Information System

The Empirical Analysis Model on Critical Success Factors for Emergency Management Engineering Information System Available online at www.sciencedirect.com Systems Engineering Procedia 5 (2012 ) 234 239 International Symposium on Emergency Management 2011 The Empirical Analysis Model on Critical Success Factors for

More information

A PANEL STUDY FOR THE INFLUENTIAL FACTORS OF THE ADOPTION OF CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM

A PANEL STUDY FOR THE INFLUENTIAL FACTORS OF THE ADOPTION OF CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM 410 International Journal of Electronic Business Management, Vol. 4, No. 5, pp. 410-418 (2006) A PANEL STUDY FOR THE INFLUENTIAL FACTORS OF THE ADOPTION OF CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM Jan-Yan

More information

A Study of Visitors Recreational Experience Types in Relationship to Customer Retention in Leisure Farm

A Study of Visitors Recreational Experience Types in Relationship to Customer Retention in Leisure Farm A Study of Visitors Recreational Experience Types in Relationship to Customer Retention in Leisure Farm Ping-Tsan Ho, Lecturer, Department of Leisure, Recreation and Tourism Management, TaTung Institute

More information

Assessing CRM indicators effects on creating brand image at health care services

Assessing CRM indicators effects on creating brand image at health care services Available online at www.behaviorsciences.com Reef Resources Assessment and Management Technical Paper ISSN: 16077393 RRAMT 2013 Vol. 38(2), 2013, 5 Assessing CRM indicators effects on creating brand image

More information

Factors affecting Repatronage Intensions of Male. Customers on Entertainment Services

Factors affecting Repatronage Intensions of Male. Customers on Entertainment Services Factors affecting Repatronage Intensions of Male Customers on Entertainment Services Manupol Jariyagodchakorn 1, Supeecha Panichpathom 2, Atcharawan Ngarmyarn 3,Jittaporn Sriboonjit 4 and Yawaman Metapirak

More information

Investigating Customer Satisfaction Factors in a Customized Software Development Company

Investigating Customer Satisfaction Factors in a Customized Software Development Company Investigating Customer Satisfaction Factors in a Customized Software Development Company Seyed Hossein Siadat 1, Hamideh Moradi Amani 2, Mohammad Reza Yazdanparast 2 1. Assistant Professor, Group of Information

More information

Segmentation: Foundation of Marketing Strategy

Segmentation: Foundation of Marketing Strategy Gelb Consulting Group, Inc. 1011 Highway 6 South P + 281.759.3600 Suite 120 F + 281.759.3607 Houston, Texas 77077 www.gelbconsulting.com An Endeavor Management Company Overview One purpose of marketing

More information

CROSS-CULTURAL CONSUMERS KANSEI RESEARCH: THE STUDY OF PRODUCT NEEDS ON MALE AND FEMALE

CROSS-CULTURAL CONSUMERS KANSEI RESEARCH: THE STUDY OF PRODUCT NEEDS ON MALE AND FEMALE 11 CROSS-CULTURAL CONSUMERS KANSEI RESEARCH: THE STUDY OF PRODUCT NEEDS ON MALE AND FEMALE Ezra Peranginangin Institute of Creative Industry Design (ICID) National Cheng Kung University 1 st University

More information

Professional competencies for marketing managers in Taiwan: an application of the Analytic Hierarchy Process (AHP)

Professional competencies for marketing managers in Taiwan: an application of the Analytic Hierarchy Process (AHP) World Transactions on Engineering and Technology Education Vol.9, No.4, 2011 2011 WIETE competencies for marketing managers in Taiwan: an application of the Analytic Hierarchy Process (AHP) Shu-Ning Liu,

More information

Chapter VIII Customers Perception Regarding Health Insurance

Chapter VIII Customers Perception Regarding Health Insurance Chapter VIII Customers Perception Regarding Health Insurance This chapter deals with the analysis of customers perception regarding health insurance and involves its examination at series of stages i.e.

More information

Social Media Under One Roof: Integrate Social Media with Total Customer Experience Model

Social Media Under One Roof: Integrate Social Media with Total Customer Experience Model Sep. 03, 2010 Social Media Under One Roof: Integrate Social Media with Total Customer Experience Model Posted by Sampson Lee This document "Social Media under One Roof: Integrate Social Media with the

More information

Continuous Customer Dialogues

Continuous Customer Dialogues Continuous Customer Dialogues STRATEGIES FOR GROWTH AND LOYALTY IN MULTI-CHANNEL CUSTOMER-ORIENTED ORGANIZATIONS whitepaper TABLE OF CONTENTS: PAGE Overview...3 The Continuous Customer Dialogue Vision...4

More information

A Study among Chinese Tourists in their 20s and 30s for Determining their Choice of Medical Tourism Destinations

A Study among Chinese Tourists in their 20s and 30s for Determining their Choice of Medical Tourism Destinations , pp.13-20 http://dx.doi.org/10.14257/ijunesst.2015.8.9.02 A Study among Chinese Tourists in their 20s and 30s for Determining their Choice of Medical Tourism Destinations Mi Joon Lee 1, In Soon Min 2

More information

Entrepreneurial Competencies of MBA Students A Study in Songkhla Thailand

Entrepreneurial Competencies of MBA Students A Study in Songkhla Thailand Entrepreneurial Competencies of MBA Students A Study in Songkhla Thailand 1. Chutima Wangbenmad,Hatyai Business School,Hatyai University, Songkhla, Thailand, drchutima@hu.ac.th 2. Jedsarid Sangkapan,Faculty

More information

The Impact of Service Quality on Customer Satisfaction and Loyalty in Indian Banking Sector: An Empirical Study through SERVPERF

The Impact of Service Quality on Customer Satisfaction and Loyalty in Indian Banking Sector: An Empirical Study through SERVPERF Int. J. Manag. Bus. Res., 2 (2), 151-163, Spring 2012 IAU The Impact of Service Quality on Customer Satisfaction and Loyalty in Indian Banking Sector: An Empirical Study through SERVPERF *1 S. Vijay Anand,

More information

What do we do at Cimigo?

What do we do at Cimigo? Careers at Cimigo What do we do at Cimigo? As a Market Research Consultancy we help organisations achieve their business objectives: we. Identify opportunities & threats Measure behaviour & attitudes Benchmark

More information

BUSINESS-GENERATED SOCIAL MEDIA 1

BUSINESS-GENERATED SOCIAL MEDIA 1 BUSINESS-GENERATED SOCIAL MEDIA 1 Business-Generated Social Media: The Effect on Young Adults Deanna Etzold Spring Hill College This paper was prepared for Communication Research 335, Section 01, taught

More information

Course Description Applicable to students admitted in 2015-2016

Course Description Applicable to students admitted in 2015-2016 Course Description Applicable to students admitted in 2015-2016 Required and Elective Courses (from ) COMM 4820 Advertising Creativity and Creation The course mainly consists of four areas: 1) introduction

More information

Research on the Custom Pricing Model of Online Retail Clothing

Research on the Custom Pricing Model of Online Retail Clothing www.sciedu.ca/jbar Journal of Business Administration Research Vol. 3, No. 2; 204 Research on the Custom Pricing Model of Online Retail Clothing Hai Liu, Shuaitong Liang & Shouzhong Hu College of fashion,

More information

E-commerce: It s Impact on consumer Behavior

E-commerce: It s Impact on consumer Behavior Global Journal of Management and Business Studies. ISSN 2248-9878 Volume 3, Number 2 (2013), pp. 131-138 Research India Publications http://www.ripublication.com/gjmbs.htm E-commerce: It s Impact on consumer

More information

An Analysis on Price Dispersion in Online Retail Market Based on the Different of the Product Levels

An Analysis on Price Dispersion in Online Retail Market Based on the Different of the Product Levels I.J. Engineering and Manufacturing, 2012,4, 54-58 Published Online August 2012 in MECS (http://www.mecs-press.net) DOI: 10.5815/ijem.2012.04.07 Available online at http://www.mecs-press.net/ijem An Analysis

More information

Online Marketing Strategy for Agricultural Supply Chain and Regional Economic Growth based on E-commerce Perspective

Online Marketing Strategy for Agricultural Supply Chain and Regional Economic Growth based on E-commerce Perspective , pp.323-332 http://dx.doi.org/10.14257/ijsia.2015.9.10.29 Online Marketing Strategy for Agricultural Supply Chain and Regional Economic Growth based on E-commerce Perspective Hui Yang and Yajuan Zhang*

More information